Charity Marketing in Inverchoran

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Advertising Charities in Inverchoran

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Inverchoran are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Inverchoran?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Inverchoran is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV6 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Inverchoran or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Inverchoran (Ross and Cromarty)

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Ardnagrask Sgoir Beag Toravaig / Tòrabhaig Hartmount Kilbeg Millnain Dunan / An Dùnan Carn-gorm Braeintra Fearnmore Coast Aird Hallin Saasaig / Sàsaig Artafallie Croftown Inverarish Balnacra Balmeanach / Am Baile Meadhanach Lochcarron Totscore Nigg Conon Bridge Achmore Ussie Milnafua Newmore Garafad / An Garadh Fada Greallainn Solitote Fernilea Melvaig Culbo Tighnafiline Treaslane Lower Tullich Auchindrean Balachuirn Balvaird Tarskavaig / Tarscabhaig Flashader / Flaiseader Isleornsay / Eilean Iarmain Little Garve / Gairbh Beag Roskhill Ard Dorch / An Àird Dhorcha Rhue Dunvegan / Dùn Bheagan Fodderty Morvich Lemlair Bindal Little Scatwell Drynie Park Letterewe Ryefield Aird / An Àird Broomhill Carbost Corntown Londain Suisnish Delny Sconser / Sgonnsair Lael Forest Knockbreck Luib Skinidin / Sgianaidin Sròndubh Newton of Ferintosh Ardindrean Leacnasaide Tomich Clashnamuiach Ord / An t-Òrd Uigshader Uiginish / Uiginis First Coast Feriniquarrie / Fearann MhicGuaire Strathy Carbost Ardmair Hungladder Duntulm Inver Ardcharnich Lower Halistra Peterburn Kilcoy Alness Totaig Pitmaduthy Ardroag Horneval Keppoch Sheader / Siadair Trumpan Aultvaich Inverinate Arnisdale Sluggans Heribusta Craigton Letterfearn Upper Halistra Vatten Toulvaddie Camas-luinie Nigg Ferry Upper Feorlig / Feolaig Ard North Cuil Milton Satran Chaol Loch Aillse An Lethallt Kishorn Loandhu Lòndubh Ormiscaig Rockfield Kingsburgh / Cinnseaborg Kirkibost Dunmore Stenscholl / Steinnseall Drumchork Holmisdale / Holmasdal Edinbane / An t-Aodann Ban Laide Rhiroy Alnessferry Lower Breakish / Breacais Ìosal North Tarrel Fasag Merkadale Achadh a'Choirce / Achachork Anancaun Muir of Ord Oskaig / Osgaig Husabost Achlorachan Bishop Kinkell Achduart / Achadh Dubhaird Rhicullen Newton Stromemore Coillore Garros / Gearros Kildonan / Cill Donnain Portnalong Achandunie Àird Glenelg Greep Badicaul Callakille Ullapool Knockbreck Upper Edinbane / Braigh an Aodainn Bhain Clashandorran Miltown Strome Ferry Achnashellach / Achadh na Seileach Logie Hill Duisdalebeg / Duisdeil Beag Balmuchy Struanmore Flodigarry Quarryhill Talisker Glaick Saltburn / Alltan an t-Salainn Coulin Lodge Grudie Fettes Pollo Corry of Ardnagrask Dùn Colbost Achterneed Munlochy Glasnakille Upper Milovaig Craigdarroch Badrallach Ardintoul Arcan Alligin Shuas Skinnerton Reiff Easter Kinkell Geary Drummond Tarbat Mains Pollosgan Invershiel Fendom Dingwall Keistle Burnside Achgarve Cove Gearymore / An Gearraidh Mòr Strollamus / Stròlamas Avoch Penifiler / Peighinn nam Fìdhleir Rhynie Rhives Upper Diabaig Linicro / Lionacro Millcraig Grealin Glasphein / Glas-Pheighinn Strathpeffer Tote Lusta Glackmore Easter Ardross Allt a' Chruinn Kendram Brae of Achnahaird Leckmelm Dorrachan Claigan Staffin / Stafainn Knockbain Mellon Udrigle Avernish Carbostmore Kilmore Achnandarach Camustianavaig / Camas Tianabhaig An Àrd Peinachorrain / Peighinn a' Chorrain Tore Balmacara Square Halistra Craig Balleigh Blair Knott / Cnot Heights of Kinlochewe Breacais Breckrey Ardvasar / Àird a' Bhasair Harrapool / Harrapul Windhill Struan / An Sruthan Balnabruaich Big Sand Culnacraig Achiltibuie Ashaig / Aisig Crepkill Ardarroch Suledale Polbain Acheninver Garve / Gairbh Maligar / Malagar Jamestown Tarvie Lower Tote Clachan Park Bernisdale Balintore Coulwood Arnish Heatherfield / An Torran Uaine Shulista Ardheslaig Linnie Cartbostbeg Limepark / Pairc an Aoil East Suisnish Wester Alligin Carnach Point of Sleat Leidchruich Newhall Balblair Balgunloune Strath Rusdale Roag Blackwood Camustiel Strathcanaird Shandwick Croftnacriech Lower Milovaig Corran Achnagarron Mount High Badenscallie Uig Shiel Bridge Waterloo / Achadh a' Chùirn Strath Stein Ruigh'riabhach Coille Ghillidh Valtos / Bhaltos Armadale / Armadail Glenuachdarach Easter Lonvine Achnasheen / Achadh na Sine Ardnagoine Coulnacraggan / Cul na Creagan The Dock Ardvannie Annat Gillen Kilvaxter / Cille a' Bhacstair South Erradale Glenmore Invergordon Newfield Feorlaig Balgown Clachamish Tain Ard-dhubh Uig Cuaig Bogallan Portneora Drynoch Brae Breabost Upper Tullich Dalnacroich Applecross Cuidrach Arrina / Arinacrinachd Clachan / An Clachan Scotsburn Ferindonald / Fearann Dhomhnaill Lonmore Davidston South Cuil Mountgerald Marybank Prabost Badachonacher Garrachan Gorstan Arpafeelie Achmore Eabost / Eubost Ose / Os Totardor Poolewe Balnapaling Altandhu Arabella Coul of Fairburn Rootfield Plockton / Am Ploc Garrafad Blairninich Mellon Charles Drumsmittal Eynort Kyleakin / Caol Acain Balgunearie Letters Tullich Muir Glen More Muir of Tarradale Borrodale Fortrose Fearnbeg Culduie Camascross / Camus Croise Ramasaig Blackpark / A' Phairce Dhubh Redpoint Balmeanach Bualintur Kilmarie Lower Pitcalzean Broomhill Kilbride / Cille Bhrìghde Reraig Shieldaig / Sildeag Morefield Stittenham Hilton of Cadboll Dundonnell Peinaha Lochslin Bernisdale / Bearnasdal Lonemore Glen Heysdal Hilton Barbaraville Achnacloich Ardtreck Coulags Romesdal Rhenetra Balnabruach Opinan Harlosh / Harlois Ardnarff Mugeary Inveralivaig Firhill Lower Pitkerrie Glasphein / A' Glas Pheighinn Fearn Bridgend Charleston Shillinghill Auchtertyre Morangie Evanton / Baile-Eoghain Boor North Erradale Heribost Calligarry Second Coast Drumbuie Newmills Obsdale Park Ardullie Badcaul Naast Loanreoch Inchina Newton of Kinkell Lair Raddery Contin / Cunndainn Achintraid / Achantraid Idrigill Tore Kirkton Charlestown Fiskavaig / Fioscabhaig Gedintailor / Gead an t-Sailleir Edderton Firemore / Fhaighear Mhòir Polglass Culnacnoc / Cul nan Cnoc Cullicudden Balmacara Mid Strome Pool Crofts Reiskmore Drinan Alcaig Braes of Ullapool Port Henderson Tournaig Pitcalnie Gairloch Balintraid Badachro Toscaig North Kessock Achintee Srath Carran Sanachan Kinbeachie Kildary Leachachan Blarnalearoch Swordale Coishletter Kalnakill Sùlaisiadar Mòr Nonikiln Balmacqueen Bualnaluib Incheril Rha Lochluichart Lower Diabaig Kinlochewe / Ceann Loch Iù Duisdalemore / DuisdeiI Mòr Lower Arboll Culbokie Milton North Fearns Waterstein / Bhatairsteinn Ollach / An t-Ollach Strath Garve / Srath Gairbh Brenachie Glen Dale / Gleann Dail Brochel Conordan Inverchoran Arcan Muir Lonbain Knock Rash Balmeanach Auchtercairn Inverasdale Kylerhea / Caol Reatha Sgalamus / Skulamus Lamington Ardmore Glen Bernisdale Teangue / An Teanga Dìurinis / Diùranais Opinan Torridon Jemimaville Lower Ollach Kenmore Westford Camusterrach Inveralligin Shieldaig Fasach Teandalloch Bornesketaig / Borgh na Sgiotaig Dunans Badluachrach / Badluarach Northfield Caroy / An Cadha Ruadh Achtalean Orbost / Orabost Aultgrishan Earlish / Earlais An Leth-Pheighinn / Lephin Portree / Port Rìgh Craigrory Galltair Ullinish / Uilbhinnis Conasta Loans of Tullich Ardross Strathcarron Torrin / Na Torrin Crofts of Kingscauseway Loggie Knockfarrel Talladale Hill of Fearn Sand Wester Arboll Muir of Fairburn Peinmore Culnamean Leacanashie / Leacanaisigh Glenbrittle Cadboll Allt nan Sùgh Ardelve Springfield Maryburgh Attadale Kirkton Leacanasigh Black Hill / Cnoc Dubh Wester Lonvine Glen Conon Nostie Camusnagaul Tokavaig / Tòcabhaig Glengrasco Bracadale Sgeitheabost / Skeabost Mial Sallachy Upper Tote Balmeanach / Baile Meadhanach Portmahomack Cnoc Ruadh Kilmaluag Craig Moll Mileabhaig Ferryton Heaste / Heasta Eabost West Bay Erbusaig Redcastle Galtrigill / Galtraigeall Kilmuir Kensaleyre / Ceann Sail Eighre Braefindon Eilanreach Smithstown Bundalloch Resolis Urray Arrisa Balnaknock / Baile nan cnoc Fanks / Na Faingean Mol-chlach Killen Corry Digg / An Dig Hamaraverin Killilan Sartle / Sartail Elgol / Ealaghol Eyre / Eighre Duncanston Dornie Ardaneaskan Bottacks Broadford / An t-Àth Leathann Ellishadder / Ealaiseadar Borve / Borbh Boath Peinlich Marishader / Maraiseader Upper Ollach Ratagan Aultbea Durnamuck Newton of Cromarty Dounie Rosemarkie Peiness Balblair Redburn Drumuie / Druim-aoidh Rechullin Scoraig Carse of Bayfield Badbea Rheindown Achanalt Achilty Brogaig Drumfearn / Druim Fhearna Ardessie Cromarty Kilbride / Cille Bhrìgnde Camas-longart Greshornish / Griseornais Annishader Borreraig / Boraraig Kilmuir Hamaramore Dalmore Balnaguisich Colbost / Cealabost