Luxury Brand Advertising in Crackley

Get in touch

Luxury Brand Marketing in Crackley

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Crackley

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CV8 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Crackley

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Crackley

True luxury need not be directly communicated but instead experienced.

Consumers in Crackley like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Crackley

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Crackley (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Northend Tidmington Wimpstone Stockton Myton Shelford Wishaw Beaudesert Turner's Green Marton Moor Bickmarsh Lawford Heath Borrowell Green End Hill Top Honiley Compton Wynyates Bascote Radford Semele Knightcote Preston Green Upper Brailes Camp Hill Lower Clopton Rushford Newtown Gilbert's Green Heath End Copston Magna Farnborough Astley Heath End Hampton Magna Shipston-on-Stour Royal Leamington Spa Chadshunt Bermuda Brinklow Lighthorne Rough Sawbridge Aspley Heath Hatton Oldberrow Broom Stretton-on-Dunsmore Neal's Green Aston Cantlow Barnmoor Green Heathcote Bedworth Heath Preston Bagot Weddington Willington Chapel Green Chapel Green Clifton upon Dunsmore Henley-in-Arden Hillmorton Paddock Curdworth Ascott Tanworth-in-Arden Hampton on the Hill Austrey Ansley Nebsworth Warmington Gilson Lower Binton Nether Whitacre Littleworth Wolston Mount Pleasant Kingswood Brook Sambourne Long Compton Waste Green Abbey Fields Tredington Lighthorne Heath Hillmorton Gross Green Allen End Lower Norton Shilton Pailton Charlecote Corley Ash Earlswood Park Hill Little Packington Long Itchington Clifford Chambers St Johns Walton Old Milverton Copt Green Southam Welford-on-Avon Salford Priors Little Warton Winderton Exhall Bulkington Whichford Ullenhall Tachbrook Mallory Buckley Green Atherstone Campion Hills Mappleborough Green Birdingbury Nethercote Hill Barnacle Lighthorne Church End Hill Wootton Tomlow Leek Wootton Baginton Preston on Stour Weston in Arden Temple Grafton Bramcote Sherbourne Furnace End Rowington The Cape Willoughby Haseley Green Mancetter Kite Green Morton Bagot Bentley Armscote Haseley Knob Marlcliff Ryton-on-Dunsmore Horeston Grange Weston-on-Avon Eathorpe Cherington Newbold Pacey Cawston Newton Regis Burmington Binton Oversley Green Bourton on Dunsmore Attleborough Burton Hastings Lime Tree Village Whittleford Red Hill Bedworth Foul End High Cross Spernall Alderminster Priors Hardwick Nethercote Studley Withybrook Wood End Sutton-under-Brailes Marston Jabbett Mill End Bretford Great Alne Haseley Weethley Gate King's Newnham Baxterley Abbey End Kings Coughton Caldecote Harborough Magna Little Dassett Fillongley Wormleighton Piccadilly Nuthurst Lye Green Ansley Common Grendon Common Coalpit Field Weethley Bushwood New Bilton Stoke End Black Hill White Stitch Shustoke Grendon Hurley Common Burton Green Harborough Parva Combrook Pathlow Arrow Devitts Green Warwick Ash Green Leamington Hastings Goldicote Outhill Gaydon Brownlow Green Shuttington Marton Honington New Town Hampton Lucy Ansty Kinwalsey Lapworth Darlingscott Blackdown Bodymoor Heath Napton on the Hill Billesley Ladyes Hills Ladbroke Little Walton Drayton Ilmington Birchmoor Bilton Norton Lindsey Temple Herdewyke Kingsbury Barton-on-the-Heath Alcester Hartshill Green Meon Vale Chapel End Hunningham Hill Middleton Bishopton Beausale Shrewley Weethley Bank Bubbenhall Yarningale Common Stratford-upon-Avon St Nicolas Park Longbridge Hunningham Cosford Long Lawford Luddington Green Lane North End Kitebrook Robinson's End Plough Hill Bedworth Woodlands Edgehill Street Ashton Idlicote Churchover Alveston Offchurch Wixford Oxhill Frankton Terry's Green Hoggrill's End Old Arley Wibtoft Priors Marston Thurlaston Little Lawford Packmores New End Rookery Blackwell Over Green Ettington Great Wolford Lower Tysoe Wolvey Heath Chattle Hill Bridge Town Rowington Green Budbrooke Black Bank Shelfield Trap's Green Whatcote Merevale Keresley Newlands Haselor Wood End Goodyers End Morton Spirt Ashorne Finwood Cubbington Wolvey Overslade Pillerton Hersey Barcheston Upton Cliff Hill Wootton Wawen Corley Moor Crimscote Wolfhampcote Middletown Upper Milcote Littlewood Green Alvecote Dordon Duke End Church Lawford Newbold-on-Stour Kingswood Galley Common Model Village Stoneton Dunsmore Heath Middle Tysoe Wolfhamcote Hatton Green Sydenham Arlescote Kineton Lower Quinton Little Wolford Rugby Griff Stourton Hill Ridge Lane Coughton Hallend Ingon Ailstone Ufton Sun Rising Whitacre Heath Wasperton The Spring Ballard's Green Broadwell Upper Tysoe Avon Dassett Forshaw Heath Preston Fields Hungerfield Birchley Heath Flecknoe Whitemoor Blunt's Green Abbot's Salford Lowsonford Over Whitacre Weston under Wetherley Freasley Blyth End Guy's Cliffe Edstone Lower Shuckburgh Claverdon Lower Clopton Water Orton Yew Green Loxley Fenny Compton Kemps Green Bishop's Itchington Oldfield Marston Milverton Bramcote Mains Tiddington Priory Hall Gorcott Hill Alveston Hill Marston Doles Chessetts Wood Brownsover Moreton Morrell Willey Nuneaton Stoneleigh Barton Kenilworth Danzey Green Warton Kinwarton Chilvers Coton Corley Coughton Fields Deppers Bridge Kington Kites Hardwick Little Alne Ashow Bentley Common Coleshill Dunchurch Littleworth End Bearley Hurley Marston Hawkesbury Whateley Atherstone on Stour Oldbury Cathiron Old Town Whitestone Newton Wolverton Dean's Green St Helena Chesterton Lower Brailes Cranhill Bascote Heath Crackley Harbury Baddesley Ensor Braggington Grove End Hunts Green Chesterton Green Stretton-on-Fosse Shottery Alne Hills No Man's Heath Burton Dassett Tipper's Hill Draycote Church End Ratley Pinley Green Fulready Langley Alne End Hill Top Bearley Cross Whitnash Botts Green Snitterfield Mousley End Butlers Marston Castle Green Five Ways Woolscott Newnham Lea Marston Moreton Paddox Hopsford Upper Quinton Stockingford Bidford-on-Avon Brandon Lillington Grandborough Wroxall Maxstoke Stourton Great Pinley Bridge End Red Hill Tattle Bank Knowle End Little Kineton Polesworth Windy Arbour Long Marston Holywell Bishop's Tachbrook Monwode Lea Emscote Binley Woods Little Compton Cloudesley Bush Pillerton Priors Admington Iron Cross Wappenbury Wood End Collycroft Hatton Rock Newbold on Avon Cliff Woodloes Park New Arley Dorsington Shelfield Green Stareton Halford Wilmcote Bassetts Pole Seckington Easenhall Baddesley Clinton Wellesbourne Monks Kirby Little Morrell Cock Bevington Stretton under Fosse Ardens Grafton Exhall Leicester Grange Hartshill Whittington Dunnington Radway Little Shrewley Rushbrook Wood Bevington Walcote Princethorpe Langley Green Shotteswell Barford