Charity Marketing in Guestwick Green

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Guestwick Green are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Guestwick Green?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Guestwick Green is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR20 5

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Guestwick Green or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Guestwick Green (Norfolk)

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Ditchingham Dam Salters Lode Briningham Clint Green Saxlingham Thorpe Loddon Manson Green Shotesham West Raynham Lower Gresham Ellingham Intwood West Poringland South Acre Rockland St Mary Thurne Little Melton Kirstead Green Methwold Hythe Hardingham East Wretham Lot's Bridge Newtown Fen Street North End Weasenham All Saints Great Melton Metton Earlham Rise Brandon Parva Chapelfield Grove Foulden Booton Darrow Green Erpingham High Kelling Downham Yelverton Outwell Wiggenhall St Mary Magdalen Honing Ragmere South Raynham Crane's Corner New Costessey North Green Smallworth Old Beetley Weston Longville Limpenhoe Hill Clippings Green Burgh Castle Whitwell Street Matlaske Old Hall Street South Green North Lopham Costessey Tivetshall St Mary Ashmanhaugh St James' End Upper Brandon Parva Weeting Larlingford Lynford Tilney cum Islington Scarning Upper Hellesdon Foundry Hill Knapton East Harling Sandringham Kenninghall Heath Upwell Mile Cross Whimpwell Green Toft Monks Pudding Norton Swanton Hill Wacton Common Thurgarton Mount Pleasant Blofield Heath North Barningham Guestwick Green West Barsham Deopham Green Cranwich Lower Tasburgh West Rudham Tilney High End Anchor Corner Foxhole The Drove Suton Little Hale Cargate Common Swardeston Roudham Weston Green Croxton Fundenhall Crowgate Street Overstrand Sustead Frogshall Southburgh Heggatt Street Anmer Brisley Ringland Foundry Corner Beetley Narborough Shadwell Garlic Street Greensgate Wendling South Pickenham Mattishall Hockering Heath Tyegate Green Carbrooke Little Dunham St John's Fen End Florence Walk Thetford Raveningham Bodney Shipdham Brakefield Green Emorsgate Stratton Strawless Holkham Downham Market West End Beeston Little London Morningthorpe Tasburgh Stradsett Gasthorpe Alburgh Street Irstead Holme Hale Bradfield Ingham Corner Rackheath Fodderstone Gap Sharp Street Beckett End Great Ellingham Westgate Mount Pleasant Gaywood Shereford Babingley Temple Bar Middle Harling Loddon Ingloss Catfield The Heath West Lexham 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Marshland St James Attleborough New Buckenham Tungate Bushy Common North Pickenham The Banks Buxton Billockby Tilney Fen End Westbrook Green Damgate Stody Ingoldisthorpe Ormesby St Margaret Skeyton Colton Walpole Cross Keys Hellington High Street Newgate Bedingham Corner Happisburgh Sedgeford Twyford Orange Row Dunton Potthorpe Fengate Flitcham Worthing White Horse Common Limpenhoe West Caister Upgate Themelthorpe Blakeney Thurning Feltwell Stanford Butcher's Common Great Moulton West Tofts Suffield Fring Brock's Watering Little Marsh Bittering Kirby Cane Horsey Corner Stoke Holy Cross Dickleburgh Moor Reepham Thorpe Foxley Clenchwarton Browick Frenze How Hill Walcott Mulbarton Castle Acre Horsham St Faith Cobbler's Green Holly End Newton St Faith Ridlington Barroway Drove Dam Green Bridgham Withergate Pockthorpe Coltishall Wroxham New Hainford Pilson Green Easthaugh Gaultree Blofield Corner Happisburgh Common Bunwell Bottom Worstead Burgh St Margaret Great Plumstead Sharrington 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Lower Stow Bedon Long John's Hill Colby Reymerston Leziate St John's Highway Brancaster Staithe Saxlingham Nethergate Congham Houghton St Giles Cringleford Pooley Street Burlingham Green Repps Coston Low Common Rushall Gillingham Little Walsingham Lakes End Drayton Thorpe Row Toprow Earsham Craymere Beck Upper Street Keswick Bull's Green Wash Dyke Wortwell Lyngate Hoe Gas Hill Threehammer Common Filby Heath Highoak Short Green Belton Trowse Newton Caister-on-Sea Smallburgh Alby Aslacton Ingham East Bilney Langham Houghton Neatishead North Lynn Tharston Colkirk North Denes Shammer Rockland All Saints King Row Seething Broadmoor Norton Corner Wells-next-the-Sea South Burlingham Suspension Bridge Hevingham Frankfort South Denes Wolferton Copy's Green Bradwell Hickling Green Northacre Roydon Colegate End Barney Lessingham Skeyton Corner Pottergate Street Chequers Corner Grimston Low Common Bircham Newton Silver Green Runhall Litcham Bengate Ashwellthorpe Eccles Road West Beckham Little Ryburgh Welborne Upgate South Wootton Mill Common North Burlingham Pennygate Titchwell Necton Upgate Street Suffield Park Wiveton Hickling Newton Egmere Lingwood Tuckswood Wreningham Browston Green Little London The Arms Wellingham Mill Hill Old Catton Primrose Corner Kenninghall Low Common North Runcton Silfield Muckleton West End Pettywell Balsam Field Haverscroft Street Nordelph Brockdish Waxham East Rudham Calthorpe Street Ormesby St Michael Bodham Stow Bedon Potter Heigham Alpington Hall Green Blo' Norton Swaffham Wattlefield Waterden Brundish Sporle Blackmoor Row Badersfield Honingham Fen Street Broomhill Bexwell Drabblegate Forncett End Queen's Hills Morley St Botolph Besthorpe Gayton St Olaves Heckingham Watton Norton Subcourse Dunston Barnham Broom Eaton Rise Kidd's Moor Walpole St Peter Aylmerton Bedingham Green Fersfield Lower Street Wramplingham Rougham Lower Easton Trunch Belaugh Neaton Bunwell Hill Corpusty Burgh Common Brampton Pentney Lyon's Green Stiffkey Little Barwick North Creake Brundall Wiggenhall St Peter Stoke Ferry Earlham Wolferd Green Low Common Johnson Street Red Pits Blackwater Gimingham Elsing Mill Green King's Lynn Beeston St Lawrence Thunder Hill Shropham Workhouse Common Little London Stalham Cantley Stow Bardolph Kirby Bedon Brandon Bank Lower Street Beachamwell Nordelph Corner Harleston Church Field Puddledock Bawburgh Hill Claxton Bressingham Common Burnham Westgate Barford Horsford East Walton Brinton Spa Common Sea Palling Ashill Sparham Tattersett Weasenham St Peter Tottenhill Kimberley Bush Green Bellmount West Dereham Hungry Hill Aldborough Thurlton North Green Pulham St Mary Denver Roughton Plaw Field Kirby Green Scole Common Cockthorpe Tibenham Cangate Lower East Carleton Cley next the Sea Bexfield Southtown Burnham Overy Staithe Workhouse Common Arlington Stubbs Green Tacolneston Roydon West Head Ranworth Low Street Guist Shimpling Upton Wymondham Bush Estate Wiggenhall St Germans Rollesby Melton Constable Caistor St Edmund Morston Irstead Street Drury Square East Runton Great Massingham Ludham Merton Barmer Horstead Great Green Tuttington Wilney Green Little Witchingham Lundy Green Dunton Patch Carleton Rode Mundham Common Stokesby Little Snoring Hopton on Sea Mundford North Earlham Broom Green Whittington California Edgefield Street Hemblington Corner Hanworth Fakenham Forncett St Mary East Somerton Hethel South Runcton Norwich Snow Street Middleton North Wootton East Raynham Hethersett Old Lakenham Threxton Hill Setchey The Close Ashby St Mary Terrington St Clement Northall Green Calthorpe Gissing Harper's Green Nogdam End Hales Hyltons Crossways Crowshill Haddiscoe Eau Brink Tower End Dowe Hill Thuxton Briston Baconsthorpe Swanton Novers South Green Crostwight West End East Ruston Burnham Overy Town Eaton Mundham Runham Gressenhall Wolterton Redcastle Furze Flaxlands Pott Row Waterloo Peaseland Green Rockland St Peter Hargate Upper Street West Walton Itteringham Common Watlington Little Ellingham Banham Great Hautbois Tilney St Lawrence Sparrow Green Martham Stibbard Burnham Thorpe Garvestone Hedenham Saxlingham Green Westgate Street Crossdale Street Hockwold cum Wilton Wickmere Cat's Corner Kettlestone Wood Norton Swanton Abbott Letheringsett Shouldham St James Great Ryburgh Walpole Marsh Hainford Trimingham Horning Shouldham Thorpe Runcton Bottom Plumstead Green Old Hunstanton Moulton St Mary Great Hockham Beighton Breckles Lower Thurlton Longham Pockthorpe Paradise Bressingham The Street Danemoor Green Hapton Sloley Saxlingham Hellington Corner Heacham Eastmoor Sidestock Glandford Bridge Green Broomholm Ridlington Street Runham Vauxhall Newport Tatterford Taverham Surlingham Halvergate Lyngate Sprowston Boyces Bridge Great Barwick Burgh next Aylsham Fersfield Common Stalland Common Brettenham Pollard Street Bacton Woodrising Tottenhill Row Forncett St Peter Whitwell Oxborough Hempstead Woodton Thorpe Marriot Shepherd's Port Saxthorpe Penny's Green Pockthorpe Oby Walcott Green Road Green Fincham Frettenham Larling Fundenhall Street East Beckham Brumstead Sutton Thursford Green The Grove Bawdeswell The Common Kerdiston Brooke Edgefield Snettisham Guestwick Frost Row New Sprowston Cat's Common Moorgate Dickleburgh Great Cressingham Horningtoft Foulsham Marsham Spixworth Hunt's Corner Wood Street Blackborough End Northrepps Winterton-on-Sea Upper Guist Hoveton Field Dalling Carleton St Peter Stonebridge Thorpland Attlebridge Wacton Little Green Upgate Street Wheatacre Hellesdon Holme next the Sea Southgate Poringland Godwick Cawston Furze Green Old Brigg Anchor Street Bastwick Thorpe End Whinburgh Boyland Common Hawes' Green Thelveton Dunburgh Oxnead Upper Sheringham Frans Green Scottow Hempnall Bintree Edingthorpe Green RAF Coltishall Mautby Little Thornage Mill Street Pulham Market Whitlingham Thornage Misery Corner Burston Hardley Street Sneath Common Ditchingham Needham Felmingham Low Tharston Wereham Walcot Green Stratton St Michael Etling Green Walpole Highway Boughton Fustyweed Primrose Green Harpley West Somerton Mundesley Harling Road Ickburgh Welney Stockton Wicken Green Village Topcroft Street Pockthorpe Fulmodeston Fritton Holt Richmond Hill Stalham Green Swannington West Lynn Daffy Green Westwick Park Common Cake Street Eccles on Sea Great Dunham Billingford Geldeston Great Snoring Cockley Cley Beckhithe New Holkham Rushford Lenwade Long Row Itteringham Bircham Tofts Paston Green Hengrave Pedham High Green Pound Corner Morton Warham Trowse Millgate Dam Brigg Stow Bridge Denton Sisland Pristow Green Hilborough Hempton Thwaite St Mary Horsey East Carleton