Education Marketing in High Stoop

Get in touch

Education Sector Advertising in High Stoop

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in High Stoop but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL13 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover High Stoop (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Oak Street Bishop Auckland West Park North End Inkerman Redworth Copley Ornsby Hill Eggleston Hett Romaldkirk Whitehill Briscoe Barley Mow Oak Tree Graythorp Bowbank Coundon Westgate Coxhoe Chester Moor Raby Shadforth Bishop Middleham Edmondsley Metal Bridge Woodham Blackhall Colliery Owton Manor Catchgate Edmondbyers Beech Terrace Foggy Furze Newfield New Hunwick Stanley Crook Thorpe Larches Cockfield Crookgate Bank Etherley Moor West Kyo Crossgate Moor Ragworth Trimdon Grange Eden Vale High Etherley School Aycliffe Egglesburn Cornsay Walworth Houghall Witton-le-Wear Seaham Headlam Carlton Blackwell East Hope Shotton Colliery Close House Littleburn Waskerley West Butsfield Bowburn Hurworth Place New Kyo Lintz Esh Bradbury Whorlton Fishburn South Pelaw Lanehead Snaisgill Woodstone Village Low Etherley High Lands Winston Ferryhill Station Cornsay Colliery Aislaby Cowshill Barmpton Hury Broompark New Brancepeth Throston Trimdon Colliery Muggleswick Old Cassop Brierton Preston-on-Tees Western Hill Bridgehill Hart Station Dipton Crook Woodland Eastbourne Hawthorn Castleside White Kirkley Stranton Elm Tree Lintzford Stillington High Haswell Mount Pleasant Rift House Haswell Chilton Bearpark Ireshopeburn Tudhoe Village Toft Hill Black Banks High Friarside Summerhouse Stonebridge North Bitchburn High Coniscliffe Newton Aycliffe Middleton One Row Billy Row Whitton Bildershaw Brancepeth Dalton-le-Dale Old Thornley Cowpen Bewley Wackerfield Monk Hesleden Seaton Roddymoor Coundongate Foxton Aykley Heads Bishopsgarth Neasham Blackhill Rainton Gate Ruffside Grangefield Thornley High Urpeth Old Town High Escomb Thorpe Thewles Shield Row Ludworth Westlea Hesleden Broom Hill Langley Park Haverton Hill Egglescliffe Satley Wearhead Grindon Ferryhill Hilton Old Stillington Pierremont Greatham Meadowfield Urpeth Coal Bank Littletown Green Head Langton Deanery View Sedgefield The Middles Easington Colliery Quebec Hill End Ovington Brandon Rowley Kinninvie Ingleton Whitesmocks Brignall New Town Leadgate Cockerton Byers Green Alum Waters Sunnybrow Little Thorpe West Pasture Pelton Great Lumley Newham Grange Binchester Houghton Bank Gilesgate Urlay Nook Woodside Leeholme Tantobie Langley Moor Burnopfield Medomsley Edge Elm Terrace Shildon Middle Side Longnewton Mowden Bank Top Knitsley Escomb Phoenix Row Dawdon Sunnydale Houghton-le-Side Great Chilton Lanchester Rise Carr Roseworth Egglestone Abbey Newsham Carrville Haughton le Skerne High Dyke Witton Park Sherburn Grange Leasingthorne East Stanley The Dene Oxbridge Old Quarrington Butterknowle Pickering Nook Hutton Henry Queen's Park Lonton Low Dinsdale Faverdale High Beechburn Tudhoe Grange Sheep Hill Branksome High Westwood Spennymoor New Ho Belmont Church Kelloe Ushaw Moor Mount Pleasant Coronation Cold Hesledon South Wingate Haswell Moor Redmarshall Brasside East Briscoe Holmside Hunwick Whinfield New Coundon Royal Oak Town Head Northlea Low Spennymoor Morley Cornriggs Esperley Lane Ends St John's Chapel Low Coniscliffe Beamish Hamsterley Mainsforth Little Stainton Longhill Town Kelloe Hedley Hill Moorside Elvet Hill Ebchester Hobson Hamsterley Startforth Bowes Peterlee Plawsworth Gate Hunstanworth Merryoaks West Sherburn Heatherycleugh New Shildon Grange Villa South Cleatlam Framwellgate Moor Killerby Langdon Beck High Stoop Lane Head Sunderland Bridge Boltshope Park Albert Hill Canada Hurworth-on-Tees Horden Etherley Dene Portrack Flint Hill Ouston South Church Middleton Toronto Evenwood Thornley Whessoe Benfieldside Deneside Rookhope Harrowgate Hill Great Burdon Hutton Magna Morton Tinmouth Northgrain Eldon Lane Castle Dene Sandy Carrs Low Westwood Mountsett Cassop Wall Nook Bellevue Clough Dene Hartburn Haswell Plough North Close Lintzgarth Browney Kimblesworth St Ann's Hill Plawsworth Embleton Gilmonby Durham Middridge Hartlepool Coppy West Auckland Newton Hall Old Wingate Mordon Hope Town Stony Heap South Stanley Esh Winning West Pelton Gray Street East Law Billingham Evenwood Gate Townfield Newtown Page Bank Gilpin Brown Lane Head Wolsingham Aukside Davy Lamp Croft on Heugh Grassholme East Butsfield Aycliffe Village Bedburn East Howle Windlestone Stanley Harperley Parkside Drinkfield Kirk Merrington Lane Head Westwick Stainton Hunderthwaite Sherburn House Barnard Castle Greta Bridge Stockton Grange Frosterley East Hedleyhope Lartington Station Town Newton Bewley Beaumont Hill Harrowgate Village Medomsley Primrose Hill Pontop Bryan's Leap Boldron Low Lands Wycliffe Cotherstone Burnhope Norton Barningham Lane Side Whinny Hill Lowe's Barn Leamside Wheatley Hill Copthill Redford Cleatlam Crawleyside East Kyo Newfield Old Durham Chester-le-Street Templetown Burtree Ford Rushyford Eastgate Blackhall Rocks Hart Red Hall Cornforth High Forge Bournmoor Eaglescliffe Quarrington Hill Thwaite Witton Gilbert West Cornforth Gilesgate Moor Horsleyhope Carlbury Lumley Thicks Thorpe Westerton Pittington Daddry Shield Eldon Preston-le-Skerne Quaking Houses Middleton-in-Teesdale Pity Me Helmington Row Murton Denton Merrybent Annfield Plain Fulthorpe Oxhill Shotley Bridge Sunniside Merrington Lane Hurworth Burn The Sands Maiden Law Wolviston Sadberge Sacriston Archdeacon Newton Holwick Stainton Grove White-le-Head Staindrop Fleming Field Causey Elwick Lynesack Scargill Newbiggin Great Stainton Howden-le-Wear Killhope Tursdale Tanfield Seaton Carew Craghead Pelton Fell South Side Bolam Croxdale Chilton Lane High Shincliffe West View Lime Terrace Tow Law Craigside East Blackdene Elton Heighington Stockton-on-Tees St Helen Auckland Eastlea No Place West Rainton Todhills Coatham Mundeville Throston Grange Estate Middleton St George Waldridge Sheraton Woodhouses Hamsterley Mill Kelton High Pittington Gainford Dent Bank Dean Bank Newton Ketton Harelaw Howlish Regent Street Consett Darlington Crookhall Brandon Village Dyke House South Hetton Delves Shotton Elstob Tanfield Lea Hummersknott Firth Moor Hardwick Easington Walworth Gate Running Waters Laithkirk High Clarence Low Pittington Old Eldon Forest-in-Teesdale Ramshaw California Bridge End Port Clarence Middlestone Moor Skerne Park Bollihope The Grove Piercebridge Hudegate Wynyard Village Bowlees Leazes Trimdon Butterwick Iveston Dalton Piercy Thinford Mickleton Kip Hill Kelloe Neville's Cross Hummerbeck Brafferton Ramshaw High Grange Malton Waterhouses Nettlesworth Crimdon Park Low Beechburn Greencroft Tudhoe High Throston Castle Eden High Hesleden Ettersgill South Moor Allensford Fir Tree Healeyfield Shincliffe Sherburn Hill West Blackdene Little Newsham Lendings Perkinsville Garmondsway Sockburn Thringarth Coundon Grange Bishopton Sherburn Deaf Hill Stanhope Middlestone Wingate Tindale Crescent High Handenhold Tan Hills Willington Binchester Blocks Oakenshaw Brotherlee Woodham Village