Sports Marketing in Flodigarry

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Sports Advertising in Flodigarry

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Flodigarry, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Flodigarry?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Flodigarry, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in IV51 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Flodigarry get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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We cover Flodigarry (Ross and Cromarty)

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North Fearns Glasphein / A' Glas Pheighinn Balachuirn Swordale Gedintailor / Gead an t-Sailleir Rhiroy Valtos / Bhaltos Drumuie / Druim-aoidh Leidchruich Sròndubh Lower Diabaig Morvich Lamington Clachan Fearn Waterstein / Bhatairsteinn Pool Crofts Upper Tote Peinmore Sheader / Siadair Braeintra Skinnerton Redpoint Conasta Kendram Calligarry Sartle / Sartail Incheril Toscaig Fasach Auchindrean Lòndubh Munlochy Inverchoran Oskaig / Osgaig Rootfield Easter Lonvine Drumfearn / Druim Fhearna Little Garve / Gairbh Beag Braefindon Clashnamuiach Bernisdale / Bearnasdal Blarnalearoch Aird / An Àird Tore Halistra Achtalean Avoch Sand Edderton Ardelve Balintore Borreraig / Boraraig Husabost Fortrose Kenmore Reiskmore Brae Ardcharnich Totardor Staffin / Stafainn Suledale Tarvie Annishader Achmore Little Scatwell Heribusta Ard-dhubh Milton Craigdarroch Badachro Dalmore Kingsburgh / Cinnseaborg Davidston Badicaul Kirkton Tournaig Struan / An Sruthan Crepkill Point of Sleat Smithstown Killen Badenscallie Coulin Lodge Drumbuie Ardnagrask Rhenetra Kalnakill Ardvasar / Àird a' Bhasair Luib Altandhu Ratagan Firemore / Fhaighear Mhòir Ardvannie Millcraig Culbokie Newton of Ferintosh Coulnacraggan / Cul na Creagan Carbost Lair Àird Drummond Badluachrach / Badluarach Achnashellach / Achadh na Seileach Badbea Big Sand Lael Forest Grudie Melvaig Achilty Hungladder Balmeanach Dounie Jamestown Marishader / Maraiseader Acheninver Knockbain Glenuachdarach Aultgrishan Ellishadder / Ealaiseadar Camustiel Callakille Invergordon Gairloch Boath Treaslane Charlestown Coast Garros / Gearros Ardullie Achnagarron Carbost Ardross Corry Upper Halistra Knock Rash Fasag Ashaig / Aisig An Leth-Pheighinn / Lephin Pitcalnie Muir of Fairburn Balnapaling Sluggans East Suisnish Stittenham Lusta Leckmelm Digg / An Dig Brochel Muir of Ord Croftnacriech Cove Kilmaluag Lower Pitkerrie Achnasheen / Achadh na Sine Ardaneaskan Ardmore Lonmore Saasaig / Sàsaig Bualnaluib Harlosh / Harlois Barbaraville Kildary Knott / Cnot Armadale / Armadail Ard Dorch / An Àird Dhorcha Lonemore Kilmarie Greshornish / Griseornais Balgunearie Knockfarrel Bornesketaig / Borgh na Sgiotaig Cuidrach Heatherfield / An Torran Uaine Hamaraverin The Dock Skinidin / Sgianaidin Tore Scotsburn Lemlair Glackmore Erbusaig Rha Northfield Craig Geary Letters Kensaleyre / Ceann Sail Eighre Opinan Arcan Killilan Easter Kinkell Kilbride / Cille Bhrìgnde Sgalamus / Skulamus Drinan Jemimaville Keppoch Strath Rusdale Annat Shieldaig / Sildeag Strathcarron Balmacara Square Blairninich Sgeitheabost / Skeabost Shieldaig Strathpeffer Wester Arboll Milton Kilmuir Bay Duisdalebeg / Duisdeil Beag Resolis Nigg Ferry Loandhu Achintraid / Achantraid Auchtercairn Carn-gorm Wester Lonvine Ardroag Arpafeelie Achnandarach Linnie Dornie Ardnagoine Gearymore / An Gearraidh Mòr Penifiler / Peighinn nam Fìdhleir Dunmore Garve / Gairbh Coul of Fairburn Camusnagaul Ardheslaig Fodderty Glen More Artafallie Torridon Culduie Fearnbeg South Erradale Feriniquarrie / Fearann MhicGuaire Balmuchy Strollamus / Stròlamas Blackwood Leacnasaide Rheindown Arrina / Arinacrinachd Totscore Dùn Colbost Rhynie Upper Milovaig Garrachan Kinlochewe / Ceann Loch Iù Claigan Galtrigill / Galtraigeall Stein Ardindrean Sanachan Teandalloch Borve / Borbh Tarbat Mains Inverarish Second Coast Grealin Applecross Carnach Coille Ghillidh Broadford / An t-Àth Leathann Fiskavaig / Fioscabhaig Lower Tote Duncanston Upper Ollach Achgarve Badachonacher Ferryton Balmeanach / Am Baile Meadhanach South Cuil Knockbreck Clashandorran Balnaguisich Toulvaddie Ullinish / Uilbhinnis Cromarty Achanalt Mol-chlach Wester Alligin Eabost West Harrapool / Harrapul Shulista Rhicullen Shiel Bridge Balblair Coulwood Strath Garve / Srath Gairbh Portneora Obsdale Park North Cuil Letterewe Redburn Kilvaxter / Cille a' Bhacstair Balblair Pollosgan Lower Arboll Newhall Sùlaisiadar Mòr Redcastle Strath Badrallach Lower Tullich Culnacnoc / Cul nan Cnoc Peiness Glen Dale / Gleann Dail Kishorn Achduart / Achadh Dubhaird Miltown Delny Holmisdale / Holmasdal Ardessie Nonikiln Roskhill Reraig Pitmaduthy Badcaul Achlorachan Glen Heysdal Borrodale Tote Fernilea Achmore Mount High Cullicudden Isleornsay / Eilean Iarmain Cuaig Bundalloch Easter Ardross Ryefield Lochluichart Newmore Camascross / Camus Croise Naast Maryburgh North Kessock Caroy / An Cadha Ruadh Letterfearn Muir of Tarradale Mial Ardnarff Ord / An t-Òrd Heights of Kinlochewe Cartbostbeg Rhives Elgol / Ealaghol Loanreoch Leacanashie / Leacanaisigh Balgunloune Urray Feorlaig Ramasaig Poolewe Glenmore An Lethallt Tokavaig / Tòcabhaig Flashader / Flaiseader Talisker Leachachan Stromemore Balmacara Newmills Conon Bridge Nostie Glen Bernisdale Inchina Hartmount Camustianavaig / Camas Tianabhaig Edinbane / An t-Aodann Ban Coillore Ollach / An t-Ollach Crofts of Kingscauseway Merkadale Carbostmore Balintraid Bottacks Linicro / Lionacro Craigrory Heaste / Heasta Allt a' Chruinn Peinachorrain / Peighinn a' Chorrain Marybank Newfield Reiff Drynoch Opinan Glen Conon Upper Diabaig Balnabruaich Brenachie Totaig Roag Flodigarry Springfield Kilmore Glenelg Carse of Bayfield Londain Ardmair Dunvegan / Dùn Bheagan Kylerhea / Caol Reatha Hill of Fearn Fanks / Na Faingean Camas-longart Logie Hill Bridgend Firhill Anancaun Inverasdale Camas-luinie Trumpan Dingwall Tarskavaig / Tarscabhaig Dìurinis / Diùranais Scoraig Dalnacroich Broomhill Keistle Glengrasco Kyleakin / Caol Acain Strathy Drumchork Bindal Tighnafiline Alnessferry Aultbea Lower Breakish / Breacais Ìosal Sallachy Uigshader Quarryhill Kirkton Drumsmittal Ormiscaig Corry of Ardnagrask Eynort Orbost / Orabost Saltburn / Alltan an t-Salainn Fendom Fettes Blackpark / A' Phairce Dhubh Shillinghill Achiltibuie Sconser / Sgonnsair Morefield Black Hill / Cnoc Dubh Kinbeachie Glasphein / Glas-Pheighinn Tain Milnafua Hamaramore Balnaknock / Baile nan cnoc Dundonnell Upper Tullich Clachamish Allt nan Sùgh Lonbain Loans of Tullich Knockbreck Lower Milovaig Braes of Ullapool Coishletter Garafad / An Garadh Fada Greep Ussie Eyre / Eighre Park Bernisdale Glasnakille Balmeanach / Baile Meadhanach Upper Edinbane / Braigh an Aodainn Bhain Duntulm Auchtertyre Mellon Udrigle Romesdal Strathcanaird Balnabruach Ardarroch Tullich Muir Alness Vatten Charleston Dunan / An Dùnan Hallin Achintee Boor Maligar / Malagar Nigg Kildonan / Cill Donnain Achandunie Bracadale Sgoir Beag Alcaig Kirkibost Kilbeg Earlish / Earlais Craigton Broomhill Alligin Shuas Suisnish Culbo Corran Gorstan Westford Toravaig / Tòrabhaig Galltair Craig Breabost Greallainn Ruigh'riabhach Rhue Achterneed Balmeanach Pollo Ose / Os Lower Ollach Arnish Ferindonald / Fearann Dhomhnaill Struanmore Uig Breckrey Millnain Invershiel Torrin / Na Torrin Colbost / Cealabost Coulags Arcan Muir Talladale Inveralligin Newton of Kinkell North Tarrel Idrigill Breacais Kilcoy Polbain Prabost Morangie Moll Portnalong Gillen Portree / Port Rìgh Uiginish / Uiginis Dorrachan Waterloo / Achadh a' Chùirn Leacanasigh Achadh a'Choirce / Achachork Eabost / Eubost Croftown Cnoc Ruadh Loggie Balnacra Uig Peinaha Peterburn Polglass Shandwick Bogallan Eilanreach Mellon Charles Hilton of Cadboll Brogaig Inverinate Glenbrittle Culnacraig North Erradale Chaol Loch Aillse First Coast Clachan / An Clachan Balleigh Garrafad Upper Feorlig / Feolaig Ard Lochslin Achnacloich Peinlich Stenscholl / Steinnseall Aultvaich Limepark / Pairc an Aoil Mountgerald Ullapool Blair Windhill Kilmuir Tomich Evanton / Baile-Eoghain An Àrd Teangue / An Teanga Burnside Newton Aird Arrisa Drynie Park Arnisdale Mid Strome Glaick Rosemarkie Bualintur Arabella Corntown Rockfield Laide Raddery Portmahomack Plockton / Am Ploc Inveralivaig Attadale Kilbride / Cille Bhrìghde Port Henderson Lochcarron Horneval Balgown Lower Pitcalzean Lower Halistra Inver Conordan Culnamean Dunans Heribost Bishop Kinkell Avernish Contin / Cunndainn Satran Camusterrach Brae of Achnahaird Durnamuck Strome Ferry Hilton Mugeary Ardtreck Solitote Duisdalemore / DuisdeiI Mòr Balmacqueen Fearnmore Srath Carran Newton of Cromarty Rechullin Ardintoul Mileabhaig Balvaird Cadboll