Charity Marketing in Lochcarron

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Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Lochcarron are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Lochcarron?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Lochcarron is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV54 8

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Lochcarron or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Lochcarron (Ross and Cromarty)

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Other locations available for charity marketing
Strathpeffer Galtrigill / Galtraigeall Dìurinis / Diùranais Pool Crofts Achnagarron Breckrey Skinidin / Sgianaidin Big Sand Second Coast Rheindown Ardintoul Redburn Greep Ollach / An t-Ollach Ellishadder / Ealaiseadar Balnaguisich Coulnacraggan / Cul na Creagan Killen Sgoir Beag Luib Newton of Cromarty North Cuil Aultbea Londain Upper Feorlig / Feolaig Ard Peinmore Brae of Achnahaird Newfield Kylerhea / Caol Reatha Aird / An Àird Hamaramore North Tarrel Alligin Shuas Cuaig Roskhill Drumbuie Mugeary Inveralligin Leckmelm Romesdal Hartmount Drynie Park Blair Glen Dale / Gleann Dail Glackmore Mellon Charles Knott / Cnot Strome Ferry Balnaknock / Baile nan cnoc Conasta Struanmore Muir of Tarradale Bundalloch Ardmore Dornie Scotsburn Flodigarry Balmacara Lemlair Lower Arboll Culnacnoc / Cul nan Cnoc Galltair Shillinghill Corran Laide Clashandorran Coul of Fairburn Craig Sgeitheabost / Skeabost Ratagan Evanton / Baile-Eoghain Pollosgan Arcan Muir Camustianavaig / Camas Tianabhaig Glen More Balgunearie Achmore Roag Fasach Aultgrishan Achlorachan Greshornish / Griseornais Inverinate Rhue Drynoch Melvaig Bindal Strollamus / Stròlamas Contin / Cunndainn Bualintur Scoraig Marybank South Cuil Badbea Inverarish Sròndubh Horneval Firhill Kalnakill Fendom Lair Auchindrean An Leth-Pheighinn / Lephin Lonmore Glenbrittle Keistle Glaick Achintraid / Achantraid Duntulm Harrapool / Harrapul Sallachy Easter Ardross Claigan Milnafua Muir of Fairburn Avernish Blarnalearoch Kingsburgh / Cinnseaborg Badachro Kilbeg Nigg Badcaul Arrina / Arinacrinachd Lower Pitcalzean Sconser / Sgonnsair Oskaig / Osgaig Dunmore Balachuirn Easter Lonvine Grealin Lochluichart Caroy / An Cadha Ruadh Talladale Peinaha Opinan Kilmore Arrisa Dunvegan / Dùn Bheagan Drinan North Kessock Achmore Croftown Balmacara Square Peinachorrain / Peighinn a' Chorrain Raddery Coulags Davidston Tournaig Letters Kensaleyre / Ceann Sail Eighre Ardmair Portnalong Gorstan Peinlich Cullicudden Achintee Achgarve Lonemore Tullich Muir Eabost / Eubost Tain Trumpan Borve / Borbh Bornesketaig / Borgh na Sgiotaig Munlochy Idrigill Merkadale Arpafeelie Ryefield Reiff Achnasheen / Achadh na Sine Point of Sleat Morangie Badachonacher Suledale Mountgerald Badluachrach / Badluarach Leidchruich Boath Kyleakin / Caol Acain Kenmore Totardor Rhiroy Ussie Invergordon Rechullin Bottacks Upper Edinbane / Braigh an Aodainn Bhain Letterfearn Inver Broomhill Fernilea Ruigh'riabhach Moll Loans of Tullich Newton Coast Dunans Fearnbeg Morvich Maryburgh Sartle / Sartail Redcastle Ferindonald / Fearann Dhomhnaill Corntown Newton of Ferintosh Kilvaxter / Cille a' Bhacstair Gedintailor / Gead an t-Sailleir Glen Conon Heights of Kinlochewe Limepark / Pairc an Aoil Valtos / Bhaltos Balnapaling Glenuachdarach Burnside Stein Allt a' Chruinn Edderton Greallainn Pitcalnie Achilty Loanreoch Fanks / Na Faingean Balvaird Newhall Coulin Lodge Leacnasaide Easter Kinkell Cadboll Northfield Blackpark / A' Phairce Dhubh Auchtertyre Balnacra Kendram Loggie Culduie Leacanasigh Carbost Avoch Holmisdale / Holmasdal Mount High Craigrory Peterburn Ardheslaig Firemore / Fhaighear Mhòir Eilanreach Balgown Peiness Upper Halistra Keppoch Arcan Inveralivaig Mid Strome Gearymore / An Gearraidh Mòr Solitote Arnisdale Toulvaddie Camascross / Camus Croise Logie Hill Saasaig / Sàsaig Brae Mol-chlach Heribusta Lower Ollach Lower Halistra Carn-gorm Dorrachan Ardnagrask Millnain Maligar / Malagar Badrallach Inverchoran Sluggans Kilbride / Cille Bhrìgnde Ormiscaig Gillen Ardessie Kilmarie Morefield Lochcarron Glenelg Mileabhaig Garve / Gairbh Glenmore Shieldaig Newton of Kinkell Altandhu Digg / An Dig Camas-luinie Redpoint Coulwood An Lethallt Dalnacroich Halistra Ardaneaskan Ardvasar / Àird a' Bhasair Kinlochewe / Ceann Loch Iù Upper Diabaig Westford Alness Eabost West Lael Forest Linnie Coillore Achadh a'Choirce / Achachork Quarryhill Duisdalebeg / Duisdeil Beag Uig Loandhu Coille Ghillidh Shulista Lower Tote Marishader / Maraiseader Hilton Balmeanach Tote Balgunloune Hallin Clachan Mellon Udrigle Wester Arboll Windhill Ullapool Shiel Bridge Clachamish Ferryton Orbost / Orabost Allt nan Sùgh Lamington Gairloch Glasphein / A' Glas Pheighinn Annat Penifiler / Peighinn nam Fìdhleir Lusta Duncanston Artafallie Springfield Earlish / Earlais North Fearns Waterstein / Bhatairsteinn Badenscallie Uiginish / Uiginis Aultvaich Strath Rusdale Applecross Rha Àird Rhenetra Geary Balmuchy Kildonan / Cill Donnain Jemimaville Strathy Drumsmittal Killilan Borreraig / Boraraig The Dock Ardullie Balintraid Hilton of Cadboll Staffin / Stafainn Pitmaduthy Totscore Carbost Newmills Fettes Brochel Grudie Achduart / Achadh Dubhaird Auchtercairn Kilmuir Toravaig / Tòrabhaig Inverasdale Rhicullen Balnabruaich Wester Lonvine Uig Durnamuck Corry Balblair Nostie Rhives Achtalean Arabella South Erradale Knockbain Corry of Ardnagrask Strathcanaird Struan / An Sruthan Culnamean Fasag Wester Alligin Glasnakille Port Henderson Teangue / An Teanga Little Garve / Gairbh Beag Craigton Balmeanach / Baile Meadhanach Kilmaluag Ardroag Achanalt Fearnmore Conon Bridge Bishop Kinkell Camusterrach Drumchork Suisnish Kilcoy Dundonnell Fearn Satran Dùn Colbost Culbo Sand Ardindrean Garrachan Rootfield Tomich Black Hill / Cnoc Dubh Bay Upper Ollach Alcaig Feriniquarrie / Fearann MhicGuaire Eynort Erbusaig Bracadale First Coast Dalmore Drummond Kirkibost Little Scatwell Cnoc Ruadh Dingwall Hungladder Glasphein / Glas-Pheighinn Inchina Urray Heribost Achnashellach / Achadh na Seileach Lòndubh Edinbane / An t-Aodann Ban Shieldaig / Sildeag Broadford / An t-Àth Leathann Lower Diabaig Nigg Ferry Dounie Arnish Prabost Achandunie Incheril Tarbat Mains Ose / Os Upper Tullich Saltburn / Alltan an t-Salainn Skinnerton Breacais Crofts of Kingscauseway Bualnaluib Ard-dhubh Polglass Knock Rash Torrin / Na Torrin Milton Kirkton Stittenham Letterewe Knockbreck Camas-longart Carbostmore Cartbostbeg North Erradale Strathcarron Muir of Ord Poolewe Calligarry Garafad / An Garadh Fada Barbaraville Ardnagoine Bogallan Srath Carran Achnacloich Portneora Drumuie / Druim-aoidh Craigdarroch Armadale / Armadail Camustiel Attadale Kishorn Strath Balleigh Alnessferry Callakille Upper Milovaig Obsdale Park Cuidrach Ardnarff Ramasaig Ardross Fiskavaig / Fioscabhaig Ord / An t-Òrd Tarskavaig / Tarscabhaig Culnacraig Vatten Plockton / Am Ploc Talisker Fortrose Acheninver Braes of Ullapool Charleston Kilbride / Cille Bhrìghde Knockbreck Conordan Brogaig Newmore Lochslin Croftnacriech Swordale Uigshader Braeintra Portmahomack Achiltibuie Lower Pitkerrie Fodderty Breabost Hamaraverin Ardvannie Toscaig Nonikiln Shandwick Knockfarrel Teandalloch Sùlaisiadar Mòr Kinbeachie Delny Blackwood Mial Balmacqueen Elgol / Ealaghol Tarvie Ardarroch Balmeanach / Am Baile Meadhanach Cromarty Glen Bernisdale Balnabruach Heaste / Heasta Sgalamus / Skulamus Jamestown Strath Garve / Srath Gairbh Lonbain Balblair Ardcharnich Kilmuir Cove Culbokie Husabost Pollo Balmeanach Glengrasco Ashaig / Aisig Eyre / Eighre Garros / Gearros Anancaun Invershiel Coishletter Opinan Achnandarach Aird Tokavaig / Tòcabhaig Resolis Carse of Bayfield Duisdalemore / DuisdeiI Mòr Flashader / Flaiseader Kildary Miltown Linicro / Lionacro Blairninich Isleornsay / Eilean Iarmain Ardelve Leachachan Rockfield Lower Tullich Boor Polbain Drumfearn / Druim Fhearna Tighnafiline Rhynie Torridon Carnach Lower Milovaig Smithstown Clachan / An Clachan Upper Tote Harlosh / Harlois Crepkill Achterneed Hill of Fearn Millcraig Tore Craig Colbost / Cealabost Bridgend Kirkton Reraig Stenscholl / Steinnseall Reiskmore Sanachan Tore Totaig Garrafad Naast Feorlaig Badicaul Ardtreck Heatherfield / An Torran Uaine Stromemore Leacanashie / Leacanaisigh Park Bernisdale Charlestown Waterloo / Achadh a' Chùirn Borrodale Ullinish / Uilbhinnis Portree / Port Rìgh Camusnagaul Dunan / An Dùnan Treaslane Sheader / Siadair Bernisdale / Bearnasdal East Suisnish Chaol Loch Aillse Rosemarkie Balintore Braefindon Glen Heysdal Clashnamuiach Lower Breakish / Breacais Ìosal Broomhill Brenachie An Àrd Ard Dorch / An Àird Dhorcha Milton Annishader