Brand Marketing in Alderwasley

Get in touch

Brand Advertising in Alderwasley

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DE56 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Alderwasley by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Alderwasley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Whitwell Common Ilkeston Rawson Green Monsal Head Alvaston The Bungalows New Whittington Upper Hartshay Hockerley Upper End Bretton Newlands Crich Brackenfield Newton Solney Pilsley Draycott Stanton Horsleygate Ballidon Brassington Barton Blount Ridgeway Brookfield Dalebank Dove Holes Markeaton Stone Edge Bullbridge Belph Stretton North Wingfield Buckland Hollow Parsley Hay Smalldale Elton Tissington Quarndon Butterley Chisworth Summerwood Top Thornhill Flagg Shardlow Langwith Junction Ladmanlow Boylestone Pleasley Higher Gamesley Dunston Bullhurst Hill Barlow Weston-on-Trent Stanfree The Gutter Breadsall Greenwich Snitterton Bargate Lydgate Oakerthorpe Little Longstone Higher Crossings Hardstoft Common Boythorpe Matlock Bridge Cotmanhay Heanor Gate Upper Newbold Ault Hucknall Mugginton Boothgate Derby War Memorial Village New Smithy Padfield Cowdale Stony Houghton Hare Edge Holmewood Little Hayfield Bonsall Clay Cross Smithy Houses Litton Mill Lower Midway New Zealand Dale End Hathersage Booths Hatton Alton Morley Park Whitehough Head Grindsbrook Booth Nether Sturston Coal Aston Williamthorpe Moravian Settlement Park Head Mickley Great Cubley Hobroyd Winster Riddings Ripley Calver Langley Egginton Common Upper Loads The Holmes Bolsover Woodhouse Marston Montgomery Heathcote Darley Bridge Hathersage Hepthorne Lane Borrowash Poolsbrook Loundsley Green Trusley Wingfield Park Leabrooks Cherrytree Hill Carsington Castle Gresley Broadmeadows Holmley Common Low Leighton Holestone New Stanton Acre Ridge Estate Duffieldbank Heath Sinfin Shatton Mapperley Holbrook Unstone Abney Alsop en le Dale Scropton Hollingwood Estate Woolley Moor Tunstead Heath End Troway Starkholmes Tansley Doveridge Yeaveley Temple Normanton Doehole Brookside Kelstedge Hulland Moss Bellevue Sinfin Moor Calow Creswell Idridgehay Riddings Hillcross Harehill Milford Ednaston Old Tupton Hatton Fields Mickleover Brushfield Burbage Stanley Owlcotes Middleton Coton in the Elms Mercaton High Peak Junction Hulland Village Tibshelf Tintwistle Hopton Shireoaks Fenny Bentley Matlock Cliff Cowers Lane Glutton Bridge New Houghton Hillstown Brimington Common Smalley Common Upper Town Blackwell New Brimington Lower Hartshay New Mills Rowthorne Pleasley Vale New York Cubley Common Chapel-en-le-Frith Park Nook Blackwell Yeldersley Hollies Calver Low Common Side Breadsall Hilltop Makeney Hadfield Brailsford Green Dalbury Hollow Whitwell Hidebank Holmesfield Bridgeholm Green Great Longstone Burntheath Barlborough Lane Head Morton Church Wilne Higher Buxton Langwith Calow Green Slaley Torr Top Tansley Knoll Longlane Nether Padley Woodlinkin Smisby Mercaston Hollingwood Ockbrook Woodthorpe Snape Hill Mill Green Breckend Allenton Aldercar Bagshaw Stainsby Common Wigley Wensley Arkwright Town Woodville Bakestone Moor Nether Burrows Matlock Bank Marlpool Birley Birchover Ilkeston Junction Thornsett Ireton Wood Sunny Hill Offerton Goseley Dale Sleet Moor Winsick Church Town Fallgate Bradley Birch Vale Hallam Fields Bolehill Snelston Common Coldeaton Aston Smalldale Shepley Street Charlestown Blackbrook Upper Padley Thorpe Potter Somersal Grindleford Highgate Chunal Over Burrows Cowlow Bramley Walton-on-Trent Lea Clay Mills Taxal Hardwick Sutton on the Hill Long Eaton Willington Etwall Egginton Mickley River's Vale Fallinge Castle View Old Glossop Wakebridge Cowley Wilmorton New Horwich Far Laund Perryfoot Roston Hardstoft Dethick Butterley Wessington Washgreen Walton Plaistow Green Glapwell Hill Somersal Bole Hill Woodseats Priestcliffe Ditch Little Bolehill Dale Abbey Old Dam Crich Carr Hollins Green Dale Moor Hasland Church Broughton Barber Booth Middle Handley Heage Overton Clifton Upperthorpe Peak Forest Sawley Codnor Breach Spinkhill Bretby Edensor Farnah Green Hill Top Flaxholme Cinderhill Wheatcroft Sawmills Peak Dale Oaks Green Pratthall Ford Over End Ingmanthorpe Dimple Codnor Gate Holmesdale Matlock Bath Eyam Newhall Wilday Green Boulton Cross o' th' hands Ollerbrook Booth Upper Biggin Morley Limekiln Field Bolehill Hollington Grove Brimington Beeley Bamford The Forties Somercotes Church Gresley Slack The Leys Eastmoor Tunstead Milton Alfreton Stoke Kirk Hallam Waingroves Lee Head Brockhurst Grindlow Pear Tree Hardwick Wood Duffield Lower Crossings Ashopton Churchtown Heathtop Compton Wyaston Grangemill Pye Bridge Northwood Annwell Place Spitalhill St Augustines Matlock Green Millthorpe Smalley King's Newton Doe Lea New Bolsover High Lee Ashover Lees Denby Village Nether Moor Boylestonfield Netherthorpe Millington Green Lilypool Short Heath Stonebroom Glossop Ingleby Furness Vale Commonside Cross Hill Newmarket Ashford in the Water Astwith Dinting Vale Churchbalk Shottle Moorhall West Edge Aston-on-Trent Brampton Old Brampton Waldley Friden Shipley Common Stanhope Bretby Markham Vale Froggatt Lumsdale Whitfield Park Dicklant Repton Wash Canholes Over Leigh Upper Town Ashbourne Newton Slackhall Shuttlewood Swarkestone Knockerdown Larklands Alkmonton Hulland Ward Stoneyford Parwich Renishaw Dunsa Newhaven Spancarr Culland Harpur Hill Spital Turnditch Little Eaton Smithy Moor Ravensnest Morley Smithy Radbourne Common Taddington Pride Park Great Hucklow Stoney Middleton Stanley Common Corbriggs Hammersmith Little Hallam Horsley Woodhouse Sheepbridge Danesmoor Bradwell Hills Normanton Simmondley Horsley Barrow upon Trent Staden Birleyhay Malcoff Edale Baslow Middlecroft Darley Abbey Gosforth Valley Penny Green Barrow Hill Tupton Yeldersley Harlesthorpe Elvaston Inkersall Youlgreave Stanton by Bridge Horwich End Netherthorpe Longway Bank Trentlock Pilsley Green Swanwick Alport Litton Shelton Lock Elmton Whitfield Eckington Cromford Cockyard Boulton Moor Littleover Norbury Hollington Wadshelf Higher Chisworth High Cross Bank Wardlow Rylah Pentrichlane-end Bakewell Whaley Bridge Weston Underwood Rodsley South Wingfield Crowden Darley Hillside Tideswell Egstow Hales Green Thurvaston Upper Birchwood Longcliffe Inkersall Green Windmill Lower Pilsley Stanton in Peak Coxbench Muggintonlane End Emmett Carr Shaw Shirley Mount Pleasant Buxton Nether Green Newbold Woolley Congreave Batham Gate Chapel Milton Palterton Litchurch Spitewinter Hemming Green Bowshaw Toadhole Furnace Marston on Dove Newtown Linton Long Duckmanton Sudbury Cutthorpe Dalbury Harper Hill Cropper West End Upper Langwith Hartington Millers Dale Millers Green Lowgates Ticknall Duckmanton Birdholme Old Matlock The Flourish Hayfield Brockwell Newbold Moor Hargate Hill Holymoorside Rumbling Street The Park Hartshorne Oaker Morleymoor Staveley Higher Dinting Hazelwood Kedleston Ashgate Wirksworth Bowden Head Belper Warmbrook Greenside Dove Head Arthurs View Little Cubley Overseal Ogston Stanton-by-Dale Grassmoor Leaden Knowl Combs Milton Hognaston Holmgate Oakwood Matlock Radbourne Godfreyhole Whaley Thorns Lower Thurvaston Whatstandwell Derby Upper Midway Scotches Brand Side Hilcote Handley Westthorpe Warrencarr Foolow Hargatewall Dowry Great Wilne Bacon's Spring Moorwood Moor Peakley Hill Shacklecross Mastin Moor The Brushes Thulston Ironville Parkhouse Green Melbourne Oxcroft Pinxton Lane Ends Robin Hood Calke Biggin Holbrook Moor Bubnell Lower Gamesley Nether Chanderhill Stanton Gate Windley Crowdicote Nether Handley Shirebrook Cotes Park Crist Rose Hill Whaley Coton Park Nuttals Park Bridgemont Ambergate Nether Biggin Pilsbury Brough Porterhouse Whittington Moor King Sterndale Langley Mill West Hallam Osmaston Hodthorpe Mount Pleasant Sutton Scarsdale New Sawley Osleston Conksbury Ambaston Earl Sterndale Nether End Eaves Knoll Greenhillocks Upper Booth Broadholm Charlesworth Milehill Spondon Littlemoor Lower Birchwood Swadlincote Scarcliffe Burnaston Gamesley Biggin Nithen End White Moor Lodge House Surface Mine Sparrowpit Stainsby Ladygrove Hallfield Gate Aston Calton Lees Priestcliffe Lullington Wingerworth Longford Smalley Green Golden Valley Blackbrook Eagle Tor Stanton Lees Unthank Henmoor Thurvaston Farhill Lower Dinting Cowhill Milltown Foremark South Normanton Freebirch Ridgeway Somersal Herbert Swathwick Osmaston Wheston Killamarsh Belper Lane End Ashgate Gowhole Upperwood Matlock Dale Oxton Rakes Tomthorn Kniveton Newgate Upper Hackney Codnor Kirk Ireton Slatepit Dale Sapperton Langley Common Stonegravels Tapton Codnor Park Snelston Rowsley Gallows Inn Sheldon Common Side Curbar West Handley Woodnook Hope Woodhead Heanor Nether Heage Bolsover Foston Bridgehill Clowne Chellaston Tetron Point Pentrich Calver Sough Hassop Aldwark Shirland Hilton Pilsley Denby Common Unstone Green Hillclifflane Chaddesden Kirk Langley Owler Bar Street Lane Edlaston Chesterfield Stockley Uppertown Kilburn Higham Middleton Gorseybank Callow Little Hucklow Townend Rise End Hague Bar Leam Bradbourne Oversetts Hearthstone Wardlow Mires Allestree Etwall Common Brindwoodgate Ashleyhay Moorfield Farley Crowhole Shipley Hangingbridge Bradwell Hull End Mackworth Bramley Vale Linton Heath Atlow Holloway Two Dales Plaistow Marehay Nether Booth Coddington Whitehough Ridgeway Moor Chevinside West Broughton Rosliston Sandiacre Cartledge Caldwell Idridgehay Green Westhouses Crewton Bankwood Gate Apperknowle Fernilee Hady Brightgate Carr Vale Longfordlane Ashover Hay Northedge Church Hill Over Haddon Dronfield Woodhouse Riber Press Chelmorton Toadmoor Hundall Denby Bottles Alderwasley Deepclough The Elms Chinley Buxworth Farlands Booth Pilhough Little Chester Castleton Mapleton Lower Kilburn Lightwood Loscoe Coplow Dale Cokhay Green Peasehill Findern Burrfields Spout Pomeroy Aston Heath Wirksworth Moor Brailsford Quarndon Common Hollins Rowland Sterndale Moor Mount Pleasant Palmer Moor Twyford Hallowes Cock Alley Chinley Head Moorend Smithfield Bridge End Wormhill Netherseal Gorsey Leys Leadmill Shottlegate Fritchley Summerley Openwoodgate Stenson Risley Old Whittington Darley Dale Tinkersley Oxcroft Estate Nether Loads Steeple Grange Cressbrook Stoneheads Brook Bottom Ible Pikehall Edale End Marsh Lane Dronfield Breaston Rowarth Monyash Norwood Hilltop