Brand Marketing in Rusper

Get in touch

Brand Advertising in Rusper

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in RH12 4?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in Rusper by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover Rusper (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Petworth Balcombe Lane Hatch Farm Hill Quags Corner Leggatt Hill Watersfield Clayton Poling Corner West Tarring Hooksway Langley Green West Worthing Fisherstreet Houghton Ferring Abingworth Dial Post Queen's Corner Three Bridges Graffham West Harting Saddlescombe Bines Green Heyshott Green Norton Mid Lavant Portfield Alfold Bars Blackstone Kirdford Lumley Stedham West Green Flansham Ansty Albourne Street Sullington Warren Elsted Sompting Maudlin Adsdean Pickhurst Aldingbourne Ashurst Wood Selsfield Common Faygate Furnace Green Highleigh Ford Twineham Eastergate Rose Green Offham West Durrington Earnley Rowhook Cocking Rookwood Nyetimber Little Bognor Northgate Bedlam Street Mackerel's Common Ifield Green Bewbush Rustington Oving Shopp Hill Walstead Sutton Maidenbower Southgate The Common Mannings Heath Strood Green Broadwater Brookpits Loxwood Rackham Gorehill Keymer Stubbermere Flathurst Highbrook Staplefield Rotherbridge East Preston Aldsworth South Bersted Warningcamp Sharpthorne Furnace Wood Balcombe Merston Strettington Horsted Keynes Lower Beeding West Itchenor Halfway Bridge Nyton Monk's Gate Edburton Lower Horncroft Rusper Pound Hill North End Fittleworth West Lavington West Thorney Hillgrove East Beach Church Norton West Lavant Hammerpot Forge Wood Lindfield Westbourne Milland Apuldram Westerton Burndell Black Corner Lodsworth Walderton Southwater Habin Lyminster Hambrook Slindon Common West Dean Cowfold New Town Rock Twineham Green East Lavington Shillinglee West Kingston Foxhill Street End Ashington South Stoke Adversane Terwick Common East Lavant Sayers Common Gay Street Lagness Coldwaltham Eartham Manor Royal Brooks Green White's Green Robins Smithbrook Avisford Whitemans Green Plummers Plain Coneyhurst Ifieldwood Tyler's Green Upper Cokeham Elsted Marsh Rake Parbrook Shoreham Beach West Wittering Waterbeach Linchmere Borden Hunston Compton Somerley Southwater Street Lancing Little London Nutbourne Roffey Broomershill Binsted Marley Heights Tower Hill North Marden Nyewood Franklands Village Plaistow Dumpford Hurstpierpoint Staples Hill Sullington Boxgrove Birchgrove Woolbeding Cinder Hill West Marden High Cross Bilsham Wepham Stoughton West Barnham Iping West Chiltington East Harting Chithurst Findon Barnham Woodcote Wiggonholt Trotton Nepcote Dragons Green Little Haven Riverhill South Ambersham Lyoth Common Bognor Regis Shipton Green Broomer's Corner Marehill Elmers Marsh Midhurst Crockerhill Tisman's Common Wheatsheaf Common Hammer Tillington East Marden Slaugham Poling Broadbridge Tilgate Buchan Hill Haslingbourne Yapton Angmering Crosspost Langley Steyning Lidsey Bexleyhill Stockbridge Marylands Park Nuthurst Colworth Holbrook Turners Hill Durrington-on-Sea Sta Slinfold Cross Gate Summersdale Toddington Coombes Roundstreet Common Fishbourne Bury Hollow Ifield Tangmere Colgate Lower Fittleworth Slough Green Newtimber Kingston by Sea Shipley Coolham Rudgwick Cocking Causeway Down Park Hole Street Westhampnett West Ashling Broadfield South Harting Worth Whyke Handcross Hickstead World's End Upperton Duncton North Mundham Bracklesham Findon Valley Bepton Bramber Durfold Wood Heath End High Salvington Treyford Madehurst Withypitts Wiston Broadford Bridge Nursted North Stoke Aldwick Fontwell Lodsworth Common Smock Alley Sompting Abbotts Scayne's Hill Pagham Shopwyke East Dean Fulking Lowfield Heath Fox Hill Goddards' Green Shipley Bridge The Close Racton Shermanbury Dell Quay Halnaker Wick Fyning Chorley Common Ashurst Beggars Bush Elmer Trotten Marsh Westlands Navant Hill Redford Kingsfold Middleton-on-Sea Churchwood Chichester Felpham Hawkhurst Court Heyshott Baldwins Hill Barns Green Inlands Bolney Bignor Crouchers Walberton Amberley Upwaltham Thorney Island Byworth Sidlesham Common Fernhurst Copsale Woodgate Nutbourne Common Birdham Henley Common West Chiltington Common East Wittering Warnham East Kingston Tullecombe Singleton Newpound Common Deanlane End Gospel Green Tortington Poynings Wisborough Green North Lancing Pease Pottage Fisher Ebernoe Hurst Wickham Whitehall Botolphs Burleys Wood Barlavington Rapkyns Balls Green Woodmansgreen Coates Fernhill Chilgrove Rowfant Bosham Hoe Kingston Gorse Hoyle Crabtree Old Shoreham Pyecombe Chidham Woodmancote Tinsley Green Tilgate Forest Row Commercial Square Atherington Titty Hill Abbotsford Blackwell St John's Common Partridge Green Ardingly County Oak Bepton Common Five Oaks East Worthing Burgess Hill Southbourne Shoreham-by-Sea Woodend Charlton North Bersted West Grinstead Copthorne Selsey Norton Funtington Dial Green Gunter's Bridge Minsted Albourne Green Prinsted Halecommon Ancton Climping Almodington West Town Snow Hill Patching Washington Chownes Mead Storrington Itchingfield Camelsdale Worthing Cootham East Ashling Two Mile Ash North End Cote Donnington Clapham Pulborough Shripney Greatham Rogate Southwick Hampers Green Crawley Sidlesham Gossops Green Stonequarry Upper Beeding Horsemere Green Littleworth Bolnore Village Upper Wardley River Elbridge Goring-by-Sea Maplehurst Brook Street Billingshurst Green Street Hassocks Worth Abbey Bury Common Kingsley Green Stopham Thakeham Henley Warninglid Ashfold Crossways West End Haywards Heath Upper Norwood East Grinstead Selham Little Heath Slindon Crabbet Park West Hoathly Henfield South Lancing Lickfold Salvington Lurgashall Sunnyside Hangleton Ingrams Green Albourne Forestside Balls Cross Kent Street Burpham Nutbourne Cuckfield Bosham Crossbush Runcton Easebourne North End Bury Woodmancote Small Dole Broadbridge Heath Up Marden Codmore Hill Oakhill Horsham Bolnore Wineham Trotton Marsh Littlehampton Nep Town Andrew's Hill Ifold Lordington Westergate Goose Green Crawley Down Sutton End Woldhurst Doomsday Green Breach South Mundham Bucks Green Durleighmarsh West Burton East Hampnett Fox Lea Bedham Windfallwood Common Didling Topleigh Lower Cokeham Lickfold West Stoke Northchapel North Heath Keynor Estate The Haven Warminghurst Arundel Lambs Green Hardham Castle Town