Charity Marketing in Hummersknott

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Hummersknott are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Hummersknott?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Hummersknott is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL3 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Hummersknott or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Hummersknott (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
New Hunwick Crookhall Killhope Plawsworth Hunderthwaite Middridge Metal Bridge Eggleston Newham Grange Haughton le Skerne Old Stillington Whitesmocks Eastlea Chester-le-Street Mordon Thringarth Startforth New Coundon Carrville West Pasture Longnewton Barnard Castle Wall Nook Etherley Dene Grindon Station Town Leadgate East Kyo Albert Hill Great Chilton Hurworth Burn Eastgate Hartlepool Woodstone Village Dalton-le-Dale Wycliffe Sherburn Grange Rushyford Gilmonby Oak Street Brotherlee Hartburn Kelloe Ramshaw Grange Villa Stanhope Newtown Grassholme Brandon Village Whessoe High Haswell Leeholme Hart Station Kirk Merrington Low Dinsdale Belmont Mountsett Raby Hilton Little Newsham Kimblesworth Hart Burnopfield Leamside Egglesburn Bridgehill New Shildon Boldron Townfield Healeyfield High Etherley Butterwick Haswell Plough Wolsingham Sherburn House Old Quarrington Piercebridge The Dene Ovington Town Kelloe Bradbury Westerton Laithkirk Harperley Hutton Magna Newfield Western Hill Wynyard Village Brafferton Great Lumley St John's Chapel Old Wingate Low Westwood Ferryhill Eldon Blackhall Colliery Catchgate Cotherstone St Helen Auckland Bedburn Langley Park Bishopton Tudhoe Grange Durham Great Stainton Sockburn Gray Street Garmondsway New Kyo Hunstanworth High Shincliffe Bowlees Maiden Law Shincliffe Sheep Hill Witton Gilbert Blackwell Oak Tree Elton Haswell Moor Fishburn New Town Cold Hesledon Old Eldon Seaton Carew North End Sunnydale Hury Davy Lamp Ragworth Eden Vale Brandon Middleton The Sands Archdeacon Newton Shotton Colliery Binchester Sherburn Elwick Aycliffe Village Craigside East Law Cowpen Bewley Greta Bridge Woodland Hudegate Muggleswick Trimdon Grange Newfield Middleton St George Copthill Windlestone Bridge End Bowbank Dent Bank Castle Eden Lanchester West Blackdene Westgate Monk Hesleden Mickleton Bowburn Pickering Nook Sadberge Elm Terrace Hummersknott Seaham Ramshaw Page Bank Oxbridge Murton Urlay Nook Lime Terrace Northlea Coal Bank Skerne Park Haswell Sandy Carrs Killerby New Brancepeth Mowden Old Durham Thorpe Woodham Headlam Church Kelloe High Lands Aislaby Cornriggs Tursdale Preston-on-Tees Primrose Hill Croft on Heugh Easington Waterhouses Spennymoor Roseworth Quarrington Hill High Escomb Brancepeth Kip Hill School Aycliffe Black Banks Staindrop Bournmoor Allensford Langley Moor Tanfield Lea Chilton Lane Holwick Lumley Thicks Firth Moor Foxton Hutton Henry Royal Oak Tan Hills Faverdale Middle Side Sheraton Beaumont Hill St Ann's Hill Bishop Middleham Bollihope Littleburn Moorside South Moor Wearhead Billingham Tudhoe East Stanley Lonton Crossgate Moor Carlton Dipton Leasingthorne Burtree Ford Houghall Mount Pleasant Newton Ketton Delves Bank Top High Urpeth Walworth Seaton Middleton One Row Phoenix Row Throston Grange Estate Waskerley Mainsforth North Bitchburn Sunnybrow High Beechburn Little Stainton Queen's Park Preston-le-Skerne Eastbourne Stanley Todhills Meadowfield Hobson Fir Tree Old Town East Hope Greencroft Wingate Witton-le-Wear Beamish Coundon High Stoop Cockerton Redworth Howlish Ettersgill Edmondbyers Stranton Egglescliffe Scargill Drinkfield Roddymoor Horsleyhope South Side Coronation Westwick South Church Pity Me Red Hall Ornsby Hill Hawthorn Knitsley Esh Boltshope Park Thornley Stockton-on-Tees Hamsterley Harrowgate Village Deneside Whorlton Urpeth Throston High Grange Dyke House Bellevue Whinny Hill Wheatley Hill Shotley Bridge Kelton Whitton Causey Winston Coundon Grange Lendings South Pelaw Elm Tree High Handenhold Etherley Moor Norton Cleatlam West Park Hamsterley East Hedleyhope Kinninvie Binchester Blocks Wolviston Shadforth Thorpe Thewles Crookgate Bank Malton Redford Coxhoe Evenwood Gate Bearpark Fulthorpe Wackerfield Hurworth-on-Tees Thornley Parkside Rift House Coppy Alum Waters Esperley Lane Ends Hurworth Place Chester Moor Houghton Bank Crimdon Park Daddry Shield Plawsworth Gate Gilesgate Moor Stockton Grange Toft Hill Gilpin Brown Barley Mow East Butsfield Newton Bewley Dean Bank Dalton Piercy High Forge Bowes Trimdon New Ho Ushaw Moor Esh Winning Peterlee West Pelton Trimdon Colliery Portrack Escomb Medomsley Middleton-in-Teesdale Cornforth Byers Green Neville's Cross Low Etherley Low Spennymoor Thwaite Gilesgate West View Iveston Oxhill Thinford Mount Pleasant Tow Law High Coniscliffe Newton Hall Egglestone Abbey Shield Row Sunniside Lane Side The Grove Cowshill Whitehill Leazes Stainton Grove Heatherycleugh Horden Quaking Houses High Friarside Butterknowle Summerhouse Sherburn Hill Rowley Bildershaw Brignall Stonebridge Graythorp Dawdon Satley Templetown Ingleton Fleming Field East Howle Toronto Quebec Houghton-le-Side Close House Hill End Ireshopeburn Lane Head North Close Sacriston Town Head Witton Park Old Thornley Howden-le-Wear Edmondsley Haverton Hill Burnhope Green Head Lartington Cockfield Heighington Deaf Hill Neasham Oakenshaw Medomsley Edge Brasside East Blackdene Lintzford Cornsay Colliery West Butsfield Cornsay Stainton Stillington California Broom Hill Easington Colliery Bolam Elstob Tantobie Blackhill Woodside Nettlesworth High Throston White Kirkley Gainford Elvet Hill Barmpton South Wingate Low Lands Ferryhill Station Craghead Tudhoe Village Lane Head Grangefield South Hetton Coundongate Flint Hill Aukside Redmarshall Old Cassop Annfield Plain Lowe's Barn High Clarence High Westwood Harrowgate Hill Hett Rainton Gate Newton Aycliffe Evenwood Lane Head Ruffside Castleside Tanfield Pittington Branksome Hummerbeck Helmington Row Darlington Brierton Beech Terrace No Place Merrington Lane Framwellgate Moor Browney Low Beechburn Chilton Snaisgill Great Burdon Woodhouses Aykley Heads Shildon High Pittington Rise Carr Bryan's Leap The Middles Newbiggin Middlestone Moor Little Thorpe Denton Sedgefield Hesleden Canada South Stanley Pierremont Deanery View South Cleatlam Castle Dene Copley Lynesack High Dyke Langton Crawleyside Bishopsgarth Blackhall Rocks Langdon Beck Broompark Embleton White-le-Head Tindale Crescent Foggy Furze Westlea Greatham Billy Row Coatham Mundeville Merrybent West Cornforth Clough Dene Ebchester Perkinsville West Auckland Port Clarence Hamsterley Mill Romaldkirk Littletown Running Waters West Sherburn Thorpe Larches Consett Stony Heap Lanehead Crook Low Coniscliffe Lintzgarth Ouston Barningham Pelton High Hesleden Lintz Hardwick Merryoaks Morton Tinmouth Hunwick Pelton Fell Pontop Sunderland Bridge Walworth Gate Stanley Crook Newsham West Kyo Waldridge Holmside Hedley Hill Owton Manor Longhill Hope Town West Rainton Inkerman Willington Shotton Woodham Village Briscoe Croxdale Whinfield Eldon Lane Eaglescliffe Ludworth East Briscoe Carlbury Harelaw Middlestone Low Pittington Northgrain Cassop Forest-in-Teesdale Regent Street Benfieldside Bishop Auckland Rookhope Morley Frosterley