Brand Marketing in Ridge Hill

Get in touch

Brand Advertising in Ridge Hill

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DY8 5?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Ridge Hill by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Ridge Hill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Perry Barr Scotlands Rowley's Green Lyndon Green Wallbrook Tettenhall Wood Wall Heath Kingstanding Stockwell End Brandwood End Banners Gate Wylde Green Maney Hill Hook Monkspath Rumbush St Chads Wootton Green Wren's Nest Roughley Stow Lawn Newton Balsall Common Green Lane Wallington Heath Monks Park Garrets Green Cradley Cheylesmore Watford Gap Lower Gornal Middle Stoke Vicarage Stoke Aldermoor Catshill Draper's Fields Yardley Fields Stoke Park Bordesley Green East Pinley Gardens Darley Green Harvills Hawthorn Spon End Pendeford Hampton in Arden Packwood Gullet Great Bridge Highgate Ashmore Lake Ward End Bloomfield Hasbury Box Trees Manor House Tettenhall Bourne Vale Golds Hill West Smethwick Ladywood Dudley Wood Harvest Hill Woodgate Valley Tipton Coventry Walsall Oldwich Lane Bowling Green Hay Mills Small Heath Hill Tippity Green Showell Green Eve Hill Falcon Lodge Penn Fields Aldridge Oldbury Yew Tree Old Fallings Brades Village Whitmore Reans Chad Valley Palfrey Hall Green Bromford Tat Bank Brickhouse Farm Darby End Nechells Green Hilltop Carol Green Lane Head Sutton Coldfield Spring Vale West Bromwich New Town Row Short Heath Ley Hill Caldmore Westwood Gardens Round's Green Waring's Green Pinley Bearwood Billesley Common Alcester Lane's End Nordley Hill Clayhanger Mesty Croft Walmley Tipton Green Pensnett Bushbury Hill Gib Heath Coseley Moxley Leighswood Tyburn Warstock Newtown Springs Mire Handsworth Stirchley Goscote Wood Green Darlaston Green Priestfield Church End Foxford Whitehouse Common Doe Bank Whitley Beechwood Gardens Willenhall Newbridge Bickenhill Colehall Brownshill Green Hasluck's Green Little London Smethwick Lozells Goldthorn Park Bishopgate Green Whoberley Halesowen Lifford Hurst Hill Wordsley Old Oscott Binley Elmdon Yardley Norton Green Upper Stoke Rood End Thimble End Bentley Springfield Shirley Bushbury California Fallings Heath Barston Shirley Street Gosford Green Finchfield Lee Bank Hawkes End Chester Road Tower Hill Shepwell Green Wednesfield Catherine-de-Barnes Tividale Four Oaks Russell's Hall Hurst Green Rushall King's Heath Aldersley Coundon Flint's Green Bradnock's Marsh Portobello Kingshurst Wyken Green Reddicap Heath Holly Bank Tansley Hill All Saints Dudley's Fields Eaves Green Chelmsley Wood Greet Sharmans Cross Rotton Park Illey Heath Town Roseville Hall Green Merry Hill Lapal Kitt's Green Batmans Hill Ettingshall Washwood Heath Hillfields Wednesbury Ulverley Green Blackheath Park Village Dudley Dorridge Lyndon Kingswinford Hodgehill Lambert's End Princes End Tollbar End Dickens Heath Walsall Wood Lower Stoke Blossomfield Stockfield Albion Old Swinford Oxley Fordbridge Mount Pleasant Hockley Sedgemere Londonderry Cheswick Green Bloxwich Nechells Bradley Bunker's Hill West Coseley Hall Green March End Reeves Green Lodge Green Boldmere Griffin's Hill Palmers Cross Northfield Woodsetton Buckland End Lode Heath Castle Bromwich Kates Hill Bromley Glebe Farm The Flatts Dibdale Withymoor Village The Knowle Catherine Cross Witton Charlemont New Dock Holly Hall Brockmoor Whitlock's End Longbridge Elmdon Heath Keresley Walsgrave on Sowe Salter Street Packwood Windmill End Cape Hill Tile Hill Foleshill Moseley Elston Hall Moor Hall Swan Village West Heath Haden Cross Wednesbury Oak Church Hill Sandwell Oxbarn Wake Green Stoke Heath Olton Birchills Queslett Hollyberry End Dudley Port Pickford Green Great Heath Perry Common Freezeland Blakenall Heath Fordhouses Barr Common Penn Wyken Whitmore Park Bournville Westwood Heath Handsworth Wood Bradmore Blowers Green Ten Acres Tilehouse Green Norton Hall Green Springfield Friar Park Hamstead Stambermill Birches Green Perry Beeches Netherwood Heath Coundon Green Goldthorn Hill Compton Perry Chapel Fields Three Maypoles Digbeth New Town Ryders Green Upper Witton Allesley Green Berkswell Vigo Ladywood Hill and Cakemore Warley Woods Millison's Wood Moseley Village Acocks Green The Delves Hayley Green Winson Green Bilston Short Heath Finham Balls Hill Little Heath Amblecote Causeway Green Dixon's Green Merridale Moseley The Woods Little Bloxwich Titford Cawney Hill South Yardley Deritend Streetly Fen End Neachells Low Hill Millfields Gornalwood Upper Eastern Green King's Norton Summer Hill Knowle Netherton Summerford Place Paradise Wood End Chapel Green Castlecroft Grace Mary Estate Daisy Bank Pelsall Dunstall Hill Brierley Hill Frankley Ridge Hill Ruiton King's Hill Marston Green Langley Green Stoke Tividale Hall Benton Green Hill Top Brookfields Woodway Park Lime Tree Park Turves Green New Invention Selly Park Mill Green Wood Hayes Bristnall Fields Lower Eastern Green Red Hill Stechford Meriden Aston Greets Green Potter's Green Golds Green Bournbrook County Bridge Holbrooks Bacon's End Yardley Wood Woodcross Gospel Oak Coal Pool Woods Bank Kirby Corner Guns Village Lanesfield Walker's Heath Burnt Tree Highter's Heath Cannon Hill Scott's Green Tudor Hill Pedmore Hockley Heath Tidbury Green Leamore Rubery Streetly Harden Solihull Lodge Rowley Regis Gibbet Hill Blakenhall Oakeswell End London Fields Portway Lodge Hill Hockley Sparkbrook Horseley Heath Wightwick Lutley Baptist End Underhill Woodside Hill Wood Wood End Upper Ettingshall Soho Claregate Walsal End Lea Hall Lower Bradley Minworth Brownhills West Springfield Parkes Hall Balsall Castle Vale Newbolds Canley Spring Vale Saltley Earlsdon Beechwood Henley Green Alderman's Green Billesley The Chuckery Bescot Hall End Edgbaston The Coppice Garretts Green Bell Green Stubber's Green Woodgate Priory Stourbridge Hateley Heath Temple Balsall Sedgley Summerfield Park Allesley Wergs Loxdale Ashmore Park Quarry Bank Gilbertstone Birchfield Four Oaks Park Shirley Heath Balsall Street Merry Hill Pickford Selly Oak Deepfields Ryecroft Shire Oak Oakham Hart's Hill Daw End New Cross Churchfield Bordesley Bartley Green Cinder Hill Green Lanes Ettingshall Park Stockland Green New Town The Leys Court House Green Wollaston Shenley Fields Pype Hayes Mushroom Green Harborne Heronfield Pheasey Sparkhill Little Bromwich Cofton Common Tibbington The Straits Beech Lanes Rotten Row Shard End Short Cross Fallings Park Toll End Hawne Willenhall Illshaw Heath Bentley Heath The Lunt Stow Heath Wollescote Woodcock Hill Darby's Hill Blakeley Green Upper Gornal Brown's Green Moor Green Alum Rock Lye The Manor Spring Bank Wolverhampton Coombeswood Old Dock Tile Cross Edgwick Bordesley Green Pleck Parkfield Ocker Hill Mere Green Pinkett's Booth Eastcote Kineton Green Middle Bickenhill Four Oaks Birmingham Highfields Weoley Castle Old Hill Brownhills Hawkesley Catchems Corner Langley Aston New Town Whiteheath Gate Heath End Vauxhall Erdington Radford Parting of the Heaths Wellington Place Royal Sutton Coldfield Knowle Grove Shelfield Greenleighs Cradley Heath Ridgacre Gravelly Hill Meer End Cotteridge Darlaston Oscott Mayer's Green Bramford Grove Vale Black Patch Solihull Sheldon Copt Heath Swan Village Tyseley Hardwick Canley Gardens Chadwick End Pelsall Wood Balsall Heath Rough Hay Woodshires Green Brandhall Fishley Stivichall Primrose Hill Ladymoor New Mills Great Barr Black Lake Monmore Green Rough Hills Stone Cross Longford New Oscott