Brand Marketing in Kyleakin / Caol Acain

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Brand Advertising in Kyleakin / Caol Acain

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

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What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

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What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in IV41 8?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Kyleakin / Caol Acain by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

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How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

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We cover Kyleakin / Caol Acain (Ross and Cromarty)

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Dounie Polbain Tarbat Mains Totscore Bridgend Balblair Millcraig Suledale Easter Kinkell Lower Milovaig Craigrory Milton Shillinghill Lair Camas-longart Coulags Rhenetra Glen Conon Ardroag Heribost Strathcarron Sròndubh Newton of Cromarty Tain Glackmore Mol-chlach Upper Halistra Linicro / Lionacro Ard Dorch / An Àird Dhorcha Rhives Kildary Upper Edinbane / Braigh an Aodainn Bhain Gedintailor / Gead an t-Sailleir Inverchoran Blarnalearoch Lower Breakish / Breacais Ìosal Lonbain Mount High Nigg Ferry Newton of Kinkell Elgol / Ealaghol Sheader / Siadair Greallainn Balmacara Square Croftnacriech Portneora Corran Badbea Balleigh Loggie An Leth-Pheighinn / Lephin Blackwood Dorrachan Fortrose Edinbane / An t-Aodann Ban Strathy Armadale / Armadail Fearnmore Lael Forest Shiel Bridge Mellon Udrigle Bualintur Gairloch Maligar / Malagar Newfield Morangie Lonmore Quarryhill Geary Garafad / An Garadh Fada Knockbreck Windhill The Dock Fodderty Craig Keppoch Strathpeffer Ardtreck Craig Munlochy Bornesketaig / Borgh na Sgiotaig Balnaknock / Baile nan cnoc Flashader / Flaiseader Durnamuck Redcastle Balnacra Achduart / Achadh Dubhaird Ard-dhubh Achandunie Bualnaluib Opinan Eabost / Eubost Heights of Kinlochewe Dunan / An Dùnan Clachamish Camustiel Corntown Arrisa Kendram Ferryton Kenmore Achadh a'Choirce / Achachork Kirkton Crepkill Culnacraig Reiskmore Tote Torrin / Na Torrin Upper Tote Clachan / An Clachan Lower Halistra Carbost Strath Camas-luinie Ardintoul Earlish / Earlais Roskhill Dunvegan / Dùn Bheagan Carn-gorm Ardmore Ratagan Ramasaig Muir of Fairburn Grealin Lochluichart Annishader Cullicudden Brochel Shieldaig / Sildeag Little Scatwell Kirkton Kingsburgh / Cinnseaborg Drynie Park Blairninich Mellon Charles Jemimaville Brogaig Toscaig Delny Kirkibost Keistle Torridon Hallin Struan / An Sruthan Auchtertyre Ormiscaig Lower Tullich Achnagarron Swordale Achnandarach Hilton Westford Contin / Cunndainn Ardvannie Uiginish / Uiginis Ryefield Aultbea Newton of Ferintosh Achlorachan Redburn Upper Feorlig / Feolaig Ard Broadford / An t-Àth Leathann Gillen Craigton Dùn Colbost Ashaig / Aisig Moll Grudie North Kessock Srath Carran Knockfarrel Glenbrittle Smithstown Galltair Glasnakille Satran South Erradale Muir of Ord Leacanasigh Letterewe Lower Diabaig Bishop Kinkell Ardaneaskan Ferindonald / Fearann Dhomhnaill Acheninver Drynoch Craigdarroch Drummond Feriniquarrie / Fearann MhicGuaire Auchindrean Saasaig / Sàsaig Park Bernisdale Breabost Blair Badrallach Balgunearie Strath Rusdale Ose / Os Roag Duncanston Lonemore Shieldaig Calligarry Naast South Cuil Polglass Balvaird Coille Ghillidh Kildonan / Cill Donnain Achtalean Tokavaig / Tòcabhaig Newton Ollach / An t-Ollach Conordan Kilcoy Kensaleyre / Ceann Sail Eighre Clachan Badcaul Eabost West North Tarrel Leacnasaide Crofts of Kingscauseway Balnabruaich Kinbeachie Upper Ollach Lochcarron Culbo Rha Duisdalemore / DuisdeiI Mòr Dundonnell Balmeanach Londain Cnoc Ruadh Jamestown Clashnamuiach Idrigill Teandalloch Ardmair Tomich Hartmount Culnacnoc / Cul nan Cnoc Coulwood Upper Diabaig Peinmore Ardheslaig Rootfield Glen Heysdal Tarvie Badenscallie Rechullin Bernisdale / Bearnasdal Scoraig Sgeitheabost / Skeabost Easter Lonvine Braefindon Firemore / Fhaighear Mhòir Suisnish Anancaun Loanreoch Husabost Kilmuir Culbokie Glen Dale / Gleann Dail Inveralligin Carse of Bayfield Killen Little Garve / Gairbh Beag Coulin Lodge Caroy / An Cadha Ruadh Alligin Shuas Obsdale Park Nonikiln Balmacqueen Pitmaduthy Balmuchy Bundalloch Borve / Borbh Halistra Letters Balblair Fendom Struanmore Altandhu Rheindown Camusterrach Charleston Arrina / Arinacrinachd Broomhill Springfield Cadboll Reiff Staffin / Stafainn Resolis Solitote Glen Bernisdale Opinan North Erradale Sconser / Sgonnsair Dalmore Poolewe Achnasheen / Achadh na Sine Marishader / Maraiseader Applecross Strath Garve / Srath Gairbh Limepark / Pairc an Aoil Eynort Avoch Kishorn Second Coast Dìurinis / Diùranais Conon Bridge Lòndubh Port Henderson Borrodale Broomhill Luib Hill of Fearn Fearn Tarskavaig / Tarscabhaig Eilanreach Orbost / Orabost Charlestown Glaick Valtos / Bhaltos Loans of Tullich Cuaig Allt nan Sùgh Mountgerald Annat Upper Milovaig Dornie Isleornsay / Eilean Iarmain First Coast Colbost / Cealabost Merkadale Balnabruach Uigshader Ardnarff Inver Mid Strome Sanachan Lemlair Flodigarry Scotsburn Callakille Totaig Black Hill / Cnoc Dubh Balintore Aultgrishan Talladale Burnside Braes of Ullapool Chaol Loch Aillse Peiness Wester Alligin Pollo Achnashellach / Achadh na Seileach Knockbreck Achanalt Talisker Aird / An Àird Lamington Erbusaig Toulvaddie Artafallie Balnapaling Kyleakin / Caol Acain Rhue Kylerhea / Caol Reatha Coillore Ardcharnich Glenmore Ullinish / Uilbhinnis Shulista Prabost Portree / Port Rìgh Balmeanach / Am Baile Meadhanach Bogallan Boor Sgoir Beag Rhiroy Point of Sleat Incheril Bottacks Leacanashie / Leacanaisigh Stenscholl / Steinnseall Invergordon Drumbuie Inverasdale Reraig Kilmuir Duntulm Corry of Ardnagrask Rhynie Lower Ollach Dingwall Mial Brenachie Fernilea Horneval Attadale Strollamus / Stròlamas Gorstan Glasphein / Glas-Pheighinn Auchtercairn Bay Portnalong An Àrd Bindal Trumpan Sùlaisiadar Mòr Achnacloich Leachachan Teangue / An Teanga Sand Sartle / Sartail Arpafeelie Sluggans Garve / Gairbh Northfield Harrapool / Harrapul Ardross Arnisdale Rosemarkie Miltown Balachuirn Arabella Nigg Garrachan Newhall Coast Breckrey Tournaig Carbostmore Logie Hill Kilbeg Edderton Balmacara Alness Camustianavaig / Camas Tianabhaig Hilton of Cadboll Bracadale Fanks / Na Faingean Brae Urray Lower Arboll Gearymore / An Gearraidh Mòr Inverinate Vatten Garros / Gearros Pollosgan Knockbain Feorlaig Knock Rash Balmeanach Romesdal Mileabhaig Fearnbeg Badachro Lusta Balnaguisich Invershiel Hamaraverin Lower Pitkerrie Heribusta Drinan North Cuil Rockfield Davidston Drumchork Carbost Blackpark / A' Phairce Dhubh Ardullie Treaslane Fiskavaig / Fioscabhaig Glen More Uig Holmisdale / Holmasdal Skinidin / Sgianaidin Knott / Cnot Cartbostbeg Glengrasco Achmore Tighnafiline Milton Strome Ferry Sgalamus / Skulamus Leckmelm Kilmaluag Leidchruich Drumsmittal Dunans East Suisnish Boath Kilmore Shandwick Cuidrach Brae of Achnahaird Sallachy Glenelg Braeintra Toravaig / Tòrabhaig Clashandorran Penifiler / Peighinn nam Fìdhleir Milnafua Culnamean Loandhu Camusnagaul Heaste / Heasta Muir of Tarradale Morvich Kilmarie Badicaul Dalnacroich Eyre / Eighre Evanton / Baile-Eoghain Badachonacher Ullapool Avernish Achintraid / Achantraid Balmeanach / Baile Meadhanach Kilvaxter / Cille a' Bhacstair Coulnacraggan / Cul na Creagan Ardelve Ardnagrask Morefield Coishletter Cove Arcan Muir Duisdalebeg / Duisdeil Beag Upper Tullich Hungladder Greep Carnach Oskaig / Osgaig Digg / An Dig Letterfearn Newmore Inchina Ardindrean Kilbride / Cille Bhrìgnde Marybank Claigan Tore Culduie Balgown Laide Hamaramore Peterburn Aultvaich Lower Tote Ardnagoine Nostie Peinaha Ardarroch Mugeary Balgunloune Glasphein / A' Glas Pheighinn Uig Alnessferry Àird Fasag Drumuie / Druim-aoidh Stromemore Drumfearn / Druim Fhearna Cromarty Lower Pitcalzean Waterstein / Bhatairsteinn Heatherfield / An Torran Uaine Pool Crofts Linnie Ussie Raddery Barbaraville Strathcanaird Breacais Easter Ardross Wester Arboll Arnish Croftown Dunmore Tullich Muir Firhill Balintraid Ord / An t-Òrd Allt a' Chruinn Lochslin Rhicullen Garrafad Totardor Big Sand Inverarish Badluachrach / Badluarach Achintee Plockton / Am Ploc Maryburgh Peinachorrain / Peighinn a' Chorrain Ellishadder / Ealaiseadar Greshornish / Griseornais Ruigh'riabhach Kinlochewe / Ceann Loch Iù Tore Harlosh / Harlois Ardvasar / Àird a' Bhasair Kalnakill Glenuachdarach Achgarve Arcan Saltburn / Alltan an t-Salainn Coul of Fairburn Stein Ardessie Skinnerton Aird Melvaig Newmills Redpoint Fettes Achmore Millnain Corry Achiltibuie Kilbride / Cille Bhrìghde Achilty Borreraig / Boraraig Inveralivaig Killilan Stittenham Achterneed Galtrigill / Galtraigeall Peinlich Fasach North Fearns Camascross / Camus Croise Conasta An Lethallt Wester Lonvine Waterloo / Achadh a' Chùirn Alcaig Pitcalnie Portmahomack

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