Radio Advertising in Stratton Chase

Get in touch

Radio Station Advertising in Stratton Chase

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in HP8 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Stratton Chase?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Stratton Chase, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in HP8 4. 

We cover Stratton Chase (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
The Lee Lent Rise Lavendon Chessmount Sands Biddlesden Ballinger Bottom Higher Denham Newlands Grove Marlow Bottom Granborough Fox Milne Little Hampden Barley End Chalkshire Little Marlow Bradwell Common Middle Weald Lillingstone Lovell Walton Sprig's Alley Shipton Green End Weston Turville Chetwode Stratton Chase Stoke Green Castlethorpe Whiteleaf Ilmer Medbourne Monkston Park New Denham Wing Hollingdon Turville Heath Woughton Park Brook End Simpson Great Horwood Upper Weald Burnham Broughton Wingrave Fern Amersham Dagnall Penn Ham Green Verney Junction Willen Lake Ashland Wavendon Gate Willen Park Hillesden Penn Street Drayton Beauchamp Worminghall Boveney Walter's Ash California Astwood Downs Barn Chesham Hunt's Hill Great Holm Shipton Lee Oakley Willen Petsoe End Shenley Church End Woodhill Kiln Farm Greenleys Wolverton Mill East Loudwater Skirmett Easington Newton Longville Denbigh West Shenley Brook End Stoke Goldington Lower Weald Haddenham Saunderton Page Hill Aylesbury Weedon Blakelands Terriers Walnut Tree Grange Farm Wycombe Marsh Milton Keynes Pednormead End Greatgap Ascott Barton Hartshorn Lower Cadsden Chalfont Common Sheepridge Winslow Mantles Green Church End Asheridge Drayton Parslow Chicheley Hillesden Hamlet Buckmoorend Shenley Lodge Adstock Taplow Wooburn Green Calvert Stratford Fields Townsend Parmoor Wilton Park Littleworth Common Haydon Hill St Leonards Mundaydean Bottom Tinkers Bridge Stone Little Chalfont Lake End Latimer Heelands Edlesborough Bellingdon Rush Green Church End Woolstone Towerage Lee Gate Fleet Marston Nether Winchendon Thornton Stokenchurch Little Ickford Lenborough Water Eaton Lacey Green Littleworth Corner Two Mile Ash Tathall End Far Bletchley Rotten Row Wardrobes Little Horwood Peartree Bridge Mentmore Bradenham Butler's Cross Hughenden Valley Bury End Maids Moreton Hazeley Milton Keynes Village Walton Court Middle Green Horsleys Green Chenies Medmenham Kents Hill Turweston Heath End Askett Pitstone Green Lane End Lower End Chearsley Love Green Pitch Green Prestwood Northend Green Hailey Mursley Horsenden Wexham Street Bancroft Park Stony Stratford Oving Danesfield Turville Holly Green Brill Loughton Northfield The City Knowlhill Booker Dadford Marlow Common Austenwood Hedsor Frieth Chartridge Lathbury Pheasant's Hill World's End Hardwick East Claydon Caldecote Boarstall Marsh Gibbon Linford Wood Elfield Park Sherington Cublington Nup End Bottrells Close Ley Hill Kingsash Olney Watermead Stoke Poges Denham Layters Green Old Wolverton Redmoor Saunderton Lee Egypt Giffard Park Little Kingshill Grendon Underwood Fulmer Greenlands Bleak Hall Ravenstone Tylers Green Farnham Park Bucklandwharf Darvillshill Horn Hill Waterend Little Kimble High Wycombe Victoria Park Saunderton Quainton Caldecotte Wotton Underwood Ledburn Jordans Cheddington Dorney Reach Twyford Leckhampstead Farnham Common Upper Hartwell Shreding Green Little London Beacon's Bottom Iver Heath Moulsoe Bishopstone Brook End Chisbridge Cross Widmer End Chalfont St Giles Bennett End Ivinghoe Well End Horton Rout's Green Tingewick Horton Wharf Micklefield Little Brickhill Cressex Moor End Stacey Bushes George Green South End Buckland Clayhill Charndon Lower Ascott Dinton Radclive Knotty Green Widmoor Bradwell Abbey Monks Risborough Emberton Hedgerley Hill Creslow The Badgers Bye Green Rowsham Bradville Hodge Lea East End Hoggeston Moor Common Lower Bois Codmore Owlswick Diggs Atterbury Salden Middle Claydon Newton Blossomville Stewkley Bedgrove Tyringham Soulbury Wooburn Lent Westcroft Pitstone Hill Ludgershall Hulcott Furzton Quarrendon Lower Pollicott Edgcott Upper Pollicott Swanbourne Dunton Little Crawley Parslow's Hillock Holmer Green The Bowl Upper North Dean Amersham Common Bovingdon Green Foscote Sedrup Long Street Shenley Wood Ellesborough Fort End Nash Lee Great Missenden Springfield Pednor Bottom Alscot Clifton Reynes Bledlow Kingsey Bow Brickhill Rooksley Northall Honeyburge Clanking Warrington Crownhill Waterside Colstrope Fawley Brinklow Rose Hill Studley Green Aston Clinton Pitchcott Westcott Dunsmore North Crawley Berghers Hill Akeley Downhead Park Tongwell Bourne End Cryers Hill Upper Winchendon Oakhill Oldbrook Pitstone Littlecote Amersham on the Hill South End Halton Goddards Griffitts Yard Cold Brayfield Hilltop North End Tinkers End Fingest Hardmead Meadle Hyde End Singleborough Chesham Bois Blue Bridge Skittle Green Wroughton Park Great Hampden Buffler's Holt Smokey Row Nash Long Crendon Wooburn Moor Startop's End Amersham Old Town Kingston Tickford End Marsh Calverton Flowers Bottom Oxley Park Orchard Leigh Bragenham Baker's Wood Fullers Slade Linden Village Bierton Burroughs Grove Chackmore Crafton Hitchambury Aston Abbotts Poundon Tilbrook Hollybush Hill Winterhill Kingswood Little Boys Heath Southcourt Seer Green Coleshill Tatling End Hedgerley North Marston Botolph Claydon Redland End Ford Great Brickhill Little Linford Winchmore Hill Hedgerley Green Westlington Fawley Bottom Forty Green Hazlemere Walton Hall Kimble Wick Marsworth Coombe New Bradwell North Lee East Burnham Botley Bledlow Ridge South Heath Tyler's Hill Wolverton Broughton Crossing Central Milton Keynes Wooburn Common Loosley Row Church End Addington Mop End Wavendon Middleton Filgrave Farnham Royal Whitchurch Radnage Church End Burcott Ickford Berryfields Cadmore End Wood Green Lye Green Gibraltar Bockmer End Dorton Beachampton Stony Green Haversham Chalfont Grove Richings Park Great Kingshill Rockwell End Newtown Dorney Little Missenden Netherfield Downley Chilton Hambleden Crownfield Bradwell Shabbington Stoke Hammond Buckingham Tattenhoe Wymbush Campbell Park Stantonbury Flackwell Heath Great Hivings Thorney Lillingstone Dayrell Browns Wood Beanhill Padbury Beaconsfield Gerrards Cross Coffee Hall Langley Corner Chivery Bancroft Gayhurst Spurlands End Elmhurst Lee Clump Wendover Ditchfield Westbury Mill End Fenny Stratford Bryant's Bottom West Wycombe Speen Old Farm Park Penn Bottom Mobwell Holtspur Princes Risborough Pond Park Beamond End Bolbeck Park Woughton on the Green Walton West End Chalfont St Peter Sills Yard Preston Bissett Burcott Pennyland Swan Bottom Wendover Dean Wolverton Mill Stonebridge Lower North Dean Cuddington Cholesbury Church End Waddesdon Woodham Kingsmead Walton Manor Longwick Heath End Mount Pleasant Monkston Ashley Green Marlow Steeple Claydon Woodrow Conniburrow Newport Pagnell Furzton Lake Naphill Hawridge Terrick Iver Leadenhall Whitney Water Stratford Gawcott Little Wood Corner Southend Neath Hill Shalstone Hotley Bottom Slapton Stoke Mandeville Piddington Nearton End Ashendon Pheasants Whelpley Hill Summer Heath Ibstone Little Frieth Newton Leyes Hunt's Green Emerson Valley Lower Hartwell Fulwell Lee Common Fishermead Ivinghoe Aston Green End Forty Green Thornborough Stewkley Dean Eaglestone Buckland Common Ballinger Common Woburn Sands Hanslope Wheeler End Whaddon Hyde Heath Wolverton Mill South Bletchley Cores End Aston Sandford Lower Woodend Bolter End Tetchwick Broughton Weston Underwood Great Linford Great Kimble Manor Park Upton