Brand Marketing in Flodigarry

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Brand Advertising in Flodigarry

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV51 9?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Flodigarry by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Flodigarry (Ross and Cromarty)

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Culnacraig Letterewe Lamington Pool Crofts Achanalt Dunan / An Dùnan Glackmore Clashnamuiach Broomhill Crofts of Kingscauseway South Cuil Balmacara Dounie Achandunie Blackpark / A' Phairce Dhubh Bay Mellon Udrigle Strathy Glengrasco Garafad / An Garadh Fada Greallainn Badachonacher Ellishadder / Ealaiseadar Leacanashie / Leacanaisigh Scotsburn Toscaig Drumsmittal Dundonnell Achnandarach Talisker Teangue / An Teanga Waterloo / Achadh a' Chùirn Fearnmore Craigton Tore Dalnacroich Coille Ghillidh Avoch Talladale Erbusaig Inveralivaig Maligar / Malagar Broomhill Inveralligin Fendom Ruigh'riabhach Achiltibuie Clachan North Tarrel Springfield Halistra Rhiroy Kinlochewe / Ceann Loch Iù Coillore Lonemore Resolis Balvaird Mol-chlach Glenuachdarach Braes of Ullapool Upper Tullich Borreraig / Boraraig Lower Pitcalzean Brae Totaig Alness Carbostmore Ollach / An t-Ollach Waterstein / Bhatairsteinn Carbost Camascross / Camus Croise Braeintra Achduart / Achadh Dubhaird Skinidin / Sgianaidin Balnabruaich Fanks / Na Faingean Gearymore / An Gearraidh Mòr Duncanston Incheril Digg / An Dig Arcan Muir Alcaig Limepark / Pairc an Aoil Boath Glenmore Crepkill Glen Conon Charleston Ashaig / Aisig Carbost Glen Bernisdale Morefield Roskhill Arnish Badenscallie Armadale / Armadail Inverarish Suisnish Prabost Craig Upper Diabaig Invershiel Galtrigill / Galtraigeall Lochluichart Kildonan / Cill Donnain Lower Tullich Pitmaduthy Lemlair Leckmelm Allt nan Sùgh Inverchoran Ardheslaig Culnacnoc / Cul nan Cnoc An Leth-Pheighinn / Lephin Cartbostbeg Kilbride / Cille Bhrìghde Staffin / Stafainn Kyleakin / Caol Acain Blackwood Leacanasigh Balmeanach Ardindrean Kildary Ardmore Tarbat Mains Carnach Culbo Milton Rhives Keistle Feriniquarrie / Fearann MhicGuaire Polbain Feorlaig Swordale Broadford / An t-Àth Leathann North Kessock Rha Easter Ardross Rhenetra Duisdalemore / DuisdeiI Mòr Ard Dorch / An Àird Dhorcha Heatherfield / An Torran Uaine Corran Satran Ardessie Uiginish / Uiginis Kilmarie Tighnafiline Horneval Lower Ollach Achnacloich Boor Laide Cuaig Brenachie Evanton / Baile-Eoghain Nonikiln Kendram Strathpeffer Coishletter Dunvegan / Dùn Bheagan Killen Achmore Polglass Kensaleyre / Ceann Sail Eighre Glenelg Auchtercairn Point of Sleat Smithstown Gairloch Kilcoy Garros / Gearros Aultvaich Invergordon Bualnaluib Treaslane Portmahomack Redburn Lael Forest Barbaraville Newhall Craig Ullapool Edinbane / An t-Aodann Ban Achlorachan North Cuil Muir of Tarradale Brochel Dùn Colbost Cullicudden Flashader / Flaiseader Ardross Anancaun Lonbain Peinaha Leacnasaide Auchindrean Annat Park Bernisdale Glen More Coulnacraggan / Cul na Creagan Dìurinis / Diùranais Glenbrittle Wester Arboll Upper Tote Valtos / Bhaltos Artafallie Geary Northfield Arnisdale Kishorn Mugeary Wester Alligin Totardor Roag Sallachy Reiskmore Black Hill / Cnoc Dubh Tote Heribusta Lower Breakish / Breacais Ìosal Londain Strollamus / Stròlamas Sanachan Lair Lower Milovaig Moll Auchtertyre Linnie Linicro / Lionacro Hartmount Plockton / Am Ploc Arrina / Arinacrinachd Badcaul Bornesketaig / Borgh na Sgiotaig Little Scatwell Kilbride / Cille Bhrìgnde Inchina Kylerhea / Caol Reatha Sheader / Siadair Ard-dhubh Portree / Port Rìgh Logie Hill Upper Milovaig Mount High Miltown Achintraid / Achantraid Kirkton Achterneed Pollosgan Shiel Bridge Bernisdale / Bearnasdal Toulvaddie Ussie Contin / Cunndainn Earlish / Earlais Morvich Knockbreck Aird / An Àird Achmore Sròndubh Drynoch Ullinish / Uilbhinnis Balnapaling Arcan Lochslin Craigrory Vatten Borrodale Reiff Ardintoul Bottacks Strath Garve / Srath Gairbh Dunmore Culduie Opinan Reraig Strathcanaird Peterburn Peinmore Achnasheen / Achadh na Sine Isleornsay / Eilean Iarmain Harrapool / Harrapul Uig Suledale Ardaneaskan Balmeanach / Am Baile Meadhanach Drynie Park Inver Drumbuie Dunans Morangie Newmore Achtalean Acheninver Ardullie Maryburgh Balleigh Keppoch Glen Heysdal Heaste / Heasta Marybank Croftnacriech Corry Ramasaig North Fearns Cromarty Alligin Shuas Tokavaig / Tòcabhaig Sartle / Sartail Blairninich Portnalong Kilmore Knockbain Redcastle Arrisa Ardnagoine Knockfarrel An Àrd Tullich Muir Fettes Ardmair Upper Ollach Pitcalnie Garrafad Lower Halistra Newfield Struan / An Sruthan East Suisnish Balmeanach Fiskavaig / Fioscabhaig Mial Drinan Kilbeg Mountgerald Camusnagaul Muir of Fairburn Eilanreach Culnamean Durnamuck Knott / Cnot Torridon Hamaraverin Loggie Balgunearie Upper Feorlig / Feolaig Ard Dalmore An Lethallt Breckrey Newton of Kinkell Camustiel Inverasdale Kinbeachie Achintee Knockbreck Ardcharnich Bishop Kinkell Urray Husabost Dingwall Penifiler / Peighinn nam Fìdhleir Dorrachan Ormiscaig Aird Melvaig Grealin Mileabhaig Fearn Portneora Greep Sgoir Beag Letterfearn Muir of Ord Cnoc Ruadh Redpoint Gorstan Eabost West Wester Lonvine Strome Ferry Caroy / An Cadha Ruadh Kalnakill Cadboll Sgalamus / Skulamus Bridgend Hallin Galltair Milton Kenmore Harlosh / Harlois Balmeanach / Baile Meadhanach Culbokie Orbost / Orabost Clachan / An Clachan Ratagan Upper Edinbane / Braigh an Aodainn Bhain Balachuirn Fasach Àird Mid Strome Port Henderson Rechullin Grudie Arabella Kirkibost Pollo Gedintailor / Gead an t-Sailleir Calligarry Corry of Ardnagrask Carn-gorm Ardvannie Glasnakille Merkadale Balnaknock / Baile nan cnoc Skinnerton Nigg Ferry Jamestown Loanreoch Firemore / Fhaighear Mhòir Balnabruach Tomich Balgown Camas-longart Hungladder Nigg Newton Drumchork Balnacra Hamaramore Altandhu Trumpan Saasaig / Sàsaig North Erradale Greshornish / Griseornais Newton of Ferintosh Luib Balgunloune Sgeitheabost / Skeabost Lower Arboll Ardnarff Saltburn / Alltan an t-Salainn Ord / An t-Òrd Conon Bridge Quarryhill Callakille Fasag Totscore Little Garve / Gairbh Beag Achadh a'Choirce / Achachork Conordan Badicaul Kilmuir Duisdalebeg / Duisdeil Beag Balmuchy Badrallach Rhue Delny Obsdale Park Sand Sconser / Sgonnsair Stein Lower Diabaig Uig Ose / Os Fernilea Bundalloch Heights of Kinlochewe Tarskavaig / Tarscabhaig Lower Tote Elgol / Ealaghol Munlochy Torrin / Na Torrin Strath Killilan Garrachan Borve / Borbh Stittenham Claigan Naast Cove Firhill Fodderty Glen Dale / Gleann Dail Tain Glaick Balintraid Coul of Fairburn First Coast Rootfield Burnside Loandhu Attadale Balintore Rhicullen Second Coast Idrigill Fearnbeg Coast Solitote Achilty Arpafeelie Balmacqueen Coulags Ferindonald / Fearann Dhomhnaill Letters Ardarroch Balmacara Square Leachachan Rheindown Opinan Avernish Cuidrach Bindal Drummond Gillen Milnafua Davidston Big Sand Brogaig Upper Halistra Inverinate Knock Rash Coulwood Nostie Glasphein / Glas-Pheighinn Breacais Toravaig / Tòrabhaig Lochcarron Shieldaig Lower Pitkerrie Blair Teandalloch Ardvasar / Àird a' Bhasair Shandwick Lusta Breabost Garve / Gairbh Ardnagrask Eabost / Eubost Lòndubh Holmisdale / Holmasdal Camustianavaig / Camas Tianabhaig Scoraig South Erradale Sluggans Easter Lonvine Aultgrishan Peinachorrain / Peighinn a' Chorrain Clashandorran Stromemore Newmills Kirkton Peinlich Ardroag Ardtreck Shieldaig / Sildeag Bualintur Bracadale Charlestown Camusterrach Rosemarkie Badbea Corntown Mellon Charles Kilmaluag Croftown Braefindon Rhynie Oskaig / Osgaig The Dock Achgarve Brae of Achnahaird Tournaig Camas-luinie Conasta Fortrose Dornie Heribost Balblair Easter Kinkell Duntulm Raddery Jemimaville Kilvaxter / Cille a' Bhacstair Applecross Millnain Blarnalearoch Allt a' Chruinn Millcraig Shillinghill Coulin Lodge Windhill Flodigarry Balnaguisich Drumuie / Druim-aoidh Ferryton Newton of Cromarty Colbost / Cealabost Bogallan Struanmore Westford Srath Carran Poolewe Leidchruich Chaol Loch Aillse Strathcarron Kingsburgh / Cinnseaborg Marishader / Maraiseader Glasphein / A' Glas Pheighinn Eynort Clachamish Romesdal Loans of Tullich Balblair Achnashellach / Achadh na Seileach Tore Drumfearn / Druim Fhearna Achnagarron Badluachrach / Badluarach Peiness Strath Rusdale Edderton Annishader Hilton of Cadboll Stenscholl / Steinnseall Shulista Ardelve Aultbea Craigdarroch Sùlaisiadar Mòr Carse of Bayfield Ryefield Rockfield Eyre / Eighre Uigshader Tarvie Lonmore Kilmuir Alnessferry Hilton Hill of Fearn Badachro