Charity Marketing in Lower Herne

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Lower Herne are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Lower Herne?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Lower Herne is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CT6 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Lower Herne or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Lower Herne (Kent)

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Larkfield Staplehurst Cranbrooke Common Mersham Four Wents Dargate Meopham Wetham Green Coombe St James Bedmonton The Stocks South Street Stone Sandhurst Cross Milton Regis Stone Cross Rusthall Nash Singleton East Malling Royal British Legion Village Horton Kirby Branbridges Bearsted Haviker Street Herne Common Rooks Hill Riverview Park Cranbrook Common Shelvin Waltham Mystole Great Buckland Folly Town Shuttlesfield Perrywood Chiddingstone Hoath Gravel Castle Preston Queenborough Smallbridge Cherry Orchard Birchington Wateringbury Daniel's Water Lydd Sepham Heath Rosherville Longfield Brook Street Studdal Drellingore Loyterton Eddington Clarendon Chartham Mabledon Pepper Hill Westwood Stanhope Hodsoll Street Eastling West Hougham Boughton Aluph Folkestone Bockhanger Ebbsfleet Valley Milebush Ottinge Hosey Hill Goose Green Hawkhurst Seal Longfield Hill Frogholt Coldharbour Sheldwich Lees Satmar Postling Green Broad Tenterden Stodmarsh Canterbury Eastry Markbeech Ditton Knave's Ash 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Woodlands Davington Christian Fields Finglesham Ringlestone Broadstone Egerton South Stour Labour-in-vain Erriottwood Tenterden Durlock Pean Hill Bagham Ware Street Paramour Street Old Cryals St George's Square Paddock Fairseat Lydden Four Throws Pettings Hadlow Keycol Newbarn Lamberden South Street Hunton Sibertswold Fletcher's Green Tuesnoad Highgate East Barming Bethersden Botolph's Bridge Camer Seacox Heath Knatts Valley Childsbridge Stiff Street Densole Bossington Key Street Hartlip Hill Deans Hill Goodley Stock Wolverton Fordcombe Claygate Green Hill Pedlinge Stone in Oxney Elmstone Middle Stoke Throwley Forstal Upstreet Woodland Rochester Five Wents St Radigund's Barrow Hill Chegworth Minster Knockmill Badlesmere Mile Oak Well Head Tankerton Seed Selling Wilsley Green Potter's Forstal Brattle Lydden Reading Street Standen Ashbank Well Hill Nonington Offham Upper Upnor Leigh Green Durrant Green Dunn Street South Ashford Lower Eythorne Swattenden Potters Corner Caring Fir Toll 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Fairbourne Heath Goudhurst Warden Sevington Marlpit Doddington Broadstairs Court-at-Street Anvil Green Harrietsham Oldbury Hacklinge Southfleet Flete Eythorne Martin Hillborough Lower Island Rough Common Wigmore Lenham Heath Sole Street Guston Bishopsbourne Twenties Smart's Hill Exted Nevill Park Eastwood Willesborough Lees Lamb's Cross St Michaels Underriver Ho Chatham Twitham New Barn Detling Church Hougham Bloodden Cross-at-Hand Maidstone Marley Brook Street Horsmonden Acol Froghole Barnsole Well Street Sandling Lower Green Northwood Painter's Forstal Boughton Lees Tylden Peckham Bush West Minster Seaton Linton Chambers' Green Knowles Hill Palmarsh Lidsing Grigg Pested Ruckinge Woodside Green Shepway Reading Street Saltwood Lower Haysden Dunn Street Ash Whitehall Timbold Hill Holborough Hemsted Henwood Green Adisham New Town Livesey Street Cranbrook North Street Rodmersham Green Loose Hill Pearson's Green Kingsnorth London Beach Highstreet Birling West Street Summerfield Swanton Street Westwood Church Street Powder Mills Chequertree West Cliffe Greenhill Hook Green Westerham Farthing Green Chislet Forstal Maxton Wrotham Heath Loose The Valley Stocker's Head Barfrestone Blean Parker's Green Slutshole Meopham Station Bogden Crockenhill Bilting Rolvenden Sittingbourne Chevening Windmill Hill Bekesbourne Fawkham Green Lower Twydall Stonebridge Green St Margaret's at Cliffe Bossingham Scotland Hills Scragged Oak Mill Street Ashurst Ivychurch Frittenden Benover Bexon Sturry Sevenoaks Culmers Bax Broomhill Riverhead Hollybushes Royal Tunbridge Wells Lower Hartlip Dean Street Twydall Street End Faversham Great Bower Bean Petteridge Skeete Howt Green Hearts Delight Northfleet Green Hampton Yelsted Charing Heath North Street Weller's Town Crundale The Moor Waterham Woodchurch St Nicholas at Wade Ham Elvington Boughton Green Hogben's Hill Mereworth Kipping's Cross Appledore Heath Capstone Upton Strood Matfield Rainham Lydd-on-Sea Brabourne Broom Street Mockbeggar Godmersham Upper Eythorne Wingham Green Elham Devil's Den Frogham Chartham Hatch Potten Street Chart Hill Liverton Street Sheerness Whitfield Horseshoe Green East Street Sandhurst Petham Kingston Castle Hill The Lees Ringwould Hildenborough Shorncliffe Camp Borstal Lower Higham Stowting Court Park Side Hextable Gill's Green Parkgate Sellindge Aldington Frith Kilndown Leybourne Snowdown Crockham Hill Broomhill Bank Ickham Stockbury Broadwater Down Gore Street Strood Capel Cross Tunstall Riseden Dryhill Sevenoaks Weald Breach Mountain Street Windmill Hill Cold Harbour Grove Green Chestnut Street French Street Gosmere Bullockstone Sole Street Northbourne Morehall Brasted Crockhurst Street Gover Hill Lower Cox Street Force Green Maypole Stalisfield Green Platt's Heath Cock Street Cooper's Corner Ware Sandown Park Bladbean Thanington Pett Bottom Weddington Ulcombe Kingswood Newington Whatsole Street Deerton Street Stick Hill Beaver Dymchurch Woodchurch Sutton Willington Pluckley Knockholt Brompton Roseacre Middle Deal The Quarter Cliffs End Capel-le-Ferne Otterden Place Burlings Rowling Blue Bell Hill St Leonard's Street Stonewood Wingham Calcott Worth Sly Corner Patrixbourne Goose Green Elvington Shorne Ridgeway Linkhill East Farleigh Bromley Green Hoath Lympne Timberden Bottom The Pinnock Lower Walmer Derringstone Ospringe Penenden Heath Stelling Minnis St Mary's Bay Borden Hill Lade Modest Corner Whitehill Lewson Street Allhallows Five Oak Green South Alkham Aycliff Great Chart Lamberhurst Hollow Street Cellarhill Felderland Temple Ewell Waterman Quarter Stubb's Cross Three Chimneys Under the Wood Otham Bilsington How Green Robhurst Eynsford Cold Harbour Deal Dingleden Bowmans Charing Hill Northfleet Lymbridge Green Ash Parrock Farm Swanscombe Little Betteshanger Chitty Farningham Palmstead Medhurst Row Langley Heath Shorne West Dene Park Kemsley Fleet-Downs St Augustine's Boyden Gate Hearnden Green Tower Hamlets Marley Paddock Wood Lower Luddesdown Mill Hill Romney Street Curteis' Corner Boxley Gravesend Barham Chislet Mud Row Beal's Green Little Chart Forstal Otterham Quay Crossways Vigo Village Bicknor Lower Bush Stanford Egerton Forstal North Lyminge Green Street Green East Malling Heath St Martin's Singlewell Speldhurst Clap Hill Hulberry West Street Darenth Valley Smeeth Joyden's Wood Dumpton Warren Street Betteshanger Chattenden Coxheath Rodmersham Speed Gate Hawkenbury Brenchley Godden Green Millhall Hassell Street Tonbridge Hythe Broad Ford Saint's Hill Tunbridge Hill Hale Bitchet Green The Freehold Ashley Snipeshill Church Whitfield St Peter's Wootton Little Conghurst Mundy Bois Chiddingstone Causeway Shottenden Swalecliffe Harman's Corner Shatterling Lynsore Bottom Woolage Green Kearsney Stocks Green Fostall Crit Hall Bough Beech Aylesham Shelvingford Warmlake Ivy Hatch Kemsing Milstead Ightham Common Highstead North Eastling Whitstable Kempe's Corner Nackington Leadingcross Green Bircholt Forstal Clapper Hill Coursehorn Betsham Coldred Little Frith Knockholt Pound Hastingleigh Fleeden Coomb Hill Rabbit's Cross Murston Cliftonville Throwley Stowting Chainhurst Hamptons Sandgate Grove Burrswood Ratling Pegwell Foord Newington Scarborough Langley Bybrook Gadshill The Pound Luddesdown Ashford Barrowhill Sandway Styants Bottom Cop Street Westbrook Dunk's Green Round Green High Brooms Collier Street Sherwood Park Walter's Green Bulleign East Hill Great Pattenden Eastchurch Upper Postern Little Mill Lower Halstow Hazel Street Broad Oak Oare Smarden Denny Bottom Buckland Crouch Pipsden Beltinge New Town West Cross