Charity Marketing in Strand on the Green

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Strand on the Green are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Strand on the Green?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Strand on the Green is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in W4 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Strand on the Green or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Strand on the Green (London)

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Other locations available for charity marketing
Arnos Grove Upper Belvedere Wembley Kilburn South Harrow Derry Downs Goddington Gospel Oak St Margarets Blackheath Royal Standard Denham Coombe St John's Pentonville St Paul's Cray Southall Norwood Green Blackfen Cranham Gallows Corner Gidea Park Chinbrook Brent Park Rotherhithe Russell Hill Erith Hayes End Dalston Belmont Spring Park Hampstead Brook Green Brockwell Park Clapton Park Fitzrovia Rushmore Hill Park Langley Harold Hill Ruxley Golders Green Strand on the Green South Hornchurch North Southwark Norbiton St Luke's South Hackney Eltham Tottenham Green Willesden De Beauvoir Town Putney Vale Kensal Town Lea Bridge Coulsdon Hadley Docklands Lisson Grove Mill Meads Heston Northwood Hills Nine Elms The Burroughs Chase Cross Kenton Woodcote Green Marks Gate Perivale Mile End Woodford Honor Oak Park St Pancras Hook Kensington Bow Common New Cross Gate Wimbledon Common Crayford Clerkenwell Harrow Stoke Newington North Sheen Archway Camberwell Tower Hill Coney Hall Barkingside Wormwood Scrubs Woodcote Norbury Tavern Quay Cranford South Lambeth Chase Village Barnehurst West Hampstead Elstree Park Hackney New Barnet Crofton Park St James's Poverest Sanderstead Canary Wharf Tolworth West Hendon Belgravia Haggerston Spitalfields Hackney Wick Temple Finsbury Holborn Ponders End Longlands Dulwich Village Bethnal Green Longford West Ruislip Elm Park Seething Wells Tottenham Hale Cowley Peachey Hampstead Heath Purley Kidbrooke Northolt Winchmore Hill Farthing Street Upper Clapton Repton Park North Hillingdon Bromley Park Chingford Downe Ickenham Brimsdown Woolwich The Borough Shepherd's Bush West Dulwich Eel Pie Island The Hyde Cranbrook North Harrow Tooting Graveney Hammersmith Plaistow Harlington Blackfriars World's End Crystal Palace Manor House Aldersbrook Bostall Woods Woodford Bridge Pratt's Bottom Underhill Pinnerwood Park Noak Hill East Acton Hornchurch Leamouth Chiswick Tooting Carshalton Beeches Grove Park Chingford Hatch Rainham Snaresbrook St Helier Alexandra Park Ducks Island Barking Balham Cann Hall Wood Green Putney Heath Selhurst Frank Whipple Estate Addington Bellingham The Mews Chislehurst West Burnt Oak Lambeth Goodmayes Anerley Silvertown Furzedown Newington Harold Wood Broad Green Orpington Morden Sidcup Surbiton Hampton Hill Southend Risley Close Ramsden East Dulwich Upminster Bush Hill Park Southborough Queen's Park Angel South Kensington Ealing White City Strawberry Hill West Kilburn Little Ilford Hackney Marsh West Wickham Lesnes Abbey Southwark Lower Belvedere Finchley Crook Log New Malden North Hyde Kentish Town Neasden Shooters Hill Harold Park Central Parade Hounslow Heath Barnes Cray Mitcham Stroud Green North End Berry's Green Vale of Health East Finchley Teddington Whitehall Cyprus West Brompton Nunhead Clapham Junction Havering-atte-Bower East Barnet Custom House Millwall Fortis Green St Giles Church End New Eltham Maze Hill Old Coulsdon Chelsea Sudbury Soho West Green Chislehurst Harmondsworth Bankside Lee Thornton Heath Green Street Green Deptford Crooked Billet Forest Gate Mayfair Enfield Town Manor Park Dollis Hill Cheam Globe Town Barnet Gate Kensal Green Little Britain Knight's Hill Putney Park Royal Highbury West Ham Penge Tulse Hill Cricklewood Kingston upon Thames Edmonton Upper Norwood Friern Barnet Old Ford Limehouse Lessness Heath Bromley Stockwell Enfield Lock Isleworth Grahame Park Streatham Leyton Marshes Crossness Tower Gardens Charing Cross Oakleigh Park Colney Hatch Well Hall Harringay Twickenham Fairlawn Cottage Belsize Park Petersham Canons Park Streatham Vale North Acton Aldborough Hatch Coldharbour Lampton Hill End Luxted Victoria New Addington Bushey Mead Islington Tooting Bec Common Festubert Place Old Bexley Bickley Carshalton on the Hill Newyears Green Farringdon Pinner Green Castelnau Upper Elmers End Upper Sydenham Preston Willesden Green Kensal Rise Aldgate Ruislip Chessington Kennington Royal Arsenal West Welsh Harp Gants Hill Dudden Hill Harrow on the Hill Eden Park Crofton Single Street St John's Wood Higham Hill Dormer's Wells Charlton Berrylands West Drayton Coldfall Maryland Dartmouth Park Shadwell Osidge Sipson New Beckenham North Woolwich Trinity Buoy Wharf Loxford Honor Oak Little Heath Fullwell Cross Sundridge Cubitt Town Bulls Cross Rowley Green Osterley North Finchley Cottenham Park North Feltham Acton Green Hornsey Vale Wanstead Primrose Hill Stonebridge Dulwich Camden Town South Bromley Spring Grove Staples Corner Hitchin Square Highlands Village Grove Park Kingsland Westminster South Wimbledon Seven Kings Sands End Woodlands College Park Elmstead Poynders Parade Fulham Rayners Lane Walthamstow Monken Hadley Upton Chadwell Heath Blendon Hampton Court Hallsville Quarter Stanmore Hatton West Thamesmead Hayes Parliament Hill Downham Beckton Enfield Foots Cray Chelsfield Beddington Barking Riverside Middle Park Greenford Coalmakers Wharf North Ockendon Hounslow West Earlsfield Shirley Roxeth Swiss Cottage North Cheam Totteridge Falconwood West Ealing Benhilton Bounds Green Redbridge Upper Ruxley Hayes Town Kingsbury Feltham Aperfield Maida Vale Upper Tooting Wandsworth Common West Heath East Sheen Yiewsley Dagenham Wallington Square Hanwell West Harrow Paddington Bandonhill Forestdale Keston Thamesmead Greenhill Bayswater Coldblow Tooting Bec Petts Wood The Wrythe Bowes Park Temple Mills Hillingdon South Tottenham Enfield Wash Horns Green Lower Morden Bromley Cole Park Cowley Westbourne Green Pinner Lamorbey Farnborough Hounslow Lower Sydenham Edgware Raynes Park Wanstead Flats Botany Bay Bermondsey Selsdon Holland Park Leyton Widmore Collier Row Barnet Seven Sisters Colindale Sutton New Southgate Biggin Hill Northwood Herne Hill Childs Hill Upper Walthamstow Vauxhall Collier's Wood Hampstead Garden Suburb Plashet West Acton Ratcliff Walthamstow Village North End Brondesbury Eastcote Village Southbury Canning Town Nash Hainault Brentford End South Harefield Plumstead Common Freezy Water South Ruislip Westcombe Park Whitechapel Beckenham Friday Hill Hampton Wick North Cray Shortlands Shacklewell Hadley Wood Canonbury Upton Park Summerstown Muswell Hill Arkley Abbey Wood Eastcote Woodford Green Mill Hill Whetstone East Ham Queensbury Aldwych St Johns Shoreditch Horn Park Welling Acton Wealdstone Parsons Green Whitton Frognal Poplar Brent Cross Becontree Notting Hill Upper Holloway Lower Holloway Addiscombe Blackheath Park Harefield Grove North Wembley Wapping Maitland Park Keston Mark Fulwell Southfields Grange Park Locksbottom Tottenham Holloway Hendon Homerton Hackney Central Bell Green Plumstead New Cross Noel Park Rush Green South Woodford West Norwood Stamford Hill Fairlop Cudham Belvedere Clapham Chingford Green Hazelwood Elmers End Lower Edmonton Corbets Tey Brixton Walham Green Plaistow Rosehill Barnsbury Crews Hill Sydenham Hill Norwood New Town Walworth Copse Hill Cambridge Heath Brentford Wembley Park Monks Orchard South Acton South Hampstead St George in the East Battersea Bostall Heath Unity Place Highwood Hill Upper Edmonton Rise Park Leaves Green Chipping Barnet Isle of Dogs Bexleyheath Chalk Farm Wennington Clapham Park Old Malden Uxbridge Broom Hill Millbank Brunswick Park Kingston Vale Cranley Gardens Alderwood Terrace Hatch End Hampton South Beddington Ardleigh Green Enfield Island Village South Norwood Temple Fortune Brondesbury Park Wallington Wandsworth Holders Hill Foxbury Stratford Creekmouth Chelsfield Wallend Harrow Weald Kevingtown Wandle Park Avery Hill Tokyngton Ruislip Common Strand Upper Shirley Croydon Brompton Newbury Park Brownswood Park East Wickham Greenwich Barbican Castle Green Colyers Bexley Edgware Bury King's Cross Southgate Walthamstow Forest New Charlton Clayhall South Croydon Ladywell Stepney Cockfosters Elephant and Castle West Hackney Woodford Wells Blackheath Forest Hill Ilford Maypole Hillingdon Heath London Harlesden Carshalton Ruislip Manor Earl's Court Streatham Park Wimbledon Ruislip Gardens Malden Rushett Union Mews Richmond Denmark Hill North Kensington Turnpike Lane St Mary Cray Surrey Quays Riddlesdown Leytonstone Pimlico Stratford Marsh The Hale Gipsy Hill Sydenham Barking Wharf Square Merton Park Enfield Highway Hayes Lower Place Hither Green Peckham Wimbledon Park Bopeep Gunnersbury Finsbury Park Colham Green Bloomsbury Oakwood Hacton Craven Walk Woodside Highgate Harefield Hale End Slade Green Clapham Common Albany Park Mottingham Lower Clapton Romford Blackwall Roundshaw North Greenwich Hornsey Little Woodcote West Barnes East Bedfont Kenley South Street Kew Bullsmoor Old Oak Common Beddington Corner Highams Park Cowley Peachy Barnes Marylebone Southborough Church End Uxbridge Moor West Kensington Lewisham Hoxton Hanworth Roehampton Becontree Heath Tufnell Park Morden Park Somers Town Worcester Park Belmont Knightsbridge Forty Hill Emerson Park Little Stanmore Little Venice Brockley Upminster Bridge Mortlake Motspur Park Ham Catford Hackbridge Bow Hockenden Merton Palmers Green Covent Garden Arpley Square Kingston Hill Clock House Alperton Regent's Park Woodside Park Northumberland Heath Crouch End Stratford New Town Bedford Park Yeading Waddon Streatham Hill Lower Feltham Headstone Hyde Park Corner Oval Chinatown Bromley Common

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