Bus Advertising in Inverchoran

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Bus Marketing in Inverchoran

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Inverchoran - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Inverchoran - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Inverchoran- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Inverchoran - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
North Tarrel Stittenham Culnamean Corran Inveralivaig Kilvaxter / Cille a' Bhacstair North Cuil Milton Gorstan Boor Balnapaling Balvaird Corntown Newton of Cromarty Feorlaig Tournaig Balnaknock / Baile nan cnoc Lonbain Heribusta Linicro / Lionacro Uig Drynoch Balnabruach Coul of Fairburn Contin / Cunndainn Coulags Auchtercairn Ard-dhubh Galtrigill / Galtraigeall Auchtertyre Mugeary Harlosh / Harlois Orbost / Orabost Aird Reiff Brae Auchindrean Barbaraville Brae of Achnahaird Avoch Marybank Tore Pitcalnie Cadboll Morvich South Erradale Lower Pitkerrie Balgown Coille Ghillidh Totaig Grealin Glenbrittle Lonmore Penifiler / Peighinn nam Fìdhleir Kildary Hallin Dorrachan Kirkton Melvaig Inver Staffin / Stafainn Rhicullen Incheril Balblair Aultbea Little Scatwell Ullapool Camas-luinie Achiltibuie Camustiel Black Hill / Cnoc Dubh Alness Ullinish / Uilbhinnis Cove Colbost / Cealabost Rheindown Dingwall Lower Milovaig Camustianavaig / Camas Tianabhaig Upper Milovaig Ardarroch Coulnacraggan / Cul na Creagan Toscaig Glen More Heribost Urray Uigshader South Cuil Raddery Torridon Badluachrach / Badluarach Ardindrean Burnside Carnach Galltair Toulvaddie Easter Ardross Prabost Arrina / Arinacrinachd Alligin Shuas North Erradale Lower Pitcalzean Anancaun Carbost Newton of Ferintosh Tain Holmisdale / Holmasdal Ardvannie Camusterrach Balmeanach / Baile Meadhanach Balmacqueen Newfield Alcaig Ardnarff Lochcarron Braeintra Dalmore Shieldaig Lower Tullich Grudie Moll Chaol Loch Aillse Duncanston Hilton of Cadboll Sheader / Siadair Bindal Killilan Coishletter Balintore Redpoint Bualnaluib Ardvasar / Àird a' Bhasair Solitote Lonemore Bay Westford Fettes Valtos / Bhaltos Bottacks Eilanreach Pool Crofts Alnessferry Kalnakill Ferindonald / Fearann Dhomhnaill Badenscallie Londain Morangie Jemimaville Mount High Poolewe Mileabhaig Gairloch Upper Diabaig Mol-chlach Borve / Borbh Upper Ollach Cnoc Ruadh Horneval Culbokie Crofts of Kingscauseway Millcraig Acheninver Gillen Hamaramore Allt a' Chruinn Letterewe Blackwood Lemlair Saasaig / Sàsaig Luib Achnacloich Glenelg Greep Craigdarroch Kilmaluag Fearnbeg Strath Ratagan Braefindon Fernilea Achandunie Balmacara Coillore Cuidrach Glackmore Annishader Smithstown Pollosgan Ardroag Balnacra Dunan / An Dùnan Culnacraig Rha Calligarry Mid Strome Sand Arpafeelie Suledale Portneora Eynort Jamestown Rootfield Newhall Avernish Greallainn Ardmair Strathcanaird The Dock Redcastle Loggie Tarvie Bornesketaig / Borgh na Sgiotaig Reraig Upper Tullich Gedintailor / Gead an t-Sailleir Kensaleyre / Ceann Sail Eighre Teandalloch Inverasdale Knott / Cnot Glenmore Borrodale Kinbeachie Nonikiln Dounie Balleigh Fortrose Craigrory Bishop Kinkell Bracadale Glen Conon Obsdale Park Drinan Milton Shiel Bridge Struan / An Sruthan Caroy / An Cadha Ruadh Sconser / Sgonnsair Coast Aultgrishan Firhill Duisdalebeg / Duisdeil Beag Oskaig / Osgaig Talladale Peiness Leacanasigh Ardnagoine East Suisnish Cartbostbeg Struanmore Opinan Garros / Gearros Upper Feorlig / Feolaig Ard Knockbreck Balnaguisich Harrapool / Harrapul Strath Rusdale Earlish / Earlais Peinlich Greshornish / Griseornais Balgunloune Balmacara Square Tullich Muir Tarskavaig / Tarscabhaig Pollo Lochluichart Ferryton Badachonacher First Coast Sluggans Kilbride / Cille Bhrìgnde Rhiroy Dunans Leachachan Achduart / Achadh Dubhaird Broomhill Second Coast Culbo Easter Lonvine Keistle Badrallach Strathy Plockton / Am Ploc Kildonan / Cill Donnain Gearymore / An Gearraidh Mòr Balmeanach / Am Baile Meadhanach Dunmore Kendram Glasphein / Glas-Pheighinn Achmore Badcaul Lower Diabaig Resolis Sgalamus / Skulamus Borreraig / Boraraig Clachan / An Clachan Uig Fearn Upper Halistra Port Henderson Glen Dale / Gleann Dail Kilbride / Cille Bhrìghde Duntulm Srath Carran Munlochy Arcan Muir Crepkill Peinaha Aultvaich Balblair Letterfearn Inchina Achnashellach / Achadh na Seileach Carbost Invershiel Ardcharnich Clachan Charlestown Sgoir Beag Roskhill Armadale / Armadail Polbain An Àrd Sròndubh Rhynie Saltburn / Alltan an t-Salainn Lochslin Balmuchy Torrin / Na Torrin Naast Blackpark / A' Phairce Dhubh Rechullin An Leth-Pheighinn / Lephin Trumpan Toravaig / Tòrabhaig Eyre / Eighre Achnagarron Kingsburgh / Cinnseaborg Ryefield Shandwick Shulista Millnain Conon Bridge Big Sand Strome Ferry Arcan Bundalloch Mellon Udrigle Àird Morefield Achadh a'Choirce / Achachork Inverinate Garve / Gairbh Tighnafiline Flashader / Flaiseader Rhue Brochel Sanachan Aird / An Àird Annat Durnamuck Ormiscaig Easter Kinkell Achterneed Blarnalearoch Polglass Bridgend Muir of Fairburn Leckmelm Edderton Glasnakille Skinnerton Digg / An Dig Strath Garve / Srath Gairbh Ardheslaig Stenscholl / Steinnseall Knockbain Ardessie Eabost West Clashandorran Achnasheen / Achadh na Sine Portmahomack Heaste / Heasta Shillinghill Achtalean Clashnamuiach Portree / Port Rìgh Bogallan Achilty Swordale Broomhill Drynie Park Maryburgh Ose / Os Portnalong Tomich Geary Knockbreck Drumchork Balmeanach Loanreoch Breabost Letters Teangue / An Teanga Croftnacriech Craig Sallachy Ardmore Miltown Broadford / An t-Àth Leathann Kilcoy Cuaig Fasag Peinachorrain / Peighinn a' Chorrain Boath Waterloo / Achadh a' Chùirn Balmeanach Idrigill Nostie Balachuirn Kinlochewe / Ceann Loch Iù Drumuie / Druim-aoidh Duisdalemore / DuisdeiI Mòr Rockfield Cromarty Glen Bernisdale Ollach / An t-Ollach Glenuachdarach Balnabruaich Mountgerald Elgol / Ealaghol North Fearns Rhenetra Glaick Hungladder Dùn Colbost Newton of Kinkell Davidston Reiskmore Blair Strathcarron Fanks / Na Faingean Ardaneaskan Dornie Breckrey Lusta Kilmarie Ussie Applecross Lael Forest Achintee Tore Treaslane Pitmaduthy Ardtreck Halistra Conordan Drumbuie Heatherfield / An Torran Uaine Blairninich Muir of Ord Mial Brenachie Arabella Inverchoran Ord / An t-Òrd Attadale Isleornsay / Eilean Iarmain Camascross / Camus Croise Hartmount Husabost Wester Lonvine Windhill Invergordon Rhives Badicaul Sartle / Sartail Achlorachan Altandhu Braes of Ullapool Arnish Waterstein / Bhatairsteinn Allt nan Sùgh Redburn Kishorn Lower Breakish / Breacais Ìosal Garrafad Keppoch Balintraid Tote Kirkibost North Kessock Ellishadder / Ealaiseadar Achintraid / Achantraid Ard Dorch / An Àird Dhorcha Claigan Corry of Ardnagrask Loandhu Edinbane / An t-Aodann Ban Ardelve Stromemore Firemore / Fhaighear Mhòir Garafad / An Garadh Fada Limepark / Pairc an Aoil Ruigh'riabhach Inveralligin Leacanashie / Leacanaisigh Upper Tote Merkadale Fodderty Lower Arboll Laide Kilmore Linnie Bualintur Charleston Maligar / Malagar Hill of Fearn Dìurinis / Diùranais Culnacnoc / Cul nan Cnoc Upper Edinbane / Braigh an Aodainn Bhain Glen Heysdal Suisnish Loans of Tullich Brogaig Shieldaig / Sildeag Strathpeffer Bernisdale / Bearnasdal Achnandarach Wester Alligin Garrachan Skinidin / Sgianaidin Roag Opinan Glasphein / A' Glas Pheighinn Croftown Badachro Dalnacroich Arnisdale Coulwood Wester Arboll Peinmore Uiginish / Uiginis Coulin Lodge Ardnagrask Tokavaig / Tòcabhaig Vatten Nigg Ferry Lair Eabost / Eubost Peterburn Knock Rash Romesdal Heights of Kinlochewe Ardullie Erbusaig Kilmuir Camas-longart Arrisa Rosemarkie Lamington Scotsburn Lower Tote Mellon Charles Carse of Bayfield Kirkton Lower Halistra Ashaig / Aisig Flodigarry Camusnagaul Craigton Callakille Tarbat Mains Marishader / Maraiseader Killen Totscore Lower Ollach Artafallie Dundonnell Little Garve / Gairbh Beag Achmore Carbostmore Quarryhill Ardross Drumsmittal Glengrasco Cullicudden Balgunearie Milnafua Hilton Kenmore Kilmuir Culduie Satran Breacais Kylerhea / Caol Reatha Springfield Muir of Tarradale Delny Ramasaig Inverarish Ardintoul Sùlaisiadar Mòr Park Bernisdale Point of Sleat Fearnmore Fasach Fiskavaig / Fioscabhaig Carn-gorm Hamaraverin Kilbeg Strollamus / Stròlamas Leacnasaide Sgeitheabost / Skeabost Corry Achgarve Talisker Northfield Drummond Lòndubh Conasta Stein Kyleakin / Caol Acain Drumfearn / Druim Fhearna Newmills Fendom Evanton / Baile-Eoghain Achanalt Feriniquarrie / Fearann MhicGuaire Newmore Clachamish Nigg Logie Hill Scoraig Dunvegan / Dùn Bheagan Badbea Craig Leidchruich Newton An Lethallt Totardor Knockfarrel