Charity Marketing in Newton Ketton

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Newton Ketton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Newton Ketton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Newton Ketton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL1 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Newton Ketton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Newton Ketton (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Pity Me Coxhoe Bridge End Embleton Windlestone Neasham Framwellgate Moor Craigside Snaisgill Old Wingate Old Town Murton Deanery View Westgate The Grove Raby Wearhead Merryoaks Bishopsgarth Deaf Hill California Pelton Haughton le Skerne Howden-le-Wear Ornsby Hill Bowlees West Park Copley Crossgate Moor West Butsfield Fleming Field Blackhill Evenwood Tudhoe Village High Dyke Throston Grange Estate Hett Kip Hill Satley Eastbourne Newfield Ushaw Moor Low Beechburn Brandon Cornsay Beech Terrace Thwaite Dalton Piercy Pelton Fell West Rainton St Ann's Hill Seaham Middleton St George Horsleyhope Eastlea Whessoe The Sands Port Clarence Mount Pleasant Sunnybrow Thinford Mickleton Preston-on-Tees Inkerman Albert Hill Gainford Middle Side Archdeacon Newton Kimblesworth Stainton Grove Easington Colliery Stanhope Hunstanworth Dipton Houghall Healeyfield Ludworth Coppy Witton-le-Wear Ouston Norton Stillington Plawsworth Wingate Hardwick Knitsley Darlington Startforth Cleatlam East Law Bedburn Branksome High Westwood Bowburn Woodham Low Coniscliffe Cold Hesledon Cowshill Queen's Park Kelton Frosterley South Stanley Eldon Wheatley Hill Quaking Houses High Hesleden Haswell Trimdon Low Spennymoor Wolsingham Haswell Plough Thornley Bournmoor Bearpark Tindale Crescent Pierremont Red Hall Bishop Middleham Houghton-le-Side Northlea Esperley Lane Ends Woodhouses Esh Winning Croxdale Benfieldside Stanley Westerton Redworth East Butsfield Middlestone Sunniside Boldron Middridge Perkinsville Dean Bank New Shildon High Stoop Eastgate Gilesgate Quebec Westwick Lendings Barningham The Dene Deneside Merrybent Bryan's Leap Newton Bewley Hilton Kirk Merrington Burnopfield Lowe's Barn South Cleatlam Chester Moor Fishburn Summerhouse Brandon Village Walworth Ingleton Killhope Gilesgate Moor Bank Top Romaldkirk Crawleyside Longhill Newton Hall Tanfield Lea Middleton-in-Teesdale White Kirkley East Briscoe Ramshaw Tursdale Hawthorn Urlay Nook Hart Station Elvet Hill Townfield Tow Law Garmondsway Thringarth Blackhall Rocks Crimdon Park Houghton Bank Stony Heap Whorlton Rift House Denton Coatham Mundeville Chilton Pittington Boltshope Park Blackwell Lintzgarth Whinny Hill Newtown Royal Oak Wolviston Hunwick Castle Eden Kelloe Middleton Pontop Western Hill Sherburn House Waskerley Shincliffe Cockfield Heatherycleugh Evenwood Gate Quarrington Hill Witton Gilbert Hurworth Burn Ruffside Egglesburn Eden Vale Rise Carr Etherley Moor Seaton Lanehead New Brancepeth New Hunwick Old Thornley Brotherlee Littleburn Greatham West Sherburn Carlton Portrack Elwick Old Durham High Lands Gilpin Brown Middleton One Row Stockton-on-Tees Newsham Hunderthwaite Regent Street Throston Hedley Hill Etherley Dene Carrville Belmont Skerne Park Merrington Lane Toronto Headlam Sheraton Newbiggin Bridgehill Shildon High Handenhold Thorpe Larches Davy Lamp Newfield High Pittington Stockton Grange North Bitchburn Station Town Waterhouses Whitesmocks Copthill Horden Lane Head South Moor Old Cassop Flint Hill Walworth Gate High Escomb Hartlepool Rowley Ovington Crookgate Bank Bolam Thorpe Stranton The Middles Metal Bridge South Hetton Brafferton Lintz Woodside Sadberge Sheep Hill Helmington Row Leadgate Cornriggs Stainton Hamsterley Tantobie Delves Aykley Heads Ferryhill Station High Haswell Little Stainton Elm Terrace Primrose Hill Hesleden Great Burdon Burtree Ford High Throston Hutton Henry Rainton Gate Annfield Plain Medomsley Coronation Page Bank West Cornforth Eggleston Langley Park Crook No Place Oak Street Mountsett Clough Dene Witton Park Shotton Green Head Lane Head Shotley Bridge Tanfield Whitton Lynesack Longnewton Bradbury East Hedleyhope Waldridge Low Westwood North End Westlea West Kyo Holmside Dyke House East Kyo Beaumont Hill Hill End Plawsworth Gate Aislaby Langley Moor Brignall Low Dinsdale Wackerfield Winston Malton Mount Pleasant St John's Chapel North Close Low Lands Morley Binchester Redmarshall Coal Bank Hury Coundon Grange West Blackdene Town Head Cowpen Bewley Great Lumley Medomsley Edge Faverdale Hamsterley Mill Oak Tree Oxhill Urpeth Thornley Canada Eldon Lane Hamsterley Seaton Carew Lane Head Drinkfield Esh Burnhope Easington High Friarside Sherburn Hill Old Eldon Old Stillington Bishopton Little Thorpe Craghead Howlish Hummersknott South Church Sherburn Hartburn Ireshopeburn Shadforth West Pasture Littletown Meadowfield Ettersgill Newton Ketton New Coundon Scargill Elm Tree Bishop Auckland Eaglescliffe Gilmonby South Wingate Gray Street Butterknowle Foxton Cotherstone Preston-le-Skerne Broom Hill Maiden Law Dawdon Holwick Billingham Hobson Ebchester Binchester Blocks Broompark Durham Low Etherley Kinninvie Crookhall St Helen Auckland East Blackdene West View Hope Town Wycliffe Brancepeth Haverton Hill Croft on Heugh Greta Bridge Todhills New Town Elton Stonebridge Aycliffe Village Consett Mainsforth Thorpe Thewles Lane Side Parkside Billy Row Pickering Nook Fulthorpe South Side Muggleswick Moorside High Urpeth Ragworth Lonton Elstob High Forge Templetown Woodham Village Egglestone Abbey Langdon Beck Spennymoor Staindrop Forest-in-Teesdale Lintzford Great Stainton Dalton-le-Dale Coundon Stanley Crook Cornforth Grange Villa Killerby Hutton Magna Sunnydale Rookhope Fir Tree Coundongate Butterwick Chilton Lane Great Chilton Low Pittington Hurworth-on-Tees Lanchester Castleside Hurworth Place Grassholme Running Waters Beamish Leeholme Alum Waters Sacriston Redford Bollihope Middlestone Moor South Pelaw Woodstone Village High Beechburn Edmondbyers Lartington Dent Bank Allensford Woodland Barnard Castle Oxbridge Blackhall Colliery Owton Manor Rushyford Laithkirk Carlbury Cassop East Howle Lime Terrace Firth Moor Iveston Newham Grange Ferryhill Mowden High Grange Catchgate Whitehill White-le-Head Harelaw Leamside Briscoe Cockerton Bildershaw Tan Hills Langton Piercebridge Byers Green Daddry Shield Roddymoor High Clarence Neville's Cross Browney Monk Hesleden East Hope Sandy Carrs Sedgefield Graythorp Trimdon Colliery Hart Church Kelloe Shield Row Old Quarrington Brasside Phoenix Row Toft Hill Leasingthorne High Shincliffe Sherburn Grange Hummerbeck Leazes Bowes Harperley New Kyo Grindon Causey Whinfield Peterlee Egglescliffe Bellevue Little Newsham Trimdon Grange Harrowgate Hill Heighington Ramshaw Escomb Black Banks Haswell Moor High Coniscliffe Harrowgate Village Barmpton Bowbank West Auckland Cornsay Colliery Roseworth Sockburn Greencroft Mordon Hudegate Brierton Tudhoe Morton Tinmouth Barley Mow Northgrain Edmondsley Wall Nook Castle Dene Lumley Thicks Oakenshaw Wynyard Village Grangefield Town Kelloe Close House East Stanley New Ho Tudhoe Grange Shotton Colliery Nettlesworth Willington West Pelton Newton Aycliffe School Aycliffe Aukside Chester-le-Street Sunderland Bridge High Etherley Foggy Furze