Charity Marketing in St John's Wood

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in St John's Wood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in St John's Wood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in St John's Wood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NW8 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in St John's Wood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover St John's Wood (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Addiscombe Chislehurst Walthamstow Forest Sutton Cambridge Heath Gunnersbury St George in the East Cottenham Park South Hornchurch Bermondsey Dulwich Hayes Town Pimlico Southborough Heston White City Burnt Oak Chelsfield Plumstead Common Hendon Stroud Green Manor House Harlesden Belmont Dudden Hill Hornsey Vale Tottenham Stoke Newington Clapham Junction Wennington Croydon West Norwood Hill End Osterley Kenton Leyton Marshes Bopeep Waddon New Addington Canonbury West Hackney Sidcup Colindale Clock House Mottingham Kingsbury Sands End Upper Shirley Shepherd's Bush Aldborough Hatch Lower Morden St Paul's Cray North Woolwich Rotherhithe Spring Grove St Luke's Putney Vale Ruxley Enfield Wash Unity Place South Harrow Addington Little Heath South Croydon Norwood New Town Raynes Park Biggin Hill Southwark Union Mews Harrow Weald Benhilton Deptford Blendon Monken Hadley Greenhill Bostall Woods Enfield Island Village Whitehall College Park Berry's Green Wimbledon Park South Street Eastcote Village Greenford East Sheen Eden Park Bedford Park Strand Frank Whipple Estate Tooting Bec Belmont Streatham Hill Park Royal Church End Woodford Wells Southfields Horn Park Tottenham Hale Willesden Green Acton Green Queen's Park Tokyngton Corbets Tey North Wembley Chelsfield Upminster Forest Hill The Hale Belvedere Hockenden Grange Park Ilford Bromley Green Street Green Cranbrook Rushmore Hill Royal Arsenal West St Mary Cray The Mews Plaistow Hounslow West Gospel Oak Southgate Upper Walthamstow Brunswick Park Harefield Grove Ham Hayes End Collier's Wood Harrow Sudbury Single Street Temple Mills Woodcote Highgate Fortis Green Petersham Wandsworth Common Hadley Wood Shadwell Cole Park Highams Park Wembley Bushey Mead Temple Blackheath Honor Oak Park Upper Edmonton Crofton Park Shoreditch Carshalton Beeches West Dulwich Earl's Court Parliament Hill Southborough East Ham Broad Green Wallend Cranley Gardens Brockley Marylebone Aperfield Cubitt Town Dartmouth Park Cockfosters Highlands Village World's End Sundridge Bromley Common South Lambeth Bounds Green Havering-atte-Bower Edmonton Coldblow Beddington Corner Herne Hill Eel Pie Island St Johns Arpley Square Hook Crews Hill Bayswater Beckenham Mortlake Holborn Barbican Avery Hill Holland Park Elmstead Honor Oak Poynders Parade St James's Yeading Tottenham Green Isle of Dogs Craven Walk Twickenham North Southwark Barkingside Upper Elmers End Lisson Grove Kingston Vale Barking Hayes Norbiton Upton Park Carshalton on the Hill Welling Newyears Green Regent's Park Keston Mark Westminster Coalmakers Wharf Nine Elms Barnet Gate Colyers Bickley Bowes Park Old Malden Lambeth Downe Collier Row Rayners Lane Bulls Cross Hyde Park Corner Mile End Winchmore Hill Bow Common Stockwell North Sheen Seething Wells King's Cross The Burroughs Neasden Stonebridge Bankside Wapping Kevingtown Battersea Primrose Hill Stratford Selhurst Crooked Billet Westcombe Park Kingsland Leamouth Harrow on the Hill Leytonstone Gants Hill Harmondsworth Dagenham Emerson Park Strand on the Green Wanstead Flats Streatham Vale Monks Orchard Enfield Town Catford New Barnet Teddington Aldgate Homerton Mill Hill Woodford Norbury Anerley Abbey Wood Fulwell Blackfriars South Wimbledon Pinnerwood Park Lamorbey Oakwood Ladywell London Woodside Whitton Farthing Street Hackney Marsh Wallington Square Paddington Erith Ruislip Gardens Kensal Town Church End Barnehurst West Ruislip Morden Leaves Green Hampstead Heath Northumberland Heath Cheam Perivale Upminster Bridge Tower Hill Penge Hayes Chislehurst West Wimbledon Common Cyprus Kensington Bow Seven Kings Tooting Bec Common St John's St Pancras Hounslow Heath Hitchin Square Lea Bridge Greenwich Maida Vale West Harrow Notting Hill Romford Lower Place Tulse Hill Maryland North Kensington South Hackney Maypole Islington North Hyde Hadley Brockwell Park West Acton Barking Wharf Square Hatch End Worcester Park West Drayton Creekmouth Barnsbury Richmond Cudham Festubert Place Upper Ruxley Little Ilford Dalston West Kilburn Wandle Park Clapham Hampton Court Fitzrovia Limehouse Brentford End Northwood Park Langley Angel Higham Hill Whetstone Finchley Rosehill The Borough Canary Wharf Bloomsbury Hampton Hill Friern Barnet Kingston upon Thames Hither Green Cranford Newbury Park Beckton Elephant and Castle Southend Chingford St Margarets Little Venice Finsbury Park Chadwell Heath Hanworth Little Woodcote Ruislip Shooters Hill Bromley Hanwell Coldfall Lesnes Abbey Longlands Luxted Cowley New Eltham Tavern Quay Forty Hill Uxbridge Brownswood Park New Beckenham Earlsfield Turnpike Lane Balham Docklands Bellingham Redbridge Old Coulsdon North Greenwich Stanmore Surrey Quays Osidge Poverest Old Bexley Rowley Green Vauxhall Downham South Woodford Blackfen Golders Green Grahame Park South Norwood Victoria Enfield Lock Roehampton Copse Hill Purley Spitalfields Widmore Covent Garden Shortlands North Cheam West Wickham Lower Edmonton Streatham Park Brent Cross Bexley Highwood Hill Old Oak Common Coney Hall Malden Rushett Harold Hill Willesden Custom House Wealdstone Swiss Cottage Manor Park Upper Belvedere Horns Green Canons Park Highbury Ramsden Hoxton Chipping Barnet Crofton Maitland Park Stamford Hill Motspur Park Barnes Friday Hill Hainault Hornchurch Clapham Park Kensal Green Canning Town Noak Hill Upper Clapton Carshalton Gipsy Hill Walthamstow Village Brondesbury Stratford Marsh Kenley South Acton West Hendon Thornton Heath Cann Hall Enfield Rush Green Brimsdown Grove Park Hillingdon New Cross Gate Muswell Hill Brixton Fairlawn Cottage Middle Park Trinity Buoy Wharf Riddlesdown Upper Tooting South Hampstead The Wrythe Hounslow Marks Gate Hazelwood St Helier Barking Riverside Shacklewell Haggerston Becontree Kidbrooke Gallows Corner Dollis Hill Hampstead Uxbridge Moor Lessness Heath East Finchley Frognal Dormer's Wells Leyton Newington Crayford Forestdale West Kensington Millbank Maze Hill Tooting Graveney Elmers End Hampstead Garden Suburb Norwood Green Sanderstead Parsons Green Barnet Clerkenwell Chinatown Chingford Green Kennington Sydenham Silvertown Barnes Cray Selsdon Walham Green Peckham Beddington Preston South Tottenham Lower Belvedere Eltham Bromley Park Chalk Farm Putney Whitechapel Elstree Park North Harrow Chase Village Pratt's Bottom Keston Vale of Health West Ealing East Bedfont Archway Kingston Hill Plaistow Harlington Clapton Park New Southgate Upper Holloway Sydenham Hill Mitcham Oval Brondesbury Park Wandsworth The Hyde Slade Green Upper Norwood Gidea Park Falconwood Lewisham Rise Park Palmers Green Petts Wood Becontree Heath Kew Tooting Stepney West Brompton Coulsdon Ducks Island Camberwell Colham Green New Malden Brompton Harold Park Coldharbour De Beauvoir Town West Thamesmead Shirley North Feltham Risley Close Cowley Peachy Globe Town Roxeth Northolt Goodmayes Castelnau Clayhall Summerstown Westbourne Green Oakleigh Park West Hampstead Spring Park Alperton Bandonhill Grove Park West Heath Aldwych Broom Hill Mill Meads Poplar Fulham Underhill Ponders End Wanstead Tower Gardens Brook Green Crouch End Freezy Water Chessington South Harefield Bexleyheath Well Hall Wormwood Scrubs Charlton West Ham Hackbridge Ardleigh Green Woodford Bridge Brent Park Ratcliff Soho Plumstead Holders Hill Bell Green Nunhead Foots Cray North Ockendon Childs Hill Millwall Ickenham Mayfair Forest Gate Brentford Alexandra Park Holloway Woodside Park Kensal Rise Hackney Wick Tolworth Albany Park Farnborough Denmark Hill Belgravia Nash Walthamstow West Green Putney Heath Orpington Totteridge Hammersmith Ealing Coombe Knight's Hill New Cross Berrylands Aldersbrook Eastcote Surbiton Acton Isleworth Walworth Hillingdon Heath Harringay Cowley Peachey Elm Park Tufnell Park Sipson Kentish Town Staples Corner Lower Sydenham New Charlton Bostall Heath Belsize Park Cricklewood Repton Park Edgware Chelsea South Kensington Bush Hill Park East Barnet Pinner Green Arkley Queensbury Crystal Palace Wood Green East Acton Hackney Morden Park Clapham Common Hornsey East Wickham Northwood Hills Yiewsley Chinbrook Lampton Central Parade North Hillingdon Woodford Green Russell Hill Botany Bay Camden Town Hatton North End Merton Park Fairlop Blackheath Park North Cray Feltham Chiswick Pentonville Chingford Hatch Lower Feltham Lower Clapton Castle Green Longford North Acton South Bromley Foxbury Hampton Harefield Wembley Park Cranham Lee North End Knightsbridge South Ruislip Fullwell Cross St Giles Furzedown Hale End Ruislip Manor North Finchley Stratford New Town Blackheath Royal Standard Roundshaw Crossness Goddington Upton Wimbledon Southall Temple Fortune Derry Downs St John's Wood Upper Sydenham Edgware Bury Little Stanmore Colney Hatch Locksbottom Old Ford Lower Holloway Seven Sisters Ruislip Common Bethnal Green Charing Cross Farringdon Southbury Alderwood Terrace Strawberry Hill Arnos Grove Merton Plashet Finsbury Woodcote Green Headstone Hacton Little Britain Enfield Highway Woolwich Hampton Wick South Beddington Crook Log Dulwich Village Bullsmoor Rainham Snaresbrook Blackwall East Dulwich Kilburn Pinner Somers Town Woodlands Noel Park Thamesmead Wallington Hackney Central Hallsville Quarter Welsh Harp Denham Streatham Harold Wood Loxford Chase Cross West Barnes