Charity Marketing in Ingworth

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Ingworth are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Ingworth?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Ingworth is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR11 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Ingworth or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Ingworth (Norfolk)

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Other locations available for charity marketing
The Drove Felthorpe Hapton Matlaske Ashill Westgate Guestwick Green Bexwell St John's Highway Geldeston Hingham Wacton North End Mundford Brewers Green Walton Highway Lakenham Tilney cum Islington Little Green Saxlingham Nethergate South Walsham Garvestone Sharrington Silver Green Besthorpe Beeston Regis Mustard Hyrn Woodbastwick Pockthorpe Foxhole East Rudham Tasburgh Sloley Dowe Hill Sparham Melton Constable Gas Hill Mill Green Thrigby Thickthorn Hall Trowse Millgate Clippings Green Happisburgh Furze Green Thwaite St Mary West Somerton Carleton St Peter North Barningham Walcott Green Wendling Ickburgh Hengrave Edingthorpe Lyngate Heartsease Emorsgate West End Heydon Sandringham Felmingham Gooderstone Moorgate Whittington East Lexham Great Green Sco Ruston Erpingham Emneth Hungate West Caister Barroway Drove Sporle Lower East Carleton Freethorpe Hilborough Letheringsett Tattersett Barton Turf Beckhithe Little Dunham Cockley Cley Holme Hale Smallworth Frankfort Copy's Green Hempstead Brookville Pound Corner West End Holly End Stoke Ferry Bushy Common Redcastle Furze Norton Corner Great Witchingham Reymerston Emneth Stanfield Short Green Felbrigg Wighton Catton Grove Wormegay South Green Sisland Workhouse Common West Lynn Gasthorpe Westgate Street Great Yarmouth East Walton Bessingham Bush Estate Great Walsingham Pennygate Wicklewood Bressingham Common Hevingham Stalham Sheringwood Holme next the Sea East Tuddenham Walcot Green Waterheath Elsing Tilney Fen End Barnham Broom Little Cressingham South Creake The Street Hoveton Fordham Houghton Pristow Green Sea Palling Field Dalling Workhouse Common Hempnall Hethel Frost Row Ridlington Park Common Hindolveston Thompson Bradenham Three Cocked Hat Great Massingham Calthorpe Street Upgate Street Frans Green Beeston Muckleton Lessingham East Winch Hempton Cantley South Lynn Rollesby Etling Green Threehammer Common Suffield Arminghall Anmer Blickling Drury Square Worstead Suspension Bridge Low Street Welney Bow Street Shelfanger Hardingham Old Lakenham Hales Street Bintree High Street Ashwicken South Lopham Florence Walk Drabblegate Rockland St Mary Warham Broom Green How Hill Lower Gresham Nogdam End East Harling Thorpland Tacolneston Great Fransham Belton Mount Pleasant Harpley The Common Eastgate Stratton St Michael Stradsett Cantley Corner Witton Marshland St James Keswick Litcham Maypole Green Dam Brigg Hellington Rushall Hanworth Foxley Neaton Redenhall Mulbarton Northrepps Wickhampton Filby Heath Honingham Dersingham Collett's Br Damgate Upgate Ten Mile Bank Danemoor Green Toftwood Strumpshaw Burnham Westgate Barford Watlington Wheatacre Hackford Wood Norton Threxton Hill Fulmodeston Boyland Common Ridlington Street Bircham Newton Downham Bagthorpe Upper Street Carleton Forehoe Leziate Coslany Brundall Dilham Saham Toney Needham St John's Fen End Hardwick Glandford Rougham Swanton Abbott South Pickenham Wreningham Heckingham Brandon Parva Nethergate Stonebridge Thorpe Market Wacton Common Hyltons Crossways Smallburgh Newton Tilney St Lawrence Potter Heigham Stow Bridge East Carleton Barmer Misery Corner Setchey Greensgate Walpole St Andrew Daffy Green Swannington Horsham St Faith Bird's Corner Trunch Northwold High Kelling Tumbler Hill Great Plumstead Colegate End Newport Rushford Blofield Heath Kirby Row Little London Hemblington West Bilney Blofield Corner Thorpe End Lower Street Boughton Great Hockham Great Ellingham South Denes Denver Horsey Corner Little London Brettenham Little Melton Runcton Bottom Browston Green New Rackheath Bush Green Pockthorpe Bridge Green Lower Bodham Burnham Market Craymere Beck Newgate Corner Thurlton Links White Horse Common Pilson Green Crownthorpe Fairstead The Close Heggatt Street Scole Seething Ingworth Fengate Burnham Overy Town Upgate Street Edingthorpe Green Ditchingham Norton Subcourse Shimpling Paradise Middle Harling Shingham Houghton St Giles Tower End Pedham Pockthorpe Puddledock Weasenham All Saints Cobholm Island Terrington St Clement Edgefield Street Fritton Congham Themelthorpe Brampton Johnson Street Norton Hill Poringland Bull's Green Kirstead Green Ormesby St Michael Costessey Park Foundry Hill Blackmoor Row Great Ryburgh Ovington Shadwell Easthaugh Dickleburgh Moor Swanton Morley Sharp Street Low Tharston Roughton Thornham Crossdale Street Wiggenhall St Mary the Virgin Newton Flotman Road Green Bridgham Oulton Neatishead Foulden Dumpling Green Wiggenhall St Mary Magdalen Toft Monks Three Holes West Tofts Stow Bedon Heacham Morton Harper's Green Silvergate Alby Hill West Poringland Blofield Paston Green Thurning Earlham Tittleshall Egmere Stratton Strawless Horning Eastmoor Pockthorpe Pooley Street Starston South Acre Upper Street Garlic Street North End Overstrand Badersfield Lingwood Helhoughton Holt Lushbush Bastwick Withergate Little London Little Hale Balsam Field Burgh Stubbs North Wootton St James' End Earlham Rise Hickling Heath Coston Hunworth Claxton Beetley Coltishall Plumstead Green Stockton Broome Saxlingham Thorpe Yelverton Brisley Crostwight Booton Deopham Green Brockdish Swanton Novers Gateley Skeyton Castle Acre Southtown Nordelph Corner Gissing Calthorpe Colkirk Rackheath Aylmerton Thursford Harleston Spa Common Costessey Bradfield Old Hunstanton Long John's Hill Burlingham Green Swanton Hill Tivetshall St Mary Tyegate Green Fincham Hockering Cockthorpe Ormesby St Margaret Fustyweed Caister-on-Sea Aldeby North Pickenham Kenninghall Heath Low Common Arlington Lyng Easthaugh Lower Stow Bedon Damgate East Wretham West Barsham Taverham Burnham Thorpe The Banks Irstead Street Cordwell Fersfield Common Hickling Green Goose Green Cake Street RAF Coltishall Itteringham Common Shouldham Thorpe Boyces Bridge Keswick Great Cressingham Crane's Corner Old Catton Tottenhill Row Crabgate Manson Green Wramplingham Deopham Wattlefield Toftrees Wiggenhall St Germans Guist Limpenhoe Thurne Whimpwell Green Flaxlands Ingham East Ruston Tungate Heigham Grove St Olaves Walton Warren South Burlingham Witton Bridge Spooner Row Babingley Carbrooke Haverscroft Street Panxworth Hellesdon Thurton Wellingham Welborne Common Wroxham Honing Brinton West Harling Little Marsh Chapelfield Grove Broadflash Tunstall Upper Hellesdon Peaseland Green Woodgate West Winch Hall Green Lower Easton New Buckenham Saham Hills Cley next the Sea The Grove Wood Street Stalland Common Attlebridge Richmond Hill Pollard Street Bittering Fen Street Marlingford Butcher's Common Thuxton Wash Dyke Cobbler's Green Kerdiston Blo' Norton Colton Oxborough Worthing Aldborough Mattishall Burgh East Somerton Outwell Dam Green Oxnead Burgh Castle Ashby St Mary Piccadilly Corner Guilt Cross Edgefield Crimplesham Postwick Langham Aslacton Sidestock Freeland Corner The Green Hethersett West Beckham Lower Tasburgh Scoulton Kimberley Chequers Corner Brandon Bank Harling Road Lyngate Upton Little Barwick Woodton Darrow Green Mundham Cangate Beachamwell Mundham Common Guestwick Whitwell Street Filby Illington Tilney High End Mundesley Grub Street Clenchwarton Ivy Todd Tottington West Walton Briston Middleton Weybourne Waterloo Ranworth Aylsham Brancaster Potthorpe Low Common Little Massingham Newtown Lamas Shereford St James Limpenhoe Hill Lyon's Green Scottow Hawes' Green Whitwell Itteringham Burgh next Aylsham Watton Green Winterton-on-Sea Bustard's Green Great Barwick Thornage Pottergate Street Methwold Hythe Tottenhill Fair Green Yaxham Runcton Holme Lenwade Walpole St Peter George Hill Bedingham Corner Kirby Bedon Norwich Weasenham St Peter Forncett St Peter Silfield Low Street Primrose Corner Thunder Hill Runham Vauxhall Marham Shropham Easton Bunwell Primrose Green Ashmanhaugh Bedingham Green Hellington Corner High Common Barney Clippesby Swafield Little Snoring Lyng Lower Street New Hainford Tuttington Walpole Cross Keys Watton Fritton Upper Guist Saxlingham Green Bradwell Orange Row Bircham Tofts Cess Hoe Little Fransham Narborough Morley St Botolph Dickleburgh Hemblington Corner Chedgrave Highoak Whitlingham Billingford Scole Common Hopton on Sea Deopham Stalland Whinburgh Croxton Alderford Diss Lower Street Fundenhall Street Wilby Long Stratton Tuckswood Clint Green Shipdham Stacksford Tyby Roydon Burgh Common Penny's Green Welborne Syderstone Westwick West Newton Upper Sheringham Bawburgh Wiggenhall St Peter Titchwell Whissonsett Ketteringham Pulham St Mary New Sprowston Gaultree Newgate Bunwell Hill Pockthorpe Dockeney North Walsham Woodrising West Lexham Lundy Green Wereham Row Shotesham North Lynn West Runton North Green Happisburgh Common Cringleford Brock's Watering Rockland All Saints Salle Flordon North Creake Tatterford Catfield Sneath Common Skeyton Corner Upper Stoke Little London Cromer King Row Repps Fundenhall Eaton Westfield South Wootton Kirby Green Barton Bendish Thurlton Ingham Corner Broome Street Ringland Tilney All Saints Blackborough End Stanhoe Ringstead Kirby Cane Buckenham Wolferton Baconsthorpe Brundish Thurgarton Bengate Bodham Crostwick New Catton Bramerton Topcroft Old Beetley Hempstead Podmore Brakefield Green Saham Waite Thetford Burnham Overy Staithe Snow Street Hassingham Snettisham Beeston St Lawrence Griston Shelton West Rudham Rush Green Oulton Street Hemsby King's Lynn Loddon Hungry Hill Lordsbridge Eccles on Sea South Raynham Brancaster Staithe Southburgh Ditchingham Dam Lot's Bridge Broomholm Fiddlers' Green North Runcton Gunthorpe Pulham Market Burnham Norton Mill Street Howe Hockwold cum Wilton Red Pits Billockby Pentney Martham Wood Dalling Reepham Gillingham Saddle Bow Mile Cross Morley St Peter Great Dunham Gayton Thorpe Cargate Common Wilney Green Highgate Meeting House Hill Lakes End Walpole Highway Eccles Road Alpington Alburgh Great Hautbois Sutton Southgate Sparrow Green Pettywell Marsham Spixworth Bellmount Shernborne Gressenhall Framingham Pigot Mautby Raveningham Lower Thurlton Caistor St Edmund Sedgeford Salhouse Hardley Street Alby Old Buckenham Thorpe Marriot North Green Longham Burston East Raynham North Denes Little Hautbois Paston Tharston Brandon Creek Weston Green Wereham Old Brigg Bracon Ash Cat's Common Broadmoor Topcroft Street Bressingham Little Plumstead Tibenham Long Row Kettlestone Holkham Mill Hill Dunburgh Stalham Green Toprow Stibbard Westbrook Green Stiffkey Loddon Ingloss Crowshill Ashwellthorpe Trimingham Horstead Hales Salthouse Buxton Fersfield Low Common Upgate Church Field Alburgh Street Great Green Winfarthing Moulton St Mary Thorpe Row Wymondham Dunton Patch North Barsham Wimbotsham Beighton Briggate Fakenham Knapton Colney Dereham Castle Rising Earsham Fiddler's Green Witton North Burlingham Upper Brandon Parva Blakeney Mill Common Thorpe Hamlet Caston Wolterton Thelveton Cliftonville Banham Stow Bardolph Waterloo Cawston Burgh St Peter Northall Green Great Snoring Brumstead Horsford Little Barningham Frogshall West Earlham Sidestrand West End Frenze Great Bircham Narrowgate Corner Caudlesprings Forncett St Mary Southrepps Bexfield Saxthorpe Anchor Corner Hargate Belaugh Morningthorpe Bergh Apton Hilgay Thorpe Abbotts North Earlham Wretton Dunston Waterloo Gaywood Ellingham Didlington Wolferd Green Wiveton Colby Forncett End Ingoldisthorpe Plumstead Broomhill Stody Quidenham Horsey Harris' Green Foundry Corner Stoke Holy Cross Little London Fritton Browick South Green Shammer Cranwich Irstead Weeting Bacton Dunton Upper Street Binham West Acre Bunwell Bottom Black Carr Kenninghall East Barsham Framingham Earl Shouldham Twyford Feltwell Larlingford The Heath Runham Frettenham Oby Cat's Corner Trowse Newton Hunt's Corner Sustead Fen Street Great Melton Halvergate Bodney Baynard's Green Walcott High Green Walpole Marsh Hindringham Suffield Park Langley Street Letton Green Barningham Green Crowgate Street Burgh St Margaret Suton Street South Green Tivetshall St Margaret Breckles Gresham Temple Bar Fring Hempnall Green Billingford Scratby Upton Green Burnham Deepdale Hainford Corpusty Hardwick Newton St Faith North Elmham The Ling North Lopham Suton West End The Lings Haddiscoe Haveringland Mattishall Wells-next-the-Sea Little Witchingham Thorpe St Andrew Mount Pleasant East Runton Gimingham Shepherd's Port Coxford Gayton Methwold Roydon Waterden Runhall Langmere Ludham Hickling East Beckham Garboldisham Snetterton Heath Southgate Weston Longville Hillington Anchor Street Beckett End Runham Larling Brandiston Fodderstone Gap Banningham Eau Brink New Costessey Thursford Green Rockland St Peter Drayton Little Thornage Lynford Pott Row Salters Lode Roudham The Arms Terrington St John Town Green California Pudding Norton Queen's Hills Acle Old Hall Street Plaw Field Little Walsingham Carleton Rode Upwell Southwood Sheringham West Raynham Godwick North Tuddenham Wicken Green Village Blackwater Saxlingham Intwood Swaffham Scarning Stubbs Green South End Swardeston Wickmere Colby Corner Newtown Little London Southery Low Common Little Ellingham Drymere Kidd's Moor Thorpe Sprowston Bawsey Necton Morston Kelling Surlingham Downham Market Bawburgh Hill Denton Ragmere Sculthorpe Ingleborough Sparhamhill Hamrow Snetterton Gorleston-on-Sea Briningham Foulsham South Runcton Reedham Bawdeswell Little Ryburgh Cranworth Baconsthorpe Antingham Eaton Rise Great Moulton Grimston Blackwater Horningtoft Docking Jordan Green Bowthorpe Croxton Nordelph Wortwell Stanford Hockering Heath Oxwick Waxham Metton Mileham Swainsthorpe Brooke Flitcham New Holkham Broomsthorpe Tunstead Attleborough Hunstanton Hedenham Northacre Stokesby Shepherds' Gate East Bilney West Dereham Thorpe Marriott West Head Merton Cucumber Corner Bale