Charity Marketing in Mulbarton

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Mulbarton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Mulbarton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Mulbarton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR14 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Mulbarton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Mulbarton (Norfolk)

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King Row Hevingham Danemoor Green Hilgay Ridlington Low Street Oulton Street Weston Longville Browston Green Red Pits South Wootton Reymerston Marsham Rockland St Mary Newport Postwick Hardingham Mill Hill Coslany Sharp Street Mundford New Hainford Irstead Street Blackmoor Row Upper Stoke Dam Green Newtown Mulbarton Belton Ormesby St Margaret Etling Green Ingleborough Earsham Gas Hill Bawsey Hempton Pockthorpe Penny's Green Witton Little Melton Bircham Newton Crane's Corner Winfarthing Wymondham Old Lakenham Little Hale Hempstead Sidestrand Upper Street Meeting House Hill Tharston Ditchingham Great Massingham Bunwell Bottom Bastwick Ingworth Upper Brandon Parva Low Street Mautby Cat's Common Skeyton Walcott Green Welney Caister-on-Sea Thunder Hill Titchwell Walpole Highway Kettlestone Bowthorpe Sparrow Green Yelverton Witton Bridge Burnham Deepdale High Common West Runton Paradise Great Melton Filby Heath Hillington Workhouse Common Beeston Low Common Twyford Scole Flaxlands Cranwich Bodham East Barsham Road Green Hellington Corner Pettywell Bellmount Gaywood Southwood Kenninghall Heath Bexfield South Denes Toft Monks Southtown Little Plumstead Eastmoor Fair Green Ickburgh Sculthorpe Ludham Swainsthorpe Wiggenhall St Peter Coston Little London Roydon Tilney All Saints Mill Common Mundham Common Southburgh Didlington Bessingham Old Brigg Shammer Ashwicken Burnham Norton Garvestone Rockland St Peter Runham Vauxhall Mile Cross Withergate Queen's Hills Wimbotsham Brockdish Fodderstone Gap Park Common Wroxham Croxton North Burlingham Sedgeford Edgefield Chequers Corner Westfield Northall Green Cringleford Hockwold cum Wilton Alderford Cliftonville Broome Street Gimingham Bridge Green Drayton Brinton Swardeston Newtown Earlham New Sprowston Hales Street Watlington Booton Moulton St Mary Bacton Keswick Tottenhill Row Walcott Langmere Crimplesham Gissing Westwick Neaton Garboldisham Itteringham Common Needham Horsey West Lexham Wood Dalling Barnham Broom Stalham West Lynn Bedingham Green Thurgarton Starston Wreningham Stratton Strawless Clint Green Swanton Abbott West Raynham Northrepps Waterloo Stibbard Spixworth Poringland Wash Dyke Butcher's Common Great Cressingham Pedham Trunch Wheatacre Roydon Welborne Common Wilney Green Cat's Corner Little Barwick Watton Docking Brakefield Green Caudlesprings Greensgate Saxlingham Walton Warren Tittleshall Oby Little London Southrepps King's Lynn Oulton Acle Great Walsingham Hall Green Thurning Craymere Beck Highgate Scratby Weston Green Walton Highway Cromer Great Moulton Guestwick Thurne Richmond Hill Heckingham Blakeney Little Walsingham Stanhoe Limpenhoe Hill New Holkham Suton Bunwell The Ling Calthorpe Tyegate Green Lingwood Ivy Todd Kidd's Moor Beeston St Lawrence Little Dunham Sco Ruston Middleton Ingoldisthorpe Stody Saxlingham Nethergate Upgate Street Hempstead Low Common Bedingham Corner Swanton Morley Overstrand Ranworth Heacham Brookville Potthorpe Low Tharston Hassingham Hengrave Carleton St Peter 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Barroway Drove Lower Thurlton Kirstead Green Eastgate Thurton Wortwell Stonebridge Runcton Holme South Runcton Hickling West Newton Long Row Long Stratton Morley St Peter Skeyton Corner Alby Hill Glandford Keswick Bull's Green Shelton Dunston Stratton St Michael Colton Weasenham All Saints Ashill Warham North Earlham Moorgate Beckhithe Southgate North Barsham Hindolveston Brumstead Bergh Apton White Horse Common Old Catton Burlingham Green Banham Misery Corner Tunstead Lower Easton Bushy Common Aylsham Little Massingham Stiffkey Babingley Whitwell Street Harpley Upgate Street Crabgate Watton Green Pudding Norton Foxhole Marshland St James Waterloo East Bilney Stubbs Green Weybourne Little Ryburgh Tilney St Lawrence Houghton Lakes End Horning Thursford Damgate Upper Street Hickling Heath Alpington Boyces Bridge Tower End Broomholm Lot's Bridge Metton Bush Green Sparhamhill Bircham Tofts Blackwater Gressenhall Brampton Paston Thorpe End Southgate Burnham Westgate Crowshill Morton Pulham 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Row North Elmham South Raynham Anmer Fen Street Hindringham North Barningham Wicklewood Burnham Overy Town West End Newton Flotman Lamas Wacton Common Cantley Hawes' Green Suffield Sidestock Fersfield Common Larling Shepherds' Gate North Creake Fundenhall Crostwick Aldborough Happisburgh Common Florence Walk Diss Newton St Faith Low Common East Lexham Walcot Green Barningham Green Bressingham Oxnead Shernborne New Costessey Fiddlers' Green Caistor St Edmund Westgate Street Methwold Waterheath West Winch South Creake Plumstead Green Deopham Green Wolterton Attlebridge Worstead Pottergate Street Browick Brewers Green Dowe Hill Great Green Halvergate Runcton Bottom Burgh Stubbs Wendling Upper Guist South Green Black Carr Dilham Freeland Corner Bradfield South Burlingham Redenhall West Earlham Little Snoring Intwood South Green Reepham Upton Green Ringstead Ditchingham Dam Lower Street Pockthorpe Eaton Little Green Clippings Green Thorpe Row Heartsease Silfield Paston Green North Green Holt Rush Green Sneath Common Hunstanton Aslacton Swafield Ashmanhaugh Houghton St Giles Brundish Three Holes Langham Taverham Smallburgh Thurlton Links Beachamwell Brandiston Bunwell Hill Limpenhoe The Grove Hanworth Fritton Thurlton Cake Street Leziate West Barsham Town Green Cangate Upper Street Goose Green Pound Corner Saham Hills New Catton Flitcham Illington Frogshall The Close Whitwell Scarning Primrose Green Mundham Crossdale Street Suffield Park Toftrees Little Fransham Brandon Parva Cockley Cley Briston Oxborough Beighton Pockthorpe Pentney Furze Green Scoulton Harling Road Great Hautbois Themelthorpe Deopham Stalland Mustard Hyrn Great Dunham Little London Emneth Thelveton Colegate End Drabblegate Little London Hoe Tatterford Hunt's Corner Bustard's Green Little London Spooner Row Haveringland Snettisham Pristow Green Rockland All Saints Bale Shouldham Thorpe Denton Plumstead Dersingham South Acre Dickleburgh Moor Tunstall Ormesby St Michael Harper's Green Morningthorpe 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Street Baynard's Green Runham Drury Square Great Bircham Upton Panxworth Broom Green Lyon's Green Catton Grove Swanton Hill Sporle Cobholm Island Feltwell Tilney cum Islington Ellingham Irstead Sharrington Lessingham Colby Little Cressingham Baconsthorpe Broadflash Ten Mile Bank Horstead Aldeby South End Tottington Chapelfield Grove Syderstone Thuxton Westbrook Green Heggatt Street Highoak Arlington Whimpwell Green Framingham Pigot Tivetshall St Margaret Strumpshaw East Raynham Muckleton How Hill Forncett St Mary East Ruston Loddon Burnham Overy Staithe Wereham Row Foulsham Tasburgh Elsing Barton Turf Wiggenhall St Germans Long John's Hill Walpole Marsh Kirby Row Hungry Hill North Pickenham Roughton Short Green Hardwick Shouldham Castle Rising Sprowston Potter Heigham Peaseland Green Dockeney West Acre Eccles Road Old Hunstanton West Bilney Little Thornage Daffy Green Hainford Sheringham Trowse Newton Spa Common Belaugh Fring Welborne Quidenham Great Plumstead Thorpe Abbotts West Somerton Brisley Woodton Norwich High Green East Runton North Green Silvergate Aylmerton Easton Caston Waterden Lynford Lyngate Gasthorpe Martham Mundesley Bird's Corner Blofield Heath Marham Lower Street Shimpling East Wretham West Tofts Gayton Thorpe Orange Row Upper Sheringham Tuttington Wiveton Cucumber Corner The Common Buckenham Ragmere Witton Thorpe Marriott Cley next the Sea Shipdham Fulmodeston Yaxham Terrington St Clement Ingham Loddon Ingloss Burgh St Peter Beckett End Frenze Itteringham West Harling Thwaite St Mary Winterton-on-Sea Walpole Cross Keys Snetterton Heath Holkham Sustead Hethel Wiggenhall St Mary Magdalen Calthorpe Street Corpusty Longham The Lings North Wootton Thorpe Marriot Wood Norton Little Ellingham Weasenham St Peter South Green Woodgate Pockthorpe Lyng Mill Green Stow Bedon Runham Cantley Corner West End Norton Hill Harris' Green Crostwight Pott Row Blackwater Ovington Low Common Binham Broadmoor Emneth Hungate Hackford Toftwood Thorpe Chedgrave Sea Palling Oxwick Lyngate Guilt Cross Flordon Bengate East Carleton The Green Beeston Regis Narborough Tyby Topcroft Street Mileham Congham Stoke Holy Cross Holme next the Sea St Olaves Brandon Creek Easthaugh Marlingford Crownthorpe Edingthorpe Plaw Field Puddledock Shropham Hoveton Brettenham Wells-next-the-Sea Tattersett Terrington St John Cargate Common Freethorpe Stalland Common Buxton Burgh Castle Stoke Ferry Great Witchingham North Lynn Lower Gresham Necton East Tuddenham Bawburgh Melton Constable Whittington Podmore Forncett St Peter Newgate Tibenham Thompson Toprow Darrow Green Cockthorpe Wiggenhall St Mary the Virgin Bintree Bagthorpe Trowse Millgate Fordham Kimberley West End West End Hapton Old Buckenham Coxford Tilney High End Workhouse Common Rougham Lenwade Broomsthorpe Neatishead Barford Geldeston Brandon Bank Runhall Coltishall Bittering North Tuddenham Barton Bendish Burgh next Aylsham Letheringsett Ringland Repps Brock's Watering Damgate Wolferd Green Sparham Foundry 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