Charity Marketing in Holly Bank

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Holly Bank are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Holly Bank?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Holly Bank is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in WS9 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Holly Bank or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Holly Bank (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Wylde Green Chadwick End Woods Bank Balls Hill West Heath Small Heath Lane Head Highter's Heath Turves Green London Fields Ward End Griffin's Hill Woodcock Hill Tansley Hill Pinley Gardens Langley Dudley's Fields Spon End Bordesley Moseley Oldbury Holly Bank Four Oaks Nechells Ridge Hill Aston Pickford Walmley Highfields Lower Bradley Tower Hill Whitmore Reans Fishley Stoke Aldermoor Edgwick Pleck Keresley Colehall Kineton Green Middle Bickenhill Ladywood Wren's Nest Little Bromwich Barston Stockland Green Bentley Hollyberry End Wednesbury Bristnall Fields Freezeland Rubery Yardley Erdington Brades Village Haden Cross Newbridge Upper Gornal Goscote Castle Bromwich Black Lake Brown's Green St Chads Tividale Hall Moseley Village Mere Green South Yardley Blossomfield Allesley Green Moor Green Penn Fields Northfield Willenhall Walsall Lifford Selly Park Albion Chapel Fields Lyndon Smethwick Blakenall Heath Hart's Hill King's Heath Upper Eastern Green Heath Town The Manor Rotton Park The Flatts Tidbury Green Ladywood Rough Hills Binley Manor House Lutley Woodcross Dickens Heath Dudley Wood Hill Wood Brickhouse Farm Ocker Hill Garrets Green Wake Green Carol Green Solihull Balsall Common Little Heath Great Barr Ten Acres Shelfield Old Swinford Aldridge Radford Roughley Hill Spring Bank Hateley Heath Tyburn Harvills Hawthorn Hawkes End Saltley Portobello Greenleighs Heronfield Mesty Croft Spring Vale Woodshires Green Blakeley Green Falcon Lodge Royal Sutton Coldfield Bacon's End Dudley Pensnett Kirby Corner Shirley Street Lower Eastern Green Harden The Delves Spring Vale Short Cross Birmingham Hill Hook Holly Hall Tippity Green Catherine Cross Hasbury Oxley Bushbury Monmore Green Roseville Catherine-de-Barnes Gib Heath Stone Cross Pendeford Bournbrook Foxford Charlemont Digbeth Gospel Oak Bordesley Green East Doe Bank Fordhouses Berkswell Baptist End Pheasey Hodgehill Great Heath Cradley Heath Benton Green Stockfield Rood End Streetly Pelsall New Town Row Gilbertstone Shepwell Green Springs Mire Langley Green Whiteheath Gate Underhill Birchfield Black Patch Tat Bank Sedgley Alum Rock Claregate Palfrey Catchems Corner Gibbet Hill Merry Hill Waring's Green Hill Top The Coppice Henley Green Pype Hayes Leamore Stoke Summer Hill Hockley Heath Showell Green Solihull Lodge Stoke Heath Sparkhill Old Fallings Millfields Sharmans Cross Allesley Dudley Port Blowers Green Stambermill Tipton Green Longford Olton Tividale Whitlock's End New Town The Straits Lapal Wollaston Upper Stoke Queslett New Cross Pinley Brownshill Green County Bridge Holbrooks Bloxwich Yardley Fields Rotten Row The Woods Goldthorn Park Little Bloxwich Mount Pleasant Blackheath King's Hill Bloomfield Bartley Green Potter's Green Kingswinford Whoberley Cawney Hill Hawkesley Halesowen Coventry Four Oaks Walker's Heath Monks Park Londonderry Springfield Wall Heath Greet Kates Hill Hawne Pickford Green Burnt Tree Temple Balsall Heath End Newtown Vauxhall Ryecroft Castle Vale Hall Green Handsworth Wood Stivichall Tollbar End Sheldon Marston Green Short Heath Bowling Green Canley Warstock Mayer's Green Eve Hill Balsall Minworth Coundon Green Stoke Park Netherwood Heath Banners Gate Stechford Coombeswood Greets Green Woodside Norton Green Wallington Heath Eastcote Bourne Vale Darlaston Brownhills New Town Bramford Green Lane Watford Gap Darby End Warley Woods Streetly Parkes Hall New Invention Box Trees Sandwell Cheylesmore Park Village Lambert's End Hall Green Finham Round's Green Billesley Common Salter Street Wednesfield Bescot Upper Witton Cradley Princes End Balsall Heath Harborne Deepfields Soho Catshill Court House Green Palmers Cross Stockwell End Rough Hay Clayhanger New Dock Perry Beeches Darley Green Knowle Grove Illey Mill Green Aldersley Chapel Green Green Lanes Tettenhall Wood All Saints Sparkbrook Wallbrook Woodgate Compton Short Heath Neachells Cheswick Green Bradmore Golds Green The Leys Buckland End Bell Green Grace Mary Estate Birches Green Old Hill Hall Green Withymoor Village Hardwick Beechwood Gardens Norton Wordsley Wergs Church Hill Priory Shenley Fields Draper's Fields Priestfield Edgbaston Bournville Frankley Acocks Green Oldwich Lane Cape Hill March End Hasluck's Green Elmdon Kingshurst Westwood Heath Springfield Winson Green West Smethwick Newton Parkfield Cofton Common Oakham Eaves Green Oakeswell End Nechells Green Bearwood Walsgrave on Sowe Summerford Place Paradise Millison's Wood Yardley Wood Churchfield Selly Oak Moxley Swan Village Tipton Lozells Bishopgate Green Daw End Tettenhall Bunker's Hill Knowle Scott's Green Vicarage Lanesfield Whitmore Park Coal Pool Sedgemere Highgate Wyken Tudor Hill Wellington Place Primrose Hill Ridgacre Chad Valley Brockmoor Canley Gardens Hamstead Red Hill Wolverhampton Woodway Park Little London Tile Hill Golds Hill Copt Heath Parting of the Heaths Guns Village Packwood Gullet Aston New Town Deritend Stow Heath Rumbush Goldthorn Hill Bordesley Green Wood End Dunstall Hill Packwood Fallings Heath Glebe Farm Bickenhill Friar Park Newbolds Upper Ettingshall Old Dock Moseley Monkspath Weoley Castle Bentley Heath Chelmsley Wood Stow Lawn Brownhills West Whitley West Bromwich Middle Stoke Beech Lanes Perry Whitehouse Common Maney Elmdon Heath Reeves Green Ladymoor Bilston Chester Road Ashmore Lake Low Hill Shard End King's Norton Wood Hayes Beechwood Leighswood Shire Oak Wollescote Grove Vale Hall End The Lunt Fordbridge Batmans Hill Washwood Heath Garretts Green Cotteridge Perry Common Hillfields Old Oscott Lode Heath Penn Fallings Park Merry Hill Hockley The Chuckery Darby's Hill Hall Green Windmill End Ulverley Green Causeway Green Ruiton Hampton in Arden Sutton Coldfield Finchfield Hilltop Portway Thimble End Flint's Green Alderman's Green Moor Hall Vigo Dixon's Green Lyndon Green Church End Scotlands Tile Cross Pelsall Wood Bradnock's Marsh Birchills Fen End Wightwick West Coseley Alcester Lane's End Springfield Boldmere New Oscott Meriden Oxbarn Foleshill Dibdale Shirley Reddicap Heath Tilehouse Green Gornalwood California Ashmore Park Hayley Green Netherton Elston Hall Woodsetton Kitt's Green Ettingshall Walsal End Hockley New Mills Pedmore Merridale Quarry Bank Daisy Bank Hurst Hill Lodge Green Ley Hill Hill and Cakemore Westwood Gardens Dorridge Three Maypoles Mushroom Green Tyseley Ryders Green Toll End Brookfields Brandhall Lea Hall Titford Handsworth Stourbridge Longbridge Wood Green Meer End Summerfield Park Yew Tree Rowley Regis Lower Stoke Four Oaks Park Woodgate Valley Earlsdon Cannon Hill Gosford Green Wootton Green Lower Gornal Billesley Harvest Hill Wood End Brierley Hill Lye Willenhall Kingstanding Pinkett's Booth Horseley Heath Amblecote Caldmore Hurst Green Bushbury Hill Perry Barr Lee Bank Castlecroft Lime Tree Park Wednesbury Oak Stubber's Green Shirley Heath Blakenhall Coundon Tibbington Coseley Brandwood End Stirchley Great Bridge Bradley Loxdale Gravelly Hill Bromley Oscott Barr Common Russell's Hall Rowley's Green Bromford Darlaston Green Wyken Green The Knowle Walsall Wood Nordley Hill Balsall Street Hay Mills Illshaw Heath Swan Village Cinder Hill Rushall Ettingshall Park Lodge Hill Witton