Brand Marketing in Longbridge

Get in touch

Brand Advertising in Longbridge

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in B31 2?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Longbridge by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Longbridge (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Millison's Wood Northfield Tower Hill Tividale Hall West Heath Yardley Fields Reeves Green Golds Green Underhill All Saints Smethwick Church Hill Scotlands Wergs Pinley Balsall Langley Allesley Willenhall Amblecote Selly Park Sharmans Cross Gosford Green Princes End Greets Green Pickford Green Hamstead Claregate Swan Village Holly Bank Henley Green Tudor Hill Castle Bromwich Neachells Hurst Green Ladywood Eaves Green Deepfields Ruiton Tile Cross Little Bromwich Wolverhampton Springs Mire Old Hill Packwood Gullet Digbeth Rumbush Fallings Heath Marston Green Hill Coventry Highter's Heath Pheasey Whitley Priory Rubery Four Oaks Park Lyndon Green Ladywood South Yardley Mill Green Benton Green Streetly West Bromwich Netherton Mesty Croft Rotton Park Shirley Heath Radford Selly Oak Withymoor Village Handsworth Wood Garrets Green Longford Moor Hall Lower Gornal Tippity Green Whoberley The Woods Bordesley Green East Moseley Village Dudley Port Lanesfield Elston Hall Mount Pleasant Hawkes End Hardwick Causeway Green Blossomfield Church End Tyburn Wood End Daw End Oxbarn Lee Bank Ulverley Green Manor House Westwood Gardens Merry Hill Bunker's Hill Stoke Lodge Hill Earlsdon Little Bloxwich Hill and Cakemore Chapel Fields Bentley Coundon Green Moseley Soho Millfields Packwood Kates Hill Erdington Olton Heath End Spring Vale Walsal End Lodge Green Lye Kirby Corner Rushall Waring's Green Balsall Heath Castlecroft Bloxwich Pensnett Frankley Copt Heath Canley Wollescote Darlaston Green Pendeford Rowley Regis Balsall Street Lane Head Walker's Heath County Bridge Hill Hook Warley Woods Garretts Green Hockley Mere Green Draper's Fields Tibbington Harborne Brades Village Meer End Beechwood Gardens Brownshill Green Sutton Coldfield Londonderry Brandwood End Loxdale Palmers Cross Norton Green Coombeswood Wednesbury Hall Green Goldthorn Hill Rough Hay Balsall Common Pedmore Little London Lower Eastern Green Cape Hill Short Heath Dickens Heath Turves Green Coseley Stirchley Pickford Cheylesmore Aston New Town Freezeland Moxley Stow Heath Spon End Woodgate Valley Wylde Green Bradnock's Marsh Stoke Heath Hateley Heath Short Cross Hockley Heath Brockmoor Woodside Blakeley Green Stechford Eve Hill Mayer's Green Birchills Bradley Lambert's End Springfield Portobello Illey Grove Vale Tipton Green Bearwood Eastcote New Mills Ley Hill Billesley Common Grace Mary Estate Merry Hill Streetly Toll End Shelfield Yardley Wood Tile Hill Tipton Charlemont Wallington Heath Catchems Corner Salter Street Tidbury Green Woods Bank Chadwick End Stoke Aldermoor Catherine Cross Colehall Dudley Springfield Pype Hayes Birches Green Primrose Hill Hill Wood Old Swinford Nechells Wren's Nest Red Hill Bromford Carol Green Buckland End New Oscott Stoke Park Bishopgate Green Chelmsley Wood Hart's Hill Windmill End Showell Green Brierley Hill Woodsetton New Invention The Coppice Ashmore Park Oakham Glebe Farm Edgbaston Leamore Highfields Perry Common Cheswick Green Alcester Lane's End Haden Cross Four Oaks Alderman's Green Dibdale Ryecroft Keresley Stockfield Bordesley Brickhouse Farm Rowley's Green Monkspath Allesley Green Upper Witton Cinder Hill New Town Tilehouse Green New Town Row Oldbury Meriden Pinkett's Booth Wellington Place Short Heath Hilltop Dudley Wood Spring Bank Stivichall Banners Gate Walmley Norton Beechwood Handsworth Walsall Wood The Leys Walsgrave on Sowe Pelsall Birmingham King's Heath Stambermill Thimble End Highgate Newtown Penn West Coseley Guns Village Bescot Royal Sutton Coldfield Bickenhill Hodgehill Whitmore Park Horseley Heath Wallbrook Springfield Paradise Wightwick Stockwell End Darlaston Perry Barr Spring Vale The Manor Gornalwood Bowling Green Bartley Green Harvills Hawthorn Vicarage Merridale Barston Elmdon Heath Holbrooks Dunstall Hill Bournville Warstock Goscote Summerfield Park Ettingshall Solihull Lodge Monks Park Greet Sandwell Saltley Black Lake Pelsall Wood Heronfield Ten Acres Bentley Heath Gravelly Hill Wake Green Wood Green Ocker Hill Quarry Bank Titford Hall Green Summer Hill Harvest Hill Blackheath Potter's Green Hill Top Albion Queslett Fishley Kineton Green Hillfields Court House Green Swan Village Darley Green Vauxhall Great Heath Knowle Scott's Green New Dock Green Lanes Whitlock's End Leighswood Kingstanding Old Fallings Lapal New Town Moor Green Monmore Green Blakenall Heath Stubber's Green The Knowle Dudley's Fields Caldmore Yardley The Lunt Old Dock Brownhills West Shenley Fields Lime Tree Park Brandhall Middle Bickenhill Dorridge Middle Stoke Brown's Green Priestfield Lode Heath Rood End Falcon Lodge Upper Eastern Green Baptist End Parting of the Heaths Walsall Netherwood Heath Tansley Hill Shirley Bournbrook Wood End Lea Hall Balls Hill Longbridge Yew Tree Woodgate Kitt's Green Hawne Halesowen Dixon's Green West Smethwick Small Heath Wollaston Daisy Bank Cannon Hill Temple Balsall Nechells Green Green Lane Goldthorn Park Shire Oak Fallings Park Canley Gardens Sparkhill Great Barr Oldwich Lane Cawney Hill Finham Barr Common Tettenhall Gilbertstone King's Hill London Fields Hay Mills Compton Weoley Castle Bourne Vale King's Norton Wordsley Beech Lanes Bordesley Green Catshill Birchfield Bushbury Hill Ridge Hill Burnt Tree Sheldon Gospel Oak Parkes Hall Griffin's Hill Bacon's End Portway Bristnall Fields Maney Russell's Hall Willenhall Ashmore Lake Sedgemere Woodcross Great Bridge Minworth Roughley Cofton Common Hayley Green Whitmore Reans Binley March End The Straits Penn Fields Tividale Flint's Green Fordhouses Old Oscott Lower Bradley Gibbet Hill Blowers Green The Chuckery Newbolds Shirley Street Langley Green Coal Pool Darby End Brookfields Bilston Fordbridge Hall Green St Chads Cotteridge Darby's Hill Low Hill Tettenhall Wood Ladymoor Stockland Green Catherine-de-Barnes Brownhills Wall Heath Acocks Green Watford Gap Harden Hasluck's Green Holly Hall Chapel Green Bell Green Rotten Row Kingswinford Woodway Park Elmdon California Castle Vale Wood Hayes New Cross Hollyberry End Woodcock Hill Friar Park The Flatts Newbridge The Delves Edgwick Vigo Boldmere Pinley Gardens Solihull Hawkesley Summerford Place Wyken Perry Alum Rock Illshaw Heath Cradley Cradley Heath Lower Stoke Oakeswell End Aldersley Shard End Stow Lawn Wednesfield Greenleighs Bradmore Sedgley Upper Stoke Hasbury Washwood Heath Stourbridge Golds Hill Winson Green Nordley Hill Four Oaks Chad Valley Round's Green Tollbar End Shepwell Green Coundon Knowle Grove Westwood Heath Bramford Churchfield Hall Green Rough Hills Woodshires Green Aston Doe Bank Tat Bank Palfrey Little Heath Foxford Ryders Green Hurst Hill Aldridge Lifford Moseley Wednesbury Oak Roseville Ward End Chester Road Newton Finchfield Tyseley Park Village Three Maypoles Heath Town Whiteheath Gate Oxley Hall End Deritend Hampton in Arden Kingshurst Lyndon Blakenhall Box Trees Upper Gornal Oscott Lozells Reddicap Heath Wyken Green Pleck Ridgacre Upper Ettingshall Billesley Bushbury Batmans Hill Berkswell Ettingshall Park Gib Heath Black Patch Bromley Perry Beeches Fen End Whitehouse Common Clayhanger Mushroom Green Foleshill Hockley Bloomfield Sparkbrook Stone Cross Witton Parkfield Wootton Green Lutley