Bus Advertising in Inverchoran

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Bus Marketing in Inverchoran

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Inverchoran - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Inverchoran - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Inverchoran- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Inverchoran - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Redcastle Ollach / An t-Ollach Ormiscaig Glasphein / Glas-Pheighinn Tarvie Dundonnell Edinbane / An t-Aodann Ban Newton Corran Garrachan Inveralligin Duisdalebeg / Duisdeil Beag Lonmore Achduart / Achadh Dubhaird Caroy / An Cadha Ruadh Garafad / An Garadh Fada Milton Drumchork Ferryton Killilan Contin / Cunndainn Kirkton Heribusta Galtrigill / Galtraigeall Mount High Tote Kilbride / Cille Bhrìgnde Skinnerton Bridgend Tokavaig / Tòcabhaig Isleornsay / Eilean Iarmain Greshornish / Griseornais Hill of Fearn Craig Lower Milovaig Alness Reiff Dìurinis / Diùranais Portneora Fortrose Drumbuie Peinaha Westford Kilmuir Alnessferry Delny Annat Stein Drumuie / Druim-aoidh Achmore Port Henderson Ardnagoine The Dock Toravaig / Tòrabhaig Ardessie Loanreoch An Lethallt Mial Sròndubh Clashnamuiach Callakille Balnabruaich Invershiel Pollo Ardullie Glenuachdarach Balblair Cromarty Eilanreach Clachamish Croftnacriech Uig Heatherfield / An Torran Uaine Carbost Balgunearie Tarskavaig / Tarscabhaig Morefield Erbusaig Kinbeachie Talladale Uiginish / Uiginis Strathcarron Balmuchy Balvaird Nigg Ferry Balmeanach / Baile Meadhanach Tore Lower Pitkerrie Strath Garve / Srath Gairbh Naast Marishader / Maraiseader Stromemore Blair Opinan Corry Newton of Ferintosh Geary Sallachy Saasaig / Sàsaig Durnamuck Cnoc Ruadh Fearnbeg Killen Gairloch Coulwood Feorlaig Strath Fasag Tournaig Mellon Charles Knock Rash Coillore Torridon Eyre / Eighre Altandhu Mol-chlach Aird / An Àird Sgeitheabost / Skeabost Coul of Fairburn Blackwood Peinachorrain / Peighinn a' Chorrain Raddery Hilton Badrallach Balmeanach / Am Baile Meadhanach Achiltibuie Cullicudden Muir of Ord Achtalean Lael Forest Ussie Culnacnoc / Cul nan Cnoc Morvich Allt a' Chruinn Eynort Ryefield Braefindon Feriniquarrie / Fearann MhicGuaire Drumsmittal Balmacqueen Craigton Inverasdale Blairninich Achnandarach Urray Shillinghill Upper Ollach Ardross Sùlaisiadar Mòr Lòndubh Firemore / Fhaighear Mhòir Bay Sheader / Siadair Aultvaich Bogallan Fearnmore Hamaraverin Achnasheen / Achadh na Sine Tighnafiline Lamington Solitote Conasta Cadboll Sconser / Sgonnsair Leidchruich Fanks / Na Faingean Staffin / Stafainn Breacais Kensaleyre / Ceann Sail Eighre Alcaig An Àrd Upper Halistra Sanachan Glen Conon Edderton Muir of Tarradale Glen Heysdal Kilmore Cartbostbeg Ardroag Keistle Kyleakin / Caol Acain Achterneed Halistra Camusterrach Balnabruach Cove Poolewe Portnalong Rhynie Park Bernisdale Glaick Merkadale Ardintoul Idrigill Strollamus / Stròlamas Hartmount Lower Pitcalzean Craig Kilvaxter / Cille a' Bhacstair Camascross / Camus Croise Evanton / Baile-Eoghain Toscaig Upper Tullich Badenscallie Ard-dhubh Garve / Gairbh Ruigh'riabhach Badachro Maligar / Malagar Vatten Arpafeelie Struanmore Strath Rusdale Borrodale Sand Kinlochewe / Ceann Loch Iù Balblair Little Garve / Gairbh Beag Saltburn / Alltan an t-Salainn Uigshader Carbostmore Strathpeffer Peterburn Dunvegan / Dùn Bheagan Polbain Ardtreck Achadh a'Choirce / Achachork Ullapool Knott / Cnot Dunmore Borve / Borbh Nigg Aultbea Drummond Torrin / Na Torrin Portree / Port Rìgh Ardindrean Coille Ghillidh Orbost / Orabost Gorstan Bualintur Lower Arboll Clachan / An Clachan Eabost West Crofts of Kingscauseway Annishader Valtos / Bhaltos Balgunloune Resolis Mellon Udrigle Gillen Burnside Ardnarff Cuaig Newfield Kylerhea / Caol Reatha Ord / An t-Òrd Brae Newton of Cromarty Northfield Reraig Arcan Wester Arboll Balgown Shulista Drynoch Tomich Drinan Achilty Inverarish Plockton / Am Ploc Mileabhaig Dingwall Clashandorran Jemimaville Ardvannie Fettes Breckrey Dalnacroich Broomhill Balleigh Skinidin / Sgianaidin Arnisdale Quarryhill Armadale / Armadail Peinmore Aultgrishan Oskaig / Osgaig Wester Lonvine Fiskavaig / Fioscabhaig Bernisdale / Bearnasdal Treaslane Brenachie Camas-luinie Leacnasaide Glasnakille Glasphein / A' Glas Pheighinn Roskhill North Erradale Hallin Camas-longart Ardmair Lower Ollach Glen Bernisdale Craigdarroch Kilmuir Culnacraig Uig Kirkton Melvaig Acheninver Kirkibost Achandunie Ardmore Balmacara Square Maryburgh Glenmore Portmahomack Arrisa Achanalt Newmore Culbokie Greep Incheril Arabella Kalnakill Bishop Kinkell Ardheslaig Tore Upper Feorlig / Feolaig Ard South Cuil Strathcanaird Peinlich Scoraig Teandalloch Lemlair Auchindrean Fearn Colbost / Cealabost Fernilea Totaig Hamaramore Rhue Kildary Achgarve Waterloo / Achadh a' Chùirn Mid Strome Craigrory Lower Diabaig Ratagan Lonemore Bualnaluib Badicaul Lair Ferindonald / Fearann Dhomhnaill Bornesketaig / Borgh na Sgiotaig Glenbrittle Culbo Milton Carnach Dunan / An Dùnan Leacanasigh Kilmaluag Crepkill Newton of Kinkell Àird Coast Pitcalnie Achmore Kishorn Rheindown Brogaig Achnashellach / Achadh na Seileach Grealin Achintee Muir of Fairburn Stenscholl / Steinnseall Corntown Satran Arcan Muir Balintore Bundalloch Millcraig Coulnacraggan / Cul na Creagan Balnacra Balnapaling Attadale Big Sand Heaste / Heasta Blackpark / A' Phairce Dhubh Charlestown Earlish / Earlais Newhall Achlorachan Coulin Lodge Strome Ferry Pollosgan Elgol / Ealaghol Ramasaig Black Hill / Cnoc Dubh Polglass Balmeanach Breabost Glengrasco Broomhill Braes of Ullapool Camustiel Achnagarron Ardelve Ardcharnich Avoch Badachonacher Boor Linicro / Lionacro Horneval Inchina Linnie Charleston Leacanashie / Leacanaisigh Balmeanach Nonikiln Strathy An Leth-Pheighinn / Lephin Bindal Harrapool / Harrapul Achnacloich Moll Achintraid / Achantraid Ose / Os Sgoir Beag Grudie Harlosh / Harlois Rootfield Heribost Invergordon Dunans Lower Tullich Husabost Waterstein / Bhatairsteinn Suledale Rosemarkie Knockbreck Galltair Obsdale Park Badcaul Glackmore Duisdalemore / DuisdeiI Mòr Camustianavaig / Camas Tianabhaig Shiel Bridge Rhenetra Redburn Blarnalearoch Prabost Claigan Fodderty Loggie Dounie Conon Bridge Calligarry Glen More Totardor Ard Dorch / An Àird Dhorcha Dorrachan Millnain Digg / An Dig Carn-gorm Hungladder Applecross Drynie Park Point of Sleat Teangue / An Teanga Mountgerald Balachuirn Badbea Peiness Clachan Srath Carran Allt nan Sùgh Carbost Penifiler / Peighinn nam Fìdhleir Kilbride / Cille Bhrìghde Kingsburgh / Cinnseaborg Balnaguisich Cuidrach Ardaneaskan Rha Glen Dale / Gleann Dail Inver Badluachrach / Badluarach Lonbain Anancaun Sgalamus / Skulamus Miltown North Fearns Broadford / An t-Àth Leathann Eabost / Eubost Balmacara Brochel Ullinish / Uilbhinnis Duncanston Little Scatwell Fendom Rhicullen Kilmarie Swordale Gedintailor / Gead an t-Sailleir Fasach Marybank Stittenham Borreraig / Boraraig Upper Edinbane / Braigh an Aodainn Bhain Auchtertyre Munlochy Redpoint Ellishadder / Ealaiseadar Tullich Muir Dalmore Rhives Sluggans Alligin Shuas Shieldaig Upper Tote Bottacks Heights of Kinlochewe Upper Milovaig East Suisnish Kenmore Coishletter Toulvaddie Opinan North Kessock Upper Diabaig Loans of Tullich Lower Tote Leachachan Inverinate Rhiroy Morangie Conordan Pitmaduthy Pool Crofts Milnafua Laide Coulags Garros / Gearros First Coast Trumpan Ashaig / Aisig Flashader / Flaiseader Flodigarry Lusta Suisnish Balintraid Nostie Inveralivaig Gearymore / An Gearraidh Mòr Knockfarrel Shandwick Culnamean Greallainn Tain Carse of Bayfield North Tarrel Corry of Ardnagrask Dùn Colbost Holmisdale / Holmasdal Rechullin Lochcarron Brae of Achnahaird Newmills Artafallie Boath Drumfearn / Druim Fhearna Inverchoran Lochslin Auchtercairn Avernish Springfield Davidston Limepark / Pairc an Aoil Loandhu Second Coast Duntulm Hilton of Cadboll South Erradale Aird North Cuil Lochluichart Scotsburn Knockbreck Letterewe Wester Alligin Chaol Loch Aillse Arrina / Arinacrinachd Londain Jamestown Tarbat Mains Braeintra Kilbeg Romesdal Firhill Reiskmore Kilcoy Letterfearn Sartle / Sartail Letters Shieldaig / Sildeag Smithstown Knockbain Mugeary Ardnagrask Lower Halistra Easter Lonvine Lower Breakish / Breacais Ìosal Barbaraville Windhill Kendram Leckmelm Talisker Keppoch Arnish Camusnagaul Croftown Culduie Kildonan / Cill Donnain Easter Kinkell Garrafad Easter Ardross Ardvasar / Àird a' Bhasair Struan / An Sruthan Bracadale Rockfield Balnaknock / Baile nan cnoc Totscore Dornie Roag Ardarroch Logie Hill Luib Glenelg