Brand Marketing in Crackley

Get in touch

Brand Advertising in Crackley

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in CV8 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Crackley by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Crackley (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Myton Cliff Hill Woolscott Tiddington Burmington Brandon Middletown Fillongley Chessetts Wood Dordon Littlewood Green Morton Bagot Shelfield Green Brownlow Green Wolston Corley Bourton on Dunsmore Church Lawford Dunsmore Heath Coalpit Field Lower Norton Street Ashton Sydenham Weethley Bank Ardens Grafton Keresley Newlands Charlecote Ettington Offchurch Milverton Lighthorne Whateley Fenny Compton Kingswood Shelfield Mappleborough Green Kinwalsey Hampton Lucy Horeston Grange Stratford-upon-Avon Church End Kineton Ilmington Weston under Wetherley Long Itchington Harborough Parva Chapel Green Kings Coughton Wolverton Robinson's End Allen End Packmores Ash Green Newton Nethercote Frankton Bretford Ullenhall Warton Corley Ash Stourton Hill Bentley Church End Aspley Heath Newnham Newton Regis Long Marston Upton Chapel Green Hill Top Nethercote Middle Tysoe Holywell Preston on Stour Cliff Littleworth Shuttington Coleshill Little Lawford Nuneaton Sutton-under-Brailes Grendon Common Caldecote Arlescote Haseley Knob Maxstoke Five Ways Idlicote Outhill Stockingford Stourton St Helena Oxhill Longbridge Chadshunt Duke End Lighthorne Rough Forshaw Heath Kitebrook Drayton Lower Tysoe Beaudesert Baginton Beausale Leamington Hastings Hatton Cosford Hatton Green Wilmcote Model Village Lawford Heath Dunnington Haseley Griff Weethley Hill Wootton Willoughby Copston Magna Upper Milcote Heath End Cranhill Bushwood Blackdown Wasperton Plough Hill Bearley Cross Pinley Green Upper Quinton Studley Hill Kingsbury Iron Cross Hurley Whittleford Tidmington Crimscote Grandborough Compton Wynyates Hillmorton Long Lawford Ladyes Hills Rowington Red Hill Ballard's Green Marston Winderton Exhall Sawbridge Walton Bridge Town Rugby Brownsover Windy Arbour Radway Bramcote Mains Upper Brailes Rookery Warwick Willington Aston Cantlow Sherbourne Langley Waste Green Ryton-on-Dunsmore Shustoke Knightcote Galley Common Little Alne Bedworth Woodlands North End Flecknoe Withybrook Gorcott Hill Tipper's Hill Copt Green Great Alne Little Shrewley Pillerton Priors Bassetts Pole Morton Spirt Alveston Preston Fields Dunchurch Little Walton Newtown Ansty Weddington Hoggrill's End Lea Marston Kingswood Brook Cathiron Rushford Overslade Piccadilly Chesterton Green Curdworth Avon Dassett Newbold Pacey Fulready Wimpstone Henley-in-Arden Whitemoor Alvecote Buckley Green Kenilworth Botts Green Merevale New Town Weston in Arden St Johns Hampton Magna Wolvey Nether Whitacre Harbury Mousley End Priors Marston Oldbury Warmington Halford Northend Heath End Bedworth Burton Hastings Marton Norton Lindsey Princethorpe Collycroft Preston Green Hatton Rock Spernall Hunningham Hill Lower Clopton Yew Green Wellesbourne Willey Cock Bevington Austrey Bubbenhall Cawston Little Packington Nebsworth Stockton Whatcote St Nicolas Park Rowington Green The Cape Lighthorne Heath Goodyers End Kinwarton Loxley Marston Jabbett Alcester Shrewley Pillerton Hersey Barford Stareton Coughton Lillington Salford Priors Polesworth Kite Green Nuthurst Corley Moor Ailstone Blunt's Green Red Hill Bedworth Heath Eathorpe Great Wolford Clifford Chambers Trap's Green Bridge End Whitnash Abbey Fields Deppers Bridge Grendon Chapel End Alne Hills Park Hill Baddesley Clinton Astley Royal Leamington Spa Grove End Lye Green Weethley Gate Earlswood Birchmoor Baddesley Ensor Sambourne Marlcliff Whittington Bilton Bishop's Itchington Southam Gaydon Ascott Tanworth-in-Arden Temple Grafton Bidford-on-Avon Lower Quinton Upper Tysoe Alveston Hill Hawkesbury Budbrooke Moreton Paddox Cloudesley Bush Sun Rising Ansley Common Stoneton Claverdon Hillmorton Paddock Draycote Hurley Common Stoneleigh Wood End Marston Heathcote Wood Bevington Luddington Over Whitacre Broom Lowsonford Bentley Common Welford-on-Avon Blackwell New Arley Clifton upon Dunsmore Easenhall Attleborough Moreton Morrell Middleton Kington Honiley Kemps Green Ratley Cubbington Gross Green Wroxall Birdingbury Borrowell Little Wolford Wishaw Wibtoft Abbot's Salford Weston-on-Avon Wappenbury Abbey End Tattle Bank Billesley Gilson Whitacre Heath Bascote Broadwell Binton Hallend Bascote Heath King's Newnham Marston Doles Wolfhampcote Chesterton Harborough Magna Armscote Newbold on Avon Newbold-on-Stour High Cross Whitestone Marton Moor Mount Pleasant Goldicote Admington Furnace End Ladbroke Shottery Blyth End Mill End Bearley Ashow Wood End Edgehill Birchley Heath Shotteswell Hartshill Green Combrook Bermuda Devitts Green Long Compton Ridge Lane Littleworth End Knowle End Neal's Green Freasley Tachbrook Mallory Little Warton Wood End Napton on the Hill Priors Hardwick Bickmarsh Baxterley Ufton Bulkington Oldberrow Honington Woodloes Park Wootton Wawen Wixford Wolvey Heath Alne End Hunningham Stretton-on-Fosse Little Compton Preston Bagot Langley Green Hampton on the Hill Meon Vale Wormleighton Darlingscott Lower Shuckburgh Old Arley Farnborough Hartshill Seckington Lower Brailes Wolfhamcote Cherington Stoke End Burton Dassett Black Bank Pathlow Hungerfield Emscote Ashorne Castle Green Snitterfield Guy's Cliffe Oldfield Green Lane Lower Binton Priory Hall Finwood Terry's Green Little Dassett Chilvers Coton Rushbrook New End Bramcote Ansley Water Orton Monwode Lea Hopsford The Spring Barcheston Camp Hill Binley Woods Gilbert's Green Shelford Yarningale Common Black Hill Lower Clopton Green End Barnacle Turner's Green Campion Hills Barton-on-the-Heath Old Milverton Tredington Exhall Coughton Fields Monks Kirby Ingon Lapworth Brinklow Atherstone on Stour Tomlow Great Pinley Barnmoor Green Alderminster New Bilton Bishopton Stretton under Fosse Leek Wootton Temple Herdewyke Hunts Green No Man's Heath Thurlaston Shipston-on-Stour Barton Arrow Bishop's Tachbrook Dorsington Hill Top Foul End Churchover Walcote Haselor Little Kineton Mancetter Oversley Green Bodymoor Heath Leicester Grange Burton Green Radford Semele Haseley Green Pailton Old Town Kites Hardwick Lime Tree Village White Stitch Atherstone Dean's Green Shilton Whichford Stretton-on-Dunsmore Over Green Butlers Marston Danzey Green Edstone Crackley Little Morrell Braggington Chattle Hill