Charity Marketing in St John's Wood

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in St John's Wood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in St John's Wood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in St John's Wood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NW8 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in St John's Wood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover St John's Wood (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Aldborough Hatch Hayes End Northwood North Greenwich Highlands Village Putney Heath Havering-atte-Bower Coalmakers Wharf Walthamstow Forest Mill Hill Kensal Town Aldwych Norbiton Downham Knightsbridge Wanstead South Harrow Hornchurch Old Ford The Hale Nash Beckton Shacklewell Loxford Hallsville Quarter Hither Green St Johns Addington Southend Worcester Park Millwall North Wembley South Croydon Rowley Green Craven Walk Colindale South Street Underhill Southfields Clapham Park Norwood New Town Chingford Hatch End Chelsfield Tulse Hill Bexley Ratcliff Upper Elmers End Dalston Kenley Putney Hornsey Vale East Finchley Walham Green Southbury West Brompton Bedford Park Festubert Place Cottenham Park Downe Hampton Dollis Hill Upper Sydenham Dudden Hill Luxted Globe Town Widmore Richmond North Finchley The Borough Newbury Park Ickenham Bowes Park Parliament Hill Golders Green Bush Hill Park Hacton Forty Hill Blackheath Park Bushey Mead Limehouse South Ruislip Holborn South Wimbledon Barnet Clayhall West Heath Kenton Whitehall Hainault St Mary Cray Crews Hill Somers Town Fullwell Cross Shortlands Stockwell Hounslow Chingford Green Old Malden Ruislip Gardens Eastcote Woolwich Brockley Osterley Ruislip Common Millbank Bethnal Green Longlands Whitechapel Harefield Wormwood Scrubs Lower Clapton Enfield Enfield Lock Brompton Farnborough Gospel Oak Enfield Highway Little Stanmore Yeading Harold Park Church End North Woolwich East Bedfont Newyears Green Stratford Burnt Oak Tower Hill Raynes Park Aldersbrook St Margarets Streatham Park De Beauvoir Town Brondesbury Park Leamouth Wandsworth Risley Close Camberwell Twickenham Southgate South Norwood Forest Gate West Thamesmead Chelsea Bow Roehampton Biggin Hill Coulsdon Eastcote Village St John's West Dulwich Hitchin Square The Hyde Marks Gate Cranham Avery Hill West Kensington Emerson Park Barking Wharf Square Roxeth Berrylands Elmstead Barnes Bloomsbury Clapham Barkingside Lea Bridge Woodside Park West Drayton South Beddington Kingsland College Park Forest Hill Cubitt Town Spring Grove Oval Elephant and Castle Finsbury Lisson Grove Park Langley Mile End West Harrow Clapham Common Upper Belvedere Hounslow Heath Brent Park St Luke's West Kilburn Bell Green Battersea Leaves Green Frank Whipple Estate Belmont Carshalton Beeches Ruislip Manor Haggerston Motspur Park Blackfriars Acton Islington South Lambeth Stoke Newington Botany Bay Longford Norbury Noel Park Wembley Park Harold Wood Hoxton New Southgate Turnpike Lane Camden Town Thamesmead New Addington Neasden Grahame Park Woodcote Green Barking Riverside Bromley Wimbledon Common Petersham Westcombe Park Teddington Morden Belgravia North Acton Brook Green Derry Downs Harlington Hornsey Benhilton Bromley Coney Hall Canning Town Angel Merton West Ealing Totteridge Norwood Green Bellingham White City Custom House Chislehurst West Southborough Crayford Enfield Island Village Bostall Heath Grove Park Brentford Seething Wells Cranley Gardens Upminster West Norwood Yiewsley Hackney Wick Ealing Old Coulsdon Streatham Hill Harmondsworth Keston Addiscombe West Hampstead Repton Park Tufnell Park Selsdon Barnehurst Maida Vale Shepherd's Bush Colham Green Keston Mark Roundshaw Crystal Palace Central Parade Hadley Wood Falconwood Tottenham Hale Plumstead Edgware Bury Seven Kings Coldfall Little Heath Becontree Cricklewood Bickley Highbury Fulham Wandle Park Sands End Tokyngton Soho Romford St George in the East Strand Little Venice Notting Hill Stratford Marsh West Wickham Barking Preston New Malden Willesden Tooting Graveney Coldharbour Kingston Hill Wealdstone Stanmore Creekmouth Tower Gardens Kingston upon Thames Strawberry Hill Rosehill Arnos Grove Denham Mitcham Harefield Grove Temple Mills Pratt's Bottom Upper Ruxley Highgate Chalk Farm Archway St Giles Orpington Elmers End Abbey Wood Carshalton on the Hill Riddlesdown Well Hall Pinner Sydenham Hill Noak Hill Upminster Bridge Maryland Chingford Hatch Plaistow Catford Edgware East Wickham Purley Leytonstone Swiss Cottage Castelnau Malden Rushett Gants Hill Little Ilford South Acton Rainham Enfield Wash Locksbottom Hazelwood Selhurst Rushmore Hill Sudbury North End Aperfield Whetstone Horns Green Strand on the Green Canons Park Fulwell Dormer's Wells Freezy Water Queen's Park Canonbury Harrow on the Hill Dartmouth Park Horn Park Gallows Corner Isle of Dogs Welsh Harp Balham Osidge Hayes Town Green Street Green Crossness Goodmayes Lower Place Arpley Square Finchley Poverest Coldblow Harrow Weald North Feltham Crooked Billet Hayes Fairlawn Cottage Hayes Manor Park Elm Park Wimbledon Maitland Park New Eltham North Kensington Chadwell Heath Elstree Park Barnsbury Bromley Common Streatham Sundridge Upper Edmonton Ruislip Tavern Quay Walthamstow Village Brondesbury Tottenham Green Stratford New Town East Dulwich Bow Common Morden Park Little Woodcote Silvertown North Cray Chinatown Hampstead Garden Suburb Petts Wood Waddon Victoria Hampstead Heath Lower Feltham Hadley Edmonton Foots Cray Wembley Shooters Hill Arkley Cranford Berry's Green Knight's Hill Shoreditch North Hillingdon Clapham Junction Fortis Green Pinnerwood Park King's Cross Regent's Park Ilford Hook New Barnet Kensington Coombe East Barnet Crofton Greenwich Hill End Cambridge Heath Sydenham Ham Park Royal Old Bexley Forestdale Cowley Peachy Old Oak Common Bullsmoor Trinity Buoy Wharf Chessington Eel Pie Island Fairlop Barbican Cyprus Summerstown Stroud Green Poynders Parade Newington Honor Oak Park Kennington Bopeep Walworth Brixton Plaistow Southwark Crook Log Chase Village Wallington Maze Hill Beckenham North Sheen Albany Park Westminster Earlsfield North End Mill Meads Lewisham Chiswick Staples Corner Denmark Hill Temple Fortune Harrow St James's Clerkenwell Farringdon North Hyde Plashet Greenhill Hillingdon Heath Crofton Park The Wrythe Pentonville Friday Hill Woodford Wells Feltham Woodside Perivale New Charlton Charing Cross North Ockendon Childs Hill Hockenden New Cross Gate Monks Orchard Colyers Colney Hatch Hackney Central Brimsdown Thornton Heath Holders Hill Blackheath Royal Standard Dulwich Village Ruxley Hillingdon Clapton Park Marylebone Bayswater The Burroughs Covent Garden Crouch End Chase Cross Rayners Lane St John's Wood Middle Park Hammersmith Goddington Cann Hall Finsbury Park Anerley Vale of Health North Cheam Ladywell Surrey Quays Whitton Shadwell Canary Wharf Lee South Hackney Cockfosters Lower Sydenham South Kensington Beddington Corner Alperton Farthing Street Aldgate Westbourne Green Lower Holloway Paddington Wandsworth Common Northolt North Harrow Highwood Hill Leyton Hampstead Single Street Kensal Green Vauxhall Harlesden Leyton Marshes Fitzrovia Merton Park Gunnersbury Wennington Holloway Belsize Park Shirley Earl's Court Woodford Winchmore Hill Wallington Square London Primrose Hill Chinbrook Spitalfields Unity Place Bromley Park Isleworth Brockwell Park Willesden Green Corbets Tey Tottenham Tooting South Hornchurch Kentish Town Blackfen Northumberland Heath Tooting Bec Common Upper Norwood Wallend Hanworth Mortlake East Sheen Ardleigh Green Friern Barnet Pinner Green Manor House Barnet Gate Clock House Lesnes Abbey Slade Green Enfield Town Ponders End Wood Green Lambeth South Bromley Union Mews Kevingtown Lessness Heath Homerton Honor Oak Becontree Heath South Harefield Hackbridge Upper Holloway Putney Vale West Acton Hounslow West Bounds Green Woodford Bridge East Ham Cowley Tooting Bec Woodford Green Hackney Pimlico Nunhead Redbridge Russell Hill Beddington Little Britain Blendon West Barnes Streatham Vale Stamford Hill South Woodford Bermondsey Oakwood Royal Arsenal West Hampton Court Ducks Island Bankside Northwood Hills Upper Tooting Kensal Rise Deptford West Ruislip Belmont Seven Sisters Parsons Green Highams Park Walthamstow Harold Hill St Paul's Cray Hatton Brentford End Alderwood Terrace The Mews Rush Green West Ham Upper Clapton Bostall Woods Cranbrook Surbiton Penge Oakleigh Park Stepney Kew Kingsbury Kingston Vale Bandonhill Headstone Hackney Marsh World's End Lamorbey Gidea Park Chipping Barnet Peckham Palmers Green Collier's Wood Sanderstead Wapping Croydon Hampton Hill Upper Shirley East Acton Upper Walthamstow Hale End Copse Hill Harringay Ramsden Bulls Cross Kidbrooke Woodcote Greenford Belvedere Spring Park Hanwell Rise Park Temple Hendon Uxbridge Moor Collier Row Sutton Hampton Wick Kilburn Maypole West Hendon Lower Belvedere New Cross Wimbledon Park Upton North Southwark Foxbury Southall Bexleyheath Cole Park Charlton Chelsfield Lower Morden Rotherhithe Brent Cross Herne Hill Carshalton Higham Hill St Pancras Church End Gipsy Hill Grove Park Upton Park Frognal Holland Park Uxbridge Heston Mottingham Eltham Stonebridge Snaresbrook Grange Park Barnes Cray Southborough Alexandra Park West Hackney New Beckenham South Tottenham Lampton Blackwall Welling Dagenham Acton Green Eden Park Castle Green Brunswick Park Poplar Queensbury Blackheath Broom Hill Muswell Hill West Green Brownswood Park Furzedown Erith Mayfair South Hampstead Plumstead Common Chislehurst Broad Green Sidcup Hyde Park Corner Sipson Tolworth Nine Elms St Helier Monken Hadley Wanstead Flats Dulwich Cowley Peachey Cudham Lower Edmonton Docklands Woodlands Cheam