Bus Advertising in Lower Herne

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Bus Marketing in Lower Herne

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Herne - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Herne - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Herne- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Herne - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lower Herne (Kent)

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Other locations available for bus advertising
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Street Kettle Corner North Lyminge Brissenden Green Shadoxhurst Drellingore Windmill Hill Reculver Upper Eythorne Pepper Hill North Street Iwade Ightham Common Rooting Street Chiddingstone Causeway Milstead Lower Green Boughton Monchelsea Eastry Little Frith St Stephen's Branbridges Hersden Stubb's Cross Arpinge Farningham Waterman Quarter St Margarets Bessels Green Yewtree Cross Toy's Hill Parkgate Woolpack Corner Lamb's Cross Benenden Hacklinge Frith Lower Higham Bullockstone Bromley Green Radfall Kingsdown Nettlestead Green Underling Green Hook Green Barming Napchester Hearts Delight Pluckley Westwood Ramslye Dargate Lower Fant Grange Wierton Aylesham Rusthall Coursehorn The Pinnock Throwley Herne Pound Sandway Street End Watt's Cross South Willesborough Newnham New Town Round Street Timberden Bottom Wateringbury Knockholt Pound Wittersham Whiteacre Guston Cage Green Northdown Chilmington Green Shepway Twenties Seabrook Hadlow Laddingford Grain West Street Deans Hill Troy Town Troy Town Millbank Paddock Wood Great Job's Cross Camden Park Capel Cross Borough Green Nethercourt Winchet Hill Newtown Hawkhurst Stonebridge Green Chatham Selling Winkhurst Green Lade Harman's Corner Stodmarsh Wetham Green Mabledon Platt's Heath Lower Green Pootings Winterbourne Boughton under Blean Farleigh Green Goodley Stock Felderland Smarden Bell Kent Street East Barming East Farleigh Brabourne Lees Elvington Potter's Forstal Longfield Trench Wood Hollybushes Perry Yelsted Birchington River Lower Twydall Broad Oak Tower Hamlets Broadwater Down Swanton Leadingcross Green Horsmonden Reading Street Rough Common Moon's Green Woodchurch St Peter's Shirkoak Hilden Park St Margaret's at Cliffe Marden Thorn Devil's Den Westfield Sole Hawkenbury Plumford Stockland Green Gravel Castle Bockhanger Hartlip Hill Broad Ford Waterham Kenardington Moor Street Stowting Court Densole Barden Park Ham Green Sixmile Highgate Kilndown Bearsted Lydd Broadstone Tankerton Gosmere Knockholt The Leacon Elham 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Thong Guilton Flemings Brookland Holborough Tonge Corner Swattenden Horton Kirby Boxley Great Chart Eyhorne Street West End Marley Fostall Stowting Common Nonington Finberry Printstile Upper Goldstone Goudhurst Hartley Bulleign Gravesend Meopham Woodlands Addington Bottom Pond Reading Street Robhurst Woodsden Broomfield The Park Broomhill Bank Foxendown Weavering Street Brenchley Elms Vale Selson Deans Bottom Rhode Common Fosten Green Chainhurst Snoll Hatch Breach Sheldwich Lees Beal's Green Iden Green Park Wood Pembles Cross Hubbard's Hill Ringwould Scarborough South Stour Key Street Boughton Street Beltring Worten Hale Street East End Shottenden St John's Teynham Street Four Wents Troy Town Scrapsgate Kings Hill Bateman Corner Lynsore Bottom Temple Ewell Chestnut Street Cranbrook Worms Hill Chalksole Green Nettlestead Stonehill Green Woodchurch Wingham Green Henwood Green Pested West Street Palmstead Tong Green Bramling Cop Street Tickham Hoo St Werburgh Marine Town Sittingbourne 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Botolph's Bridge Folly Town Western Heights Adisham Seal Marshborough Royal Tunbridge Wells Dene Park Orchard Valley Cliffe Woods Great Bower Nevill Park Marden Beech Iden Green Swingfield Street Bekesbourne Hill Lydd-on-Sea Great Stonar Ware Preston Wingham Orlestone Shelvin Noah's Ark Garlinge Green Chislet Forstal Whetsted Rushenden Poundsbridge Canterbury Tonbridge Stiff Street South Street Kingsgate Scotland Hills Wilsley Green Hampton Tunstall Ryarsh Five Wents Baker's Cross Old Tree Hill Hoath Bilting Wanshurst Green Stone Corner Mersham Frogham Dunn Street The Quarter Walter's Green St Mary's Bay Langley Rhodes Minnis Loyterton Brenzett Selgrove Forstal Otford St Ann's Green Cooling Fairseat Broadoak Coolinge Patrixbourne New Town Golford Southernden Markbeech Singleton Snodland Smart's Hill Little Betteshanger The Quarter Benover Pembury Lower Cox Street Goddard's Green Sutton Ridge Row Chartham Cobham Calcott Rolvenden Layne Greenhill Cliftonville Round Green Smallbridge Stonestreet Green Dane Street Herne Common Lower Hardres Detling New Romney Glassenbury Romney Street Darenth East Malling Shoreham Marshside Stowting Upper Fant Fordwich Willesborough Lees Maplescombe Uplees Wheelbarrow Town Dungate Chambers' Green Lower Luddesdown Snoadhill Ruckinge Betteshanger Morehall West Yoke Broom Street Newenden Christian Fields Oare Gun Green Higham Wood Studd Hill Standen Ratling Hoaden Middle Deal Woodside Green West Kingsdown Westbrook Westmarsh Durlock Etchinghill Stocker's Head Warden Whitehall Aycliff Northgate Gover Hill Flishinghurst North Foreland Manston Hicks Forstal Lower Bush Dover Pittswood Potters Corner Hawkenbury Barham Stocks Green Tenterden Boughton Lees Little Mill East Stourmouth Moorstock Honey Hill Herne North Eastling Frogholt Hazel Street Bredgar Claygate Cross Martin Wormshill Bridge Newington Ansdore Roseacre Wildernesse Hook Green Ashford Romford Sibertswold West Hougham Hocker Edge Swanton Street Ivychurch Salmans Daniel's Water Stonewood Peening Quarter Lymbridge Green Maxted Street Hosey Hill Upper Postern Penshurst West Cliffe Halling Hickmans Green Kingsnorth Bidborough Chilton Folkestone Lower Walmer Cliffe Shorne Ridgeway West Street Twitton Goodnestone Buckland Sandwich Upper Walmer Maypole Chislet Brook Street Seasalter Shorne St Leonard's Street Bullingstone Claygate Postling Whitfield Herne Bay Buckhurst Lower Herne Whitstable Rodmersham Well Head Birling Luton Mereworth Mile Town Great Mongeham Cherry Orchard Strood Frittenden The Harbour Sissinghurst Petham St George's Square Sharnal Street Sepham Heath Bean Dunn Street Godden Green The Pound Hamlet of Shellness Chegworth Farthing Green Church Hougham Stick Hill Seacox Heath Coombe Appledore Heath Wootton Westwood West Stourmouth Sly Corner Nelson Park Woolage Green Acton Wouldham Burham Court Stockbury Knox Bridge Goose Green Tovil Ridgeway Ringlestone Each End Bonnington Whitley Row Denton Lidsing Badlesmere Potman's Heath Aldington Frith 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Lower Goldstone Conyer Foord Pennypot Hempstead Red Hill Minster Pegwell Hungershall Park Woolage Village Bogle Oldbury Fleeden Henhurst Lunsford Bogden Upper Ifield Hazel Street Standen Street Coxheath Sole Street Brook Street Otterden Place Ide Hill Charing Heath Lewson Street Milton Littlestone-on-Sea Isle of Wight Marley Styants Bottom Cliffs End Chartway Street Marsh Green Selsted Teston Shuttlesfield Westwood Temple Hill Upstreet Hastingleigh Southfleet Dungeness Matfield Peckham Bush Southborough Old Romney Keycol St John's Warren Street Yorkletts Chitty East Malling Heath Hoath Smeeth Mile Oak The Quarter Saltwood Hawthorn Corner Nash Upper Bush Walmer Curteis' Corner Well Hill Knowles Hill East Studdal Blue Bell Hill Crockham Hill Hodsoll Street Bowmans Riverview Park Saint's Hill Lower Rainham Coldred Queenborough Congelow Froghole Ringlestone Priestwood Sandown Park Shipbourne Knockhall Fordcombe Hildenborough Wickhambreaux Tudeley Hale Maidstone Bromstone Kearsney Westbere 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