Bus Advertising in Green Street

Get in touch

Bus Marketing in Green Street

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Green Street - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Green Street - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Green Street- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Green Street - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Green Street (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Great Oxney Green Southey Green Lexden Howlett End Coggeshall Cole End Woodham Walter Chignall St James Pleshey Langley Layer Breton Newlands Margaretting Tye Hutton Man's Cross Boose's Green Sturmer Wesley End Tip's Cross Tumbler's Green Copford Green Eastwood Ridgewell Chrishall Rotchfords Stocking Green Fox Hatch High Garrett Woodhill Havering's Grove The Birches Churchend Piercing Hill Bartholomew Green Herongate Lambourne Canvey Village Upper Green Pebmarsh Childerditch Buckhurst Hill Galleyend Birch Tye Green Boyton End Little Chesterford Sumners Lippitts Hill Gaston Green Lawford Lower Nazeing Stewards Earls Colne Clatterford End Great Holland Coalhill Hope's Green Fordham Bath Side Tinkers Green Matching Green Horkesley Heath Winter Gardens Glen Faba Mallows Green East Gores Wormingford Daw's Cross Panfield Old Heath Black Notley Feering Hope End Green Southminster Little Clacton Howe Street Broad Street Green Jasper's Green Great Malgraves Pilgrims' Hatch Knowl Green Church End Heybridge Kirby Cross Hadstock Hawkspur Green Navestock Common Loyter's Green Springfield Ringtail Green Monk Street Colliers Hatch Burnt Heath Tendring Gestingthorpe Vange Lindsell Parney Heath Chigwell Heybridge Basin Chatham Green Debden Green Rickling North End Queen's Park Curtismill Green Molehill Green Stoneyhills Bradwell on Sea Smith's Green Bonhunt Water Berden Creeksea Courtsend Foxearth Thundersley Little Mascalls Gransmore Green Hazeleigh Tye Green Stisted Woodham Ferrers Chalk End Chafford Hundred Bush End Thorpe Green Borley Green Clifftown Strethall Thorpe Cross Brookstreet Jaywick Elkins Green Biggin Great Horkesley Horndon on the Hill Peldon Little Walden Lower Sheering Bigods Mount End High Roding Stickling Green St Osyth Temple End Great Braxted Netteswell North Fambridge The Common Crow's Green Rowney Corner Sucksted Green Little End Keysers Estate Ashen Mount Bovers Broad's Green Lamb Corner East Mersea West Tilbury Burnham-on-Crouch Manuden Pigstye Green Further Ford End Hallingbury Street Brewer's End Radwinter End Barrow Hill Gainsford End Thorpe Bay Green Street Ford End Doddinghurst Common St Lawrence Tolleshunt Major Hemp's Green Duckend Green High Beech Pale Green Southend-on-Sea Hyde Chase Mill Green Netteswell Cross Blasford Hill Bradwell Waterside Wimbish Fobbing Sewardstonebury Rotten End Churchgate Street Langenhoe Mile End Grass Green Little Totham Tye Common Keeres Green Sewards End Bacon End Wickham Bishops Minnow End Dyer's End Olmstead Green Pentlow Street Ardley End Green Street Radwinter Baconend Green Fingringhoe Tolleshunt Knights Howe Green Horsley Cross Mount Pleasant Ramsden Bellhouse Pipps Hill Rettendon Fuller's End Jack's Hatch Broad Green Toot Hill Langham Puttock End Water End Little Common Crays Hill Cutlers Green Kirkby-le-Soken Thorpe-le-Soken Lower Bobbingworth Green Oaker Hill Mill Green Chalkwell Matching Coopersale Orsett St Vincent's Hamlet Bentley Loves Green Bunting's Green Cupid's Corner Newport Roydon Langham Moor Pedlars End Lamarsh Pig Street Catmere End School Green Elmstead Heath Starling's Green The Hythe Little Sampford Finchingfield Lower Pond Street Norton Heath Pepper's Green Greenhill Hickford Hill Stapleford Tawney Campions South Green Wimbish Green Rudley Green Littlebury Green Ulting Abbess End Rank's Green Paglesham Eastend Nazeing Mead Mark Hall North Ramsey Sible Hedingham Stanford Rivers Clapgate West Hanningfield Stroud Green Cobbs Fenn Orsett Heath Rook End Roast Green Brightlingsea Tarpots Howe Green Billericay Widdington Finkle Green Blackmore End Bannister Green Brick End Balstonia Great Canfield Tolleshunt D'Arcy Great Notley Belchamp Otten Manningtree Wrabness Rose Green Threshers Bush West Thurrock Morris Green Mott's Green Mowden Terling Level's Green Breach Barns Norton Mandeville Great Claydons Widford Galleywood Writtle Copthall Green Clacton-on-Sea Building End Bromley Cross Craig's End Totham Hill Wix Green Dovercourt Ingrave Newtown Birdbrook Church End Tilekiln Green Gore Pit South Benfleet Sand Hill Birchanger Gooseberry Green Dobb's Weir Landermere Swan Street Lower Green Little Oxney Green Frating Green Miller's Green Butts Green Dewes Green Tillingham Chelmsford Cross End Great Canney Parson's Heath Holder's Green Runsell Green Buttsbury Weeley Brookend Bustard Green Mark Hall South Broad Green Workhouse Hill Robinhood End Little Wakering Bumble's Green Great Saling Stafford's Corner Great Totham Stapleford Abbotts Canewdon Coggeshall Hamlet Shoeburyness Messing Breeds Cripplegate Sewardstone Uppend Dutch Village Frogs' Green Stambourne Green Stambourne Bridge Green Pond Street Church End Asheldham Halstead Outer Part of Town Eastward Weeley Heath Newman's End Milch Hill High Houses Goose Green St Osyth Heath Nine Ashes Maple End Mashbury Young's End Church Langley Duddenhoe End Wickham St Paul Bulmer Tye Fryerns Outer Part of Town Westward Tye Green Salcott-cum-Virley Wendens Ambo Hawbush Green Hare Street Southfields Althorne Ardleigh Heath Brandy Hole Gaunt's End Paslow Wood Common Rivenhall Battlesbridge East Hanningfield Paglesham Churchend Stondon Green Lanham Green North Shoebury Chapelend Stonebridge Woodhatch Sheering New Thundersley Latton Bush Braintree Corner North Benfleet Helions Bumpstead Little Bardfield Farnham Green Katherines Hadleigh Lee-over-Sands Good Easter Rush Green Hare Street Tindon End Pitsea Clatterford End Halls Green Steeple View Great Berry Great Bromley Little London Noak Hill Hartford End Almshouse Green Farnham Heybridge Colne Engaine Molehill Green Braintree Magdalen Laver Baddow Park Lee Chapel South Watton's Green Rushley Green Clapdog Green Tye Green Steeple Horsleycross Street Little Leighs Lower Green Stow Maries Causeway End Saffron Walden Hobbs Cross Theydon Garnon Theydon Mount Harwich Audley End Ivy Chimneys Pledgdon Green Debden Green Coopersale Common Heckfordbridge Dry Street Mistley Twinstead Green Boxted Cross Gilwell Park Bedlar's Green Steventon End Stones Green Bulmer South Weald Chigwell Row Needham Green Linford Little Henham Woodend Green Mill End Green Hornells Corner Abbey Field Little Baddow Blake End South Fambridge Bobbingworth Elmstead Market Stagden Cross Stanford-le-Hope Southfields Boyton Cross Woodend Start Hill Nuper's Hatch Nevendon Four Wantz Fanner's Green Friars Mead Great Leighs Chadwell St Mary Great Baddow Purfleet-on-Thames Bulphan Tiptree Heath Abberton Frenches Green Malting Green Folly Green Beaumont Hare Green Hornestreet Duck End Raven's Green Little Cambridge Bicknacre Barstable Stock Downham Dedham Heath Hatfield Broad Oak Nether Street Birch Green Bocking's Elm Harlow Gallows Green Little Yeldham Leigh-on-Sea Skye Green Blackcat Foxash Estate Tendring Heath Mulberry Green Danbury Common Cornish Hall End Delvin End Stondon Massey Greenwoods Bowers Gifford Nazeing Gate Clay Hills Layer Marney Willingale Purton End Sibley's Green South Heath Tilbury Juxta Clare Cooper's End Lower Green Oak Corner Wickford Horseman Side White Roding South Stifford West Horndon Claverhambury Greensted Green Salmon's Corner Great Warley Langham Wick Belchamp Walter Passmores Great Stambridge Steeple Bumpstead Chappel Willows Green Chapel End Hamperden End Old Harlow Marden Ash Burrsville Park Puttock's End Bardfield End Green Gamble's Green Little Horkesley Broadley Common Birchhall Corner Tye Green Kingswood Padham's Green Elder Street Greenstead Green Ugley Ostend Henny Street Epping Green Matching Tye North Stifford Hatfield Peverel Stocks Green Farmbridge End Coopersale Street Holyfield Hallsford Bridge Ramsden Heath Housham Tye Baker Street Aveley Cowey Green Samuel's Corner Tye Green Margaretting Aythorpe Roding Howegreen Pharisee Green Toppesfield Lane End Bradwell Wick Lee Chapel North Taverners Green Great Tey Bradfield Heath Maldon Boxted Bournes Green Shenfield Deer's Green Takeley Street Henham Ballards Gore Wakes Colne Green Grays Westcliff-on-Sea Brook Street Moulsham Shrub End Coxtie Green Gallows Green Ramsey Island Hatfield Heath Far Thorpe Green Northend Broxted Shelley Fairstead Waterhales White Notley Basildon Great Bardfield Doddinghurst Southchurch Little Bentley Aimes Green Chickney Little Waltham Bamber's Green Sunnymede Fordstreet Mill End Hutton Mount Eastend Navestock Heath Cold Norton Elsenham Foster Street Cambridge Town Margaret Roding Warley Duton Hill The Green Corringham Norton End Countess Cross Tilkey Littley Green Great Bentley Smythe's Green Wyatt's Green Thurrock Park Row Green Latchmore Bank Rickling Green Beacon Hill Greenstead Butt's Green Bovinger Stebbing Borley Rowhedge Ashingdon Great Parndon Handley Green Alresford Perry Green Great Waltham North Weald Bassett Point Clear Powers Hall End Bell Common Mill End Kingsmoor Osea Island Crawley End Old Mead Hellman's Cross Inworth Tilty Lambourne End Galley's Corner Harlow Common Keelars Tye Debden Chitts Hills Fiddlers Hamlet Belchamp St Paul Rivenhall End Wiggens Green Downhall Beach Estate Broomfield Rawreth Armigers Kirby-le-Soken Bentfield Green South Woodham Ferrers Easthorpe Mistley Heath Laindon East Tilbury Wix Twinstead Great Wigborough Hardy's Green Mayland Great Henny Little Canfield Stanbrook Reader's Corner Park Green Great Burstead Little Bromley Great Sampford Holland-on-Sea Frating Aldham Aingers Green Braiswick Coryton Cranes Seawick Cherry Green Waltham Abbey Little Tey Wivenhoe Brays Grove Cobler's Green Felsted Tylerscross Row Heath Rayleigh Roxwell Colchester The Ryes Lucking Street Suttons Boreham Moreton Bradfield Bentfield Bury Janke's Green Ghyllgrove Great Dunmow South Ockendon Leigh Beck Sunken Marsh Little London Burton's Green Fox Street Tollesbury Tendring Green Fordham Heath Long Gardens Hook End Curling Tye Green Windmill Hill Northend Farther Howegreen Manwood Green Little Warley East Horndon Duck End Barnston Porters Town Daws Heath Norwood End Dengie Wakes Colne Bran End Great Oakley Bradwell Chipping Hill Rayne Elsenham Sta Little Hallingbury Howe Street Faulkbourne Canvey Island Great Chesterford Upper Green Beazley End West Mersea Blackmore Totham Plains North End Hill Green Grange Hill Berners Roding Ovington High Laver Baythorne End Waltham's Cross Upper Pond Street Thorrington Purleigh Potter Street Crockleford Heath Montsale Hullbridge Shalford Green Pannel's Ash Carter's Green New Mistley Chipping Ongar Walton-on-the-Naze Flack's Green Bocking Churchstreet Wellstye Green Abridge Beacon End Gay Bowers Cock Clarks Great Easton Ost End Maylandsea Oxley Green Little Burstead Silver End Chalvedon Berechurch Liston Stockstreet Little Laver Parkeston Hempstead Killem's Green Stanway Crow Green Roost End Clavering Great Hallingbury Wicken Bonhunt Watch House Green Long Green Bridge End Oxen End High Street Green Mill End Danbury The High Sandon Brentwood Hawkin's Hill Broad Green Little Parndon Bocking Lee Chapel Greensted Quendon Church End Abbess Roding Brookend Steward's Green Chatter End Arkesden Rochford South Hanningfield White Colne Roundbush Green Cressing High Ongar Hobbs Cross Woodham Mortimer Hawkwell Great Yeldham Shalford Tye Green Seven Star Green Wethersfield Little Thurrock Eversley Marks Tey Little Maplestead Woodside Green Monkey Street Nazeing Leaden Roding Westley Heights Burton End Roundbush Middleton Runwell Blackheath Cobbler's Green Goose Green Mucking Ashdon Purfleet Pinnacles Fryerning Black Horse Corner Cock Green Stebbing Green Tilbury Green Audley End Bishop's Green New England Shellow Bowells Harrowcross Low Street Whiteash Green Upshire Beauchamp Roding Long Green Temple Fields Thornwood Common Barling Great Maplestead Brock Hill Woodgates End Ardleigh Tiptree Gernon Bushes Cooksmill Green High Easter Eight Ash Green Noak Bridge Swallows Cross Layer-de-la-Haye Forrey Green Kelvedon Bardfield Saling Mount Bures Paternoster Heath Takeley Pentlow Goldhanger Epping Upland King Street Little Braxted Copford Mountnessing Elmdon Mundon Surrex Stansted Mountfitchet West Bergholt Newney Green Fyfield Ford End Theydon Bois Shotgate Castle Hedingham Little Oakley Great Clacton Little Dunmow Beggar Hill Passingford Bridge Great Wakering Littlebury Garnetts Pattiswick Brickkiln Green High Park Corner Crockleford Hill Richmond's Green Gosfield Radley Green Tyler's Green Harknett's Gate Sabine's Green Langford Hazel End Meadowend Clatterford End Navestock Side Rawreth Shot Welshwood Park Philpot End Nounsley Brick House End Fuller Street Burnt Mills Don Johns Frinton-on-Sea Little Wigborough Cannon's Green Nazeing Long Green Onslow Green Upper Dovercourt Ingatestone Hastingwood Latchingdon Peartree Green Dedham Tilbury Kelvedon Hatch Witham Chignall Smealy Chelmer Village Tilegate Green Horne Row Prittlewell Maggots End Epping Felmore Hockley Loughton Thaxted High Beach Cripple Corner Liston Gardens Little Easton Edney Common Alphamstone Little Henny Langdon Hills Gubbion's Green Ugley Green Smith's Green Roydon Hamlet