Charity Marketing in Redbournbury

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Redbournbury are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Redbournbury?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Redbournbury is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in AL3 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Redbournbury or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Redbournbury (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Gilston Astrope Bullen's Green Northaw Stocking Pelham Newnham Rusling End Church End Hook's Cross Cradle End Letchmore Heath Hammond Street Sarratt Bottom Clothall Common Green Tye Temple End Cooper's Green Wareside Bozen Green New Town Ridge Thundridge Cromer Hyde Hitchin Hill Charlton Potters Bar The Swillett Potten End Hockerill Park Street Green End Letchworth Counters End Darley Hall Potters Crouch Newtown Bromley Bury Green Belsize Rush Green Marshalls Heath Napsbury Kettle Green Winkwell Hunton Bridge Anstey Datchworth Green Chapmore End High Cross Cheverell's Green Hoo End Barleycroft End Temple Dinsley Norton Roe Green Trowley Bottom Hoddesdon Latchford Bengeo Kimpton Bulbourne Bedwell Puttenham Walkern Nup End Green Leavesden Green Hudnall Shaftenhoe End Rucklers Lane South-end Frogmore Redcoats Green Dassels Highfield The Node Harmer Green Whempstead Radwell Ayot Green Benington Holywell Thorley Buckland Tea Green Norcott Hill Letty Green Pottersheath Mill End Townsend St Julians St Albans Two Waters Sandridge The Ryde West End Hatching Green Woodside Gilston Park Pirton Ley Green Painter's Green Woodhall Moor Green New Greens Bassus Green Hailey Wymondley Bury Snailswell Essendon Little Hormead West Hyde Munden Barwick Shephall Albury End Oxlease Symonds Green Haldens Hunsdon Woollensbrook Aldenham Childwick Bury Hare Street Digswell Kinsbourne Green Redbourn Little Heath Nettleden Broadgreen Wood Gosmore Wormley Little Gaddesden Mackerye End Wigginton Bottom Hadham Ford Purwell Leasey Bridge Handside Oakfield Patmore Heath Whippendell Bottom Cold Christmas Cockernhoe Green Street Smith's End Codicote Spellbrook Grovehill King's Walden Aspenden The Rookery Bell Bar Shenley Garston Church End Bury End Panshanger Tyttenhanger Sopwell Little Offley Broadoak End Aston End Brookmans Park Wildhill Stanstead Abbotts Babbs Green Oaklands Markyate Old Knebworth Tring The Folly Hertford Standon Old Town Cadwell Gubblecote Reed Colliers End Kings Langley Bushey Heath Nash Mills Ickleford Amwell Green End Nuthampstead Slip End Meriden Cole Green Tring Wharf Barkway Sunnyside Shaw Green Clay End Burnham Green Batlers Green Redhill St Paul's Walden Hertingfordbury Weston Hexton Breachwood Green Hunsdonbury Chipping South Hatfield Warren's Green Welham Green Heronsgate Tylers Causeway Hare Street Damask Green Hogpits Bottom Flamstead Upper Dunsley Helham Green Epping Green Hitchin Aldbury Baldock Throcking Friar's Wash Royston North Mymms Cuffley Newgate Street Boxmoor Jersey Farm London Colney Wallington Wakeley Hatfield High Leigh Little Wymondley Lilley Pin Green Moneyhill Smug Oak Deacons Hill Marshalswick Chandler's Cross Broxbourne Kemprow Kingswood Bamville Wood Little Berkhamsted Shenleybury Well End Bennetts End Barley Bury Green Newsells Borehamwood Staines Green Lincoln Hill Hatfield Garden Village Perry Green High Cross Cheapside Ashbrook Preston Roestock Green Street Blackmore End Sandon North Watford Waterford Hertford Heath Bendish Perry Green Thorley Street Chells Buntingford Newhall Green Chapel Croft Burn's Green Shilley Green Great Amwell Water End Waltham Cross Ware Eastwick Ardeley Harpenden Common Wormleybury Youngsbury Nasty Rushden Nast Hyde Turnford Dane End Pimlico Haultwick Green End Fields End Green End Hemel Hempstead Datchworth Westland Green Presdales Sarratt Flaunden Hall Grove Bucks Hill Tolmers Ashwell End Hay Street Bulstrode Braughing Church End The Camp South Mimms Holdbrook Lucas End Welwyn Garden City Reed End Bricket Wood Frithsden Park Corner Langleybury Cherry Green Rye Park Holwell Frogmore Woodside Elstree Westbrook Hay Bayford High Wych Trims Green Rosedale Piccotts End Codicote Bottom Stanborough Waterdale Sawbridgeworth Westmill Northaw Valley Church End South Oxhey Harpenden Roe End Furneux Pelham Cow Roast The Frythe Appspond Chipperfield Braughing Friars Woolmer Green Patchetts Green Round Bush Nomansland Bovingdon Birchwood Hay Green East End Green Woodcock Hill Walnuttree Green Clothall Hinxworth Ansells End Ayres End Peartree Great Wymondley Abbots Langley Oxhey Pouchen End Bower Heath Water End Bentley Heath St Ippolyts Rableyheath Apsley Swanley Bar The Flints Langley Bottom Wigginton The Folly Spitalbrook The Willows Hartham Smallford Wormley West End Loudwater Baker's End Levens Green Kelshall Sacombe Widford Batchworth Ayot St Lawrence St Stephens Mill End Bramfield St Ibbs Lemsford Piper's End Poynders End Monks Green Great Hormead Warners End Hadham Cross Sacombe Green Croxley Green Hickman's Hill Brook End Great Offley Clapgate Welwyn Bernards Heath Napsbury Park Danesbury Bull's Green Churchgate Batford Puckeridge East End Porter's End Gustard Wood Rickmansworth Washall Green Micklefield Green Therfield Old Hatfield Chorleywood Bottom Birch Green Old Bricket Wood Batchworth Heath Cheshunt Langley End Bishop's Stortford Burge End Willian Southern Green Dudswell Roe Green Tower Hill Crabbs Green Broadwater Bedmond Adeyfield Lower Titmore Green Sergehill Gorhambury Long Marston Barwick Ford Ashwell Redbournbury Commonwood Luffenhall Peters Green Bourne End Venus Hill Mill Green Pine Hurst Wandon End Snow End Thorley Houses Fleetville Hebing End Howe Green Corner Hall Watton at Stone Old Hall Green Ellenbrook Puttock's End Wood End Ganwick Corner Wheathampstead Patient End New Ground Tewin Radlett Cromer Mardleybury Northchurch Great Gaddesden Sherrardspark Cumberlow Green Aston Hastoe Wilstone Fiddler's Hill Wyddial Westmill Leverstock Green Marshmoor Rush Green Gravesend Standon Green End Watford Chorleywood West Tringford Poplars Childwick Green Rossway Park Little Tring Bygrave Easthall Carpenders Park Tonwell Walsworth Goff's Oak Coleman Green Broken Green West Leith Watford Heath New Mill Paynes End Shootersway Paradise Cottered Felden Whitwell Hall's Green Albury How Wood Langley Todd's Green St Margarets Brickendon Chaulden Gadebridge Ballingdon Bottom Wilstone Green Driver's End Moor Park Stevenage Graveley Bushey Dancers Hill Hudnall Corner Berkhamsted Flamstead End Ayot St Peter Maple Cross Digswell Park Ringshall Kitts End Nobland Green Daw's End Mangrove Green Black Green Little Almshoe Nether Street Digswell Water Colney Street Hammerfield Lower Green Wadesmill Bragbury End Chorleywood Great Munden Knebworth Labby Green Thorley Wash Hatfield Hyde Caldecote Hill Westwick Row Lower Woodside Stapleford Jockey End Cupid Green Meesden Broad Colney Fishers Green The Heath Colney Heath Lea Valley Caldecote Upwick Green Rooks Nest Lower Green Chells Manor Green End Wellpond Green Brent Pelham Cokenach Much Hadham Tewin Wood Eastbury Frogmore End Sleapshyde Titmore Green Little Hadham West Watford Allen's Green Chiswell Green