Charity Marketing in Cromer

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Cromer are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Cromer?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Cromer is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR27 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Cromer or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Cromer (Norfolk)

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Bridgham Hall Green Podmore Thurlton California Hempstead Catton Grove Welborne Wighton Tilney All Saints Easton Mattishall Burgh Edingthorpe Green Saxthorpe Holt Sparhamhill Sparrow Green Guist Harper's Green Hanworth Brandon Creek Horsey Hockering Heath Little Witchingham Clint Green Hickling Honing Happisburgh Common Pound Corner Raveningham Lessingham Eccles on Sea Eaton Rise Upper Brandon Parva Frost Row Copy's Green Spixworth Topcroft Street Mattishall Feltwell Suton Bressingham Stow Bridge Bawdeswell Walcott Green Richmond Hill Gateley Burnham Thorpe Greensgate Repps Southtown Great Walsingham Wood Dalling Arminghall Walcot Green Brumstead Blackwater Primrose Green Little Thornage Matlaske Whittington Low Common Workhouse Common Brakefield Green Bradfield New Rackheath Wreningham Low Common Cargate Common Little Massingham Old Beetley Norton Corner Briston Fritton Colegate End Hempton Sco Ruston Babingley Hellington Alby Little Fransham Martham Etling Green Gasthorpe Alpington West Bilney Pockthorpe Honingham Claxton Larlingford Southburgh Rollesby Dickleburgh Moor Westfield Little London Tibenham Eastmoor Little Hautbois Garlic Street High Street Egmere Taverham Cess North Creake Stanford High Green Bustard's Green Howe Colton Newtown Terrington St Clement Tatterford Horning Fritton Burnham Norton Frans Green South Pickenham Gas Hill Little Green The Common Banningham Spooner Row West Raynham Piccadilly Corner Thornham Costessey Park North Lopham Hempnall Green Upper Stoke West End Beeston Fengate Barton Bendish Witton Caston Hellington Corner Lower Bodham Hengrave Hindolveston Tilney High End Newton Bodham Saxlingham Thorpe South Denes Yaxham Swanton Novers West Poringland Kenninghall Heath Welborne Common Thursford East Lexham Waterloo West Rudham Woodton Hainford Craymere Beck Dumpling Green Sisland Tilney Fen End Methwold Runcton Bottom Bircham Tofts Walton Warren Little Snoring High Common Longham Horsey Corner Dunton Patch Necton Ditchingham Dam Colby 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Hopton on Sea Frogshall New Costessey Burnham Market Saxlingham Upton Green Gooderstone East Runton Hapton Strumpshaw Potthorpe Wolferton Stokesby Haverscroft Street Ketteringham Swanton Morley Cranworth Didlington Little Hale Runham Waterloo Old Brigg Twyford Shepherd's Port Flaxlands Blofield Dunston The Close Roughton Whitwell Runham Buxton Ridlington Walton Highway Meeting House Hill Winterton-on-Sea Thurgarton Scoulton Ringstead North Wootton Ovington Weasenham St Peter Besthorpe East Barsham Scottow Highgate Lot's Bridge Blofield Heath Ridlington Street Crowshill Emorsgate West Runton Stanhoe Garboldisham Broomholm Themelthorpe Barroway Drove Aylsham New Holkham South Acre Mustard Hyrn South Green Cliftonville Beckett End Tittleshall Harris' Green Overstrand Shammer Beckhithe Bramerton Shouldham Thorpe The Lings Hemblington Corner Bagthorpe Upton Little Cressingham Wickmere Highoak Hemblington Nethergate West Beckham Witton Kidd's Moor Mundesley Edingthorpe Oby Worthing Little 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Tumbler Hill Terrington St John Alderford Sidestrand Thurton Rockland St Peter Wortwell Stody Bawburgh Hill Pilson Green Colney Walpole St Andrew Brundish Little Plumstead Oxborough Tottington Cley next the Sea Stalham Three Holes Morley St Peter Northall Green Postwick Wramplingham Shropham Lyng High Kelling Wash Dyke Roydon Wood Street Crabgate Low Tharston Crowgate Street Fakenham Road Green Wood Norton Fiddlers' Green Brisley North Green Low Common Heggatt Street Runham Vauxhall Boyces Bridge Horsham St Faith Burgh St Peter The Grove Itteringham Common Brundall Orange Row Bradenham Little Ryburgh Fersfield Carleton Forehoe North Burlingham Quidenham Tyby Harling Road Lower Easton Forncett St Peter Acle Long Stratton Cringleford Pristow Green Billingford Stoke Holy Cross Little Dunham Westgate Street Hyltons Crossways Wellingham Skeyton Shadwell Little London Scratby Southgate Hales Street Merton Mile Cross Little London Bellmount Caistor St Edmund Oulton Browston Green Thorpe Marriott Beighton South Green Emneth Hungate Gressenhall Pudding Norton Foxley Bacton West Lexham Lower Gresham Titchwell Sandringham Kirby Bedon Thorpland Dersingham East Harling Whimpwell Green Lyon's Green Cat's Common Catfield Lower Thurlton Dam Brigg Thorpe End Saham Toney Hales Blickling Horsford Penny's Green Waterloo Whissonsett St James Kelling Cockthorpe Lyngate Crane's Corner Waterheath Lakenham Coston Forncett St Mary Cobbler's Green Dunton Barton Turf Newton Flotman Southwood Saxlingham Green Field Dalling Denton Alburgh Sprowston Paradise Blo' Norton Blackwater Caudlesprings Stow Bardolph Gunthorpe Seething Cockley Cley Little London Badersfield Denver Nordelph Corner Attleborough Sidestock Marham Colkirk Rush Green Hempnall Loddon Snetterton Heath Great Snoring Great Yarmouth Saham Waite Happisburgh Hedenham The Arms East Tuddenham Great Melton Blofield Corner West Head Bedingham Corner Pockthorpe Plumstead Reymerston Wymondham The Drove Lundy Green Ringland Newton St Faith Chequers Corner Bradwell Brettenham East Carleton Docking Kerdiston Ten Mile Bank Scole Sneath Common Mill Street Hungry Hill Sharrington Brancaster Staithe Bawsey Ingoldisthorpe New Sprowston Foxhole Lower Street Town Green Burnham Overy Staithe Bastwick Jordan Green Great Ellingham Horningtoft Congham Peaseland Green Coxford Long John's Hill Upgate Drayton West Winch Hempstead Whinburgh Oxnead Daffy Green Eccles Road Tattersett Yelverton Watton Green Brandiston Lyng Easthaugh Walpole Cross Keys Silfield Winfarthing Southrepps Kirby Row Caister-on-Sea Ingham Felthorpe Thorpe Row Upgate Street West Walton Knapton Hunstanton Brooke Three Cocked Hat Hillington Barmer Framingham Pigot St John's Fen End Larling Wiveton Great Plumstead Wimbotsham Wretton Guestwick Green Hickling Green Bunwell Hill Runhall Tunstall Thorpe Marriot Suspension Bridge Snetterton North Earlham St Olaves Broadflash Shepherds' Gate Fundenhall West Earlham Little London Lamas Great Moulton Threehammer Common Cantley Corner Burgh next Aylsham Thorpe Abbotts Great Hautbois Low Common Wattlefield Crostwick Thorpe St Andrew East Beckham Smallburgh Fritton Hellesdon Upgate Holly End Roydon Haveringland Toft Monks Cake Street Thurning Burnham Deepdale Ragmere Little Ellingham Scarning Gaywood South Wootton Hoveton Aldborough Arlington South Walsham Clenchwarton Rockland All Saints Swanton Hill Tuckswood Beachamwell Baconsthorpe North Runcton Stonebridge Thorpe Hamlet Hethel Corpusty Bodney North End Swardeston South Lynn Trimingham Fen Street Heigham Grove West End Outwell Frettenham Woodbastwick Brewers Green Broomhill Walpole St Peter Houghton Trowse Newton East Bilney Sea Palling Stow Bedon Misery Corner Ashill Bale Pockthorpe Damgate Dowe Hill Drury Square Gissing New Hainford Upper Street Warham Hilgay Crimplesham Suffield Weston Green Burgh Castle Thompson Godwick Narrowgate Corner North Denes Darrow Green Wacton Common Mount Pleasant Erpingham Great Hockham Lingwood Great Bircham Pedham 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Workhouse Common Horstead Anchor Street Manson Green Blackmoor Row Thetford South Creake Langham Diss Red Pits Earlham Silvergate Blakeney Brandon Parva Framingham Earl Melton Constable Carleton St Peter Sculthorpe Hevingham Tottenhill The Green Gimingham Heartsease Norton Subcourse Antingham Drymere South Lopham Colby Corner Balsam Field Foundry Hill Middle Harling Lakes End Anmer Eastgate Bergh Apton Stockton Ingham Corner Damgate Long Row Hardwick Butcher's Common Neatishead Ashmanhaugh Beeston Regis Foulden Holme Hale Wolterton Moorgate Bush Green Cucumber Corner Spa Common Stubbs Green Sharp Street Southgate Tasburgh Coltishall Toftrees Bird's Corner Geldeston Castle Acre Dunburgh Woodgate Attlebridge Fair Green North Lynn Pockthorpe Snettisham Great Green Great Barwick Freeland Corner Foulsham Swafield Wilney Green South End Foundry Corner Wereham Row Methwold Hythe Tuttington Westwick Buckenham Kirstead Green Downham Hingham White Horse Common Goose Green Ditchingham Pentney Westgate Stalham Green Rougham The Street Gorleston-on-Sea Shernborne Northrepps Reedham Wiggenhall St Mary Magdalen Kimberley Hackford Wendling The Heath Pott Row New Catton Costessey Croxton West Lynn Wacton Croxton Earlham Rise Little Marsh Castle Rising Cawston Kenninghall Weeting Mautby Whitlingham Ashby St Mary Hockwold cum Wilton Great Green Lordsbridge Flordon Brookville Thorpe Market Pettywell Great Fransham Gaultree Park Common South Green Loddon Ingloss Barford Wilby Pennygate Chedgrave Sheringwood Pottergate Street Scole Common St John's Highway Burnham Overy Town Panxworth North Walsham Haddiscoe Thorpe Fincham