Charity Marketing in Stratton Chase

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Stratton Chase are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Stratton Chase?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Stratton Chase is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in HP8 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Stratton Chase or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Stratton Chase (Buckinghamshire)

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Calverton Prestwood South End Horton Wharf Medbourne Walton Manor Hollingdon Fort End Farnham Common Penn Street Ravenstone Shreding Green Caldecote Asheridge Fawley Bottom Tilbrook Berryfields Shenley Church End Buckingham Ickford Swan Bottom Tingewick Quarrendon Chessmount Pond Park Broughton Hunt's Green Amersham on the Hill Wardrobes Padbury Bellingdon Kingsash California Upper North Dean Dinton Hawridge Ludgershall Loughton Beanhill Bradwell Common Simpson Haydon Hill Rotten Row Lower Pollicott Milton Keynes Village Wolverton Mill South Emberton Water Eaton Booker Blue Bridge Bierton Horsleys Green Tattenhoe Filgrave Little Chalfont Little Brickhill Pednormead End Shipton Lee Redmoor Cadmore End Widmer End Knowlhill Gibraltar Terrick Tinkers Bridge Lillingstone Dayrell The Badgers Butler's Cross Ivinghoe Aston Dorney Moor Common Naphill Little Boys Heath Clifton Reynes Mount Pleasant Cheddington Long Street Great Kimble Woolstone Hollybush Hill Great Horwood Ham Green Wavendon Hyde End Hyde Heath Northfield Wycombe Marsh Amersham Common Layters Green Pitstone Green Stone Radnage Victoria Park Watermead Chivery Two Mile Ash Hillesden Hamlet Elmhurst Willen Walton Little Horwood Bovingdon Green Ascott Waddesdon Greatgap Loudwater Oakhill Barton Hartshorn Coombe Honeyburge Littlecote Turweston Great Holm Fulmer Shalstone Newton Leyes Summer Heath Burcott Middle Weald Page Hill Moor End Little Kimble Brill Hazeley Rose Hill Verney Junction Dorney Reach Crafton Latimer Marlow Townsend Penn Bottom Langley Corner The Lee Wendover Well End Smokey Row Lower Bois Gayhurst Monks Risborough Chalfont St Giles Aylesbury Worminghall Bradville Cublington Warrington Piddington Turville Ellesborough Radclive Downley Horton Great Kingshill Higher Denham Denbigh West Brook End Manor Park Terriers Pednor Bottom Stonebridge Sprig's Alley Winslow Thornton Codmore Bow Brickhill Hotley Bottom Dunton Lent Church End Loosley Row West Wycombe Water Stratford Twyford Pitchcott Chalfont St Peter Ilmer Netherfield Middle Claydon Wingrave Oakley Burcott Buckland Ibstone Skirmett Upton Mobwell Bradwell Abbey Wooburn Green Newton Longville Whiteleaf Whitchurch Monkston Kents Hill Olney Wexham Street Hughenden Valley Greenlands Crownhill Iver Wolverton Mill Chesham Kingswood Sherington Lower Cadsden Chenies Stokenchurch Amersham Woughton on the Green Holtspur Far Bletchley Stewkley Dean Hambleden Easington Oxley Park South End Kingsmead Bleak Hall Tickford End Littleworth Corner Elfield Park North Lee Willen Park Stacey Bushes Buckland Common Newlands Milton Keynes Church End Lee Gate Lathbury Chetwode Woodrow Heath End Giffard Park Tathall End Little Linford Littleworth Common Clanking North Marston Pennyland Mantles Green Walnut Tree Peartree Bridge Little Kingshill Boarstall Sheepridge Creslow Startop's End Edlesborough Pitstone Stony Stratford Little Missenden Upper Winchendon East Claydon Upper Pollicott Preston Bissett Barley End Eaglestone Cressex Walton Fullers 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Hillock Southcourt Browns Wood Owlswick Lane End Swanbourne Tyringham Wroughton Park Turville Heath Stratford Fields Mill End Botolph Claydon Heelands Charndon Woodhill Richings Park Whitney Flowers Bottom Northend Chesham Bois Fishermead Westbury Moulsoe Wotton Underwood Stewkley Beachampton Diggs Hanslope Hodge Lea Knotty Green Bancroft Goddards Fox Milne Atterbury East End Great Missenden Redland End Maids Moreton The Bowl Dunsmore Lacey Green Drayton Parslow Hilltop Mop End Long Crendon Quainton Little Crawley Wooburn Common Aston Clinton Studley Green Pitch Green Broughton Crossing Thorney Lee Clump Rooksley Fulwell Holly Green Bottrells Close Downs Barn Tyler's Hill Walton Court Bancroft Park Hedgerley Green Frieth Rowsham Lee Common Thornborough Stoke Goldington Old Wolverton Little Frieth Westcott Denham Coleshill Meadle Old Farm Park Bletchley Marsh Green End Stratton Chase Hardmead Waterend Kingston Chalkshire Rockwell End Weston Underwood Widmoor Seer Green Colstrope Bury End Furzton Northall Dorton Amersham Old Town Penn Cuddington Hitchambury Ashendon Poundon Kingsey Gerrards Cross Flackwell Heath Mursley Sands Bennett End West End Weston Turville Wing Princes Risborough Baker's Wood Horsenden Hillesden Longwick Little London Lent Rise Whelpley Hill North Crawley Lower Weald Aston Sandford Haversham Whaddon Fleet Marston Waterside Bockmer End Skittle Green Nether Winchendon Kiln Farm Ford Buckmoorend Marsh Gibbon Astwood Botley Iver Heath Forty Green Chearsley Willen Lake Fingest Fawley Rout's Green Addington Spurlands End Central Milton Keynes Church End Dadford North End Fenny Stratford Great Brickhill Marsworth Wheeler End Middleton Hazlemere Haddenham Hulcott South Heath Chicheley Saunderton Monkston Park Bradwell Bradenham Danesfield Shenley Lodge Wolverton Mill East Shipton Foscote Beaconsfield Mundaydean Bottom Austenwood The City Caldecotte Forty Green Taplow Sills Yard Aston Abbotts Love Green Dagnall Biddlesden Micklefield Parmoor Calvert Stoke Poges Stony Green Cryers Hill Oving Tongwell Shabbington Horn Hill Bedgrove Edgcott Hunt's Hill Saunderton Holmer Green Woodham Ley Hill Burnham Ledburn Kimble Wick Leadenhall Downhead Park Nup End Sedrup Green Hailey Chilton Griffitts Yard Great Linford Lenborough Wavendon Gate Marlow Common Ivinghoe Saunderton Lee Fern Leckhampstead Ashley Green Buffler's Holt Cold Brayfield Tylers Green Slapton Lower Hartwell Lake End Hedsor Singleborough Marlow Bottom Wood Green Oldbrook Chartridge Newtown Emerson Valley Crownfield Woughton Park Great Hivings Middle Green Jordans Speen Ballinger Bottom Grange Farm Salden Coffee Hall Wolverton Upper Weald Bishopstone New Bradwell Lower Ascott St Leonards Shenley Wood Petsoe End Farnham Royal Cholesbury Bryant's Bottom Towerage Chisbridge Cross Granborough Lavendon Lillingstone Lovell Upper Hartwell Stoke Mandeville Mentmore Lye Green Grendon Underwood Chalfont Grove Hoggeston Weedon Bucklandwharf Hedgerley Hill Tetchwick Wooburn Wymbush Westlington Lower End Nash Lee Greenleys Rush Green Pheasant's Hill Ashland Medmenham Walton Hall Farnham Park