Brand Marketing in Caneheath

Get in touch

Brand Advertising in Caneheath

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in BN26 6?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Caneheath by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

Other locations available for brand marketing
Hazard's Green Dallington Mill Corner Hollingrove Grisling Common Wood's Corner Ripe Northbridge Street North Moulsecoomb Hooe Common Brighton Skippers Hill Godleys Green West Firle Three Oaks Moulsecomb Balcombe Green Plumpton Peacehaven Birchden Ratton Village Flackley Ash South Heighton Heighton Street Hurst Green Bachelor's Bump Whatlington Great Maxfield Battle Vines Cross Churches Green Guestling Green Old Town Hawkhurst Common Westham Kemp Town North Chailey Sutton Ashton Green Fairwarp Ringmer Bodiam Church Wood Staplecross Ridgewood Marden's Hill St Helen's Wood Norlington Holton Hill Hastings Mark Street West Blatchington Wadhurst Rushy Green Crowhurst Telham Windmill Hill Eason's Green Horam Heron's Ghyll Cliffe Jenkins' Green South Malling Belmont Pound Green Town Littleworth East Moulsecoomb Laughton Common Ely Grange West Marina Shortgate Mott's Mill East Saltdean Snagshall Coggins Mill Mountfield Dodd's Hill Shortbridge Chelwood Common Five Ashes Houghton Green Uckfield Pevensey Bay Hollington Park Primmers Green Dale Hill Swiftsden Berwick South Street Sharp's Corner Bevendean Peacehaven Heights Argos Hill Streat Pounsley Aldrington St Helen's Flimwell Lower Cousley Wood Little Norlington Little Common Little Bayham Park Corner Spithurst South Chailey Boarshead Punnett's Town Bowlers Town Winchelsea Beach Polegate Broyle Side Forest Row St Leonards Green Milton Street Palehouse Common Bardown Meads Cottenden Eastbourne East Chiltington Selmeston Lunsford's Cross Lewes Goatham Green Lunce's Common Harley Shute Exceat Little London Plumpton Green Chapel Row Arlington Shover's Green Friar's Hill Alciston West Hill Jury's Gap Stone Cross Harbour Heights Clayhill Teasley Mead Old Heathfield Mutton Hall John's Cross Woolbridge Rye Duddleswell Hailsham Ditchling Cripp's Corner Penhurst Hove Ponts Green Stanmer Rockrobin Dukes Green Whydown Eckington Corner Black Rock Hooe North Corner Roser's Cross East Blatchington Etchingham Maresfield Guestling Thorn Hollingbury Patcham Tilsmore Golden Cross Jevington Icklesham Hadlow Down Caldbec Hill Maresfield Park Burwash Common Sparrow's Green Cowbeech Hill Brighton and Hove Budlett's Common Highgate Thunder's Hill Withdean Bulverhythe Glenleigh Park Newbury's Mount Pleasant Etchingwood Southern Cross Barcombe Mills Tile Hurst Beddingham Lower Horsebridge Little Horsted Norton Northease Chapman's Town Lower Dicker Woodingdean Roedean Portslade Village Potter's Green Chuck Hatch Mount Pleasant Udimore Wallands Park Four Oaks Broadstreet Green Telscombe Cliffs Town Row Broad Oak Crowborough Friston Glyne Gap Waldron Silverhill Park Langney Village Danehill Salehurst Jumper's Town Westdean Earl's Down Cornwell's Bank Green Street Jarvis Brook Downside Horns Cross Broomgrove Barcombe Willard's Hill St Leonards-on-Sea Foulride Green Kingston near Lewes Upper Dicker Halland Hartfield Mount Ephraim Waterhall Filching Blackness Gun Hill Cross in Hand Marsh Green Pett Hale Green Pebsham Ringles Cross Laughton Gallypot Street Danegate Rye Harbour Poundgate Horsted Green Hartwell Lyewood Common Chiltington Lions Green Upperton Peter's Green Tidebrook Brede East Dean Broad Oak East Hoathly Butcher's Cross Southover Boreham Street Stone Cross Wilmington Honey's Green Stunts Green Steel Cross Broad Street Kent Street Union Street Cackle Street Iden Broomsgrove Quabrook Barcombe Cross Sheffield Green Chiddingly Crumbles Glynde Cock Marling Falmer Catsfield Furner's Green Caneheath Preston Alfriston Tolhurst Rushlake Green Horney Common Starr's Green Marle Green Northiam Willingdon Dittons Beachlands Ore Whitehawk Five Ash Down St Anne's Crowlink Old Town Clive Vale Cade Street Three Leg Cross Millbrook Southease Newhaven Denton Chelwood Gate Burwash Glyndebourne Golden Cross Ninfield Rottingdean Burlow Fairlight Cove Red House Common Darwell Hole Trolliloes Playden Hollington Cackle Street Landport Piddinghoe Saltdean Chapel Cross Birling Gap Upper Hartfield Mayfield Bells Yew Green Chalvington Oxley's Green Grove Hill The America Ground Firle Framfield Iford New Town Mile Oak Normans' Bay Mark Cross Bexhill Crowborough Warren Durgates Rye Foreign Lower Willingdon Canadia Silverhill Ovingdean Westfield Hamsey Isfield Fairlight Pestalozzi International Village Cooden Silver Hill Cackle Street Ditchling Common Beacon Down Fletching Common Hankham Sweethaws Moulsecoomb Piltdown Wellbrook Broadland Row Berner's Hill Magham Down Carter's Corner Ticehurst Rodmell Rotherfield Vinehall Street Down Street Blackham Whitehill Nash Street Rocks Park Pevensey Waldron Down Beckley Furnace Groombridge Mark Cross Burgh Hill Best Beech Hill Newbridge Founthill Eridge Green Hangleton Withyham Birchett's Green Telscombe Tompset's Bank Ginger's Green Tarring Neville The Pound Beckley Brownbread Street Folkington Fletching Holtye Dodd's Bottom Foxhunt Green Ashburnham Forge Poundford Terrible Down Swaile's Green Sharpsbridge Netherfield Bohemia Westdene Cliff End Poundfield Riseden Twelve Oaks Alderbrook Hollingdean Stonegate Buckham Hill Peasmarsh High Hurstwood Cooksbridge East Guldeford Bexhill-on-Sea Bodle Street Green Heathfield Hellingly Nutley Wallcrouch Cowbeech Watermill Sedlescombe Wartling Foul Mile Pett Level Friar's Gate Rose Hill Blacklands Chilsham Maynard's Green Buxted Sleeches Cross Friday Street Upper Wellingham Wivelsfield Wych Cross Hall's Close Lidham Hill Portslade-by-Sea Wood's Green Wannock Coldean Langney Flowers Green Chailey Herstmonceux Ewhurst Green Collier's Green Wickstreet Rusher's Cross Hampden Park Warbleton Balls Green Upper Horsebridge Chilley Green Newick Halton Sidley Westmeston Coleman's Hatch Burnt Oak Muddles Green Davis's Town Whitesmith Catsfield Stream St John's Cousley Wood Brightling Fisher's Gate Burwash Weald Henley's Down Hammerwood Wilmington Green Holmes's Hill Russell's Green Blackboys Robertsbridge Castle Hill Camber Trull's Hatch Litlington North End Pell Green Offham Winton The Platt Round Hill High Wickham Seaford Cogger's Cross Steven's Crouch Cuilfail Frant Roselands St Anthony's Hill Witherenden Hill Broomham Cooper's Corner Bishopstone Three Cups Corner Chitcombe Splayne's Green Wivelsfield Green Blackness Winchelsea Rickney Baldslow High Cross