Charity Marketing in Wicklewood

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Wicklewood are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Wicklewood?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Wicklewood is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR18 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Wicklewood or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Wicklewood (Norfolk)

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Fulmodeston Stoke Holy Cross Waterloo Withergate Tatterford Short Green Grimston Hempstead Bawburgh Earlham Fordham Deopham Stalland Broomholm Bressingham Common Weasenham St Peter Potthorpe Panxworth Clint Green Fen Street Bircham Tofts Craymere Beck King's Lynn Sparrow Green Bunwell Bottom Belaugh Feltwell Stratton Strawless Burnham Westgate Acle Matlaske Hellington Postwick South Raynham Fiddler's Green Mile Cross New Sprowston Haverscroft Street Hapton Suton Foxley Heggatt Street Wicklewood Bergh Apton Roudham Earlham Rise Syderstone Great Fransham Field Dalling Hilgay New Hainford Smallburgh Workhouse Common Pockthorpe Cromer Upgate Kimberley Scoulton Neaton Stow Bedon Pollard Street South Green Saddle Bow North Burlingham Wells-next-the-Sea Erpingham Kelling South Wootton Mautby Emneth Hungate Johnson Street Sheringwood Cat's Corner Wereham Row Long Row Podmore Northall Green Fundenhall Ditchingham Saham Hills Litcham Ludham Toftwood Eaton Rise Oxborough Thwaite St Mary Fritton West Newton Strumpshaw Welney Rollesby Rushall Wellingham Coltishall Brampton Threxton Hill Blofield Low Common Boyland Common Ranworth Hackford Pooley Street Garvestone Arlington Whissonsett Fairstead Repps Eau Brink Little Snoring Thorpe Hamlet Boyces Bridge Copy's Green Gayton Burston Worthing Pockthorpe Caudlesprings Great Cressingham Crossdale Street Bradfield Thurning Tattersett Crane's Corner Shotesham South Lynn Ten Mile Bank Hempstead Temple Bar Kettlestone Oulton Booton Rockland St Peter Dunton Piccadilly Corner Cranwich Surlingham Gateley Gooderstone Clenchwarton Harling Road Burlingham Green Hellington Corner Wilby Merton Marsham Wilney Green Low Common Grub Street Bird's Corner Necton Little Plumstead Ashwellthorpe Shouldham Thorpe Pockthorpe Irstead Lyng Hardwick Southery Low Tharston Beeston Wreningham Ellingham Hassingham Bedingham Green Sharrington Brumstead Hargate Cliftonville West Acre West Lynn Butcher's Common Larlingford Mount Pleasant Briningham Stanford Colton Little Massingham Walton Highway Foundry Hill Runcton Holme Bracon Ash Felthorpe St John's Fen End The Drove Colby Blackwater Southgate Hemblington Corner North Walsham Mount Pleasant Newton Flotman Rockland St Mary Stanhoe Swanton Morley Mundford Saham Toney Coslany Southrepps Pristow Green Earsham High Kelling Cess Hardwick East Harling Little London Wacton Terrington St Clement Coston Bastwick Cockley Cley Croxton St James' End Brandon Creek Wendling Burnham Deepdale Gillingham West Rudham Lakenham Wiggenhall St Mary Magdalen Barney Fen Street Lakes End Lower Street Pulham St Mary Shropham Weasenham All Saints Broom Green Caistor St Edmund Broome Stonebridge Trowse Newton West Beckham Swanton Novers Antingham Southwood Limpenhoe Hill Honingham Cargate Common Swanton Hill Great Yarmouth Snetterton Heath St John's Highway Tilney Fen End The Ling Penny's Green Great Melton Worstead Thorpe Row Collett's Br East Lexham Road Green Eccles on Sea St Olaves Upper Stoke Newtown Blo' Norton Helhoughton Great Ellingham Runham West Tofts West Runton Holkham Old Hall Street Little London Middleton East Beckham Ingleborough Blakeney Calthorpe Street Old Catton Stradsett Upper Street Upper Guist Lower Street High Street Carbrooke Wood Street Thursford Waterloo Great Witchingham Southtown Felmingham Hanworth Heartsease Muckleton Thickthorn Hall Great Hockham Tungate Wimbotsham Catton Grove Poringland Letheringsett Mill Common Horsey Hemsby Hindringham Waterloo Drury Square Reepham Thorpe Marriott The Lings Tuckswood Denton Heigham Grove Beeston Regis Hockwold cum Wilton Waterden Cranworth Marham Lyng Easthaugh Freeland Corner Kerdiston Brock's Watering Stow Bridge Bunwell Hill Lordsbridge Cangate Blackmoor Row Great Barwick Walpole Marsh Witton Bridge Burgh next Aylsham Walpole Highway Crimplesham Thompson Ivy Todd Mill Street Haveringland Hempnall Norwich Low Common Wood Dalling Baconsthorpe Sparham Brockdish Scratby Frogshall Lower Tasburgh Clippings Green Bodney Calthorpe Little London Greensgate Suffield Westwick Stubbs Green Swannington Carleton Forehoe Edingthorpe Green Shipdham Morley St Botolph Thorpe End Upgate Happisburgh Hawes' Green Harleston Stody Thorpe St Andrew Chequers Corner Hingham Brundish Little Melton Watlington Wash Dyke Little London Sculthorpe West Dereham Haddiscoe Brancaster Staithe Norton Subcourse Mundesley Oxnead West Winch George Hill Rushford Filby Melton Constable Upgate Street Stow Bardolph Holly End Crostwick Gissing Fundenhall Street Blofield Corner Westgate Street Itteringham Burgh Castle Hainford Cockthorpe Beckett End The Street Hellesdon Great Walsingham Fring Ovington Stratton St Michael Castle Rising Guestwick Colegate End Dickleburgh Runham Vauxhall Puddledock Ashmanhaugh Brandon Bank Ketteringham Cat's Common Billingford Framingham Pigot Barford Blickling Hillington Little Thornage Plumstead Billockby Felbrigg Etling Green Briston Guestwick Green Shammer Titchwell Frettenham Thorpe Marriot Briggate Salters Lode 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Emorsgate Northwold Fengate Newton Lower Easton Primrose Corner Thetford Thurlton Links West End Boughton Scottow Little Fransham Harper's Green East Winch Westgate Godwick East Rudham South Pickenham Easton Hindolveston Costessey Dunton Patch Edgefield Little Hale Cantley Corner Wormegay Clippesby Badersfield Mustard Hyrn Drabblegate Bull's Green Ragmere Salhouse Hunt's Corner The Green Burnham Thorpe Lower Thurlton East Wretham Baconsthorpe Houghton St Giles Seething Themelthorpe Moorgate Tottenhill Wacton Common Woodgate Horning Cawston Damgate Gaywood Thornage Framingham Earl Little Ryburgh Horsey Corner Spa Common Gasthorpe Thelveton South Creake Horsford Limpenhoe Croxton Aldborough Denver Gunthorpe Sea Palling Great Dunham Pettywell The Common Cantley Kirby Row Wramplingham New Holkham Deopham High Green Letton Green Edingthorpe Danemoor Green Frankfort West Harling Misery Corner Hethersett Middle Harling Snetterton Tuttington Weybourne Nordelph Rackheath Bridge Green Redcastle Furze Browston Green Tyby Saxlingham Broomhill Honing Bagthorpe Fodderstone Gap Methwold Hythe Wereham Shadwell Tilney All Saints Shepherds' Gate Silver Green Heydon Ingham Hunworth Glandford Lynford Alpington Upwell Maypole Green Winterton-on-Sea Hales Street Crowshill Morston High Common Edgefield Street The Banks West Earlham Irstead Street Binham Colney Tivetshall St Mary Brookville Drymere East Barsham South Runcton Foundry Corner Hales Highoak Newtown Black Carr Whitwell Hengrave Roughton Setchey Suspension Bridge Broome Street Leziate Colby Corner RAF Coltishall Shelfanger West End Town Green North Barsham Warham Hockering Spooner Row Paston Green Wolterton Metton West End Low Common Guilt Cross Eastgate Wiggenhall St Peter Bustard's Green North Wootton Stoke Ferry Witton Highgate The Close Wattlefield Bowthorpe Suton Street Gas Hill North Denes Happisburgh Common Burnham Overy Town Woodrising Lenwade Ringland Narborough Pockthorpe Wortwell Ashby St Mary Bodham Diss Dereham Little London Harris' Green Hardingham Outwell Kirstead Green Billingford Docking Guist South Green Arminghall Little Marsh Trowse Millgate Mulbarton White Horse Common Thorpe Abbotts Chapelfield Grove Whitlingham Stiffkey Thurgarton Upper Street Attleborough Great Snoring Stalland Common Breckles Oulton Street Swaffham Frenze Wiggenhall St Germans Potter Heigham King Row Downham Market Costessey Park Downham Sutton Stalham New Rackheath Walton Warren Newton St Faith Whitwell Street Woodton Saxlingham Thorpe Pulham Market Roydon Burgh St Margaret Bedingham Corner Pockthorpe Drayton Mundham Common Burgh Common Hopton on Sea Brandiston Beetley Horningtoft Whimpwell Green Stalham Green Eccles Road Mill Green Mundham Ridlington South Green Martham Little Dunham East Walton Brandon Parva Darrow Green South Acre Nogdam End Holme next the Sea Pound Corner Moulton St Mary Ingham Corner Hunstanton Thorpland Gresham Emneth Balsam Field Forncett End Bexwell Tottenhill Row Brewers Green Broadflash Threehammer Common Cley next the Sea Church Field Winfarthing How Hill Walcot Green Dickleburgh Moor Catfield Paradise Kirby Green Bridgham Broomsthorpe Ingworth Alderford West Raynham East Tuddenham East Carleton Lower Gresham Snettisham Carleton Rode Brancaster Southgate Hockering Heath Hoveton Hungry Hill Hardley Street Great Moulton Snow Street Bushy Common Buckenham Knapton East Bilney Thorpe Woodbastwick Illington Lot's Bridge Great Ryburgh Babingley The Grove St James Witton Little Green Freethorpe Runham Cordwell East Raynham Red Pits Crowgate Street Weston Green Beeston St Lawrence Sisland Lyngate South Denes Hickling Great Plumstead Lingwood Thursford Green Alburgh Street Kirby Cane Blackwater Saxlingham Nethergate South Lopham Heckingham Lundy Green Horstead Long John's Hill Nordelph Corner Plaw Field Ditchingham Dam West End Dersingham Cucumber Corner Bow Street Bradwell Narrowgate Corner Hilborough Great Hautbois Sporle Little London Anchor Corner Three Holes Norton Corner Harpley Besthorpe Peaseland Green Richmond Hill Thurton Topcroft Street Kenninghall Ickburgh Dumpling Green Dunston Damgate Spixworth Upper Sheringham Walpole St Peter Barton Turf Intwood Tasburgh Pudding Norton North Green Hedenham Rougham North Earlham Hempnall Green Holme Hale Plumstead Green Foulden Frost Row Larling Langley Street Shereford Nethergate Gimingham Anmer Old Buckenham Wolferton Wickmere Flordon Wicken Green Village South Walsham Watton Manson Green Thuxton Bircham Newton Westfield Gayton Thorpe New Costessey North Creake Halvergate Hethel North Pickenham Waxham Roydon Sandringham