Charity Marketing in Newtown

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Newtown are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Newtown?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Newtown is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in RG9 1

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Newtown or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Newtown (Oxfordshire)

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Lower Radley Clifton Hampden Great Bourton Northmoor Headington Oxford Headington Quarry Langford Pishill Bottom King's End Stanton Harcourt Heythrop Signet Cottisford Woolstone Botley North Hinksey Village Baynard's Green High Meadow View East Adderbury Horspath Shifford Didcot East Challow Milton Hill Sarsden Halt Drayton Waterperry Cray's Pond Pishill Bank Radford Over Kiddington Idbury Marcham Christmas Common Merton Thrupp Barnard Gate Westcot High Cogges Delly End Peachcroft Churchill Trench Green Cowley Eastend Cassington Caldecott Deddington Oxford Spires Park Little Chesterton Shores Green Curbridge Gainfield Great Coxwell Burford East Hagbourne Denchworth Norham Manor Aston Upthorpe West Adderbury Shilton Cold Harbour Nuney Green Aston Nuneham Courtenay Greenwood Leafield South Moreton Southcombe Hardwick Wilcote Bridge End Fawler Great Milton Roke Brize Norton Eynsham Filchampstead Marsh Baldon East Hendred Lower Arncott Towersey Begbroke Garford Dunsden Green Fringford Wallingford Bradwell Grove Letcombe Bassett Blackthorn Heathfield Village Cropredy Nuffield Sonning Common Tiddington Brighthampton Sonning Eye Cumnor Hill Church End North Aston Binfield Heath Wroxton Osney Milton Florence Park Radcot Easington Chilson Crowell Witheridge Hill Woodway Blenheim Cuddesdon East End Banbury Oakley Taston Lower Shiplake Chazey Heath Greys Green North Moreton Whiteoak Green Buscot Wick Whitchurch-on-Thames Hempton North Stoke Abingdon-on-Thames Littleworth Boars Hill Broadwell Culham Rousham Aston Rowant Bessels Leigh Broughton Poggs Bainton Shippon Glympton Frilford Letcombe Regis Westend Coleshill Kingham Henwood Campsfield Long Hanborough East End Dry Sandford Shillingford Lyneham Huntercombe End Highfield Woodfield Upper Milton Freeland Stonesfield Nettlebed Fifield Rotherfield Peppard Fencott Salford Appleford-on-Thames Wheatley Kelmscott Denton Chadlington Drayton St Leonard Steventon Forest Hill Lodge Hill Williamscot Whistlow Maidensgrove Thame Westcott Barton Woodleys Little Faringdon New Hinksey Tusmore South Stoke West End Goring Heath Tadmarton Tubney Upper Wolvercote Stoke Row Shipton-on-Cherwell Drayton Upper Wardington Swinbrook Rowstock Bould Wigginton Catslip Souldern Park Corner Newland Blackbird Leys Kingstone Winslow Brookend West Hendred Wildmoor Shirburn Pusey Cleeve Calthorpe Stonor Gallowstree Common Bushey Ground Tetsworth Grove Townsend Henley-on-Thames Hethe Harpsden Bottom Oakley Wood Farmoor Exlade Street Launton Yelford Park Town Gagingwell Frilford Heath Sunningwell Dorchester Harcourt Hill Caulcott Toot Baldon Asthall Dunthrop Woodcote Harpsden Heights Wantage Ducklington Cookley Green Newtown Swinford Bloxham Garsington Kennington Mapledurham Balscote Kiddington Dane Hill The Green Crowell Hill Great Haseley Shutford Newnham Murren Widford Charney Bassett Mixbury Slade End Millend Rose Hill Howe Hill Charlton-on-Otmoor Swerford Kingston Bagpuize Pishill Winterbrook Ardley Brightwell Baldwin Milton Heights Lyford Crowmarsh Gifford Highmoor Upperton Little Tew Longcot Headington Hill Wigginton Heath Shorthampton Cogges Newton Purcell Garden City Iffley Carswell Marsh Cuxham Asthall Leigh New Botley Camp Corner Crawley Harpsden Marston Worsham Newbridge Alvescot Greenfield Holton Ashbury Hardwick Chipping Norton Bampton Littlemore Gibralter Temple Cowley Checkendon Upper Arncott Albury Sutton Berinsfield Juniper Hill Binsey Barford St John Westhall Hill Hampton Poyle Draycot Cothill Bourton Sandford-on-Thames Ledwell Combe Northcourt Stanford in the Vale Little Coxwell Tackley Buckland Kingston Stert Fulbrook Eaton Idstone Goring Coscote Postcombe Fawler Ambrosden Bradwell Mount Skippett Hill Bottom Twyford Lidstone Little Bourton Stadhampton Faringdon Chimney Townsend Fordwells Brightwell-cum-Sotwell Duns Tew Britwell Salome West Hanney Little Milton Cumnor Tokers Green Waterstock Fyfield Hanwell Neithrop Horley Warborough Sibford Gower Steeple Barton Upton Oakley Court New Yatt Grimsbury Old Woodstock East Lockinge Preston Crowmarsh Church Hanborough Alkerton Barton Dean Rack End Clanfield Fritwell Stanton St John Ascott Earl Shiplake Bottom Lower Wolvercote Moreton Hempton Wainhill Russell's Water Shiplake Row Wootton Ipsden Radley Henton Woodgreen Woodstock South Hinksey Adwell Chilton Whitchurch Hill Church Enstone Risinghurst Bunkers Hill Great Rollright Lower Highmoor Chastleton Bayworth North Leigh Charlbury Stoke Lyne Middle Assendon Cowleaze Corner Milton Summertown Stoke Talmage Witney Bruern Abbey Newington South Newington Southmoor Hook Norton Ascott-under-Wychwood Minster Lovell Buckland Marsh Great Holcombe Wolvercote Little Heath Grandpont Over Worton Belmont Milton Common Elsfield Murcott Moulsford Blackditch Lower Assendon Sutton Courtenay New Marston Foxcombe Hill Westwell Wytham Poffley End West Challow Epwell Carterton Lew Bletchingdon East Hanney Rotherfield Greys Godington Lower Heyford Little Wittenham South Leigh Sandford St Martin Weston-on-the-Green Foscot Watlington Hopcroft's Holt Cholsey Gozzard's Ford Worton Easington Nethercote Islip Fernham Kidmore End Appleton Chalgrove Neat Enstone Field Assarts Great Tew Bucknell Lewknor Clare Barton Abbey Down End Burdrop Greenend Bladon Jericho Black Bourton Knighton Childrey Berrick Salome Middleton Stoney Mongewell Wardington Little Clanfield Sparsholt Finstock Ardington Wick Rokemarsh Radfordbridge Hornton Aston Tirrold Chalkhouse Green Grafton Charterville Allotments Walton Manor Radley Park Ascott d' Oyley Emmington Over Norton Bicester Village Goosey Moreton Dean Court Noke Golden Balls Tadley Fewcott Hailey West Ginge Kidlington Cleveley Ardington Watchfield Shiplake Littlestead Green Weald Sarsden Satwell Harwell Chawley Baldon Row Cote Netherton Hinton Waldrist Chiselhampton Broughton Uffington Clattercote Enslow Fulwell Standlake Path Hill Cane End Chinnor Enstone Little Minster Kencot Chesterton Hook End Baulking Peppard Hill Little Rollright Collins End Heath End Southrop Holwell Eaton Hastings Lower Wainhill Filkins Shipton-under-Wychwood Adderbury Bure Park Shotover Hill Wootton Village Charlton Crocker End Finmere Scotland End Somerton Well Place Clifton Steeple Aston Woodeaton Caversfield Yarnton Ewelme Water Eaton Lower Tadmarton Crowsley Swalcliffe Kirtlington Langford Village Hatford Meadside Blewbury Bicester Kingwood Common Benson Chimney-end Kingston Lisle Buscot Horton-cum-Studley Kingston Blount Little Haseley Shellingford Barford St Michael Ruscote Old Chalford Burcot Broadplat Sunnymead Pyrton New Osney Gosford East Ginge Milcombe South Weston Sydenham Middle Barton Hensington Stratton Audley Cornwell New Headington Wootton Bodicote West Lockinge Shenington Cutteslowe Lower Bourton Upper Heyford Nether Worton Wendlebury Long Wittenham Sibford Ferris Play Hatch Milton-under-Wychwood Highmoor Cross Bix Brookhampton Spelsbury Hailey West Hagbourne Hampton Gay Claydon Middle Aston North Newington Hardwick Shepherd's Green 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