Healthcare Marketing in Strand on the Green

Get in touch

Healthcare Advertising in Strand on the Green

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in W4 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Strand on the Green

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Strand on the Green  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

Other locations available for healthcare marketing
Arnos Grove Upper Belvedere Wembley Kilburn South Harrow Derry Downs Goddington Gospel Oak St Margarets Blackheath Royal Standard Denham Coombe St John's Pentonville St Paul's Cray Southall Norwood Green Blackfen Cranham Gallows Corner Gidea Park Chinbrook Brent Park Rotherhithe Russell Hill Erith Hayes End Dalston Belmont Spring Park Hampstead Brook Green Brockwell Park Clapton Park Fitzrovia Rushmore Hill Park Langley Harold Hill Ruxley Golders Green Strand on the Green South Hornchurch North Southwark Norbiton St Luke's South Hackney Eltham Tottenham Green Willesden De Beauvoir Town Putney Vale Kensal Town Lea Bridge Coulsdon Hadley Docklands Lisson Grove Mill Meads Heston Northwood Hills Nine Elms The Burroughs Chase Cross Kenton Woodcote Green Marks Gate Perivale Mile End Woodford Honor Oak Park St Pancras Hook Kensington Bow Common New Cross Gate Wimbledon Common Crayford Clerkenwell Harrow Stoke Newington North Sheen Archway Camberwell Tower Hill Coney Hall Barkingside Wormwood Scrubs Woodcote Norbury Tavern Quay Cranford South Lambeth Chase Village Barnehurst West Hampstead Elstree Park Hackney New Barnet Crofton Park St James's Poverest Sanderstead Canary Wharf Tolworth West Hendon Belgravia Haggerston Spitalfields Hackney Wick Temple Finsbury Holborn Ponders End Longlands Dulwich Village Bethnal Green Longford West Ruislip Elm Park Seething Wells Tottenham Hale Cowley Peachey Hampstead Heath Purley Kidbrooke Northolt Winchmore Hill Farthing Street Upper Clapton Repton Park North Hillingdon Bromley Park Chingford Downe Ickenham Brimsdown Woolwich The Borough Shepherd's Bush West Dulwich Eel Pie Island The Hyde Cranbrook North Harrow Tooting Graveney Hammersmith Plaistow Harlington Blackfriars World's End Crystal Palace Manor House Aldersbrook Bostall Woods Woodford Bridge Pratt's Bottom Underhill Pinnerwood Park Noak Hill East Acton Hornchurch Leamouth Chiswick Tooting Carshalton Beeches Grove Park Chingford Hatch Rainham Snaresbrook St Helier Alexandra Park Ducks Island Barking Balham Cann Hall Wood Green Putney Heath Selhurst Frank Whipple Estate Addington Bellingham The Mews Chislehurst West Burnt Oak Lambeth Goodmayes Anerley Silvertown Furzedown Newington Harold Wood Broad Green Orpington Morden Sidcup Surbiton Hampton Hill Southend Risley Close Ramsden East Dulwich Upminster Bush Hill Park Southborough Queen's Park Angel South Kensington Ealing White City Strawberry Hill West Kilburn Little Ilford Hackney Marsh West Wickham Lesnes Abbey Southwark Lower Belvedere Finchley Crook Log New Malden North Hyde Kentish Town Neasden Shooters Hill Harold Park Central Parade Hounslow Heath Barnes Cray Mitcham Stroud Green North End Berry's Green Vale of Health East Finchley Teddington Whitehall Cyprus West Brompton Nunhead Clapham Junction Havering-atte-Bower East Barnet Custom House Millwall Fortis Green St Giles Church End New Eltham Maze Hill Old Coulsdon Chelsea Sudbury Soho West Green Chislehurst Harmondsworth Bankside Lee Thornton Heath Green Street Green Deptford Crooked Billet Forest Gate Mayfair Enfield Town Manor Park Dollis Hill Cheam Globe Town Barnet Gate Kensal Green Little Britain Knight's Hill Putney Park Royal Highbury West Ham Penge Tulse Hill Cricklewood Kingston upon Thames Edmonton Upper Norwood Friern Barnet Old Ford Limehouse Lessness Heath Bromley Stockwell Enfield Lock Isleworth Grahame Park Streatham Leyton Marshes Crossness Tower Gardens Charing Cross Oakleigh Park Colney Hatch Well Hall Harringay Twickenham Fairlawn Cottage Belsize Park Petersham Canons Park Streatham Vale North Acton Aldborough Hatch Coldharbour Lampton Hill End Luxted Victoria New Addington Bushey Mead Islington Tooting Bec Common Festubert Place Old Bexley Bickley Carshalton on the Hill Newyears Green Farringdon Pinner Green Castelnau Upper Elmers End Upper Sydenham Preston Willesden Green Kensal Rise Aldgate Ruislip Chessington Kennington Royal Arsenal West Welsh Harp Gants Hill Dudden Hill Harrow on the Hill Eden Park Crofton Single Street St John's Wood Higham Hill Dormer's Wells Charlton Berrylands West Drayton Coldfall Maryland Dartmouth Park Shadwell Osidge Sipson New Beckenham North Woolwich Trinity Buoy Wharf Loxford Honor Oak Little Heath Fullwell Cross Sundridge Cubitt Town Bulls Cross Rowley Green Osterley North Finchley Cottenham Park North Feltham Acton Green Hornsey Vale Wanstead Primrose Hill Stonebridge Dulwich Camden Town South Bromley Spring Grove Staples Corner Hitchin Square Highlands Village Grove Park Kingsland Westminster South Wimbledon Seven Kings Sands End Woodlands College Park Elmstead Poynders Parade Fulham Rayners Lane Walthamstow Monken Hadley Upton Chadwell Heath Blendon Hampton Court Hallsville Quarter Stanmore Hatton West Thamesmead Hayes Parliament Hill Downham Beckton Enfield Foots Cray Chelsfield Beddington Barking Riverside Middle Park Greenford Coalmakers Wharf North Ockendon Hounslow West Earlsfield Shirley Roxeth Swiss Cottage North Cheam Totteridge Falconwood West Ealing Benhilton Bounds Green Redbridge Upper Ruxley Hayes Town Kingsbury Feltham Aperfield Maida Vale Upper Tooting Wandsworth Common West Heath East Sheen Yiewsley Dagenham Wallington Square Hanwell West Harrow Paddington Bandonhill Forestdale Keston Thamesmead Greenhill Bayswater Coldblow Tooting Bec Petts Wood The Wrythe Bowes Park Temple Mills Hillingdon South Tottenham Enfield Wash Horns Green Lower Morden Bromley Cole Park Cowley Westbourne Green Pinner Lamorbey Farnborough Hounslow Lower Sydenham Edgware Raynes Park Wanstead Flats Botany Bay Bermondsey Selsdon Holland Park Leyton Widmore Collier Row Barnet Seven Sisters Colindale Sutton New Southgate Biggin Hill Northwood Herne Hill Childs Hill Upper Walthamstow Vauxhall Collier's Wood Hampstead Garden Suburb Plashet West Acton Ratcliff Walthamstow Village North End Brondesbury Eastcote Village Southbury Canning Town Nash Hainault Brentford End South Harefield Plumstead Common Freezy Water South Ruislip Westcombe Park Whitechapel Beckenham Friday Hill Hampton Wick North Cray Shortlands Shacklewell Hadley Wood Canonbury Upton Park Summerstown Muswell Hill Arkley Abbey Wood Eastcote Woodford Green Mill Hill Whetstone East Ham Queensbury Aldwych St Johns Shoreditch Horn Park Welling Acton Wealdstone Parsons Green Whitton Frognal Poplar Brent Cross Becontree Notting Hill Upper Holloway Lower Holloway Addiscombe Blackheath Park Harefield Grove North Wembley Wapping Maitland Park Keston Mark Fulwell Southfields Grange Park Locksbottom Tottenham Holloway Hendon Homerton Hackney Central Bell Green Plumstead New Cross Noel Park Rush Green South Woodford West Norwood Stamford Hill Fairlop Cudham Belvedere Clapham Chingford Green Hazelwood Elmers End Lower Edmonton Corbets Tey Brixton Walham Green Plaistow Rosehill Barnsbury Crews Hill Sydenham Hill Norwood New Town Walworth Copse Hill Cambridge Heath Brentford Wembley Park Monks Orchard South Acton South Hampstead St George in the East Battersea Bostall Heath Unity Place Highwood Hill Upper Edmonton Rise Park Leaves Green Chipping Barnet Isle of Dogs Bexleyheath Chalk Farm Wennington Clapham Park Old Malden Uxbridge Broom Hill Millbank Brunswick Park Kingston Vale Cranley Gardens Alderwood Terrace Hatch End Hampton South Beddington Ardleigh Green Enfield Island Village South Norwood Temple Fortune Brondesbury Park Wallington Wandsworth Holders Hill Foxbury Stratford Creekmouth Chelsfield Wallend Harrow Weald Kevingtown Wandle Park Avery Hill Tokyngton Ruislip Common Strand Upper Shirley Croydon Brompton Newbury Park Brownswood Park East Wickham Greenwich Barbican Castle Green Colyers Bexley Edgware Bury King's Cross Southgate Walthamstow Forest New Charlton Clayhall South Croydon Ladywell Stepney Cockfosters Elephant and Castle West Hackney Woodford Wells Blackheath Forest Hill Ilford Maypole Hillingdon Heath London Harlesden Carshalton Ruislip Manor Earl's Court Streatham Park Wimbledon Ruislip Gardens Malden Rushett Union Mews Richmond Denmark Hill North Kensington Turnpike Lane St Mary Cray Surrey Quays Riddlesdown Leytonstone Pimlico Stratford Marsh The Hale Gipsy Hill Sydenham Barking Wharf Square Merton Park Enfield Highway Hayes Lower Place Hither Green Peckham Wimbledon Park Bopeep Gunnersbury Finsbury Park Colham Green Bloomsbury Oakwood Hacton Craven Walk Woodside Highgate Harefield Hale End Slade Green Clapham Common Albany Park Mottingham Lower Clapton Romford Blackwall Roundshaw North Greenwich Hornsey Little Woodcote West Barnes East Bedfont Kenley South Street Kew Bullsmoor Old Oak Common Beddington Corner Highams Park Cowley Peachy Barnes Marylebone Southborough Church End Uxbridge Moor West Kensington Lewisham Hoxton Hanworth Roehampton Becontree Heath Tufnell Park Morden Park Somers Town Worcester Park Belmont Knightsbridge Forty Hill Emerson Park Little Stanmore Little Venice Brockley Upminster Bridge Mortlake Motspur Park Ham Catford Hackbridge Bow Hockenden Merton Palmers Green Covent Garden Arpley Square Kingston Hill Clock House Alperton Regent's Park Woodside Park Northumberland Heath Crouch End Stratford New Town Bedford Park Yeading Waddon Streatham Hill Lower Feltham Headstone Hyde Park Corner Oval Chinatown Bromley Common

Pages