Lorry and Truck Advertising in Lambeth

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Advertising on Trucks in Lambeth

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Lambeth, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Lambeth?

The costs for truck advertising in SE1 7 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Lambeth for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover Lambeth (London)

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Other locations available for lorry and truck advertising
North Hillingdon Collier Row Malden Rushett Belsize Park Harmondsworth Brentford End Strawberry Hill Lea Bridge Bethnal Green Ducks Island Beddington Risley Close South Kensington Lower Feltham Norwood New Town Hackney Wick Colham Green Pinnerwood Park Thornton Heath Hounslow Heath Morden Elephant and Castle Hampton Hill Acton Poplar Hampton Court North End Yiewsley Bushey Mead Wormwood Scrubs Hampton Wick St Luke's Streatham Vale Frognal Redbridge Paddington De Beauvoir Town Hatch End Bromley Woodcote Hampton Stratford Barking Wharf Square Arnos Grove Knightsbridge Leyton Marshes Swiss Cottage Belmont Stepney Seething Wells Southwark Sydenham Highams Park North Acton Finsbury Park Colindale Crossness Highwood Hill Highlands Village Rowley Green Kensal Green Aperfield Harlesden Parsons Green Tower Gardens Coldfall Blackheath Spring Grove Woodlands Trinity Buoy Wharf Camden Town Noak Hill Cockfosters Highgate Tolworth Clapham Common Hanwell Bullsmoor Limehouse Maryland Elstree Park 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Marsh Ham Foots Cray Mayfair Orpington St Pancras Lambeth Crook Log Woolwich Fulham Petts Wood Preston Fairlawn Cottage Burnt Oak Strand on the Green North Hyde Festubert Place Enfield Wash Cann Hall Well Hall Plaistow Monken Hadley London Haggerston Cole Park Forty Hill Southall South Lambeth Wealdstone Little Woodcote Old Malden Hadley Hillingdon Heath Downe Ruislip West Harrow The Burroughs Wembley Spitalfields West Ealing Tooting Graveney Kensal Rise Brondesbury Park Belgravia North Cheam Morden Park Kidbrooke Uxbridge Moor Shortlands Crews Hill Fairlop Hampstead Seven Sisters Coulsdon Totteridge Green Street Green Plashet Becontree Heath Alperton Bromley Common Lisson Grove Bayswater Hayes End Bedford Park Uxbridge Rushmore Hill Shooters Hill Elmstead East Ham Millbank Holland Park West Drayton Lower Belvedere Lower Clapton Ealing Sutton Derry Downs Hackbridge Forest Hill Dartmouth Park East Finchley Grahame Park Norwood Green Hammersmith Noel Park Earlsfield Bowes Park Leamouth Eel Pie Island Belmont Hither Green Locksbottom Southfields Millwall Edgware Selsdon Silvertown West Kilburn Sands End Forest Gate Blendon Gallows Corner The Wrythe North Wembley Camberwell Lower Holloway West Brompton Lower Morden Northwood Hills Balham Hayes Wimbledon Lampton West Ruislip Newbury Park Woodside Park Upper Tooting Penge World's End Chipping Barnet Canons Park Bermondsey Coldharbour Keston Mark Rosehill Brixton Seven Kings Wanstead Roundshaw Hornsey Vale South Hornchurch South Acton Kingsbury Peckham Cowley Peachy Ruxley East Wickham Dulwich Village Slade Green Goodmayes Monks Orchard Newington Pratt's Bottom Clayhall Single Street Finchley Tulse Hill Childs Hill Upper Elmers End Yeading Tokyngton Eden Park New Eltham Feltham Lessness Heath Harefield Grove Gunnersbury Brownswood Park Twickenham West Hendon Primrose Hill Harlington Bow Grove Park Richmond Sipson Motspur Park North Sheen Bow Common Norbury St Helier Enfield Island Village Wembley Park Coldblow Globe Town Kingsland Chessington Clapham Park Southborough South Hackney Alexandra Park Honor Oak Fulwell Furzedown Kenley Mile End Chase Village Bloomsbury Edmonton North Finchley Notting Hill Chelsfield Ruislip Common Eastcote Aldwych Holloway Arkley Winchmore Hill Middle Park Holders Hill Anerley Newyears Green Denmark Hill Soho Bankside Beckenham Upper Clapton Riddlesdown Teddington Walthamstow Forest Belvedere Canonbury Addington South Tottenham St Mary Cray Elmers End Blackheath Park Holborn Tooting Barnet The Mews Brook Green Harrow on the Hill Stonebridge Stratford New Town Kevingtown Wandle Park Mill Hill South Harefield Harringay Grange Park Chadwell Heath Old Oak Common Charing Cross Muswell Hill Addiscombe Roxeth Hadley Wood West Hampstead Tooting Bec Common Ilford Rise Park The Hyde Stanmore Lamorbey Colyers Worcester Park Beddington Corner Broad Green Lesnes Abbey Crayford Brompton Surbiton Blackwall Chiswick Victoria New Charlton Fitzrovia Oval Albany Park St John's Sidcup West Dulwich Chelsea Lee Selhurst South Beddington Oakwood Temple Fortune Petersham Hornsey Leyton Coney Hall Hazelwood Cyprus North Feltham Stoke Newington Upper Belvedere Horns Green Tottenham Green Waddon Barnsbury Denham Chinbrook Aldborough Hatch