Charity Marketing in Fustyweed

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Fustyweed are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Fustyweed?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Fustyweed is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR20 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Fustyweed or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Fustyweed (Norfolk)

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Frans Green Aldborough Rush Green North Runcton Tharston Blackwater Lower Thurlton Field Dalling Thorpe Row Filby Ashmanhaugh Clenchwarton Dickleburgh Moor Hickling Keswick Redcastle Furze Newton North Denes Coston Hardwick West Poringland Waterloo Welborne Common Saham Waite Filby Heath The Heath Tyby Alby Northwold Wroxham Oby Bawburgh Hill Griston Watton Fundenhall West Winch Walpole Marsh Old Catton Freethorpe Mundham Upper Street Lamas Dowe Hill Winterton-on-Sea Sprowston Morningthorpe King's Lynn Great Yarmouth Shimpling Snow Street Hevingham Syderstone Coxford New Hainford Blofield Repps Kirby Green Rollesby Bittering Felbrigg Daffy Green Thelveton Wortwell Burnham Overy Town Houghton Dilham Thornage Twyford Winfarthing Horsham St Faith Dunton Patch Waterloo Mount Pleasant Fen Street Fincham Runham Vauxhall Suton Carbrooke Bawburgh New Costessey Little London Bramerton Pristow Green Cess Tivetshall St Margaret Mill Street Surlingham Great Green Thorpe Hamlet Pudding Norton 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Peter West Newton Bexwell Alburgh Street North Wootton New Holkham Welney Southgate Rushford Bressingham Lower Street Little London Shammer Low Common Toftrees Boyces Bridge Ingham Hedenham Walpole St Andrew Toprow North Lynn Trowse Millgate Hamrow Egmere Cobholm Island Red Pits Horsey Corner Lower Stow Bedon West Tofts Lyon's Green Bunwell Bottom West Bilney North Tuddenham Swainsthorpe Edgefield Street Tibenham Wacton Common Edingthorpe Blickling Highoak Old Lakenham Haveringland Calthorpe Street Carleton Rode Hempstead Colby Corner Wood Street Saxthorpe Little Snoring Caister-on-Sea Burnham Thorpe Kirby Bedon Middleton The Street Costessey Park Kirby Row West Harling Blo' Norton Threxton Hill Hockering Harpley North Green West Rudham Tilney All Saints Setchey Geldeston Pockthorpe Newgate Newport Upper Hellesdon Chedgrave Bunwell Hill Little London Crostwight Honing Westgate Gaultree Clint Green Rackheath Hardley Street Sandringham Topcroft Street Claxton Lordsbridge Wacton Great 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Green Fustyweed Burnham Market North Barningham Stanhoe St James West Dereham Denton Edgefield East Barsham North Green Beeston St Lawrence Crossdale Street Hengrave Bradenham Holt Orange Row Stiffkey Limpenhoe Hill East Raynham Brinton Wheatacre Heigham Grove East Ruston West Acre Threehammer Common Marlingford Fair Green Old Beetley Norton Subcourse Runcton Bottom Balsam Field Fiddler's Green Dersingham Witton Larlingford Upper Street Broome Bowthorpe Sidestock Hemblington Corner East Wretham Neatishead Little Plumstead Pulham St Mary Ashby St Mary Felmingham Walpole St Peter North Elmham Roughton Gorleston-on-Sea Silver Green Potter Heigham Holkham Foulsham Forncett End Limpenhoe Eau Brink Rockland St Mary Wiggenhall St Peter Wolferton Eastmoor Wood Dalling Whitwell Ashill Earsham Dam Green Booton Attleborough Thunder Hill Rushall Misery Corner Hoe Honingham Rockland All Saints Broomholm Seething Shereford North Earlham Roudham Crane's Corner Houghton St Giles Forncett St Mary West 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Trunch Mundesley Saxlingham Thorpe Brundall Low Common Wilney Green Flordon Wendling Calthorpe Hainford Weston Green Ranworth Bressingham Common Whissonsett Short Green Gayton Edingthorpe Green Mill Green Little Green Cringleford Hockwold cum Wilton Thorpe Marriot Primrose Corner Bow Street Road Green Framingham Pigot Snetterton Heath East Lexham Scole Chequers Corner Upgate Litcham Fiddlers' Green Gissing Thompson Brampton High Street Mulbarton Garlic Street Caistor St Edmund Ivy Todd Cromer Sharp Street Sea Palling Cargate Common Walton Warren High Common Themelthorpe Yaxham Marsham Feltwell Florence Walk Morton Sutton Bircham Newton Cangate Ludham Hall Green Shipdham Thuxton Binham Chapelfield Grove Sedgeford Hillington Bacton Fundenhall Street Wiveton East Beckham The Green East Walton Salhouse Fairstead Sisland Hyltons Crossways East Winch Billingford Irstead Wolferd Green South Acre Wickmere Shernborne Sco Ruston Southery Dumpling Green Ten Mile Bank Pott Row Shouldham Thorpe 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Thorpe Thurton Erpingham Heydon St James' End Guestwick Green Belaugh Jordan Green Carleton St Peter Earlham Mileham Black Carr Burgh St Peter Fengate Coslany Manson Green Moulton St Mary Thorpe St Andrew Newtown Hellington The Lings North End Skeyton Corner Hempton Newton St Faith Upwell Saxlingham Green Stanfield Burgh Castle Tunstall Topcroft Keswick Shouldham Pockthorpe Metton Deopham Stalland Flitcham Fritton Tilney Fen End North Creake West Head Aslacton Hawes' Green Great Snoring Catton Grove Reepham Broadflash Tuckswood Morley St Botolph Fersfield Common Ridlington Street Broomhill Cawston Stody Wiggenhall St Germans Blakeney Sheringwood High Green Harleston Shepherd's Port Heggatt Street Sheringham Meeting House Hill Attlebridge Barmer Dunston Tivetshall St Mary Norwich Brakefield Green West Raynham Swanton Abbott Horningtoft Stonebridge Holly End Broomsthorpe Hales Street Hindringham Waterden Swanton Hill Heckingham Bradfield Brumstead Godwick Halvergate Damgate Butcher's Common Witton Hickling Heath Bagthorpe Hanworth Ragmere Lower Bodham Wash Dyke Old Hall Street Rockland St Peter Little London Haddiscoe Upper Brandon Parva How Hill Northrepps Cockthorpe Babingley Itteringham Tilney High End Podmore Happisburgh Common Aylmerton Town Green Alderford Gressenhall Wereham Row Paston Browick Lakes End Sidestrand Bawdeswell Drabblegate Acle Crownthorpe Wicklewood Anmer Ashwicken Weeting Barroway Drove Greensgate Whimpwell Green Waterloo Browston Green Aylsham New Rackheath Wormegay Cley next the Sea Clippesby Thurgarton Bird's Corner Bodney Stacksford Harris' Green Great Hautbois Wells-next-the-Sea Harper's Green Barnham Broom New Buckenham Langmere Baynard's Green Breckles Hockering Heath Little Hautbois Elsing Tyegate Green Downham Market Nogdam End Arminghall Foulden Toftwood Grimston Merton The Common Hellington Corner Brewers Green Barford Worstead South Raynham Bedingham Corner Hardwick Burnham Overy Staithe Neaton Shingham Wicken Green Village Wickhampton Taverham Swardeston Ditchingham Dam Little Barningham Brancaster Staithe South Creake Mile Cross Lower Street Lundy Green Suton Street California Pound Corner New Catton Leziate Blackmoor Row Thorpe Market Little London Buckenham Bessingham Oulton Street Brisley Low Common Worthing South Green Croxton Holme Hale Hilgay Tunstead Gaywood Spooner Row Baconsthorpe High Kelling Tilney St Lawrence Kimberley Emneth Coltishall Stanford Heacham West Walton Earlham Rise Fring Withergate Gillingham South Lopham Paston Green Cobbler's Green Horsford Westwick Great Walsingham Buxton Knapton Drury Square Dereham Hapton