Charity Marketing in Lower Easton

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Lower Easton are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Lower Easton?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Lower Easton is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in NR9 5

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Lower Easton or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Lower Easton (Norfolk)

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Kerdiston Narrowgate Corner Helhoughton Calthorpe Street Westfield Runham Vauxhall Swanton Morley Loddon Ingloss Colney Felmingham Syderstone Haddiscoe Thuxton Stalham Billingford Foundry Hill Clenchwarton Stow Bedon Saxlingham Thorpe Sneath Common Hardwick Bergh Apton Highoak Beetley West Beckham Ingworth Buckenham Nordelph Postwick Scarning Woodrising Park Common North Walsham Upper Street South Burlingham Runhall East Winch Queen's Hills Binham Lynford Hilborough Browick RAF Coltishall East Somerton Hall Green High Green Fundenhall Street Little Thornage Lundy Green Griston Ingoldisthorpe Thickthorn Hall South End North Runcton Thurgarton Edgefield Shipdham Easthaugh Ivy Todd Shereford Thornham Mount Pleasant Salters Lode Tibenham Bush Green Letton Green Ingleborough Crowgate Street Mill Green Bridgham Flordon Hellington Corner Walton Highway Lyngate Heigham Grove Haverscroft Street Stiffkey Mustard Hyrn Tungate Flitcham Houghton Walcott Manson Green Tittleshall South Wootton 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Newtown West Harling Old Lakenham Stanford Themelthorpe Mundford St Olaves Cromer Titchwell Thorpe Marriott Brinton Gorleston-on-Sea Dumpling Green St James Whitwell Illington Harleston Brumstead Aylmerton Norton Subcourse Watlington Little London Toprow Redcastle Furze Setchey Woodbastwick Hindringham Thwaite St Mary Barroway Drove Mundesley Silfield Shelton Great Ellingham Potter Heigham Wereham Plaw Field Caston Great Walsingham Thorpe Ormesby St Margaret Wacton Gresham Downham Market Greensgate Rushford Cranworth Brettenham Little London Happisburgh Cake Street Burnham Overy Staithe Coston Beeston Hempstead Anchor Corner Wendling Narborough Westbrook Green South Lopham Haveringland Danemoor Green Waterloo Little Walsingham Colby Corner Sco Ruston Long Stratton Northwold Pollard Street Cawston Frans Green Salthouse Hackford Briston Craymere Beck Cley next the Sea Short Green Lower Thurlton Walpole Cross Keys Fen Street Marlingford St John's Highway Little Massingham South Green Roughton Wormegay Thompson Belaugh Hickling Heath South Runcton Loddon Fairstead Little London Tattersett Morton Weybourne Corpusty Colegate End Barney Orange Row Temple Bar Scole Trowse Millgate New Holkham Heartsease Stalham Green Horsford Harpley Johnson Street Bramerton Dickleburgh Moor Gas Hill Sedgeford Bustard's Green Cobbler's Green Thorpe St Andrew South Pickenham Thorpe Row Ringstead Cess Gayton South Creake Freeland Corner Repps Sheringwood Starston Bittering Blofield Heath Baynard's Green Tottington Sparham Hilgay Foxley Bintree Dereham Swanton Hill Beeston St Lawrence Pockthorpe West Walton Northacre Beckett End South Lynn Chedgrave Walcot Green Sisland The Street Buxton Shouldham Frenze Little Ryburgh Hargate Felbrigg Newgate Corner Blofield Corner Ellingham Pettywell Skeyton Gooderstone Browston Green Taverham Upgate Hemblington Corner Hoveton Weasenham All Saints Knapton Newton Flotman Howe Caister-on-Sea Dilham Hethersett Toftwood Boyces Bridge Fritton Saxlingham Nethergate King Row Bradwell Dowe Hill Hickling Walpole Highway Eccles Road Morley St Peter Forncett End Ridlington Street Pooley Street Keswick Hempnall Stoke Holy Cross Suffield Park Low Common West Winch Burlingham Green The Ling West Lexham Sheringham Mill Street Swafield Heacham Southtown North Barsham Marham Eastgate Ketteringham Weston Green Broadflash Ingham Holme next the Sea Watton Green Mill Hill Bawburgh Litcham Northrepps Brakefield Green South Acre Edingthorpe Green Matlaske Fincham Newton Wretton East Tuddenham Heydon Mount Pleasant East Carleton Saham Hills Croxton Fritton Lower Easton Toftrees West End Arlington Sparhamhill East Lexham Thurlton Tuttington Keswick Billockby Pockthorpe Saxthorpe Great Green Moulton St Mary Hunt's Corner High Street Oxnead Terrington St John Emneth Gimingham Hellesdon Oby South Green Brundall Gaywood Cranwich Newgate North Tuddenham Mulbarton Runham Mill Common Antingham Pockthorpe Alby Hill Badersfield Walpole Marsh Foulsham Horsham St Faith Babingley Hengrave Gateley Watton Hamrow Upper Guist Strumpshaw Norton Hill Briningham Trowse Newton Felthorpe Thetford Snetterton Muckleton Pristow Green Little Snoring Burgh Castle Wortwell South Walsham Caudlesprings Frankfort Coxford Three Cocked Hat Brandon Creek St James' End The Heath West Barsham Old Hall Street Great Dunham Bodney West End Harling Road Brookville Low Common Welney Great Bircham Oxborough Lyon's Green Thorpe Market Newtown Spooner Row East Raynham Poringland Little Dunham Hales Street Happisburgh Common North Lopham Stonebridge Reepham Burnham Westgate Witton Upper Sheringham Norton Corner Swanton Novers Overstrand Upwell Burnham Norton Ridlington Salle Dunton Diss Terrington St Clement West End Wolterton Hunworth Stody Marshland St James Deopham Necton Kidd's Moor Carleton Forehoe Upper Street The Green East Walton Great Cressingham Deopham Stalland Bengate Walpole St Andrew Emneth Hungate Wood Street Balsam Field Saddle Bow Primrose Green Newport Paston Mundham Common Three Holes Melton Constable Yaxham Ditchingham Dam Thursford Irstead Ashwellthorpe Deopham Green Attlebridge Southery Sparrow Green Eastmoor Burnham Thorpe Holkham Hemsby Letheringsett Road Green Drury Square Holme Hale Upgate Street Wilney Green Little Barningham Highgate Long Row Eccles on Sea Pockthorpe Southwood Chequers Corner Cucumber Corner West Runton Lakenham Edgefield Street Reymerston Holly End Dersingham Langmere Thurlton Links Hockering Heath Great Hautbois The Arms Upper Street Bastwick Tilney cum Islington Framingham Earl Northall Green Little Plumstead Seething Raveningham Fair Green Blackwater Brandon Parva Frettenham Broom Green Broome Hyltons Crossways Walpole St Peter Beighton Broadmoor Sculthorpe Wroxham Cargate Common Colton Outwell Old Catton Cringleford Wicken Green Village Barford Bressingham Shropham Low Common Westgate Street Thorpe Hamlet Itteringham Sporle Winterton-on-Sea East Rudham Whinburgh Garvestone Garboldisham Nethergate Blickling Copy's Green Hopton on Sea Stanfield Butcher's Common Barton Bendish Silver Green Filby Heath Wellingham Bradenham Barton Turf Didlington Penny's Green Goose Green Shimpling Thorpe Abbotts Stratton St Michael Lower Gresham Methwold Marsham Crostwick Thorpe End Lower Street Bagthorpe Stockton Upper Brandon Parva The Drove Ashmanhaugh Lenwade Fundenhall Wramplingham Roydon Downham Limpenhoe Hill West Dereham Cockthorpe Denton Long John's Hill Forncett St Peter Lower Bodham Hemblington Alby Little Melton Emorsgate Bunwell Houghton St Giles Tumbler Hill Ashill Intwood Little London The Common Horsey Witton Longham