Charity Marketing in High Stoop

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in High Stoop are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in High Stoop?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in High Stoop is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL13 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in High Stoop or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover High Stoop (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Ramshaw Hett Old Thornley Low Dinsdale Townfield Harperley Elvet Hill Catchgate Mickleton Dawdon Mountsett Tudhoe Grange Oak Tree Stainton Canada Denton Low Beechburn High Shincliffe Close House Blackwell Croxdale Cockerton North Close Throston Leamside Greatham Foggy Furze Old Wingate Whitton Craigside Redworth Drinkfield Pontop Gray Street Hilton Cowshill Graythorp Eldon Lane Brancepeth Littleburn Eastbourne Blackhall Rocks Cornriggs Gilpin Brown Easington Port Clarence Thringarth Ovington Killhope Low Lands Bishopton Spennymoor Bradbury Haswell Moor Croft on Heugh Seaton Carew Crimdon Park Newsham High Haswell Lanchester Middleton One Row Butterknowle Deaf Hill Willington Waterhouses Woodland Sunniside Kelton Haswell Piercebridge Middridge Winston Woodhouses Oxhill High Etherley Boltshope Park Nettlesworth Headlam Sunnybrow Albert Hill Moorside Leadgate Cornsay Malton Old Quarrington Thorpe Thewles Etherley Moor Merrybent Hury Carlton Alum Waters Frosterley Neasham Tanfield Lea Elm Tree Bishop Middleham Haswell Plough Great Burdon East Blackdene Leeholme Woodham Village Westerton Hunderthwaite Beamish Medomsley Langton Bridgehill High Grange East Howle Neville's Cross Helmington Row Ebchester Sacriston Eaglescliffe Elwick Longnewton Thorpe Larches Esh Winning Crook High Dyke Tantobie Woodside Hill End Murton High Urpeth Waskerley Metal Bridge Langley Moor Delves Sherburn Hill Church Kelloe Middleton-in-Teesdale Newton Ketton Woodham Roseworth Hurworth-on-Tees Darlington Skerne Park The Dene Old Town Edmondbyers Royal Oak Portrack California High Pittington Stranton Holwick Horsleyhope Little Stainton Todhills Coxhoe Horden Fulthorpe Maiden Law Lane Head Dalton Piercy Wackerfield Garmondsway Sedgefield Hawthorn Medomsley Edge Bildershaw Oak Street Barningham Green Head Aykley Heads Blackhill Thornley Peterlee Parkside Cassop West Kyo Westlea Morley Witton-le-Wear Sunnydale East Hope Trimdon Grange Brafferton Sandy Carrs Red Hall Deneside Lynesack Old Stillington Elstob Little Thorpe Station Town Raby Stockton Grange Shield Row Lane Side Castle Dene Etherley Dene Queen's Park Startforth Little Newsham Newfield Eldon Aislaby Bowes Coatham Mundeville Summerhouse Foxton Coppy Fleming Field Pittington High Handenhold Newfield Merryoaks Bryan's Leap Cockfield Shotley Bridge Running Waters Pierremont Ferryhill Station High Throston Carrville Davy Lamp South Pelaw Brotherlee Sherburn Grange Wingate Coundon Westgate Broom Hill Briscoe South Side West Auckland Sockburn Old Cassop Lintzgarth Daddry Shield Grangefield High Lands Byers Green Westwick Mainsforth Heighington Rowley Blackhall Colliery Leazes Newton Hall Esh Lumley Thicks Hutton Henry Cornsay Colliery Bowbank Castleside East Hedleyhope Bowlees Bishop Auckland Tudhoe Village Pickering Nook The Middles Town Kelloe Oakenshaw Langdon Beck Hardwick Barmpton Bolam Cornforth Hamsterley Low Coniscliffe Toft Hill Haughton le Skerne Archdeacon Newton Owton Manor Eastlea Toronto Quarrington Hill Houghall Low Westwood Gilesgate Moor Whitehill South Moor Aukside Carlbury Dean Bank Old Eldon Harelaw Evenwood Houghton Bank Crawleyside Staindrop Brignall Egglestone Abbey Newbiggin Western Hill Elm Terrace Hart Station East Butsfield Ingleton Shildon Coundon Grange East Law Middlestone Satley Chester-le-Street High Stoop Wycliffe Consett Brandon Village Bellevue Town Head High Friarside Cold Hesledon Great Chilton Faverdale Urlay Nook Bishopsgarth Meadowfield Newham Grange Middle Side Bank Top Whinny Hill Hamsterley Wall Nook Lartington Greencroft Witton Gilbert Pelton Lime Terrace West Park Hutton Magna Cleatlam Windlestone Morton Tinmouth High Hesleden School Aycliffe Hamsterley Mill Butterwick St Helen Auckland Primrose Hill Ludworth Brandon Beaumont Hill Ragworth Perkinsville Low Spennymoor Whitesmocks Coronation Shincliffe Wheatley Hill St John's Chapel Newton Bewley Laithkirk Hedley Hill Binchester Crookhall Pity Me Trimdon Ferryhill Annfield Plain Eastgate Tudhoe Lintzford Escomb Grange Villa Harrowgate Village Stanhope Burnhope Howden-le-Wear Clough Dene Thorpe The Sands Lendings Trimdon Colliery Scargill Muggleswick Bridge End Snaisgill Northgrain Cotherstone Bollihope Wynyard Village Woodstone Village Brasside Roddymoor Binchester Blocks Walworth Gate Crookgate Bank Preston-on-Tees Hummersknott Wolviston Rushyford Phoenix Row Walworth Ornsby Hill White Kirkley Ireshopeburn Waldridge Castle Eden Longhill High Coniscliffe Hummerbeck Whorlton New Ho West Pelton Dalton-le-Dale Belmont South Wingate Browney Copthill Urpeth Kinninvie Eggleston Broompark Whessoe Gilmonby Chester Moor East Stanley Bowburn No Place Greta Bridge Billingham Allensford Littletown Barnard Castle High Clarence Hesleden Stanley Hart Old Durham Cowpen Bewley Haverton Hill Whinfield Bedburn Quebec St Ann's Hill Holmside West Butsfield Tan Hills Grindon Egglesburn Mount Pleasant West Cornforth Ramshaw Harrowgate Hill Stainton Grove Billy Row Lane Head Thinford Stockton-on-Tees Seaton South Stanley Eden Vale Northlea Bournmoor Romaldkirk Plawsworth Gate North End Rift House Langley Park Fir Tree Hurworth Place Witton Park Templetown Grassholme West View West Rainton Hartlepool Low Pittington Iveston New Coundon Stanley Crook Esperley Lane Ends Hurworth Burn Ettersgill High Forge South Cleatlam Dent Bank Rise Carr Hartburn New Hunwick Thwaite Merrington Lane Redmarshall Great Stainton Lowe's Barn Hobson Kimblesworth Barley Mow Great Lumley Gainford Flint Hill Sunderland Bridge Newton Aycliffe Lanehead Framwellgate Moor West Sherburn Quaking Houses Coal Bank The Grove Heatherycleugh Branksome Inkerman New Shildon Shotton Colliery Embleton Pelton Fell Durham North Bitchburn Lintz Chilton Lane Sherburn Stonebridge Dipton New Brancepeth Healeyfield Stillington Gilesgate Benfieldside West Pasture Ushaw Moor Preston-le-Skerne Redford Tow Law Mount Pleasant Hunstanworth Seaham Rainton Gate Hunwick Easington Colliery Edmondsley Kelloe New Town Oxbridge Killerby Middleton St George New Kyo Middlestone Moor Hudegate Plawsworth Monk Hesleden Low Etherley Rookhope Thornley Forest-in-Teesdale White-le-Head Newtown Coundongate Knitsley Deanery View Causey Leasingthorne Tindale Crescent Lonton Fishburn Aycliffe Village Page Bank Mordon Beech Terrace Howlish Black Banks Norton Dyke House High Escomb Mowden Wearhead Sheraton Shadforth East Briscoe Tursdale Stony Heap Crossgate Moor Burnopfield High Beechburn Firth Moor Sheep Hill South Hetton High Westwood Craghead Copley West Blackdene Sadberge Shotton South Church Egglescliffe Elton Boldron Middleton Evenwood Gate Sherburn House Chilton Wolsingham Kirk Merrington Throston Grange Estate Hope Town Brierton Burtree Ford Regent Street Tanfield Houghton-le-Side East Kyo Ouston Bearpark Ruffside Kip Hill Lane Head