Education Marketing in Ridge Hill

Get in touch

Education Sector Advertising in Ridge Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ridge Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DY8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ridge Hill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Rotton Park Ruiton Rowley Regis Dudley's Fields Flint's Green Washwood Heath Brockmoor Lodge Green Woodway Park Garretts Green Bromley Blakenall Heath Spon End Rood End Shelfield Shirley Street Rough Hills Brierley Hill Holly Hall Hasbury Summerfield Park Wednesbury Oak Barston Stambermill Carol Green Harvills Hawthorn Oldwich Lane Netherwood Heath Greets Green Hasluck's Green Rumbush Woods Bank Bilston Winson Green Birchills Little Heath Highgate Nechells Green Wren's Nest Holbrooks Grace Mary Estate Benton Green Moor Hall Palfrey Coundon Green Bourne Vale Coseley Dibdale Hall Green Monkspath Yew Tree Low Hill Ashmore Park Pleck Showell Green Kitt's Green Cotteridge Charlemont Four Oaks Fordhouses Birchfield Londonderry St Chads Moseley Village Cape Hill Soho Buckland End Mere Green Bradmore Hateley Heath Lambert's End Pensnett Neachells Temple Balsall Westwood Gardens Digbeth Wall Heath Brownshill Green West Heath Elmdon Heath Draper's Fields Highfields Dudley Lower Gornal Blakeley Green Albion Harborne Illshaw Heath Bartley Green Stoke Aldermoor Monmore Green Wootton Green Golds Green Maney Hamstead Gravelly Hill Small Heath Summerford Place Priory Hurst Green Spring Bank Queslett Goscote Stourbridge Hollyberry End The Woods Darlaston Green Lower Bradley Vicarage Dudley Wood Ettingshall Potter's Green Woodshires Green Olton Bunker's Hill Henley Green Blossomfield Canley King's Hill The Straits Parkes Hall Four Oaks Parkfield Wyken Rough Hay Whiteheath Gate Ladywood Brownhills Keresley Bromford Packwood Gullet Dixon's Green Harden New Invention Meriden Springfield Pedmore Rushall Leighswood Lodge Hill Eastcote Baptist End Bloomfield Hall Green Cofton Common Knowle Grove Ten Acres Blowers Green Ward End Gib Heath Bickenhill Primrose Hill Perry Beeches Paradise Norton Green Merry Hill Gibbet Hill Wollescote Church End Ashmore Lake Balsall Street Willenhall Hill Hook Mayer's Green The Knowle Heath End Newbridge New Town Row Holly Bank Coundon Hill Garrets Green Castlecroft Upper Stoke Cradley Heath Newbolds Bournbrook Golds Hill Lea Hall Thimble End Dudley Port Wood End Wednesfield Kingswinford Bowling Green Stoke Catherine Cross Acocks Green Bramford Stockland Green Tipton Wood Green Shard End Ryders Green Scotlands Little Bromwich Hilltop Wellington Place Woodside West Coseley Oakham Gornalwood Berkswell Loxdale Bushbury Green Lane Tollbar End Lower Eastern Green Roseville Packwood Green Lanes Scott's Green Stubber's Green Guns Village Yardley Fields Withymoor Village Coombeswood The Leys Barr Common Hodgehill South Yardley Perry Common Underhill Fishley Tividale Hall Little London Spring Vale Stivichall Oxbarn Beechwood Gardens Hawne King's Norton Hockley Newtown Bell Green Langley Ocker Hill Darlaston Walker's Heath Lozells Court House Green Balsall Sandwell Tile Hill Stechford Amblecote Chester Road Erdington Lifford Shepwell Green Park Village Coventry Balsall Common Oakeswell End Church Hill Greet Copt Heath California Royal Sutton Coldfield Tettenhall Wood Vauxhall Wake Green Stockwell End Lee Bank Churchfield Bordesley Green East Gilbertstone Bescot Manor House Lanesfield Brookfields Walsal End Millfields Hawkes End Middle Bickenhill Dickens Heath Kineton Green Kingstanding Penn Warstock Wylde Green Boldmere Old Dock Bordesley Nordley Hill Oxley Rowley's Green New Oscott Reddicap Heath Colehall Parting of the Heaths Shenley Fields Bournville Glebe Farm Whitehouse Common Moor Green Knowle Waring's Green Handsworth Wood Brandwood End Longford Brickhouse Farm New Cross Round's Green Great Bridge Smethwick Marston Green Westwood Heath Woodgate Roughley Ryecroft County Bridge Darby End Hart's Hill Kates Hill Ridgacre Allesley Finchfield Sheldon Heronfield Selly Park Langley Green Pinley Gardens Bradley Tyseley Tidbury Green Wightwick Pinley Freezeland Pelsall Wood Tilehouse Green Witton Falcon Lodge Black Lake Black Patch Woodgate Valley Millison's Wood Mushroom Green Lyndon Burnt Tree Titford Beech Lanes Woodcross Moxley Lapal Toll End Wergs Darby's Hill Spring Vale Vigo Finham Tippity Green Alum Rock The Manor Shire Oak Radford Short Cross Great Barr Watford Gap Rotten Row Ulverley Green Banners Gate Tansley Hill Claregate Lime Tree Park Northfield Lode Heath Norton Bristnall Fields New Town Walsall Batmans Hill Hardwick Deritend Old Fallings The Chuckery Grove Vale Caldmore Bloxwich Netherton Ladywood Ettingshall Park Pelsall Sparkhill Aston Tibbington Horseley Heath Upper Witton Wallington Heath Rubery Leamore Blakenhall Wallbrook The Flatts Bentley Heath Solihull Lodge Ladymoor Daisy Bank Hillfields Wood End Old Swinford Whitmore Park Brandhall Four Oaks Park Stockfield Red Hill Canley Gardens Turves Green Edgbaston Cawney Hill The Delves Greenleighs Summer Hill Salter Street Palmers Cross Bearwood Tipton Green Streetly Darley Green Brownhills West Fen End Doe Bank Aldersley Hill and Cakemore Lower Stoke Lye Deepfields Eve Hill West Smethwick Wordsley Weoley Castle Pickford Green Portway Stirchley Tyburn Gospel Oak Hall Green King's Heath Harvest Hill Shirley Swan Village Illey Catherine-de-Barnes Fallings Heath Quarry Bank Old Hill Pinkett's Booth Sparkbrook Chadwick End Bishopgate Green Chelmsley Wood Springfield Castle Vale Clayhanger Billesley Common New Dock Monks Park Walsall Wood Bentley Hill Top Swan Village Priestfield Blackheath Earlsdon Upper Ettingshall Short Heath Compton Sedgemere Haden Cross Middle Stoke March End Great Heath Cinder Hill Lyndon Green Old Oscott Mount Pleasant Oscott Meer End Willenhall Merridale Friar Park Kingshurst Wood Hayes Edgwick Wollaston Tat Bank Longbridge Handsworth Portobello Fordbridge Heath Town Warley Woods Selly Oak Whitmore Reans Foxford Catshill Tile Cross West Bromwich Birches Green Wyken Green Tividale Sedgley Ley Hill Yardley Wood Causeway Green London Fields Beechwood Moseley Goldthorn Park New Mills Chapel Fields Pendeford Cannon Hill Tettenhall Halesowen Little Bloxwich Cheswick Green Shirley Heath Hall End Pype Hayes Hurst Hill Brown's Green Gosford Green Dorridge Mesty Croft Hay Mills Hill Wood All Saints Alderman's Green Balls Hill Dunstall Hill Whitlock's End Alcester Lane's End Stow Lawn Springs Mire Woodsetton Perry Whitley Stow Heath Stoke Heath Woodcock Hill Eaves Green Castle Bromwich Brades Village Walmley Streetly Nechells Sharmans Cross Highter's Heath Hockley Heath Allesley Green Saltley Tudor Hill Minworth Coal Pool Billesley Three Maypoles Elmdon Walsgrave on Sowe Balsall Heath Catchems Corner Cradley Springfield Short Heath Penn Fields Upper Gornal Reeves Green Moseley Chapel Green The Coppice Stoke Park Merry Hill Ridge Hill Aldridge Oldbury The Lunt Bushbury Hill Bradnock's Marsh Tower Hill Wolverhampton Goldthorn Hill Hall Green Pickford New Town Box Trees Hawkesley Griffin's Hill Cheylesmore Yardley Sutton Coldfield Daw End Chad Valley Bacon's End Lane Head Elston Hall Foleshill Upper Eastern Green Wednesbury Newton Windmill End Perry Barr Lutley Bordesley Green Aston New Town Fallings Park Birmingham Princes End Hockley Stone Cross Kirby Corner Mill Green Hayley Green Binley Whoberley Frankley Hampton in Arden Russell's Hall Pheasey Solihull