Charity Marketing in Lambeth

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Lambeth are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Lambeth?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Lambeth is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in SE1 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Lambeth or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Lambeth (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Keston Creekmouth North Cray The Wrythe North Harrow South Harefield Motspur Park Bromley Park Horn Park Union Mews Arnos Grove Merton Park Tower Gardens Alexandra Park Plumstead Cricklewood Gidea Park Shacklewell Westcombe Park South Tottenham Riddlesdown Risley Close South Croydon Summerstown Enfield Lock Furzedown Brompton Bankside Loxford Goddington Welling Vauxhall Forest Hill Havering-atte-Bower Wimbledon Common Little Woodcote Lambeth Upper Elmers End Barnsbury Worcester Park Knight's Hill Wanstead Flats Upper Ruxley Ardleigh Green Stratford Ilford South Wimbledon Sutton Belgravia South Hampstead Becontree Heath Brimsdown Tooting Graveney Childs Hill Norwood New Town Islington Bostall Heath Croydon West Hendon Gallows Corner Surbiton Hackney Wick Upton Willesden North Cheam Hook Elm Park Poplar Enfield Barkingside North Finchley Foxbury Isle of Dogs Benhilton Chadwell Heath Tooting De Beauvoir Town Blackfriars Plaistow New Cross Gate Belmont Middle Park Enfield Highway Shooters Hill Woodside Old Oak Common Colyers South Street Greenhill Mayfair Seething Wells Bandonhill Highlands Village St James's Lesnes Abbey Parliament Hill Aperfield Crouch End Leytonstone Lee Ruislip Manor Thornton Heath Clerkenwell Anerley Northwood Hills Addiscombe Grove Park Bulls Cross Hounslow West Bow Northolt Green Street Green Wealdstone Chinbrook Holborn Canonbury Hadley Wood Neasden Harefield Grove Greenford West Acton St Luke's Brondesbury Peckham Strand on the Green Stonebridge Hadley Winchmore Hill St John's Leaves Green Hatch End Fullwell Cross Stockwell Cottenham Park Collier's Wood Blackfen Hackney Marsh Fairlop West Harrow Berry's Green South Ruislip Arpley Square Abbey Wood Hillingdon Heath Hampstead Monken Hadley Hampstead Garden Suburb Barking Royal Arsenal West Cockfosters Corbets Tey Yeading Petersham Beckenham West Kensington North Sheen Kingston Hill Selhurst Shirley Wormwood Scrubs Clapham Park Bayswater Rowley Green Norwood Green Hendon West Wickham Plaistow Finchley Knightsbridge Kilburn Shadwell Lessness Heath Grove Park South Acton Denham Eastcote Leamouth Clapham Common Haggerston Clock House Bellingham Becontree Bickley St George in the East West Ham Eden Park Sundridge Turnpike Lane Walthamstow Forest Alperton Earlsfield Cole Park Sydenham Hill Cranley Gardens Coulsdon Hazelwood South Norwood Gants Hill Dudden Hill Upper Edmonton North Greenwich Eltham Penge West Norwood Chingford Hatch Wapping Strawberry Hill White City Isleworth Chinatown Enfield Island Village Battersea World's End Finsbury East Acton Shortlands Broom Hill Waddon North Hillingdon Clapton Park Acton Manor House Foots Cray East Sheen Victoria Silvertown Wennington South Hornchurch Canning Town Cowley Peachey Pimlico Hampton Tulse Hill Brent Park Coldharbour Ruxley Twickenham Colham Green Central Parade St Giles Harold Wood The Mews Chase Cross West Dulwich Hatton Southborough Harefield Locksbottom Upper Norwood Higham Hill Stamford Hill Castelnau Woodford Wells Pinnerwood Park Vale of Health Little Venice Southend Custom House North Woolwich Maze Hill Lea Bridge Horns Green Lamorbey West Ruislip Westminster Greenwich Hayes Swiss Cottage Romford Stoke Newington Barking Riverside Harold Park Woolwich Old Bexley Perivale Fairlawn Cottage Woodlands Dulwich Hanwell Preston Brockwell Park Keston Mark Bromley Common Hounslow Heath East Finchley North Wembley Yiewsley Homerton East Dulwich Chipping Barnet Hampton Court Upper Shirley Fortis Green Chessington Bexley South Lambeth Primrose Hill Old Coulsdon Goodmayes Roxeth Kingsland Brent Cross Aldgate Southgate Beckton North Hyde Enfield Town Hampstead Heath Mitcham Streatham Vale West Hampstead Morden Hayes End Honor Oak London Wandsworth Nine Elms Bromley Kew Gipsy Hill Redbridge Bloomsbury Grahame Park Blackheath Royal Standard North Feltham Newyears Green Upton Park Temple Fortune Whitton Tower Hill Bostall Woods Repton Park Walworth Ickenham Kensington Palmers Green Barnes Cray Maitland Park Hampton Wick Upper Clapton Kensal Rise Crofton Park Bowes Park Tufnell Park Streatham Park East Wickham Coldfall Willesden Green Rainham Dartmouth Park Hillingdon Walthamstow Village Nunhead Aldersbrook Wembley Park Brixton Blendon South Hackney St Johns Bullsmoor Oakwood Oval Kingsbury Northwood Northumberland Heath Brockley Cann Hall Muswell Hill East Bedfont Queensbury Whitehall Lower Place Spring Grove Barking Wharf Square Hallsville Quarter Sydenham Norbiton Temple Harold Hill Richmond Ramsden Ham Freezy Water St Paul's Cray Deptford Barnes Lampton Holloway Mile End Harlington Southfields Crook Log Hanworth Tooting Bec Common Aldborough Hatch Catford Woodcote Green Hayes Hackney Streatham West Green Dollis Hill Kennington Hayes Town West Ealing Hackbridge Holders Hill Tottenham Green West Brompton Upper Holloway Belvedere Mottingham Malden Rushett Erith Parsons Green Elstree Park Crossness Woodford Bridge Soho Uxbridge Moor Balham Chiswick Bush Hill Park Hither Green Regent's Park Brownswood Park Whetstone Plumstead Common Lower Clapton Mortlake Harringay Hornsey Ponders End Mill Hill Woodside Park Maypole Morden Park Noel Park Pinner King's Cross Charing Cross Cranford Kenley Bedford Park Walham Green Ealing Downham Frank Whipple Estate Single Street Queen's Park Rayners Lane Welsh Harp Roundshaw Addington Bow Common Chalk Farm Woodford Green Bushey Mead Rosehill Chase Village Docklands Streatham Hill Totteridge Biggin Hill Tolworth Feltham Highams Park South Bromley Clapham Junction Brentford Hornsey Vale Upminster Festubert Place Tokyngton Coombe Copse Hill New Beckenham Leyton Marshes Luxted Coldblow Ruislip Gardens Highwood Hill Tottenham Hale Hoxton Upper Sydenham North Southwark Hitchin Square Teddington Brondesbury Park Beddington New Cross Friday Hill Wembley Ruislip Common Stroud Green Carshalton on the Hill New Addington Lisson Grove Aldwych Berrylands Sidcup Brook Green Little Ilford Norbury Forest Gate Collier Row Forty Hill Temple Mills Arkley Barnet Ladywell Hill End Hyde Park Corner Seven Sisters Farnborough Bopeep South Beddington Southborough St Margarets Rushmore Hill Widmore East Barnet Herne Hill Heston Putney Heath New Charlton Surrey Quays New Eltham Cambridge Heath Wimbledon Park East Ham Lower Edmonton Dormer's Wells Selsdon Wanstead Wallington Church End Blackheath Park Marylebone Carshalton West Drayton Castle Green Kevingtown Bell Green Roehampton St John's Wood Nash Park Royal Bounds Green New Barnet Gospel Oak Forestdale Mill Meads Marks Gate Crofton Fulham Golders Green Fulwell Slade Green Harrow Wandle Park West Heath Lewisham Chelsfield Enfield Wash Hainault Kensal Town Friern Barnet Covent Garden Notting Hill Little Britain Unity Place Alderwood Terrace Seven Kings Brunswick Park Upminster Bridge Hockenden Noak Hill Crayford Uxbridge Paddington Farringdon Edmonton Finsbury Park Somers Town Elmstead Tooting Bec Maryland Stanmore Farthing Street Cyprus Little Heath Spitalfields Lower Feltham Wandsworth Common Kensal Green Cowley Peachy Cranham Emerson Park Burnt Oak Frognal Coalmakers Wharf Purley Harlesden Pratt's Bottom Lower Morden Botany Bay Elephant and Castle Park Langley Colindale Pinner Green St Pancras Underhill Coney Hall Monks Orchard West Kilburn Sands End Derry Downs South Woodford Woodcote Headstone Cubitt Town Longlands Wallington Square Camden Town North Acton Belsize Park Clayhall Limehouse North End Old Ford Putney Rush Green St Helier Avery Hill Eastcote Village Osterley Westbourne Green Brentford End Raynes Park Crews Hill Lower Holloway North Ockendon Kentish Town Canons Park Poverest Pentonville Belmont St Mary Cray Stratford Marsh Denmark Hill Rise Park Harrow Weald Falconwood Southwark Ruislip The Hyde West Thamesmead Camberwell Maida Vale Orpington Little Stanmore Church End Globe Town Staples Corner Honor Oak Park South Kensington West Barnes Poynders Parade Hornchurch Rotherhithe Clapham Russell Hill Wood Green Dagenham New Southgate Wallend Bexleyheath Barbican Wimbledon Hounslow Grange Park Plashet Southall South Harrow Osidge Tavern Quay Sipson Kidbrooke Lower Sydenham Beddington Corner Hacton Chingford Acton Green Archway Putney Vale Elmers End Newbury Park Well Hall Kenton Craven Walk Millwall Cowley Hampton Hill Chelsea Angel Chislehurst West Bromley Old Malden Strand Edgware Bury Chelsfield Fitzrovia Hammersmith Downe Manor Park Dulwich Village Hackney Central Shoreditch Cheam Colney Hatch Kingston upon Thames Blackwall Trinity Buoy Wharf Walthamstow Edgware Hale End Upper Belvedere Snaresbrook Spring Park West Hackney Carshalton Beeches Cudham Crooked Billet Tottenham Sanderstead Oakleigh Park Highbury Broad Green Stratford New Town Leyton Southbury Stepney North End The Hale Barnehurst Canary Wharf Upper Tooting Whitechapel Harmondsworth New Malden Shepherd's Bush Cranbrook Albany Park Gunnersbury Earl's Court Bethnal Green Ducks Island Petts Wood Thamesmead Lower Belvedere Ratcliff Holland Park Chingford Green Sudbury Bermondsey The Burroughs Millbank North Kensington Charlton The Borough Woodford Longford Highgate Newington Chislehurst Upper Walthamstow Blackheath Kingston Vale College Park Harrow on the Hill Merton Barnet Gate Dalston Crystal Palace Eel Pie Island