Charity Marketing in Thurgoland

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Thurgoland are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Thurgoland?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Thurgoland is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in S35 7

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Thurgoland or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Thurgoland (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Lakeside Village Howbrook Hoyland Hoyland Common Bradgate Woodside Millhouse Green Rivelin Glen Snowden Hill Owston Hill Top Hoylandswaine Gildingwells Four Lane End Sunnyfields Parkgate Owlerton Walkley Bank Hardwick Tinsley Morthen Stannington Neepsend Waverley Southey Green Crow Edge Low Stubbin Drakehouse Thurlstone Ughill Wormley Hill Thorpe in Balne Stocksbridge Broom Masbrough Brick Houses Abbeydale Park Upper Hoyland Waleswood New Village Gleadless Townend Netherthorpe Newfield Green Upper Midhope Hoyle Mill Foldrings Great Houghton Ranmoor Attercliffe Hill Top Honeywell Rossington Charnock Hall Lowedges Swaithe Hermit Hill Longley Estate Bolsterstone Goole Green Berry Moor Clifton Little Hay Nooking Pincheon Green Darnall Bentley Rise Lower Walkley Hooton Roberts Old Haywoods Kirk Sandall Gateway Plaza Birley Estate West End Thrybergh Marr Ravenfield Highwoods Harlington Middlecliffe Brodsworth Shafton Sheffield Sharrow Head Cortworth Normandale Upper Tankersley Wilthorpe Woodlands Skelbrooke Millhouses Causeway Head Carr Head Catshaw Carsick Hill Kiveton Park The Green Brookhouse Highfield Under Tofts Woodsetts Brierley Catcliffe Carbrook Brecks Penistone Maltby Windhill Trumfleet Stockbridge Street Hill Top Northfield Cantley Grimethorpe Fourlane Ends Bramley Lings Garden Village Barugh Green Hampole Burghwallis Sharrow Vale Wombwell Thurnscoe Stubbin Hurl Field Longley Ings Worsbrough Flanderwell Manor Park Doncaster Worsbrough Bridge Hatfield Woodhouse Stacey Bank Ingbirchworth Loxley Woodlands East Brinsworth Redbrook Victoria Owlthorpe Park Head Braithwell Goldthorpe Hackenthorpe Adwick upon Dearne Greasbrough Rawmarsh Lower Bradway Walkley Carcroft Wentworth Scholes Haigh Eastwood Belle Green Holdworth Batemoor Cawthorne Ardsley Carr Mexborough Almholme Royd Moor Finningley Eastfield Worrall Bents Green Moss Edenthorpe Tilts Crosspool Platts Common Pitsmoor Hollin Busk Kimberworth Hill Top Tivy Dale Pilley Lea Brook Orchard Square Norton Woodseats Charltonbrook Kexbrough Auckley Mortomley Wilsic Ravenfield Common Laughton Common Endcliffe Crescent Cundy Cross Richmond Hill Whirlow Brook Shaftholme Cubley Throapham Birdwell Burncross Wadsley Wortley Kendray Dodworth Wheatley High Bradfield Thurgoland Aughton Crookes Old Edlington Arbourthorne Townhead Nether Edge Listerdale Dean Head Cudworth Common Elsecar New Rossington Richmond Park Highfield Brightside Scawsby Todwick Fir Vale Blackburn Long Sandall Jordan Brightholmlee Low Bradfield Hangsman Hill Templeborough Meadow Hall Aston Shiregreen Keppel's Column Bramley Pismire Hill Firth Park Little Sheffield Hexthorpe Holme South Lane Thorn Hill Stairfoot Micklebring Lodge Moor Shay House Upper Haugh Lane End Fairleigh Cricket Houses Worsbrough Village Thornseat Barnby Dun Sim Hill Barugh Westfield Richmond Middlewood Loversall Stopes Staincross Intake Bow Broom Low Harley Church Field Ward Green Higham North Anston Castle Green Low Holdworth Oxspring Sprotbrough Park Wybourn Malinbridge Wales Maythorn Manvers Harden Rostholme Treeton Sandygate Ewden Village Swinton Bridge Sheffield Lane Top Worsbrough Common Old Town Little Norton Mosborough Holmes Instoneville Grenoside Woodall Town End Bracken Moor Spring Vale Swinton Greenside Crookesmoor Pickburn Smithies Cudworth Jump Dunscroft High Hoyland Upperthorpe Scawthorpe Hatfield Chase Brierholme Carr Upper Crabtree Elm Tree Hill Knoll Top Brampton en le Morthen Den Bank Topham Mapplewell Waldershaigh Hollow Meadows Skellow Heeley Balby Slay Pits Roughbirchworth Hillsborough Thorpe Salvin Studfield Hill Belle Vue Darfield Blaxton Totley Rise Philadelphia Dungworth Deep Pit Endcliffe Edge Turnerwood Park Hill Whiston Old Denaby Blacker Hill Backmoor Gilroyd Ryecroft Cundy Hos East Dene Thurcroft Gleadless Hazlehead Cat Hill Ecclesall Pinfold Hill Halfway Potter Hill South Anston Lowfield Handsworth Hill Norton Hammer Manor Estate Hooton Pagnell Worsbrough Dale New York Ickles Hill Top Royd Nethergate Silkstone Intake Littleworth Bradway Bank Wickersley Plumbley Noblethorpe Newhill Hillfoot Tapton Hill Edderthorpe Warren Stainforth New Totley Bessacarr Meadow Head Beighton Braithwaite West Melton King Edwards Low Valley Canklow Greenhill Norton Lees Barnes Hall The Wheel Stephen Hill Jordanthorpe Eskholme Shaw Lands Broomhill Sandhill Conanby Hood Hill New Lodge Woodthorpe Estate Billingley Load Brook Silkstone Common Lings Common Wharncliffe Side Bolton upon Dearne Stainton Highlane Athersley North Whitley Totley Rollestone Handsworth Fall Bank Woodhouse Coisley Hill Oughtibridge Pot House The Lings Shafton Two Gates Lidget Milton Meersbrook Bank Fosterhouses Midhopestones High Wincobank Holbrook Hemingfield Norton Cotterhill Woods Wadworth Ulley Brincliffe Hill Top Edge Mount Fishlake Kine Moor Royston Frecheville Wales Bar Hollins End Wingfield Cusworth Common Side Hayfield Green Totley Brook Dunford Bridge Howard Hill Gleadless Valley Highfields Grange Lane Woodland View Smithy Moor Birley Edge Loxley Bottom Carcroft Common Hatfield The Manor Norton Austerfield High Melton Lewden Stone Orgreave Adwick le Street Summerfield Hickleton Arksey Carlton Haywood Wincobank Hood Green Bentley Herringthorpe Bradway Bridge End Dolcliffe Common Nutwell Pudding Hill Nether Green Dore Townhead Westfield Broomhill Barnsley Greenland East Herringthorpe Measborough Dike Kelham Island Askern Old Cantley Broomfield Monk Bretton Birkendale Liberty Hill Hill Top West Green Dodworth Bottom Spittal Houses Kirkhouse Green Carlecotes Wheatley Hills Hemsworth Parson Cross Base Green Shirecliffe Dalton Abdy Frickley Armthorpe Hallowmoor Spink Hall Dunsville Tickhill Upper Bradway Horner House Birley Carr Barnburgh Dalton Parva Low Wincobank Long Line Hanging Water Denaby Main Wike Well End Dodworth Green Wood Royd Sutton Sharrow Woodhouse Mill Brampton Scout Dike Tankersley Chapeltown Abbeydale Stainborough Lundwood Netherthorpe Netherthorpe Smithley Ringinglow Little Common Thorpe Common Sheffield Park Hellaby Dalton Magna Finkle Street Sykehouse Moorends Clayton Thorne Hyde Park Firbeck Stumperlowe Harley Kilnhurst Wisewood Wheatley Park Four Lane Ends Laughton en le Morthen Jordon Ecklands Greystones Arbourthorne Estate Banner Cross Boulder Hill Fullshaw Low Laithes Gawber Parkhead Higher Stubbin Crane Moor Beauchief Hooton Levitt Port Mahon Herdings Doncaster Common Storrs Thurnscoe East Bullhouse Knowle Top Keresforth Hill Park Side Ecclesfield Moorgate Parkwood Springs High Green Wigtwizzle East Whitwell Hall Broom Langsett Hallam Head Bromley Thorpe Hesley New Edlington Kirk Bramwith Deepcar Soughley Lindrick Dale Canal Side Kimberworth Park Greystones Cliffe Pogmoor Whinney Hill Toll Bar Mawson Green Higham Common Wood Seats Bolehill Carsick Clifton Coldwell Low Barugh Branton Darton Letwell Steel Bank Wadsley Bridge Upper Whiston Barrow Bawtry Onesacre Newton South Bramwith Swallownest Waterthorpe Green Moor Little Houghton Moorhole Fenwick Dinnington Fulwood Sprotbrough Guilthwaite Dropping Well Rotherham Upper Cudworth Lower Crabtree Normanton Spring Warmsworth Far Bank Wath upon Dearne Carter Knowle Wood Willows Athersley South Meersbrook Lydgate Sunnyside Campsall Hoober Grimesthorpe Slade Hooton Conisbrough Aldwarke Burngreave Piccadilly Cadeby Sothall Highgate Attercliffe Nether Haugh St Ann's Harthill Whirlow