Retail Marketing in Lochcarron

Get in touch

Retail Advertising in Lochcarron

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in IV54 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

Other locations available for retail marketing
Loandhu Garros / Gearros Penifiler / Peighinn nam Fìdhleir Lusta Caroy / An Cadha Ruadh Letters Tarvie Lochcarron Boor Culnacnoc / Cul nan Cnoc Craig Scoraig Balnaknock / Baile nan cnoc Aultbea Achandunie Clachan / An Clachan Ardelve Kirkibost Sartle / Sartail Hilton Badenscallie Duisdalemore / DuisdeiI Mòr Claigan Struanmore Lower Ollach Kildary Badcaul Lonmore Drumsmittal Ardullie Leachachan Upper Tote Second Coast Badicaul Alcaig Smithstown Sallachy Knott / Cnot Arpafeelie Saltburn / Alltan an t-Salainn Kilbride / Cille Bhrìgnde Badbea Nostie Swordale Kilmuir Boath Letterfearn Ratagan Achgarve Shulista Saasaig / Sàsaig Prabost Logie Hill Blackpark / A' Phairce Dhubh Balmeanach Drinan Greallainn Brochel Gearymore / An Gearraidh Mòr Lower Pitcalzean Knockfarrel Badachro Leacanasigh Black Hill / Cnoc Dubh Ardessie Morefield Loans of Tullich Kenmore Annishader Rhicullen Camascross / Camus Croise Applecross Coulwood Auchindrean Carbost Arnish Keppoch Rheindown Linnie Newton Kirkton Galltair Blackwood Linicro / Lionacro Achadh a'Choirce / Achachork Crofts of Kingscauseway Rockfield Kilbeg Clashandorran Easter Ardross Annat Lair Heribost Sanachan Colbost / Cealabost Culnamean Peiness Badluachrach / Badluarach Mount High Redpoint Kilmuir Geary Upper Halistra Rootfield Culbokie North Fearns Arnisdale South Cuil Lower Halistra Upper Diabaig Kinlochewe / Ceann Loch Iù Balmeanach / Am Baile Meadhanach Ardross Point of Sleat Fettes Strathcanaird Strathy Westford Sùlaisiadar Mòr Peinaha Tokavaig / Tòcabhaig Keistle Glaick Peinlich Cnoc Ruadh Achiltibuie Fanks / Na Faingean Moll Kalnakill Srath Carran Upper Tullich Balvaird Harrapool / Harrapul Craigrory Little Garve / Gairbh Beag Corran Idrigill Achintee Drumbuie Inver Windhill Gorstan Garve / Gairbh Husabost Valtos / Bhaltos Balmacqueen Eynort Lower Breakish / Breacais Ìosal Arabella Armadale / Armadail Orbost / Orabost Balnacra Luib Struan / An Sruthan Torridon Gairloch Peinachorrain / Peighinn a' Chorrain Strome Ferry Muir of Fairburn Inverasdale Munlochy Brenachie Croftown Garrafad Broadford / An t-Àth Leathann Clachamish Lower Tote Mileabhaig Glenuachdarach Kingsburgh / Cinnseaborg Lower Arboll Coulnacraggan / Cul na Creagan Ellishadder / Ealaiseadar Inchina Achanalt Killen Artafallie Drummond Torrin / Na Torrin Kilbride / Cille Bhrìghde Rosemarkie Achnasheen / Achadh na Sine Bundalloch Balnabruach Lòndubh Brae Strath Garve / Srath Gairbh Achduart / Achadh Dubhaird Aultvaich Duntulm An Àrd Breckrey Maligar / Malagar Feriniquarrie / Fearann MhicGuaire Blarnalearoch Dunans Lower Pitkerrie Ardarroch Kylerhea / Caol Reatha Easter Lonvine Shillinghill Uigshader Allt a' Chruinn Charlestown Newmills Hungladder Firhill Port Henderson Inveralivaig Bracadale Ollach / An t-Ollach Knockbreck Kendram Anancaun Achtalean Milton Laide Heights of Kinlochewe Fearn Newton of Cromarty Glen Conon Stittenham Greep Ardvasar / Àird a' Bhasair Auchtercairn Upper Ollach Newton of Ferintosh Trumpan Grealin Stenscholl / Steinnseall Clachan Shiel Bridge Park Bernisdale Wester Alligin Blair Roag Edinbane / An t-Aodann Ban Balmacara Square Glen More Ardheslaig Hamaraverin Grudie Ardmair Drumuie / Druim-aoidh Lower Diabaig Fortrose Delny Ardmore Incheril Merkadale Achlorachan Acheninver Dounie Carse of Bayfield Croftnacriech Kinbeachie Cuidrach Stromemore Balgunearie Treaslane Ormiscaig Avoch Lower Tullich Bridgend Breacais Àird Auchtertyre Invershiel Pitcalnie Newmore Isleornsay / Eilean Iarmain Bernisdale / Bearnasdal Halistra Eabost / Eubost Coast Ord / An t-Òrd Sconser / Sgonnsair Glasphein / Glas-Pheighinn Mellon Udrigle Ferryton Waterstein / Bhatairsteinn The Dock Bottacks Skinidin / Sgianaidin South Erradale Achmore Bogallan Kilcoy Glen Bernisdale Carbostmore Northfield Dùn Colbost Horneval North Erradale Hartmount Craigdarroch Altandhu Muir of Ord Pool Crofts Toulvaddie Suisnish Conon Bridge Badachonacher Ard-dhubh Redburn Knock Rash Solitote Coulin Lodge North Tarrel Coillore Balachuirn Polbain Glenelg Marishader / Maraiseader Mellon Charles Cullicudden Barbaraville Kensaleyre / Ceann Sail Eighre An Lethallt Balgown Blairninich Greshornish / Griseornais Marybank Tote Allt nan Sùgh Tarbat Mains Sand Elgol / Ealaghol Peterburn Inverchoran Alness Mol-chlach Shieldaig / Sildeag Mid Strome Contin / Cunndainn Tarskavaig / Tarscabhaig Braefindon Ardvannie Fiskavaig / Fioscabhaig Romesdal Millnain An Leth-Pheighinn / Lephin Burnside Clashnamuiach Peinmore Ashaig / Aisig Chaol Loch Aillse Oskaig / Osgaig Suledale Kilmarie Achmore Gillen Muir of Tarradale Brae of Achnahaird Totaig Wester Arboll Rechullin Morangie Balmacara Poolewe Balmuchy Craig Carn-gorm Tullich Muir Coille Ghillidh Wester Lonvine Carbost Tournaig Rha Resolis Upper Milovaig Tore Earlish / Earlais Eabost West Firemore / Fhaighear Mhòir Fearnmore Strathpeffer Kilvaxter / Cille a' Bhacstair Teandalloch Cove Rhynie Conordan Conasta Carnach Dornie Calligarry Breabost Talisker Badrallach Totscore Balgunloune Pollosgan Ardindrean Opinan Inverarish Drynoch Sluggans Braeintra Achnandarach Camusterrach Waterloo / Achadh a' Chùirn Camas-luinie Pitmaduthy Lonbain Toravaig / Tòrabhaig Totardor Dalnacroich Balblair Lemlair Borreraig / Boraraig Sgoir Beag Nigg Bindal Borve / Borbh Dorrachan Arrisa Heribusta Brogaig Culnacraig Lamington Reiff Dundonnell Achnashellach / Achadh na Seileach Strath Kirkton Heaste / Heasta Davidston Talladale Achnacloich Bualnaluib Fasach Corry of Ardnagrask Fasag Kishorn Ullinish / Uilbhinnis Hamaramore Balblair Fernilea Invergordon Culbo Toscaig Flodigarry Balmeanach Glengrasco Ard Dorch / An Àird Dhorcha Coulags Camusnagaul Nonikiln Uig Alligin Shuas Glasnakille Cadboll Sheader / Siadair Tighnafiline North Cuil Satran Fendom Springfield Balintore Naast Redcastle Arcan Muir Craigton Lower Milovaig Edderton Coishletter Shandwick Shieldaig Fearnbeg Ullapool Eilanreach Newhall Kilmore East Suisnish Aird Little Scatwell Portneora Attadale Bornesketaig / Borgh na Sgiotaig Mial Reiskmore Newton of Kinkell Dingwall Melvaig Corntown Leckmelm Upper Feorlig / Feolaig Ard Achterneed Drynie Park Ose / Os Miltown Milton Balnaguisich Glackmore Reraig Tain Broomhill Dìurinis / Diùranais Killilan Achilty North Kessock Leidchruich Garrachan Duisdalebeg / Duisdeil Beag Newfield Bay Ryefield Ussie Charleston Balleigh Big Sand Lochluichart Cuaig Balintraid Eyre / Eighre Camas-longart Letterewe Hill of Fearn Sgalamus / Skulamus Bishop Kinkell Culduie Drumfearn / Druim Fhearna Sgeitheabost / Skeabost Plockton / Am Ploc Leacanashie / Leacanaisigh Uig Ardnagoine Evanton / Baile-Eoghain Achintraid / Achantraid Dalmore Balmeanach / Baile Meadhanach Feorlaig Stein Hilton of Cadboll Loanreoch Quarryhill Scotsburn Balnabruaich Londain Pollo Ardintoul Cromarty Limepark / Pairc an Aoil Teangue / An Teanga Rhiroy Braes of Ullapool Rhue Tomich Flashader / Flaiseader Jamestown Morvich Dunmore Galtrigill / Galtraigeall Knockbreck Upper Edinbane / Braigh an Aodainn Bhain Polglass Lochslin Lael Forest Portree / Port Rìgh Heatherfield / An Torran Uaine Durnamuck Balnapaling Aird / An Àird Avernish Corry Garafad / An Garadh Fada Vatten Glenmore Millcraig Harlosh / Harlois Ardnagrask Rhives Aultgrishan Duncanston Ardcharnich Urray Raddery Kildonan / Cill Donnain Dunan / An Dùnan Fodderty Inverinate Arcan Ardaneaskan Rhenetra First Coast Drumchork Borrodale Kyleakin / Caol Acain Glen Dale / Gleann Dail Obsdale Park Glasphein / A' Glas Pheighinn Sròndubh Staffin / Stafainn Crepkill Achnagarron Nigg Ferry Inveralligin Ardtreck Opinan Ardnarff Loggie Erbusaig Ruigh'riabhach Callakille Portnalong Broomhill Mountgerald Glenbrittle Easter Kinkell Cartbostbeg Mugeary Jemimaville Uiginish / Uiginis Ramasaig Dunvegan / Dùn Bheagan Ferindonald / Fearann Dhomhnaill Gedintailor / Gead an t-Sailleir Strollamus / Stròlamas Roskhill Kilmaluag Camustianavaig / Camas Tianabhaig Arrina / Arinacrinachd Strathcarron Knockbain Milnafua Digg / An Dig Leacnasaide Strath Rusdale Portmahomack Holmisdale / Holmasdal Glen Heysdal Bualintur Alnessferry Ardroag Lonemore Skinnerton Maryburgh Hallin Coul of Fairburn Tore Camustiel