Brand Marketing in Green Street

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Brand Advertising in Green Street

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in CM4 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Green Street by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

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At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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Other locations available for brand marketing
Frating Liston Birdbrook Stanford-le-Hope Margaret Roding Ardleigh Cambridge Town Great Clacton Thaxted Great Braxted Manwood Green Danbury Common Loves Green Puttock End Thorrington Wellstye Green Childerditch Lanham Green Crays Hill Barling Duddenhoe End Elmdon Coopersale Little Wigborough Chigwell Watton's Green Debden Green Prittlewell Fyfield Seawick Bonhunt Water Broxted Tarpots Workhouse Hill Hill Green Bradfield Heath Howe Green Pitsea High Ongar Aveley Takeley Street Greenstead Green Boose's Green Rayleigh Brock Hill Berners Roding Pattiswick Creeksea Coopersale Street Blake End Peldon Hope's Green Taverners Green Great Yeldham Richmond's Green Swallows Cross Woodside Green Stagden Cross High Street Green Great Warley Henham Battlesbridge Tollesbury Brick House End Chatter End Gamble's Green Wix Maylandsea Little Walden Waltham Abbey Ridgewell Great Easton Vange Chatham Green Great Bromley Alresford Woodend Green North Fambridge Matching Howlett End Birch Green White Notley High Roding North Shoebury Gooseberry Green Tilegate Green Boyton Cross Howe Street Beazley End Clatterford End Langenhoe Uppend Tendring Twinstead Green Pig Street Curling Tye Green Duckend Green Totham Plains Chappel Lane End Boxted Kirby Cross North End Stondon Massey Nether Street Boreham Loughton Chelmer Village Little Sampford Rawreth Shot Gransmore Green Bentfield Bury Bardfield End Green Audley End Bigods Galley's Corner Glen Faba Copford Green Woodham Ferrers Little Oxney Green Helions Bumpstead Chipping Ongar Hullbridge Crockleford Hill Colchester Armigers Ardleigh Heath Gay Bowers Brickkiln Green Langham Moor Netteswell Cross Burrsville Park Cherry Green Chapel End East Gores Goldhanger Ingatestone Broomfield Newlands Tolleshunt Major Danbury Loyter's Green Stoneyhills Temple End Fanner's Green Southfields Baker Street Greensted Cressing Flack's Green Mill Green Layer-de-la-Haye Great Canfield Orsett Latton Bush School Green Clay Hills Pledgdon Green Sumners Stebbing Green Long Green Runsell Green Hatfield Peverel Ramsden Heath Great Saling Baythorne End Horsley Cross High Easter Great Hallingbury Tiptree Heath High Beach Claverhambury Willows Green North Stifford Nuper's Hatch Cold Norton Radley Green Duton Hill Elmstead Heath Tye Green Outer Part of Town Westward Lee Chapel South Chapelend Beauchamp Roding Stanford Rivers Barstable Nazeing Mead Farnham Green Tye Green Swan Street Galleyend Noak Bridge Carter's Green Thorpe-le-Soken Lippitts Hill Cornish Hall End Harrowcross Corringham Great Bardfield Edney Common Puttock's End Margaretting Broad Street Green Radwinter End Wickham Bishops Gallows Green Dobb's Weir Totham Hill Rose Green Sewardstone Mill End Cutlers Green Church End Lindsell Blackmore Witham Malting Green Elsenham Sand Hill Long Green Courtsend Horkesley Heath Layer Marney Debden Green Coalhill Butt's Green Tye Green Stambourne Easthorpe Tip's Cross Greenwoods Chigwell Row Hazeleigh Pinnacles Springfield Bustard Green Woodend Coopersale 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Tiptree Chalkwell Beacon End Tilekiln Green Clacton-on-Sea Pigstye Green High Garrett Navestock Heath Great Stambridge Skye Green Chalvedon Great Parndon Wickford Little Bromley Bulphan Cranes Forrey Green Sewardstonebury Halstead Lower Green Orsett Heath Abberton Lee Chapel Bradfield Pilgrims' Hatch South Woodham Ferrers Don Johns Tilkey East Mersea Pleshey The Hythe Tilbury Juxta Clare Wesley End Bentfield Green Mashbury Widdington Ashen Foxash Estate Stondon Green Burnt Mills Purfleet-on-Thames Hartford End Saffron Walden Piercing Hill Stonebridge Paslow Wood Common Stocking Green Bromley Cross Thorpe Green Hyde Chase White Roding Epping Green South Heath Bell Common Coggeshall Water End Littlebury Green Abridge Writtle Langham Wick Cooksmill Green Chignall St James Lamb Corner Gallows Green Rowhedge Tye Green Thorpe Bay Clatterford End Tye Common Gaunt's End Grays Heybridge Wakes Colne Theydon Garnon East Hanningfield Kirby-le-Soken Horsleycross Street Aingers Green Burnt Heath Gubbion's Green Runwell Keysers Estate Harknett's Gate Tilbury Althorne Leaden Roding Abbess End Lawford Ulting Marks Tey Morris Green Langham Hook End Bowers Gifford Pebmarsh Bocking Mill End Green Fryerns Coxtie Green Tindon End Balstonia Handley Green Leigh-on-Sea Farther Howegreen Willingale Woodgates End West Thurrock Stroud Green Langdon Hills Bobbingworth Doddinghurst Common Gernon Bushes Silver End Great Berry Row Green Southfields Nazeing Gate Latchmore Bank Breach Barns Wix Green Passingford Bridge Miller's Green Lexden Little Parndon Steventon End Ramsey Hemp's Green Mott's Green Fuller's End Lower Nazeing Panfield Nine Ashes Clapgate Horseman Side Molehill Green Birchanger Hazel End Hastingwood Newport The Birches Barnston Broad Green Bath Side Garnetts Rivenhall Oxley Green Seven Star Green Norton Heath Takeley Daw's Cross Jack's Hatch Knowl Green Rotten End Chafford Hundred Beaumont Ugley Green Wiggens Green Sunnymede High Beech Cobbs Fenn Bovinger Little Thurrock Brookstreet Bran End Welshwood Park Fox Street Little Waltham Clifftown Little London Bridge Green Bentley Norton Mandeville Farnham Thundersley New Mistley Wethersfield Fiddlers Hamlet Level's Green Little Hallingbury St Lawrence Navestock Side Purfleet Elmstead Market Stebbing King Street Colliers Hatch Chalk End Paternoster Heath Herongate Cock Clarks Lambourne Ingrave Chickney Latchingdon Quendon Windmill Hill Mundon Ostend Housham Tye Friars Mead Tye Green Burton End Harlow Common Stock Stocks Green Oak Corner Newtown Bradwell Wick Shalford Green Rush Green Fobbing Cock Green Dengie Buckhurst Hill Mill End Heybridge Hadstock Mount Pleasant Wimbish Building End Noak Hill Langley Grass Green Church End Terling Lucking Street Little Yeldham Weeley Heath Lower Pond Street Fordstreet Laindon Parson's Heath Roundbush Powers Hall End Stones Green Far Thorpe Green Gilwell Park Hawkwell Coggeshall Hamlet Mount End Keelars Tye Lamarsh Stewards Hawbush Green Elsenham Sta Broad Green Holland-on-Sea Ballards Gore Roundbush Green Stansted Mountfitchet Belchamp Otten Little Maplestead Lower Bobbingworth Green Pannel's Ash Little Dunmow Layer Breton Tolleshunt D'Arcy Green Street Berden St Osyth Heath Audley End Finchingfield Great Baddow Southey Green Earls Colne Basildon Hatfield Heath Whiteash Green Farmbridge End Samuel's Corner Sucksted Green Young's End Purleigh East Horndon Fordham Gore Pit Four Wantz Chrishall Lambourne End Eastwood Howegreen Little Clacton Downhall Beach Estate Mountnessing Tumbler's Green Roast Green Horne Row Great Tey Smith's Green Tinkers Green Heckfordbridge Dutch Village Church Langley Start Hill Heybridge Basin Little Wakering Leigh Beck Frating Green Brook Street Cross End Queen's Park Burnham-on-Crouch Shellow Bowells Lower Sheering Fryerning Westcliff-on-Sea Bamber's Green Aythorpe Roding Warley Great Canney Littley Green Oxen End Katherines Toot Hill Westley Heights Fox Hatch Smythe's Green South Ockendon Cobbler's Green Lee-over-Sands Halls Green Janke's Green Ovington Holder's Green Great Wakering Pentlow Street Epping Upland The High Netteswell Rank's Green Little Mascalls Littlebury Mark Hall South Broadley Common Brandy Hole Pale Green Killem's Green Fingringhoe Stapleford Tawney Wicken Bonhunt Bunting's Green Little Bardfield Lower Green Man's Cross Upshire Hare Street Churchgate Street Mill End Alphamstone Great Horkesley Margaretting Tye Greenhill Berechurch Beggar Hill Bradwell on Sea South Weald Copthall Green Rayne Paglesham Eastend Mallows Green Surrex Dewes Green Aimes Green Hobbs Cross Howe Green Bush End Molehill Green Tendring Green White Colne Horndon on the Hill South Benfleet Roxwell Little End Mark Hall North Hornells Corner Tolleshunt Knights Brookend Rushley Green Landermere Twinstead Meadowend South Hanningfield Dovercourt Little Burstead Hawkspur Green Stambourne Green Great Chesterford Southend-on-Sea Sibley's Green Black Horse Corner Hallsford Bridge Kirkby-le-Soken Sheering Wrabness Butts Green Southchurch Row Heath Hare Street Tye Green Padham's Green Fairstead Theydon Bois Little Henham Great Waltham Little London Baddow Park Braintree Low Street Chadwell St Mary West Tilbury Little Oakley Nevendon Thornwood Common Brookend Castle Hedingham Peartree Green Stanbrook Ghyllgrove Finkle Green Steward's Green Linford Upper Green Toppesfield West Horndon Boyton End Long Gardens Frinton-on-Sea Broad's Green Thurrock Park Crow Green Stisted Brays Grove Canvey Village Weeley Faulkbourne Great Malgraves Nazeing Henny Street Montsale Stockstreet Sible Hedingham Tye Green Cobler's Green Outer Part of Town Eastward Lee Chapel North Bournes Green Pond Street Parkeston Little Leighs Hatfield Broad Oak Ramsey Island Galleywood Shoeburyness South Green Ford End Shotgate Shrub End Gestingthorpe Robinhood End Wakes Colne Green Little Bentley Pharisee Green Hope End Green Steeple Bumpstead Hobbs Cross Great Sampford Pentlow Hellman's Cross Wormingford Lower Green