Bus Advertising in Guestwick Green

Get in touch

Bus Marketing in Guestwick Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Guestwick Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Guestwick Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Guestwick Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Guestwick Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Guestwick Green (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Mill Hill Burnham Market South Acre Cley next the Sea Kidd's Moor Fundenhall Sutton Hargate Upgate Rackheath East Somerton Burgh next Aylsham Dumpling Green Swannington Irstead Street Frogshall Larling Holme Hale Southwood Carleton Rode Low Street Westfield Earsham Potthorpe Alburgh Badersfield Eau Brink Rockland All Saints Deopham Stalland Sprowston Gunthorpe Low Common Wilney Green South Pickenham Bracon Ash Temple Bar Whitlingham Brandon Creek Sheringwood Sparhamhill Bramerton Beeston Bodney Stubbs Green Waterheath Haveringland Methwold Swaffham Hethel Pettywell Hemblington Corner South Burlingham Broomholm Thornage Brewers Green Hickling Heath Low Common Woodgate Brandiston Nogdam End Hindringham Hainford Runham Red Pits Ragmere Denton Wereham Griston Toftrees Little Marsh Hilgay Warham Frans Green Jordan Green Burnham Overy Town Haverscroft Street North Wootton Hilborough Northacre Filby Heath Wickmere Forncett St Mary Fen Street Little Dunham Low Common Drayton Great Ryburgh Wood Street Winfarthing Sisland Cargate Common Northwold Crowgate Street Kirstead Green Stalham Croxton Cockley Cley Walcott Green Welney Drymere Crane's Corner Gayton Thorpe Boyces Bridge Kirby Bedon Lyngate Stalham Green Nordelph Kirby Row Alby Great Hockham Withergate Elsing Bacton Pedham Hillington North Denes Fritton Narrowgate Corner Catton Grove Wiggenhall St Germans Tilney All Saints Guilt Cross Salthouse Crostwick Danemoor Green Fiddlers' Green Fen Street Boughton Horningtoft Low Common Thornham Norton Corner Runham Vauxhall Fulmodeston Framingham Pigot Wilby Pilson Green Horsey Fersfield Common Shipdham Colegate End Blickling Mattishall Burgh Castle Rising Loddon Ingloss Earlham Rise Gresham Bridge Green Forncett End Whissonsett Brock's Watering Bunwell Emneth Hungate Knapton Upper Sheringham Melton Constable Garboldisham East Wretham Southery Lower Street Waterden Banningham Fodderstone Gap Bengate Downham Dilham Billockby Saxlingham Green Deopham Baconsthorpe Plumstead Green Buxton Runhall Downham Market Fritton Snow Street Gillingham Hempton Welborne Common Lot's Bridge Bintree Redenhall Holly End Lamas Emorsgate East Harling Ashby St Mary Thetford Pott Row Park Common Colby Pockthorpe Hempnall Green Woodton Breckles Wramplingham Thurton Kimberley Spooner Row Scratby Tacolneston Tilney St Lawrence Old Catton How Hill Wighton Bow Street Thursford Hockering Swafield Woodbastwick South Walsham Wattlefield Gayton Wolterton Starston Earlham Stoke Ferry Lingwood Easthaugh South Runcton East Ruston Shropham Mattishall Short Green Hellington Corner Dunston Stalland Common Tower End Wreningham Guestwick Little Plumstead Wortwell Diss Burgh Stubbs Morston Hawes' Green Johnson Street Oulton Fair Green Cranwich Upper Stoke Hengrave Geldeston Freethorpe Brakefield Green Salters Lode Larlingford Thrigby Newton Flotman West Rudham Hales Street Little Green Dam Brigg Sparrow Green Bressingham Lower Tasburgh RAF Coltishall Bergh Apton Terrington St John Bale Saham Hills Leziate Beckhithe Tatterford Silvergate Snetterton Heath Mount Pleasant Happisburgh Horsey Corner West Newton Stoke Holy Cross Walcott Watton Hall Green Clippesby Church Field Wolferton Hungry Hill Weeting Alburgh Street Pulham St Mary Wiggenhall St Peter Burgh St Peter Paston Green Northrepps Old Hall Street Whimpwell Green Craymere Beck Lessingham Roydon Brooke Mundham Briston Tungate Great Fransham Norton Subcourse Fustyweed Sculthorpe Smallworth Caston Middleton Rockland St Peter Coltishall Middle Harling Horstead Dunton Patch Newton St Faith Swanton Morley Houghton Ingham Southgate Gaultree Morley St Botolph Wiggenhall St Mary Magdalen Dersingham Walpole Marsh Edgefield Street Hindolveston Letheringsett Nordelph Corner South Lynn King's Lynn Rockland St Mary Heggatt Street Paradise Dereham Darrow Green Ditchingham Dam Heigham Grove Burlingham Green West End Highgate Alderford Crostwight Walpole Highway Hales Workhouse Common West Runton Oxborough Illington Fersfield Merton Quidenham Suffield Park Broomhill Bedingham Green Norwich Newgate Bawdeswell Ingworth Deopham Green East Runton The Grove Blofield Heath Blo' Norton Tattersett Hopton on Sea Anmer Pristow Green Acle Limpenhoe Witton Bridge Drabblegate Wereham Row Lower Street Langmere Narborough The Street Coxford High Green Lundy Green Harling Road Cat's Corner Holt Low Street Shouldham West Lexham Wood Norton Wood Dalling Norton Hill Colby Corner Pudding Norton Skeyton West Acre Tharston Alpington Attleborough Westbrook Green Morley St Peter Shelton Potter Heigham Bull's Green Lower Gresham Hemsby Flaxlands West Walton Ludham Horsham St Faith Bradwell Wickhampton Misery Corner Shereford Intwood Guestwick Green Beeston Regis Burgh Castle Itteringham Common Frettenham Suton Street North Lopham Topcroft Long Row Little London Gas Hill Docking Burnham Thorpe South Raynham Keswick Pockthorpe Skeyton Corner Thurlton Links Silver Green Upgate Street Nethergate George Hill Hedenham West Bilney Ringstead Pennygate Fakenham St Olaves Methwold Hythe Rush Green Cake Street Peaseland Green Hunworth Pockthorpe Dunton Lakenham Thorpe Thurning Broomsthorpe Whinburgh Browston Green Reymerston Welborne South Creake Coston Barroway Drove East Carleton Brettenham Aldborough Kenninghall Aslacton Ormesby St Margaret Stow Bridge Florence Walk Heartsease Keswick Heydon Cess Erpingham Hempstead Blofield Corner Hardley Street Primrose Green Langham Sharrington Newtown Lower Easton Frenze Outwell Upper Street Panxworth Long John's Hill Beighton Cawston Crabgate Hickling Upper Guist Ingleborough Woodrising Aylmerton Chedgrave Bellmount Neaton Wicklewood Bawburgh Ashill East Rudham Bridgham Sidestock Richmond Hill Roughton Litcham Little London East Lexham Hockering Heath Great Witchingham Brinton Foxley Necton Stacksford North Walsham Ingham Corner Field Dalling Thorpe End Little Ryburgh Colney Brandon Bank Walton Highway Meeting House Hill Postwick Rollesby North Burlingham Rushford Tilney High End Shadwell Brockdish Booton Tumbler Hill Lakes End Pooley Street Thwaite St Mary Low Tharston West Winch Themelthorpe Sneath Common South End West End Broom Green Pulham Market Lower Stow Bedon Hempnall Roudham Titchwell Hempstead Drury Square Saddle Bow Denver Guist Manson Green Upper Hellesdon Yaxham Hingham Eaton Rise Grimston Whitwell Street West Poringland Belton Walpole St Andrew Repps Etling Green Weasenham All Saints Weston Longville Attlebridge Waxham Walton Warren Frankfort Trowse Newton White Horse Common Claxton Emneth Cockthorpe North Barningham Martham New Sprowston Oxnead Trimingham West Beckham Sustead Wretton Mile Cross Dickleburgh Morton Tibenham The Lings Great Ellingham Marshland St James Langley Street Honing Hapton Bexfield Heckingham Fordham Thorpland Harper's Green Carbrooke Thorpe Abbotts Harris' Green Brisley Waterloo Broome Bawburgh Hill Upper Brandon Parva Bustard's Green West Harling Halvergate Fring North Green Long Stratton Scoulton Kerdiston Gorleston-on-Sea Flitcham Crowshill Bowthorpe Lushbush Houghton St Giles Snetterton South Green Penny's Green Bircham Tofts Belaugh Pentney Balsam Field Howe Cantley Cromer Mundesley West End Damgate Whitwell Pottergate Street Caudlesprings New Hainford West Caister Fritton Neatishead Northall Green Lordsbridge The Heath Watlington East Tuddenham Edingthorpe Upton Green Thorpe St Andrew Blofield The Close Newport Burnham Westgate Briningham Runcton Holme Bittering Longham Beachamwell Crownthorpe Workhouse Common Helhoughton Old Beetley Lyon's Green Brampton Eccles Road Feltwell Redcastle Furze Honingham Tottenhill Row Poringland Tuttington Suton Blackmoor Row Godwick Snettisham Salhouse Beeston St Lawrence West Head Holkham Carleton St Peter Oxwick Shotesham Highoak Arlington Upgate Walpole St Peter Sidestrand Ditchingham Plumstead North Green Wells-next-the-Sea Wiveton Plaw Field Bradenham Bodham Thuxton Billingford Flordon Edgefield Trowse Millgate Aylsham Silfield Cobbler's Green Hethersett Weybourne Fairstead Colkirk Bunwell Bottom Great Hautbois Cangate Little Snoring Little Walsingham Wellingham Shimpling Brancaster Staithe Ketteringham Little Barningham Wheatacre Bressingham Common Harpley Letton Green Kirby Cane St John's Highway Eastmoor South Wootton Stokesby Town Green Ranworth Cucumber Corner Bush Green East Winch Southburgh Syderstone Trunch Shepherd's Port Road Green Barton Turf Goose Green Bird's Corner Mulbarton Black Carr Bunwell Hill Cringleford New Holkham Weston Green Newtown Dockeney Watton Green The Green Damgate Ovington Hockwold cum Wilton Tunstead Great Massingham Corpusty Brundall Stratton St Michael Gimingham Ashmanhaugh Ivy Todd Collett's Br Southrepps East Walton Piccadilly Corner Baynard's Green Moorgate Brancaster Burnham Overy Staithe Stanfield Clippings Green Burgh St Margaret North Elmham Marsham Dickleburgh Moor Upper Street Thorpe Hamlet North End Wendling Tuckswood Haddiscoe Wacton The Banks Marham Lynford Ormesby St Michael Pound Corner Metton Harleston Little London Podmore Tottenhill Mill Street Little London Burston Stanhoe Felthorpe Upper Street Hunstanton Holme next the Sea Hunt's Corner Barmer Aldeby Newgate Corner Framingham Earl Little Thornage Itteringham Puddledock Oby Sharp Street North Runcton Tivetshall St Margaret High Common Fiddler's Green Bexwell Tilney Fen End Broadflash Copy's Green Mileham Thunder Hill West Barsham Walcot Green Clenchwarton Maypole Green Little London Scole Antingham Browick Old Hunstanton North Tuddenham High Kelling Furze Green Ingoldisthorpe Old Brigg Broadmoor Gateley Stiffkey Barningham Green Great Barwick Walpole Cross Keys West Dereham Swainsthorpe Thorpe Marriott Stow Bedon Fincham Thompson Chapelfield Grove Barnham Broom Ickburgh Hassingham South Denes Upgate Street Kelling Little Fransham Stow Bardolph Tyby The Common Lower Street Bessingham Ringland Saham Toney Whittington Babingley Bush Estate Alby Hill Eccles on Sea Kenninghall Heath Stanford South Green Great Cressingham Great Moulton Thursford Green Wormegay Thorpe Row Little Barwick Crossdale Street St James' End Orange Row Wacton Common Burnham Norton Great Dunham Dam Green Setchey Great Green Cordwell Stockton Shernborne Ridlington Street Fengate Sea Palling Barton Bendish Seething Swanton Novers Fundenhall Street King Row Wicken Green Village Brumstead Gasthorpe Hackford West Somerton Mount Pleasant Easton Stradsett High Street Hyltons Crossways Lyng Easthaugh Gressenhall Surlingham Hanworth Briggate New Catton St John's Fen End Castle Acre Great Walsingham Burnham Deepdale Foulden Old Lakenham Mundford South Lopham Eaton West End Cranworth Tottington Arminghall Strumpshaw Beckett End North Barsham Lyng Anchor Corner Kirby Green Taverham Scole Common Gissing California Shingham Mill Green North Earlham Threxton Hill Little Ellingham East Barsham Bedingham Corner Toft Monks Sloley Heacham Great Snoring Queen's Hills Horning Hardwick Scottow Horsford Thurgarton Ten Mile Bank Mustard Hyrn Irstead Wymondham Burgh Common Sheringham Cat's Common Daffy Green Tittleshall Barford Westgate Limpenhoe Hill Hoveton Cantley Corner Bradfield Shouldham Thorpe Beetley Calthorpe Street The Ling Didlington New Rackheath Foxhole Waterloo Worstead Clint Green West Lynn Sco Ruston North Pickenham Thickthorn Hall Reedham Hevingham Morningthorpe Wimbotsham Frost Row Happisburgh Common Dowe Hill Calthorpe Foulsham Buckenham Swanton Hill Little Melton Great Yarmouth Moulton St Mary Sandringham Stibbard Brookville Witton Dunburgh Costessey Park Hickling Green Ashwicken Carleton Forehoe Brandon Parva Blackborough End Great Plumstead Eastgate Old Buckenham Wroxham Runham Little Cressingham Boyland Common Bastwick Upwell Runcton Bottom Hamrow Muckleton Bagthorpe Wash Dyke Saxlingham Nethergate Winterton-on-Sea Gooderstone Baconsthorpe Crimplesham Bushy Common Garlic Street Grub Street Tunstall Lower East Carleton Filby East Beckham Primrose Corner Raveningham Freeland Corner Twyford Stody Foundry Corner Suffield Pockthorpe Thurne Lyngate Caister-on-Sea North Creake Three Cocked Hat Westwick Chequers Corner Gaywood Little London Scarning Pollard Street Foundry Hill Congham Hoe Shelfanger Yelverton Southgate Sporle Saxlingham Thorpe Bawsey Toftwood Three Holes Mundham Common Binham Catfield Threehammer Common Edingthorpe Green Little Hale West Earlham New Costessey Roydon West Tofts Hemblington Shepherds' Gate Saxthorpe West Raynham The Arms Matlaske Croxton Anchor Street North End Little Hautbois Smallburgh Terrington St Clement Billingford Greensgate Blackwater Hellesdon Colton Toprow Great Melton Needham Weasenham St Peter Newton Thorpe Marriot Marlingford Besthorpe Butcher's Common Saxlingham Worthing East Raynham Paston Felmingham Lower Thurlton Banham Southtown Stratton Strawless Tasburgh South Green Upton Tyegate Green Egmere Saham Waite Barney Rushall Pockthorpe Brundish Thurlton Suspension Bridge Costessey Ashwellthorpe Blackwater The Drove Stonebridge Spixworth Rougham Little Witchingham Spa Common Overstrand Great Green New Buckenham Kettlestone Great Bircham Witton Tivetshall St Mary St James Cobholm Island Mill Common North Lynn Cliftonville Swardeston Lenwade Hardingham Coslany Swanton Abbott Salle Thorpe Market Glandford Sparham Ellingham Thelveton Westgate Street Hardwick Topcroft Street Bircham Newton Lower Bodham Tilney cum Islington Garvestone Wolferd Green Hellington Reepham Forncett St Peter Broome Street Blakeney Waterloo Sedgeford Oulton Street Loddon East Bilney Wiggenhall St Mary the Virgin Felbrigg Caistor St Edmund Ridlington Mautby Shammer Little Massingham