Charity Marketing in Eastbourne

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Eastbourne are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Eastbourne?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Eastbourne is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL1 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Eastbourne or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Eastbourne (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Hobson White Kirkley Old Cassop Aycliffe Village Newton Bewley Blackhall Colliery Langdon Beck Graythorp High Lands Wolsingham Drinkfield Leadgate Harperley Haverton Hill East Hedleyhope Middlestone Lane Side Darlington Waskerley Coal Bank Daddry Shield Ettersgill Hummersknott Cockerton Gilmonby Lane Head Western Hill Urlay Nook Brignall Crook Thorpe Larches Toft Hill Crookhall Hamsterley Seaton Sherburn Hill Waldridge Hedley Hill Hamsterley Killerby Faverdale Gilesgate Blackhill Firth Moor Eastbourne Bearpark Bridge End High Forge Regent Street Etherley Dene Wearhead St Helen Auckland Lendings Shotton Colliery Grindon Toronto Great Burdon Brancepeth Trimdon Grange Hunstanworth Shadforth Heighington Hamsterley Mill Pity Me Whorlton Allensford Sandy Carrs Grangefield Bowbank Davy Lamp Chilton Lane Muggleswick North End South Side Edmondsley Stranton New Kyo Phoenix Row Greta Bridge Bryan's Leap Blackwell Ruffside Mordon Merrybent Aislaby Bridgehill Westwick High Beechburn Raby Barley Mow Stanhope Gainford Witton Park Greatham New Brancepeth Dipton Barmpton Aukside Thringarth Lane Head Witton Gilbert Old Wingate Eldon Lane Stonebridge Littleburn Stillington Dent Bank Low Beechburn Clough Dene Templetown Rushyford Causey Butterwick Holwick White-le-Head Brandon Castle Dene Great Stainton Whitton High Stoop East Howle Castle Eden Harrowgate Village Black Banks Green Head South Stanley Pierremont Tantobie Copthill Frosterley Inkerman Romaldkirk Bishop Auckland Preston-on-Tees High Shincliffe Ferryhill Station Seaton Carew Binchester Blocks Sadberge Cotherstone Throston Deaf Hill Hunderthwaite Plawsworth Gate Crookgate Bank Middleton-in-Teesdale Neville's Cross East Butsfield Foggy Furze School Aycliffe Tursdale The Dene Snaisgill Egglestone Abbey Bradbury Eaglescliffe Bollihope Thornley Elstob Tanfield Quebec Hesleden Whitehill Ebchester Shincliffe Longnewton Rowley Forest-in-Teesdale Neasham Ushaw Moor Hudegate Tan Hills Shildon High Throston Esh East Blackdene Sunnydale Low Pittington Westerton Winston Ireshopeburn Gray Street Skerne Park Deneside West View Cornsay Ramshaw Billingham Rise Carr Helmington Row Thornley Binchester Fishburn Edmondbyers Flint Hill Metal Bridge Esperley Lane Ends Hawthorn Stony Heap Murton Cockfield New Ho Roseworth Ramshaw Great Lumley Tow Law Dalton Piercy Barningham Newham Grange Hardwick High Friarside Sockburn Newton Hall Oak Tree Sacriston Craghead Oxbridge Seaham Barnard Castle Westgate Stanley Bishopsgarth Cowpen Bewley Wall Nook Townfield Trimdon Hett Stainton Todhills West Butsfield Coundongate Royal Oak Leamside Morley Benfieldside Houghton Bank Norton Bishop Middleham Harelaw High Dyke Castleside Tanfield Lea Blackhall Rocks Nettlesworth Kirk Merrington Brasside Old Town Bowburn Coundon Primrose Hill Stanley Crook Perkinsville Station Town East Kyo Eastlea Town Kelloe High Coniscliffe Hope Town Oakenshaw Roddymoor Bedburn Framwellgate Moor Quaking Houses Crimdon Park Walworth Gate Alum Waters Woodhouses Kip Hill West Blackdene Church Kelloe Ouston Hart Whinny Hill Coppy Billy Row High Handenhold Fleming Field Rainton Gate Ovington South Hetton Etherley Moor High Hesleden Stockton Grange Woodland Lintzgarth Brotherlee Stainton Grove Hurworth Place Lanchester Low Coniscliffe West Sherburn Houghall Carrville Bolam Little Newsham Pontop Elton Redmarshall Chester-le-Street Tudhoe Grange Sunniside Catchgate Urpeth Bellevue Old Stillington Elm Terrace Old Quarrington Great Chilton Staindrop East Briscoe Brierton High Grange Boltshope Park Bowlees Aykley Heads Stockton-on-Tees Garmondsway East Stanley Shotley Bridge Meadowfield Kelloe Elwick Dawdon Woodstone Village Running Waters Middleton One Row Burnopfield Middlestone Moor Cold Hesledon Beaumont Hill Bank Top Hill End East Law Windlestone Wolviston Pittington Pelton Laithkirk Redford Escomb Deanery View Newton Aycliffe Beech Terrace Tudhoe Lynesack West Park Leazes Durham Middleton Morton Tinmouth Mount Pleasant Headlam High Clarence The Sands Haswell Craigside Horden Elvet Hill Ingleton Haughton le Skerne Merrington Lane Burnhope Queen's Park Coronation New Shildon Crossgate Moor Ornsby Hill Killhope Lime Terrace St John's Chapel New Town North Bitchburn Whessoe Beamish Malton Coatham Mundeville Broom Hill New Hunwick Houghton-le-Side South Moor Port Clarence Grange Villa Haswell Plough Horsleyhope West Cornforth Northgrain High Pittington Gilpin Brown Brandon Village Pickering Nook Sheep Hill Trimdon Colliery Hurworth Burn High Westwood Consett Summerhouse Foxton Hartburn Dean Bank Mount Pleasant Old Eldon Whinfield South Wingate Byers Green Wycliffe Bishopton Egglesburn Croft on Heugh Hart Station Branksome Hury West Rainton Startforth Littletown Copley Peterlee No Place Lowe's Barn High Etherley Westlea Lanehead Ferryhill Medomsley Spennymoor Lintz Cornforth Browney Bildershaw Lane Head Throston Grange Estate Woodham Albert Hill Lintzford Fir Tree Rift House Coundon Grange Walworth Hilton Chilton Bournmoor Shotton West Pasture Shield Row Sherburn Langley Park Coxhoe Tudhoe Village Kimblesworth The Grove Sunnybrow Ludworth Heatherycleugh Bowes Eastgate Briscoe Butterknowle Fulthorpe Knitsley Croxdale Portrack Mowden High Haswell California Mickleton Newton Ketton Wynyard Village Moorside Belmont Brafferton Cowshill Page Bank Newtown High Escomb Wingate Sherburn House Eldon Dyke House Hunwick Delves Rookhope Newsham Evenwood Newfield Thorpe Lonton South Pelaw Easington Colliery Carlton Wheatley Hill Pelton Fell Low Dinsdale Langton Thwaite Embleton Howlish Red Hall Eden Vale Canada Piercebridge Eggleston Chester Moor Waterhouses Crawleyside Holmside Grassholme Esh Winning Little Thorpe Harrowgate Hill Low Lands Annfield Plain East Hope Sherburn Grange Little Stainton Gilesgate Moor Cleatlam Carlbury Satley Longhill Middle Side Thorpe Thewles Burtree Ford Broompark Northlea Mainsforth New Coundon Haswell Moor South Cleatlam Cornriggs Newfield Hurworth-on-Tees Iveston Dalton-le-Dale Sunderland Bridge Lartington Evenwood Gate Healeyfield Mountsett Middleton St George Preston-le-Skerne Redworth Cornsay Colliery Monk Hesleden Maiden Law High Urpeth Hutton Magna Woodham Village Quarrington Hill Plawsworth Easington Town Head Cassop Middridge Kelton Hartlepool Oak Street Low Westwood Old Durham Kinninvie Witton-le-Wear Medomsley Edge Boldron Sheraton Denton West Auckland Archdeacon Newton Howden-le-Wear Owton Manor Elm Tree Close House Langley Moor Merryoaks Leasingthorne Whitesmocks Greencroft Leeholme Sedgefield Lumley Thicks The Middles West Kyo Egglescliffe Low Spennymoor Scargill Tindale Crescent Oxhill West Pelton Willington Parkside Old Thornley Woodside Newbiggin Ragworth Low Etherley Hummerbeck South Church Wackerfield Hutton Henry St Ann's Hill North Close Thinford