Charity Marketing in South Wonston

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in South Wonston are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in South Wonston?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in South Wonston is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SO21 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in South Wonston or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover South Wonston (Hampshire)

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Heathfield Cosham Maybush Baughurst Upper Kingston Dunley Lower Exbury Monkwood Heathfield Pound Street Farleigh Wallop Shirrell Heath Totton Lord's Wood Mortimer West End Highclere Old Portsmouth Hollington Cross Oak Hill Palestine Gunville Kingston Lymore Oakley North Oakley Prince's Marsh Eversley Centre Ashley Stone Stockbridge Netherton Bursledon Sydmonton Paulsgrove Little Down Criddlestyle Grateley Furzedown Woodgreen Banister's Park Tapnage Hawkley Anthill Common Spanish Green Old Basing Weavers Down Denvilles Griggs Green Danebury Ashurst Bridge Lower Common Sleaford Battramsley Cross Cole Henley Bickton Fyfield Winchester Tye Hound Green Westwood Park Mill Green Rockford Liss New Town Rowlands Castle Westfield West Dean Oakridge Southrope Littleton Selsmore East Cholderton Upton Grey Timsbury Middleton Upper Canterton Townsend Upper Wootton Harefield East Meon Sherborne St John Soldridge Itchen Stoke Hartley Wespall Bitterne Abbotts Barton Redbrook Eling Abshot Chilbolton Lynch Hill Kent Monk Sherborne Buckland Egypt Longparish Passfield Lower Green Hound Upham Andover Durley Wimpson Hoe Gate Little Ann Seafield Romsey North End Boyatt Wood Coxford Ibsley Redbridge Wintershill Whiteley Lower Wield Marchwood Winnall Fair Cross West Hill Sandy Balls Bedenham Weston Colley Duck Street Lower Brook Upper Pennington Gritnam Redenham Lindford Headley West Heath Kimpton Egbury Durns Town Shalden Green Frenchmoor Hartley Wintney Walton Heath Tote Hill Warren Corner Grayshott Hill Head Conford Lower Common Hunton Up Nately Linford Tot Hill Hearn North Weirs West Town Weston Patrick Outwick Ropley Soke Cricket Hill South Weirs Mockbeggar Holybourne Ashurst Crondall Horseport Viables Ringwood Little Somborne East End Breamore Warborne Bossington Somers Town Browninghill Green Cove Boorley Green Court Corner Kingsclere Brown Heath Ellingham Kingsland Place East Boldre Ower Highbury Swanwick Widley Mengham Fisher's Pond East End Farnborough Street West Heath Up 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West End Holbury Bassett Green Gosport Mellishes Bottom Newtown West Common Langrish North Ripley Baffins Mattingley Ropley Lower Bordean Pamber Heath Dowd's Farm Redlands Popham Newtown Appleshaw Newnham Sandy Down Ball Hill North Street Four Marks Water End North End Landport Emsworth Fair Oak Green Hill Linkenholt Baybridge Chilworth Old Village Lyde Green Compton Stony Heath Curbridge Harbridge Green Colt Hill Shirley holms Horsebridge Titchfield Park Ower Southsea Bucklers Hard Bighton Shirley Warren Stoke East Hill Linwood East Tisted North Charford Ashe Stuckton Newtown St Austins Bishopstoke Hoe Hordle Alverstoke Penwood Drayton North End Red Rice Kentsboro Binley Rockbourne Bramshaw Dummer Ampfield Cold Ash Hill Upper Clatford Hatch Penton Grafton Hangersley Exton Fratton Farlington Ridge Common Hyde North Street South Warnborough Wheatley Hollington Hinton Ampner Ladwell Lasham Dora's Green East Liss Upper Street Crookham Village Upper Wield Battramsley Frithend Hatherden 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Shortheath Hightown Harestock Anstey Standon Lee-on-the-Solent Vernham Street Cufaude Furzeley Corner Colemore Forton Bar End Bidden Dibden Setley Portsmouth Clayhall Anmore Ibworth Bramley Corner Curdridge Potbridge Bank Daneshill Pikeshill Merry Oak Kitwood Downend Stony Batter Buckland Mount Pleasant Chandler's Ford Tufton The Butts Weeke Sherfield English Sholing West Liss Woodfalls Fair Oak Lord's Hill Southwick Sopley Itchen Abbas Old Alresford Newfound Privett Brown Candover Ellisfield Old Burghclere Barton Stacey Braishfield Lower Buckland Lower Farringdon Woodington Wickham St John's Church Woodside Polhampton Gore End Plaitford Green Earlstone Common Titchfield Highcliffe Swelling Hill Weston Mapledurwell Andwell Hillstreet Dilton Denmead London Minstead Hipley Awbridge Racedown Malshanger Little Shoddesden Crawley Greatham Crampmoor Crowdhill Rafborough Easton Lane End Stoke Charity Chidden South Down North Sydmonton The Soke Colbury Bowyer's Common Whitenap East Aston Stanmore Dipley Upton Midanbury Bramley Green Turgis Green Old Netley Upper Ratley Brook Downton Swarraton Newtown Meonstoke Crookhorn Newtown Burghclere Common Swaythling Long Sutton Lower Upham Upper Shirley Bramdean Nately Scures Whitsbury Yateley Stratfield Turgis Hursley Cheriton Bowling Alley Wherwell Froxfield Green Hatch Bottom Hurstbourne Priors Overton Sleepers' Hill Over Wallop Valley Park Wildmoor Hocombe Chandlers Green Michelmersh Upton Gobley Hole Burgates Wyck Charlton Hazeley Lea West Meon Woodlands Townhill Park Lymington Waterlooville Westley Upper Enham Newtown Charlwood Sheet Abbotstone Wivelrod Eastney Middle Wallop Dunbridge Lower Swanwick Holt Pound Hillpound Brockhampton Bridgemary Standford Thruxton Turkey Island Shipton Bellinger Bailey Green Cottonworth Portswood Powntley Copse Woolston New Brighton Newtown Bellevue Bitterne Manor Old Milton Bashley Park Pondtail West Stratton Chilworth Horton Heath Ramsdell Eversley Cross Broad Layings Winchfield Hurst 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Waterditch Stroud Lordswood Droxford Hawthorn Rowner Lowford Quarley Frogmore Brighton Hill Hammer Bottom Herriard Sandleheath Bleak Hill Thorney Hill Tinkers Cross Kingsley Hounsdown Hazeley Bottom Rotten Green Foxhills Lee Warren Corner Swanmore Crosshouse New Alresford Lower Froyle Stoke Common Wolverton Common Furzey Lodge Nether Wallop Soberton Heath Quidhampton Axmansford Little Hoddington Burridge Fritham Brockbridge Hatch Warren Beech Hill Upper Common Headley Down Bagmore Calmore Empshott Fleetend Lyndhurst Hartley Mauditt Newton Stacey Millbrook Liss Forest Hazeley Heath Bradley Filmore Hill Andover Down Montgomery Lines Cupernham Broadgate Longstock Southwood Ashley Stoke West End Tidpit Bramshott Chase Waltham Chase Avon Wonston Vernham Row Avington North Houghton High Cross Hundred Acres Bagnum Picket Piece Segensworth Silchester Corhampton Keeping Worlds End Newton Valence Church Oakley North Kingston Harbridge Hatt Hill Hilsea Catherington North Gorley Ashmansworth Frogham Headbourne Worthy Neatham Tadley Hill Elvetham Heath Summerlug Pucknall Soake Pound Green Burkham Heath End Otterbourne Clanfield Houghton Ratlake Langley Botley Park Gate Wimble Hill Meon Amport West Tisted Enham Alamein The Hangers Lepe Ann's Hill Brickhill East Stratton Godshill Kimbridge Binsted Goose Hill Ramsdean Hinton Whitchurch Lower Daggons Sprat's Down Emery Down Upper Farringdon North Town Fleetlands Micheldever Gilbury Hard Park Cocksford Down Monxton Hightown Liphook Portchester Stakes Godwinscroft Bevois Town West Meon Isington Medstead Forton Sutton Scotney Alton Knapp Hook South Gorley Bailey's Hard Dean Fawley Martin Pamber Green Hollywater Salters Heath Hatchet Gate Shirley Leagreen Netley Marsh Pooksgreen Swampton Hook Deadwater Sandford Row Ash Vernham Bank St Giles's Hill Newtown Sparsholt Broughton Pheonix Green Stonymarsh Warnborough Green The Common Butlocks Heath Canada Common Peartree Green Warnford Blackmoor Anna Valley Chineham Worting Thornhill Park Cliddesden Baughurst Common Stonehills East Dean Ashe Warren Aldershot Lovedean Foxcotte Sladen Green Newtown Hedge End West End Green Tilly Down Lower Canterton Bramshott Flood Street Lower Pennington Stoney Cross North Stoneham Wellow Wood Southend Steep Canada Moortown Hook Park Estate Lockerley Nutburn Woodend Clatford Oakcuts Knowle Portsea Blounce Nashes Green Fryern Hill Wootton St Lawrence Ogdens Damerham Hill Brow Ashton Pilley Bailey Totford East Oakley Hillyfields Eastrop Anchorage Park Bull Hill Fordingbridge Beauworth Shobley Regents Park Forest Corner Wishanger Common Penton Mewsey Steep Marsh Bevois Valley Buriton Hill Top Furze Hill Steventon Burley Street Fox Lane Smannell Brook Hill Bisterne Close Wallington East Worldham Eastleigh Deane Milford on Sea Newtown Northam Catisfield Shawford Foxhall Morestead Hampton Park Brokenford Broad Oak Wigley Purbrook King's Somborne Birchy Hill The Holdings Beech Newtown Nichols Town Lee Ground Burley Beacon Ashlett Walhampton Three Ashes Burley Lawn Lower Slackstead Allum Green Weston Winchfield Martin Drove End Blackhill Crow Ibthorpe Freemantle Mill Lane Murrell Green Barford Wickham Common Fleet Sholing Common Beckley Mead End Highways Ripley Foulford Heckfield Picket Post Woodcott Houndmills Dundridge West Wellow Pamber End Brockenhurst Broadmere Blackfield Bitterne Park Farnborough Belbins Picket Hill Bedhampton Black Dam Hazeley Clarken Green Stonyford Bransgore Wharf Hill Crux Easton Southington