Charity Marketing in East Sussex

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in East Sussex are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in East Sussex?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in East Sussex is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BN26 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in East Sussex or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover East Sussex

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Selmeston Thunder's Hill Falmer Gun Hill Newbury's Swaile's Green Tile Hurst Little London Ditchling Common Red House Common Rye Foreign Shortbridge Withyham Cogger's Cross Friar's Hill Town Row Poundfield Glyne Gap Cackle Street Steven's Crouch Berner's Hill Mark Cross Town Littleworth West Firle Harbour Heights Burwash Common The Pound East Chiltington Jury's Gap St Anthony's Hill Fairlight Telscombe Shortgate Hampden Park Beckley Furnace Frant Catsfield Stream Birchden Ginger's Green Laughton Lower Willingdon Woolbridge Heathfield The America Ground Windmill Hill Norton Silver Hill Rodmell Clive Vale Moulsecoomb Willard's Hill Maynard's Green Sleeches Cross Birling Gap Newbridge Portslade Village Stone Cross North Corner Heron's Ghyll Chalvington Playden Brede Marsh Green Three Oaks Hartfield Blackboys Coggins Mill Chilsham Ringmer Caldbec Hill Carter's Corner Ringles Cross Churches Green Hollingdean Beacon Down Golden Cross Pett Berwick Skippers Hill Golden Cross Crowhurst Boreham Street Arlington Rottingdean Plumpton Burlow Eridge Green Wood's Green Sweethaws Ridgewood Whatlington Blackness East Blatchington Alderbrook Three Leg Cross Hangleton Southern Cross Upper Dicker Pound Green Horam Shover's Green Winchelsea Upper Hartfield Broyle Side Whydown Portslade-by-Sea Bardown Uckfield Lewes Sedlescombe Hazard's Green Etchingwood Danehill Rye Willingdon Cade Street Quabrook Chitcombe Dodd's Hill Cornwell's Bank West Blatchington Langney Ripe Ashburnham Forge Udimore Barcombe Mills Rickney Lower Horsebridge Roselands Westdean Grove Hill East Guldeford Birchett's Green Lions Green Gallypot Street North Chailey Great Maxfield Three Cups Corner Stanmer Balcombe Green Robertsbridge Old Town Chelwood Gate Ninfield Jenkins' Green Wadhurst Battle Jarvis Brook Pounsley Caneheath Sutton North Moulsecoomb Palehouse Common Penhurst Peacehaven Heights Beckley Wellbrook Hailsham Coleman's Hatch Halton Darwell Hole Crumbles Guestling Green Pevensey Bay Ore Cowbeech Vinehall Street North End Winchelsea Beach Barcombe Cross Cowbeech Hill Kemp Town Sheffield Green Litlington Iden Warbleton Flimwell Hellingly Blacklands Hooe Common Broomham Holmes's Hill Stone Cross Old Heathfield East Moulsecoomb Milton Street Stonegate East Saltdean Folkington Tompset's Bank Sharpsbridge Black Rock Waldron Down Beddingham Burgh Hill Goatham Green Wallands Park Brightling Offham Winton Hollingrove Crowborough Warren Marden's Hill Flackley Ash Upper Horsebridge Horsted Green St Helen's Rye Harbour Denton Tidebrook Westham Rushy Green Forest Row Watermill Upperton Clayhill Fletching Common Fairwarp Roedean Canadia Friar's Gate Witherenden Hill Lower Cousley Wood Honey's Green Dale Hill Teasley Mead Ditchling Northiam Alfriston Normans' Bay Dodd's Bottom Primmers Green Hamsey Chapel Row Chapman's Town Plumpton Green Catsfield Duddleswell Telham East Dean Cackle Street Cottenden Flowers Green Roser's Cross Little Norlington Mutton Hall Cooksbridge Starr's Green Foulride Green Glynde Exceat Silverhill Hale Green Argos Hill New Town Whitehill Rusher's Cross Hankham Patcham West Marina Poundford Lyewood Common Nutley Staplecross Coldean Wartling Westdene Hooe Glenleigh Park Pevensey St John's Blackham Durgates Kent Street Cooper's Corner Wilmington Green Mark Street Cross in Hand Crowlink Marle Green Poundgate Langney Village Jevington Chiddingly Hollington High Hurstwood Balls Green St Anne's Boarshead Pestalozzi International Village Peacehaven Mount Pleasant St Leonards-on-Sea Broad Street Tarring Neville Union Street Splayne's Green Woodingdean Wood's Corner Dallington Bulverhythe Streat Twelve Oaks Hammerwood Houghton Green Danegate Dukes Green Round Hill Aldrington Waterhall Whitehawk Hartwell Hollington Park Sparrow's Green Crowborough Framfield Herstmonceux Lunce's Common Firle Mill Corner Brighton Halland Best Beech Hill Henley's Down Hall's Close Cooden Harley Shute Groombridge The Platt Mile Oak Cock Marling Cackle Street Burnt Oak Hawkhurst Common Icklesham Nash Street Founthill Southover Hadlow Down Belmont Grisling Common Baldslow Bishopstone Old Town Southease Bexhill-on-Sea Park Corner Seaford Bohemia Laughton Common Broomgrove Five Ash Down Broadstreet Green Ticehurst Five Ashes Bodiam Ely Grange Brownbread Street Russell's Green Hastings Broad Oak Dittons Kingston near Lewes Isfield Mountfield Cripp's Corner Lower Dicker Heighton Street Bowlers Town Fairlight Cove Chiltington Ashton Green South Street Downside Withdean Punnett's Town Northease Filching Rotherfield Mark Cross Northbridge Street Saltdean Mount Pleasant Broad Oak Wickstreet South Chailey Bevendean Wannock Furner's Green Etchingham Little Common Peasmarsh Whitesmith Westmeston Iford Bodle Street Green Hove Newhaven Newick Broomsgrove Cousley Wood Hollingbury Church Wood Alciston High Cross Bells Yew Green Eckington Corner Wivelsfield Castle Hill Friday Street Ovingdean Wivelsfield Green Bexhill Blackness Wallcrouch Meads Guestling Thorn Piltdown Burwash Weald Pett Level Riseden Rushlake Green Tilsmore Beachlands Four Oaks Buxted Burwash Barcombe Maresfield Park Horns Cross Moulsecomb Telscombe Cliffs Stunts Green Friston Netherfield Swiftsden Sidley East Hoathly Ewhurst Green Butcher's Cross Pebsham St Leonards Green Cliffe Wilmington Waldron Little Horsted Wych Cross Budlett's Common Vines Cross Chailey Potter's Green Norlington Godleys Green South Malling Davis's Town Preston Landport Cuilfail Lunsford's Cross Polegate Horney Common Silverhill Park Mayfield Spithurst South Heighton Bachelor's Bump Holtye Buckham Hill High Wickham Green Street Sharp's Corner Terrible Down Steel Cross Fisher's Gate Glyndebourne Rose Hill Collier's Green Trull's Hatch Broadland Row Eastbourne Millbrook Upper Wellingham Cliff End Earl's Down Oxley's Green John's Cross Fletching Down Street Westfield Ratton Village Chelwood Common Muddles Green Piddinghoe Foul Mile St Helen's Wood Tolhurst West Hill Little Bayham Chapel Cross Chilley Green Brighton and Hove Chuck Hatch Rockrobin Pell Green Camber Jumper's Town Ponts Green Peter's Green Highgate Lidham Hill Hurst Green Mott's Mill Eason's Green Salehurst Rocks Park Mount Ephraim Trolliloes Magham Down Holton Hill Snagshall Maresfield Foxhunt Green