Charity Marketing in Swaithe

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Swaithe are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Swaithe?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Swaithe is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in S70 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Swaithe or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Swaithe (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Heeley Clifton New Lodge Morthen Stairfoot Dunsville Lundwood Piccadilly Firth Park Staincross Shaw Lands North Anston Shaftholme Adwick upon Dearne Longley Ings Fosterhouses Coldwell Frickley Slay Pits Low Stubbin Frecheville Liberty Hill Norton Woodseats Worsbrough Common The Wheel Brookhouse Deep Pit Carcroft Common Four Lane End Owston Park Hill Nether Haugh Hoyland Common Fullshaw Dunscroft Scout Dike Old Cantley Sothall Hill Top Eskholme Eastwood Fishlake Aughton Woodlands Thorpe Common Hemingfield Gildingwells Horner House Dean Head Under Tofts Den Bank Swinton West Melton Thurgoland Kirk Sandall Potter Hill Dungworth Harley Scholes Cusworth Waldershaigh Dalton Parva Wood Royd Low Wincobank Pilley Conanby New Totley Hatfield Austerfield Old Haywoods Worsbrough Dinnington Manor Estate Whitley Sharrow Vale Wood Willows Kelham Island Ughill Park Side Hood Green Broomhill Sandhill Dunford Bridge Thrybergh Wormley Hill Kimberworth Finkle Street Orgreave Causeway Head Wales Bar Worsbrough Dale Newhill Wickersley New York Mexborough Bolsterstone Brightholmlee Wharncliffe Side Parkhead Brecks Owlthorpe Bessacarr Low Holdworth Brick Houses Jump Grange Lane Lewden Fourlane Ends Soughley Higher Stubbin Fairleigh Thorn Hill Drakehouse Little Sheffield Kendray Norton Lees Warren Hallowmoor Lakeside Village Fulwood Stainforth Mawson Green Ringinglow Carlton Bullhouse High Green Gawber Kimberworth Park Stockbridge Base Green Birley Edge Birley Carr Aldwarke Northfield Sim Hill Cadeby Ecclesall Monk Bretton Branton Moorends Long Line West End Hallam Head Cricket Houses Little Houghton Highlane Stocksbridge Greenland Ickles Arksey Pickburn Meadow Hall Campsall Jordon Spittal Houses Eastfield Arbourthorne Finningley Common Side King Edwards Nethergate High Wincobank Bentley Silkstone Waleswood Bracken Moor Cat Hill Parson Cross Sheffield Lindrick Dale Carcroft Lings Common Meadow Head Turnerwood Arbourthorne Estate Deepcar Burncross Cantley Carr Head Brincliffe Marr Letwell The Green Stannington Birkendale Neepsend Langsett Upper Tankersley Stainborough Crosspool Meersbrook Loversall Waterthorpe Pismire Hill Stubbin Edenthorpe Ryecroft Brierholme Carr New Village Tickhill Sheffield Lane Top Gateway Plaza Grimethorpe Batemoor Higham Cundy Hos Worrall Holmes Norton Hangsman Hill Armthorpe Guilthwaite Knowle Top Howard Hill Edge Mount Middlecliffe Carsick Hill Stumperlowe South Lane Mosborough Backmoor Abbeydale Park Hayfield Green Redbrook Topham Church Field Hoober Wadworth Balby Whirlow Brook Dodworth Attercliffe Hill Top High Bradfield St Ann's Instoneville Herringthorpe Kexbrough Dodworth Bottom Upper Haugh Endcliffe Crescent Kiveton Park Foldrings Great Houghton Bridge End Howbrook Tilts Woodside Hall Broom Sprotbrough Park Westfield Cudworth Common Wigtwizzle Barnby Dun Walkley Bank Holdworth Holbrook Barnes Hall Thurnscoe East Catshaw Harthill East Whitwell Netherthorpe Hexthorpe Rollestone Silkstone Common Lea Brook Grimesthorpe Ward Green Birley Estate Blackburn Ingbirchworth Smithies Brierley Hatfield Chase Carbrook Wike Well End Old Denaby Nether Edge Moorgate Wentworth Shafton Two Gates Auckley Upper Crabtree Ecklands Crookes Sharrow Tivy Dale Barugh Bromley Hurl Field Wincobank Low Harley West Green Billingley Royston Todwick Denaby Main Braithwaite Moorhole Totley Brook Broomfield Wilthorpe Sprotbrough Cudworth Berry Moor Boulder Hill Dore Stone Plumbley Town End Fall Bank Carlecotes Oughtibridge Chapeltown Hooton Pagnell Tapton Hill Knoll Top Stacey Bank Ewden Village Laughton Common Cundy Cross Upper Whiston Kirk Bramwith Whinney Hill Wales Wheatley Wheatley Park Fenwick Hill Top Harden Broomhill Barnburgh Green Moor Keppel's Column Low Laithes Highfields Low Barugh Belle Vue Smithy Moor Thorpe Salvin Crookesmoor Lower Crabtree Hardwick Hill Top Bradway Bank Bow Broom Brampton Listerdale Herdings Canal Side Parkwood Springs Haigh Thurnscoe Malinbridge Onesacre Dropping Well Intake Pitsmoor Crane Moor Templeborough Goldthorpe Maltby Brightside Manvers Haywood New Rossington Woodland View Rotherham Load Brook Woodlands East Totley Rise Halfway Dalton Magna Laughton en le Morthen Kine Moor Carr Burghwallis Dolcliffe Common Dalton Ravenfield Slade Hooton Cawthorne Jordan Bolton upon Dearne Rawmarsh Newfield Green Pudding Hill Clifton New Edlington Abdy Highfield Hollins End Stephen Hill Burngreave Ardsley Meersbrook Bank Philadelphia Milton Swinton Bridge Millhouses Charltonbrook Street Hill Top Woodhouse Mill Measborough Dike East Herringthorpe Loxley Swallownest Littleworth Waverley Thorpe Hesley Townhead Skellow Sunnyfields Endcliffe Edge Carsick Norton Hammer Cubley Spring Vale Charnock Hall Worsbrough Village Nutwell Intake Low Valley Studfield Hill Lower Walkley Scawsby Handsworth Moss Richmond Park Shay House Stopes South Anston Thorne Hood Hill Low Bradfield Braithwell Hillfoot Mortomley Wadsley Swaithe Ranmoor Lidget Penistone Lowfield Gleadless Townend Worsbrough Bridge Doncaster Bentley Rise Parkgate Rostholme Bradgate Roughbirchworth Wisewood Richmond Hill Abbeydale Greystones Wybourn Hackenthorpe Doncaster Common Hooton Roberts Brinsworth Park Head Hanging Water Bents Green Hillsborough Banner Cross Four Lane Ends Brodsworth Kirkhouse Green Lydgate Beauchief Elsecar Hatfield Woodhouse Edderthorpe Birdwell Wortley Snowden Hill Trumfleet Bradway Summerfield Aston Darton Dodworth Green Bolehill Hazlehead Townhead Handsworth Hill The Lings Elm Tree Hill Upper Bradway Hollow Meadows Highgate Firbeck Hollin Busk Sheffield Park Orchard Square Newton Sykehouse Barrow Hoyle Mill Middlewood High Hoyland Little Norton Thurlstone Little Hay Nooking Oxspring Carter Knowle Attercliffe Belle Green Loxley Bottom Garden Village High Melton Far Bank Barnsley Beighton Mapplewell Treeton Hoylandswaine South Bramwith Woodall Hermit Hill Netherthorpe Netherthorpe Lowedges Westfield Athersley North Clayton Blacker Hill Ecclesfield Scawthorpe Millhouse Green Royd Gilroyd Sandygate Platts Common Hellaby Midhopestones Fir Vale Highfield Victoria Gleadless Hoyland Walkley Windhill Cotterhill Woods Blaxton Darfield Whiston Athersley South Wingfield Kilnhurst Conisbrough Shirecliffe Hill Top Hampole Darnall Upper Midhope Woodthorpe Estate Spink Hall The Manor Skelbrooke East Dene Castle Green Higham Common Greenhill Honeywell Pogmoor Pincheon Green Wood Seats Ravenfield Common Upperthorpe Grenoside Wadsley Bridge Cortworth Little Common Old Edlington Greenside Noblethorpe Thorpe in Balne Warmsworth Highwoods Sharrow Head Bramley Lings Hooton Levitt Totley Shafton Hickleton Ulley Wath upon Dearne Crow Edge Greystones Cliffe Barugh Green Tinsley Thurcroft Holme Hyde Park Port Mahon Sutton Hill Top Owlerton Stainton Gleadless Valley Normandale Broom Flanderwell Storrs Thornseat Bawtry Lodge Moor Upper Cudworth Steel Bank Harlington Toll Bar Southey Green Throapham Wilsic Askern Richmond Smithley Tankersley Normanton Spring Nether Green Hemsworth Shiregreen Brampton en le Morthen Sunnyside Micklebring Goole Green Longley Estate Adwick le Street Coisley Hill Maythorn Whirlow Catcliffe Pot House Lane End Almholme Canklow Greasbrough Keresforth Hill Rossington Pinfold Hill Wombwell Bramley Royd Moor Old Town Lower Bradway Upper Hoyland Long Sandall Manor Park Norton Woodsetts Woodhouse Wheatley Hills Rivelin Glen Jordanthorpe Masbrough