Healthcare Marketing in St John's Wood

Get in touch

Healthcare Advertising in St John's Wood

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in NW8 9

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in St John's Wood

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in St John's Wood  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover St John's Wood (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Bandonhill Bowes Park Brondesbury Park Covent Garden Highams Park Cranbrook Central Parade Grove Park Stamford Hill Cubitt Town Plumstead Hayes Farringdon Bush Hill Park Welsh Harp Furzedown Surrey Quays North End Bounds Green New Charlton Ducks Island Sutton Shacklewell Loxford Knightsbridge Woodford Wells West Acton Hatton Hazelwood Chipping Barnet Yeading Hillingdon Heath Goddington Raynes Park Addington Alderwood Terrace Blendon St James's Southbury College Park Barnes Cray Spring Park Lea Bridge Temple Mills Kilburn Stroud Green South Ruislip Sanderstead Old Bexley West Norwood Ham Purley West Harrow Slade Green Fortis Green Chinbrook Rayners Lane Islington Woodcote Roxeth Wormwood Scrubs Hampton Spring Grove Collier's Wood Blackfen Alexandra Park Bullsmoor Oakleigh Park Romford Swiss Cottage Finsbury Park Colyers Noak Hill Upper Belvedere Merton Stoke Newington Silvertown Rushmore Hill Upper Shirley St John's Wood Cheam Ratcliff Wimbledon Common Stratford Marsh Ealing Westbourne Green Erith Preston West Wickham Cyprus Kingsland Forest Hill Dulwich Lower Feltham Aldgate Creekmouth Bermondsey Elephant and Castle Dollis Hill Newbury Park Abbey Wood Kensal Green Kensal Town Enfield Wash Kew Fairlawn Cottage Hanworth Hackney Wick West Green Green Street Green Chinatown Stratford New Town Fitzrovia Upper Norwood Ickenham Chelsea Brixton Putney Heath Cowley Harringay Shoreditch Sands End West Hackney Ardleigh Green Hounslow Heath Perivale Belgravia Repton Park Luxted St George in the East Bostall Woods Wimbledon Park Upper Clapton Wembley Park Fulwell North Sheen Totteridge Coldharbour St Pancras Forest Gate Blackwall Maitland Park Knight's Hill Kingsbury Riddlesdown Trinity Buoy Wharf Wandle Park Broad Green St Luke's Whitehall Woodford Green Enfield Town Whitton Stockwell Hammersmith Rosehill St Paul's Cray Monken Hadley Cudham Newington Northolt Albany Park Woodside Park Tufnell Park Hook Hampstead Heath Lesnes Abbey Barking Riverside Muswell Hill Tottenham Hale Bethnal Green St Helier Tower Gardens Locksbottom Church End Elm Park Bexley Barbican Little Stanmore Herne Hill Hampton Wick Copse Hill Becontree New Southgate Eltham Well Hall Gidea Park Longlands Honor Oak Sipson Vauxhall South Kensington Highgate Collier Row Leaves Green Cowley Peachy Bankside Highlands Village North Southwark South Norwood Acton Green De Beauvoir Town Freezy Water Newyears Green Manor Park Hornchurch Southfields North Hyde Leyton Bromley Common Marylebone Festubert Place Monks Orchard Crooked Billet Walham Green South Hackney Oakwood Queensbury Hockenden Emerson Park Putney Craven Walk West Kilburn Tooting Graveney Horns Green North Kensington South Woodford Walthamstow Village Poplar Poverest Carshalton Blackheath Old Ford Berry's Green Isle of Dogs Globe Town Parliament Hill Blackheath Park Cranford Mayfair Dulwich Village South Acton Tottenham Green Upper Elmers End Chingford Green Cole Park Clayhall Benhilton Hampstead Garden Suburb Woolwich Upper Ruxley Kensal Rise Harmondsworth Upton Park Clapton Park Cranley Gardens Derry Downs The Wrythe Osidge Deptford Lower Sydenham Northwood Norwood Green Kevingtown Bulls Cross Richmond New Eltham Hackney Marsh St Giles Golders Green Beddington Corner Thornton Heath Bopeep Surbiton Brondesbury Kentish Town North Acton Leyton Marshes Sydenham Mile End Penge Fairlop North Harrow Holloway West Ruislip Aldersbrook Orpington Canary Wharf Enfield Highway Ruxley Hallsville Quarter Carshalton on the Hill Brent Park Greenwich Cottenham Park New Addington Belmont Eel Pie Island Barking Pinner Green Bow North Greenwich Willesden Angel Chase Cross Peckham Falconwood West Ham Crayford Plaistow Nunhead Widmore Middle Park South Lambeth Keston Shooters Hill Kingston Hill Edgware Bury Seven Kings Walworth Strawberry Hill Corbets Tey East Bedfont Burnt Oak Tottenham Grove Park Hayes Heston Chessington Pinner Vale of Health Brownswood Park Norbiton Coney Hall Lower Clapton Staples Corner Plashet Dalston Chelsfield Cranham Dudden Hill Anerley Bedford Park Strand Wembley The Hale Neasden Clapham West Hampstead Lower Morden Greenhill Cambridge Heath Bexleyheath Lambeth Chase Village Wimbledon Park Langley Tulse Hill Arkley Frank Whipple Estate Higham Hill Harrow West Kensington Belvedere Tavern Quay Addiscombe The Burroughs East Barnet Foots Cray West Dulwich Brockley South Tottenham Coldblow Crews Hill Paddington Leamouth Little Venice Hither Green Southend Hatch End Ruislip Manor Becontree Heath Kenton Queen's Park Hillingdon Old Coulsdon Clapham Junction Aldwych Castle Green Bell Green Wallington Square Stepney New Cross Gate Upper Tooting Camberwell Frognal Beckenham Keston Mark Denham Sydenham Hill Chiswick Wennington Highwood Hill Rush Green West Ealing Holders Hill Lisson Grove Winchmore Hill Osterley Coldfall Elmers End Elmstead Brunswick Park South Street Park Royal South Wimbledon Lower Place Brent Cross Avery Hill Headstone New Barnet Merton Park Tooting Bec Welling Little Ilford Beckton Upton New Beckenham Church End Wanstead Flats Harlesden Crofton Hornsey Thamesmead Upper Sydenham Downham Upper Edmonton Poynders Parade Woodside Lower Holloway Clerkenwell Clapham Common Temple Fortune Harold Hill Hendon Gallows Corner Biggin Hill Tower Hill Farthing Street Nine Elms Mitcham Charing Cross Tooting Sudbury Rowley Green Palmers Green Arpley Square East Wickham Croydon Honor Oak Park St John's Bickley Haggerston White City Unity Place Isleworth Aperfield Streatham Canons Park Sidcup Battersea Pimlico Downe Temple Shadwell Aldborough Hatch Harefield Grove Pinnerwood Park Somers Town Goodmayes Wood Green Hale End Hyde Park Corner South Beddington Kenley Enfield Lock North Ockendon Millbank Shirley Oval Fullwell Cross North Feltham Cann Hall Blackheath Royal Standard Hoxton Shortlands Nash Docklands Snaresbrook North Woolwich West Brompton Cockfosters St Mary Cray Fulham Strand on the Green Coulsdon Friern Barnet The Borough Enfield Uxbridge Moor St Margarets Kingston upon Thames Royal Arsenal West Mortlake West Thamesmead Bostall Heath West Barnes Lewisham Maze Hill Ruislip Gardens Hackney Carshalton Beeches Eastcote Seething Wells East Acton Pentonville Earl's Court Crouch End Lessness Heath Whetstone Highbury Brentford Bayswater Rainham Bromley Maryland Horn Park Colney Hatch Brentford End North Hillingdon Belsize Park Turnpike Lane Hacton Union Mews West Hendon Foxbury Malden Rushett Grange Park Chalk Farm Primrose Hill Hadley Wood Marks Gate Lower Edmonton Wanstead Eden Park Kidbrooke Edgware Bloomsbury Greenford Catford Southall South Harefield Wandsworth East Ham Rotherhithe Single Street Ponders End Morden Blackfriars Havering-atte-Bower Maypole Wapping Southborough New Cross Streatham Hill Willesden Green Selsdon Hampton Hill Hitchin Square South Croydon Summerstown Northumberland Heath Selhurst King's Cross Acton North End Little Woodcote Maida Vale Berrylands Bromley Park East Sheen Barnet Gate Noel Park Cowley Peachey Camden Town Roehampton Plumstead Common Chelsfield Morden Park Kensington The Mews Barnes Dagenham Clapham Park Upminster Bridge Barnsbury Westcombe Park Finsbury Gunnersbury Beddington Tokyngton Harold Wood Denmark Hill St Johns Tolworth Hampstead Longford World's End Spitalfields Hayes End Archway North Cray Crofton Park Hackbridge Gants Hill Chingford Hatch Norwood New Town Kennington Hornsey Vale Lee Arnos Grove Southwark Hampton Court Feltham Waddon Teddington Stratford Ladywell Dormer's Wells Gipsy Hill Harrow Weald Harefield Hill End Southgate South Harrow Streatham Park Upper Walthamstow Upper Holloway Mottingham Ramsden Brockwell Park The Hyde Charlton Hounslow West Chislehurst Woodcote Green Bow Common Lower Belvedere Regent's Park Farnborough Plaistow South Bromley Harrow on the Hill Little Heath Old Oak Common Petts Wood North Finchley Seven Sisters Bromley Parsons Green Brimsdown Hackney Central Lamorbey Bushey Mead Wallington Manor House Holborn Homerton Petersham Woodlands Hainault Wealdstone Coalmakers Wharf Broom Hill Friday Hill Little Britain Shepherd's Bush Hayes Town Risley Close Rise Park Canonbury Millwall Childs Hill London Woodford Soho Crossness Stonebridge Stanmore Harold Park Walthamstow Streatham Vale Grahame Park Limehouse South Hampstead Chingford Southborough Victoria North Wembley Botany Bay Upminster Coombe Finchley Sundridge Whitechapel Ruislip Common Barnehurst Barkingside Brompton Dartmouth Park Clock House Uxbridge Edmonton Earlsfield Forestdale Northwood Hills Balham Castelnau Lampton East Finchley Underhill Barking Wharf Square Norbury Wallend Russell Hill South Hornchurch Crook Log Gospel Oak Old Malden Roundshaw Alperton Hadley Chadwell Heath Custom House Worcester Park Enfield Island Village Putney Vale Canning Town Ilford Motspur Park Mill Meads Notting Hill Crystal Palace West Drayton Mill Hill Wandsworth Common Belmont Pratt's Bottom Yiewsley Elstree Park New Malden Hanwell Ruislip North Cheam Bellingham Woodford Bridge West Heath East Dulwich Westminster Forty Hill Barnet Brook Green Tooting Bec Common Colham Green Holland Park Eastcote Village Twickenham Kingston Vale Redbridge Leytonstone Walthamstow Forest Chislehurst West Harlington Hounslow Cricklewood Colindale