Charity Marketing in Mugswell

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Mugswell are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Mugswell?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Mugswell is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in CR5 3

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Mugswell or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Mugswell (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Meath Green Pot Common Sutton Abinger Mimbridge Lyne Mytchett Place Knowle Grove Woolmer Hill Green Cross Bletchingley Thursley Ewhurst Charlwood Buckland Staines-upon-Thames Ashtead Redhill Shortfield Common Dormans Park Catteshall Beare Green Send Marsh Pachesham Park Blackheath Pyle Hill Sandhills Dunsfold Common South Holmwood Birtley Green Epsom Downs Seale Sunbury Peaslake Horley Hatton Hill Lower Green Holloway Hill Tatsfield Subrosa Crownpits Farleigh Upper Hale Bishopsgate Polesden Lacey Shellwood Cross Pains-Hill Reigate Sunbury Common Farncombe Normandy Highstreet Green Stoughton St John's Margery Westfield Stroude Felcourt Dennisville Combe Common West End Dunsfold Smart's Heath Littlefield Common Longcross Peartree Green St Ann's Hill Knowle Hill Woodham Witley Newlands Corner Pixham Lightwater Littleton Bunce Common Mugswell St Ann's Heath Fisher's Hill Frimley Churt New Haw Broadford Stroud Common Alfold Nutcombe Claygate Great Bookham Hook Heath Thorpe Woking Effingham Ashtead Common Ash Estates Chiddingfold Langley Vale Rose Hill Downside Paynes Green Egham Hythe Norney Ewhurst Green Fredley Pyrford Domewood Leatherhead Ripley Springs Pitland Street Tyrrell's Wood New England Mead Vale Ellen's Green Hookwood Whitmoor Bottom Tadworth Stanwell Woodmansterne Manor Park Bisley Whiteley Village Shepperton Nork Isle of Wight Horsell Birch Mytchett Weybridge Hatchford End Claremont Park Elm Corner Wormley Sutton Green Spreakley Sandy Cross South Nutfield Cartbridge Millbridge Crosswater Sunbury-on-Thames Runnymede Doversgreen Gatwick Crowhurst Lane End Long Ditton Bellfields Willey Green Titsey Park Barn Mogador Lingfield Common Bowlhead Green Warwick Wold Cramhurst Smallfield Donkey Town Fan Grove Chaldon Batt's Corner Whyteleafe South Merstham Wheelerstreet Charleshill Bagshot Knaphill White Post Rowhill Frith Hill Compton Trumps Green Hockering Estate West End Burstow Moorhouse Bank Giggshill Elstead Ewell Nalderswood Dormansland Brook Lingfield Pharaoh's Island Badshot Lea South Godstone Towpath Burrowhill Warlingham Fetcham Grove Wasp Green Abinger Bottom Thames Ditton Rushmoor East Shalford Tandridge Albury Egham Wick Peper Harow Field Common Reigate Heath Shortheath Brook Place Outwood Grafham Abinger Common Wrecclesham Weston Green Brockham Shrubs Hill Chattern Hill Ockford Ridge Dippenhall Lock Island Woodcote Henley Park Little Bookham Whitmoor Vale Gomshall Thorncombe Street Stanford Common Chipstead Okewood Hill Tilford Common Ashford Common Merle Common South Park Wentworth York Town Crowhurst Keeper's Corner Tyler's Green Weatherhill The Chart East Clandon Woldingham Milford Artington Brick Hill West Horsley Eashing Norwood Hill Capel Albury Heath Haslemere Pyrford Village Hamm Court Estate Abbotswood Logmore Green Little London Burntcommon Frensham Felthamhill Westcott Tower Hill Tuesley Worcester Park Heatherside Windlesham Leatherhead Common Alfold Crossways Cobham Wanborough Shalford Penton Hook Bagshot Heath Hale Bushy Hill Box Hill Broadham Green Byfleet Kingswood Warren Cranleigh The Bourne Nutfield Dawesgreen Greatpark Horsell Ridge Green Lower Bourne Shepherd's Hill Walliswood Esher Wisley Limpsfield Chart Wotton Netherne on-the-Hill Ridgebridge Hill Pirbright Egham Godstone Woodhatch Stoneleigh South Earlswood Wood Street Village Dockenfield Hooley Hermitage Woods Estate Hersham Banstead Hoe Binscombe Farley Green Littlewick Farleigh Court Dogkennel Green Stoke D'Abernon Gadbrook Charlton Limpsfield Kempton Park Holmbury St Mary Send Holland Parkgate Grove Heath The Ridge Upper Halliford Lucas Green Woldingham Garden Village Shere Westborough Wey Meadows Mickleham Epsom Frimley Green Boundstone Mid Holmwood Crawley Hill Whitebushes Newdigate Pitch Place Critchmere Bramley Cudworth Frimley Ridge Lower Halliford Shamley Green Newchapel Brook Hog Hatch Laker's Green Walton-on-Thames Pirbright Camp Heath End Ash Green Hawk's Hill Mayes Green East Horsley Buckland Sheet's Heath Busbridge North Holmwood Tongham Grayswood Ockley Flexford Mousehill Brooklands Brewer Street Shepperton Green Thorpe Green Loxhill Betchworth May's Green Salfords Walton on the Hill North Looe Penny Pot Puttenham Tyrell's Wood Ash Tilford Ranmore Common Shottermill West Ewell Kingfield Stanwell Moor Hurlands Felbridge Friday Street Leigh Sheerwater Merstham Rowly Mount Hermon Hatchford Kingswood Mayford Rydens Compton Deepdene Holmethorpe Westbrook Givons Grove Munstead Heath Blackbrook Birch Green Horne Godalming The Sands Wonersh Slyfield Upper Ifold Whitewood Laleham Norley Common Povey Cross West Bedfont Addlestonemoor Send Grove Ash Vale Limpsfield Common Rydeshill Burgh Heath Fairmile East Ewell Clark's Green Beacon Hill Smoky Hole Englefield Green Irons Bottom Ashford Abinger Hammer Onslow Village Sidlow Hurst Green Pray Heath Oxted Farnham Chelsham Thorpe Lea Aaron's Hill Hamhaugh Island Row Town Pyrford Green Ramsnest Common Effingham Common Ansteadbrook Livingstone Park Great Enton Brookwood Maybury Addlestone Skimmington Jacobs Well Martyr's Green Hascombe Church Town Forest Green Dorking West Byfleet St George's Hill Deepcut Pagewood Worplesdon Hamm Moor Hambledon Hinchley Wood East Molesey Stonehill Hurst Park Guildford Park Hogden Bottom Almshouse Common Lower Ashtead Westhumble Great Burgh Stanners Hill Burrows Cross Fairlands Weybourne Chertsey Holmwood Corner Culmer Coldharbour Anglefield Corner Fickleshole Royal Holloway Beasley's Ait Bisley Camp Middle Bourne Waterloo Tilford Reeds Hamsey Green Lane End Strood Green Hurtmore Hydestile Whitfield Court Harpesford Littleton Wyke Headley Palmers Cross Burwood Park Lower Kingswood Stonebridge Lower Eashing Rowledge Dunsfold Green Shackleford The Wells Woodbridge Hill Lordshill Common Guildford Blindley Heath Upper Eashing Ripley Burpham Fetcham Ottershaw Coles Meads Castle Green Brockham Park Virginia Water Russ Hill Ockham Chertsey Meads Haxted Broadmoor Oatlands Park Hindhead Abbey Mead Elmbridge Village St Johns Knowle Green Oxshott Wray Common Caterham Runfold Peasmarsh Camberley Chilworth Merrow Ashley Park West Molesey Enton Green Old Woking West Clandon Littleton Common Gatton Chobham