Luxury Brand Advertising in Caneheath

Get in touch

Luxury Brand Marketing in Caneheath

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Caneheath

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BN26 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Caneheath

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Caneheath

True luxury need not be directly communicated but instead experienced.

Consumers in Caneheath like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Caneheath

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Caneheath (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Eastbourne Honey's Green Caneheath Whatlington Upper Dicker Isfield Bohemia Rockrobin Chapel Cross Poundfield Crowborough Warren Guestling Green Jury's Gap Cooden Brighton Cade Street Cock Marling Coleman's Hatch Blackness Bulverhythe Warbleton Poundgate Hailsham Catsfield Castle Hill Uckfield Fletching Langney Village Stonegate Chilsham East Saltdean Milton Street Firle Chelwood Common West Marina Fisher's Gate Trolliloes Great Maxfield Cackle Street Grove Hill Seaford Lower Dicker Boarshead Laughton Argos Hill Bowlers Town Ewhurst Green Whitehawk Waldron Little Common Nutley Clayhill Lower Horsebridge Barcombe Cross Meads Cornwell's Bank Broad Oak Camber Catsfield Stream North Moulsecoomb Three Oaks Pebsham Folkington Houghton Green Primmers Green Denton Hooe Maresfield Park Peasmarsh Hurst Green Sheffield Green Belmont Barcombe Herstmonceux Litlington Burgh Hill Bodiam Moulsecomb Thunder's Hill South Heighton Three Leg Cross Golden Cross Stanmer Barcombe Mills Five Ash Down Saltdean Woolbridge Kemp Town Normans' Bay Quabrook Pett Splayne's Green Upper Horsebridge Piltdown Hartwell Coldean Balls Green Beachlands Whitesmith Ridgewood Danehill Terrible Down Wilmington Wilmington Green Ely Grange Beacon Down Halland Udimore Kingston near Lewes Vinehall Street Three Cups Corner Skippers Hill Silverhill Park Broad Street Upperton Sutton East Hoathly Rye Foreign Mount Pleasant Broomgrove Northease Wivelsfield Green Cross in Hand South Street Plumpton Upper Hartfield Pell Green Ringmer Godleys Green Lewes Dodd's Bottom Caldbec Hill Wadhurst Foulride Green High Cross Rye Harbour Sidley Eridge Green North End St Anne's Sparrow's Green The America Ground Friar's Gate Mott's Mill Dittons Woodingdean Friston Staplecross Telscombe Butcher's Cross Buxted Eckington Corner Robertsbridge Broadland Row Rocks Park Marle Green Lunce's Common Bells Yew Green Maresfield Birchden Clive Vale Holtye Hollingrove Fairlight Southern Cross Ashburnham Forge Grisling Common Palehouse Common Rye Cooksbridge Red House Common Hove Willard's Hill Laughton Common Watermill Lidham Hill Furner's Green Little Bayham North Corner Cuilfail Harley Shute Crowhurst Arlington Exceat Durgates Rotherfield Streat Chitcombe Lower Willingdon Old Town Stone Cross Tarring Neville Norlington West Blatchington Patcham Sharpsbridge Muddles Green Mount Ephraim East Moulsecoomb Friday Street Oxley's Green Cogger's Cross Cliffe Westdean Falmer Twelve Oaks Rodmell Downside Waterhall Ratton Village Withdean Peacehaven Bishopstone Vines Cross Blackboys Shortbridge Maynard's Green Glyne Gap Newick Cottenden Jenkins' Green Ticehurst Ponts Green Broomsgrove Portslade Village Etchingwood Church Wood High Hurstwood Cooper's Corner Burwash Common Newhaven Hollingbury Carter's Corner Cripp's Corner Dodd's Hill Ditchling Wood's Green Rickney Alciston Hartfield Best Beech Hill Mile Oak Filching Selmeston Tile Hurst Iden Sharp's Corner Pestalozzi International Village Marden's Hill Stunts Green Lower Cousley Wood Winchelsea Potter's Green St Leonards-on-Sea Chailey Park Corner Southease John's Cross Wellbrook Horsted Green Sleeches Cross Hellingly Lunsford's Cross St John's Dallington Lyewood Common Cliff End Chilley Green Hale Green East Dean Bardown Jarvis Brook Broyle Side Windmill Hill Heron's Ghyll Sweethaws Bodle Street Green East Chiltington St Helen's Round Hill Whitehill Beckley Crowlink Rushy Green Wartling Pevensey Bay Hollingdean Ninfield Burnt Oak Nash Street Whydown Punnett's Town Portslade-by-Sea Foul Mile Roselands Aldrington Chapel Row Tidebrook High Wickham Wallcrouch Chapman's Town Jevington Tompset's Bank Stone Cross Brownbread Street Fairlight Cove Gun Hill Silverhill Shortgate Ashton Green Witherenden Hill Down Street Winchelsea Beach Crumbles St Leonards Green Fletching Common Wallands Park Roser's Cross West Hill Golden Cross Northiam Shover's Green Flackley Ash Upper Wellingham Heathfield Cackle Street Blackness Salehurst Tilsmore Rushlake Green St Helen's Wood Burlow Spithurst Glenleigh Park Ore Pevensey Wych Cross Snagshall Little Horsted Westham Telscombe Cliffs Mount Pleasant Mayfield Cousley Wood Brede Five Ashes Cowbeech Hill Baldslow Flowers Green Willingdon Hammerwood Churches Green Steven's Crouch Boreham Street Etchingham Collier's Green Bexhill Balcombe Green Wivelsfield Westmeston Framfield Wood's Corner South Chailey Coggins Mill Mark Cross Cackle Street Tolhurst Withyham The Pound Flimwell Hooe Common Rose Hill Jumper's Town Hall's Close Town Littleworth Newbridge Mill Corner The Platt Glyndebourne Glynde Hazard's Green Peter's Green Hangleton Burwash Weald Little London Ditchling Common Founthill Horney Common Little Norlington Budlett's Common Hastings Duddleswell Horns Cross Old Town Preston Harbour Heights Danegate Eason's Green Alfriston Halton Gallypot Street New Town Langney Piddinghoe Kent Street Davis's Town Ginger's Green Russell's Green Hankham Playden Icklesham Winton Black Rock Beddingham Henley's Down Ringles Cross Chiddingly Waldron Down Brightling North Chailey Forest Row Four Oaks Westdene Broadstreet Green Teasley Mead Bevendean Burwash Berwick Fairwarp Millbrook Broad Oak Pound Green Groombridge Foxhunt Green Chelwood Gate Riseden St Anthony's Hill Mark Cross Blackham Lions Green Rusher's Cross Broomham West Firle Pounsley Polegate Town Row Holton Hill Ovingdean Poundford Pett Level Highgate Friar's Hill Westfield Penhurst Buckham Hill Swaile's Green East Blatchington Bexhill-on-Sea Frant Birling Gap Heighton Street Berner's Hill Netherfield Mark Street Peacehaven Heights Mountfield Beckley Furnace Bachelor's Bump Northbridge Street Iford Offham Chalvington Darwell Hole Canadia Brighton and Hove Landport Dale Hill Goatham Green South Malling Steel Cross Dukes Green Cowbeech Rottingdean Newbury's Marsh Green Norton Blacklands Chiltington Ripe Green Street Plumpton Green Mutton Hall Hamsey Trull's Hatch Chuck Hatch Telham Wannock Guestling Thorn Battle Union Street East Guldeford Hadlow Down Earl's Down Sedlescombe Starr's Green Horam Birchett's Green Holmes's Hill Crowborough Roedean Alderbrook Moulsecoomb Hampden Park Swiftsden Hawkhurst Common Wickstreet Magham Down Hollington Park Hollington Silver Hill Southover Old Heathfield