Charity Marketing in Goring-by-Sea

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Goring-by-Sea are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Goring-by-Sea?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Goring-by-Sea is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BN12 4

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Goring-by-Sea or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Goring-by-Sea (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Halfway Bridge The Close Stedham River Hampers Green Furnace Green Crossbush Albourne Green Lagness Almodington Pound Hill Whitehall Nyetimber Hurst Wickham Shoreham Beach Coombes Marley Heights East Grinstead Bolnore Village Gossops Green Warminghurst West Town Langley Green Avisford Little Haven Crouchers Petworth Selsey Ancton Elsted Mannings Heath Ifold Cowfold Ashurst Wood Abingworth Durfold Wood Slindon Common Lidsey Nursted Washington County Oak Five Oaks North Stoke Crawley Westerton High Cross Alfold Bars Coates West Durrington Crabbet Park Bucks Green Rustington Woodend Upper Norwood East Wittering Burgess Hill Chilgrove Fernhurst Nutbourne Common Fox Hill The Common Bewbush Cootham Keynor Estate Woodmancote Botolphs Hardham Haywards Heath Twineham Waterbeach Dial Post Monk's Gate Southwater Street Charlton Aldwick Plummers Plain Chichester Stubbermere Forge Wood Southwick South Stoke West Wittering St John's Common Poling Barlavington Selsfield Common Nep Town Tillington North Lancing Barnham Shipley East Dean Eartham Manor Royal Plaistow Walberton Sidlesham Singleton Stopham Staples Hill Balcombe Lane Henley Common Storrington Langley Elbridge Tullecombe Worth West Barnham Pulborough Ingrams Green Little Bognor Burleys Wood Trotton Marsh Warningcamp Elmers Marsh Dell Quay Westergate Clapham Billingshurst Horsted Keynes Hammerpot West Dean Merston Binsted Westlands Summersdale Strettington Lower Cokeham Marehill Worthing Pickhurst Littleworth Treyford Furnace Wood Lurgashall Oakhill North Bersted Copthorne Greatham Goddards' Green Crabtree Graffham Wiggonholt Down Park Fittleworth Fyning Middleton-on-Sea Ashfold Crossways Findon High Salvington Dumpford South Harting Colgate Easebourne Slough Green Pyecombe Wisborough Green North Marden Brooks Green Birdham Highbrook Chidham West Lavant Pagham East Lavington Rudgwick Rapkyns Hoyle Pease Pottage Ferring Lancing West Kingston West Grinstead Staplefield Rowhook Brook Street Handcross Bury Hollow Bury West Thorney Marylands Park Turners Hill Burpham Northchapel Selham Sidlesham Common Newtimber World's End Maidenbower Rock Coldwaltham Ifieldwood Elmer Colworth Newpound Common Tangmere Horsemere Green Heyshott Green Loxwood Kingsfold Camelsdale Lodsworth Common Yapton Poling Corner Sullington Up Marden West Chiltington Common Shoreham-by-Sea Rackham Woodgate Queen's Corner Barns Green Redford Didling Mackerel's Common Baldwins Hill Hammer Little Heath Robins Sompting Abbotts Topleigh Hassocks Keymer Ford Kingston by Sea Shipley Bridge Balls Cross Rose Green Stoughton Norton Partridge Green Milland Bedham Steyning Portfield Fox Lea Fisherstreet Withypitts Watersfield Bolney Rowfant Atherington Broadwater Bramber Sutton West Itchenor Thorney Island Buchan Hill Findon Valley Fontwell Warnham Wiston Nuthurst Bracklesham Fishbourne Bolnore Lambs Green Stockbridge Nyton Sullington Warren Hickstead Mid Lavant Goose Green West Stoke Henfield Walderton West Harting Westhampnett Itchingfield Halecommon Street End Slinfold Kingsley Green Sayers Common Highleigh Shopp Hill Eastergate Southwater Patching Halnaker South Lancing Copsale Clayton Felpham Ifield Lickfold Kirdford Green Street Aldsworth North End Bosham Bosham Hoe Shipton Green Donnington Trotten Marsh Kingston Gorse Somerley Elsted Marsh The Haven Blackstone West Tarring Tortington Beggars Bush Scayne's Hill Flansham Heath End Rotherbridge Albourne Street East Marden Runcton White's Green Adsdean Cuckfield Doomsday Green Durleighmarsh Abbotsford Duncton Saddlescombe Tower Hill Ifield Green Hambrook East Hampnett Church Norton South Ambersham Leggatt Hill Crawley Down Roffey Chithurst East Worthing Houghton Birchgrove Three Bridges Terwick Common Twineham Green Dragons Green Hangleton Gay Street Gospel Green Ashurst Lodsworth Gorehill Upper Wardley Roundstreet Common Bexleyhill Flathurst Faygate Cocking Woodmansgreen Southgate Navant Hill West Worthing Tilgate Forest Row Salvington Snow Hill Maudlin Woodmancote East Lavant Hooksway Lowfield Heath East Kingston Midhurst New Town Coolham Bury Common North End Ansty Forestside Byworth Wineham Minsted Nutbourne Black Corner Sharpthorne Northgate Ashington West Burton Hawkhurst Court Tilgate Lyminster Lyoth Common Windfallwood Common West End Woodcote Tyler's Green Goring-by-Sea Nyewood Foxhill Chorley Common Two Mile Ash West Green Lindfield Adversane Blackwell Old Shoreham Bilsham Durrington-on-Sea Sta Borden Whyke West Ashling Whitemans Green Rake Brookpits Churchwood Compton Henley Broomershill Fernhill Ebernoe South Mundham Chownes Mead Broomer's Corner Sutton End Holbrook South Bersted Lower Fittleworth Warninglid Ardingly Haslingbourne Maplehurst Hunston Crockerhill Dial Green Coneyhurst Cote West Lavington Racton Strood Green Cross Gate Nutbourne Hatch Farm Hill Upperton Linchmere Andrew's Hill Wheatsheaf Common Heyshott Poynings Deanlane End East Beach Burndell Woldhurst Angmering Wepham Upper Beeding Sompting Upwaltham Amberley Nepcote Shillinglee Toddington Bignor Albourne Habin Iping Franklands Village Broadford Bridge Rookwood Sunnyside Codmore Hill Breach Lower Beeding North Heath Castle Town Quags Corner Aldingbourne Woolbeding Hurstpierpoint Lickfold Balcombe Westbourne Norton Parbrook Earnley Shripney Horsham Lumley Crosspost Tinsley Green Bines Green Balls Green Edburton Cinder Hill Riverhill East Harting Fulking Wick Gunter's Bridge Broadbridge Oving Little London West Chiltington Inlands Walstead Offham Upper Cokeham Slaugham Smock Alley Arundel Tisman's Common Madehurst Titty Hill Shopwyke Prinsted Broadbridge Heath Broadfield Bognor Regis Hillgrove Stonequarry Rogate Climping East Ashling Funtington Bepton Littlehampton North End Cocking Causeway Apuldram Slindon Smithbrook West Marden Commercial Square Boxgrove East Preston Rusper Small Dole Thakeham Bedlam Street Fisher Trotton Worth Abbey Southbourne Kent Street Shermanbury Hole Street Lower Horncroft Bepton Common West Hoathly North Mundham Lordington